What filters should I use in Ahrefs Keywords Explorer to find tool ideas?
Answered by 2 creators across 3 videos
As Ahrefs explains in their tool and content strategy videos, start with a broad seed topic in Keywords Explorer and run a keyword ideas report, then actively filter for terms that indicate a practical tool (for example, look for keywords that include calculator, checker, or converter to surface demand for tool ideas). In addition, the 3-step workflow from Ahrefs Tutorials emphasizes prioritizing easy-to-rank opportunities: apply a KD filter (KD ≤ 10) and require a minimum volume (e.g., volume ≥ 100) to identify terms you can realistically win with, which helps you spot tool ideas that are both feasible and valuable for rankings. Taken together, you’ll search for tool-oriented keywords, then narrow by competition and intent to ensure your tool idea has both demand and a clear path to ranking. ”
- [Ahrefs] points out that filtering keyword ideas for calculator, checker, or converter terms helps surface practical tool concepts with solid demand.
- [Ahrefs Tutorials] emphasizes using KD ≤ 10 and volume ≥ 100 as a guardrail to find easy-to-rank keywords that can support a tool idea.
- [Ahrefs Tutorials] recommends starting from seed keywords, expanding them, and clustering by topics to ensure your tool idea fits into a coherent topical authority strategy.
Source Videos

How to Create High-Quality AI SEO Content That Ranks (From Start To Finish)
""AI can write, but let's be honest, it can also miss the mark big time."" 00:00:12

Keyword Research for 2026: 3-Step Tutorial To Research Like A Pro
"A seed keyword is a broad term that your customers are typing into Google to search after your business." 00:01:50