AI Is Flooding SEO… And That’s Why It’s About to Get Easier

I think vibe-coded websites and vibe-coded pages are going to make search engine optimization a lot easier in the coming months and years. And it's not for the reason that you think. You probably think that the reason it's going to make things easier is because it's going to be faster than ever to create pages that target specific keywords, pages, or websites. And that is true. It will be faster than ever to keywords, to do content creation. But that's not why it's it's going to make it easier. It's actually going to make SEO less competitive if you are going up against a brand. If you are going up against a vibe-coded brand, you will have an easier time because some people are going to get mad at me for this because the pages are going to be worse. And this is something that I was dealing with just yesterday. So this is first-hand experience. We are vibe-coding a site for this company that I am funding and that I am advising. I've talked about it on the podcast before. We found a niche where people don't want to vibe-code their own software. And we had to also make sure that that same niche had bad SEO. So we're going into this niche with vibe-coded software and we are going to dominate the SEO. And I suggested that instead of a WordPress site, we do a vibe-coded site using Replit and Astro. And that's just what we did. My operator for this, he pretty much just had the site vibe-coded from scratch with very little input. He designed certain elements of it. Aside from that, the AI thought of everything in terms of what should appear on each page. He just decided what pages there should be. The AI decided what should be on each page from the ground up. And that is not the way to make a page that will be most convincing for visitors. The pages will rank. 100% the pages would rank. The question is, would they convert the best? Or would they convert really well? And I made the argument they're not going to convert well enough. And by actually taking the time to write what you want to appear on each page, you will be able to do better link building, better branding, better outreach, and the pages will convert better. So there's this concept of This is what I told him. There's this concept of anchoring in negotiation. And an easy way to describe it is the first person to give a price, now the other person has to talk the price up or down from that position. You go up to a merchant, you say, "How much are these bananas?" 10 cents each? Now the merchant, because you anchored a low price, is going to have a harder time saying, "No, actually the bananas are $2 each." If the merchant was the first one to give the price, then you would have a hard time saying, "Oh no, but I want the bananas for 10 cents." So if you let AI create an entire page or entire website, the AI is anchoring you in its way of thinking. Because now what people do is they go to each page and they correct what the AI has done. The AI anchored the website creator to what the AI thought should appear on the page. That's not the way to do it. The way to do it for most people, there are some people who aren't good enough at marketing and for them, probably having an AI create an entire page is helpful. But for people who believe that they're decent at marketing, the best way to do it is to jot out what you want for each section of the page, write as much as you can, have AI as an assistant to help you figure out what appears next, or to help you figure out how to write sentences that are kind of complex, to help you clean things up, to help you review things, but not to create the entire page from scratch. And this is actually a conversation that I've had with several people who like using AI for vibe-coded websites and pages. And they come in the show and they've said the same thing to me. They like They like doing it in sections. You have the AI go section by section by section. You are likely to create a better page, a more coherent page, a page that better highlights benefits, features, everything that is important to a visitor who might be looking to convert. Or if you're just trying to convert a fresh visitor who doesn't even know about what you do, who's not even looking for what you do, you're more able to do that yourself with the help of AI rather than the AI doing that with the help of you. There's a difference. So I think that SEO is going to be actually less competitive. It will be easier to unseat completely vibe-coded brands. You can go after the same keywords and have much better engagement signals, less pogo sticking, higher click-through rates, just because you thought about what is this searcher actually want. And AI can do a good job judging search intent, but if you're judging search intent and you're using AI to help you, I believe that most people will actually do a better job. It's the same idea of asking an LLM for an SEO strategy. And you see people talk about this all the time. People who don't know how to do SEO, they ask an LLM, "What exactly should I do for SEO?" And the LLM will tell them to do all this stuff that doesn't matter. If you know how to do SEO and you ask an LLM for advice, and you're you're maybe you're deciding between two different methods, that advice will actually be very useful because you know how to do SEO. But if you don't know anything about SEO, the LLM is going to give you lots of things that are not going to move the needle. And in the same way, it will put up pages and a website covering lots of things that are not going to be important to visitors. So here's the way that I This is what we are doing now. And if you like making vibe-coded websites, you can try this yourself, or you can completely ignore it and say he's wrong, and that's fine, too. What we are doing is cuz he had the AI make everything just from scratch. The landing page, the about page, with very little of his input. So what we are doing now is he is starting by just writing what he wants to appear on each page in an outline. First, he writes the H1, then he writes the text under the H1, then he writes the call to action, then he writes the H2s. And then we are going to review that to figure out, okay, like are the benefits accurately highlighted on the This is the home page. Are the benefits accurately highlighted? Do we cover everything that should be covered here? Maybe we add an FAQ, maybe we add testimonials. Are we covering everything that should be covered here? We might go to AI as well and say, "This is what we are making. This is our home page. Is there anything else that we should add that might be important?" And that will be very helpful. That's a good way, in my opinion, to use AI. And then we have that that outline. Then he's going to write all the text underneath each H2. As he's doing the writing for all of this, he's using AI to help him write things, to make things sound better. We review that. The page is written. We decide the images that should go in. He uses AI to help create images, though they don't look completely created by AI, but he's using AI to make image editing a lot faster. And then implementation is very easy because it's a vibe-coded site. And we'll repeat that for the important pages. The about page, which is a tremendous opportunity, and the home page, to build topical authority, to say who you are, what topics you're relevant to. This makes it easier to rank for keywords within your topic. For the bottom-of-funnel SEO landing pages, where he's going to do a better job judging search intent and figuring out exactly what should come next on each page. Again, it is not enough to rank for keywords. The goal is to convert. The goal is to get customers, in our case users. We turn into customers. If you're a services business, you want warm leads calling you up. The goal is to convert. And we want to make the most of all of the traffic that we get. We're spending money on other forms of marketing in order to build links. Those links are sending referral traffic. We don't want that money to be wasted on poorly converting pages. And we don't want the time in building links, in doing SEO to be wasted as well on poorly converting pages. So if you are doing SEO and you're going up against vibe-coded sites, consider for a second that it actually might be easier than you thought because the engagement signals might not be as good as the engagement signals that you can create. That's number one. Number two, taking the time to actually write the pages yourself, or outline the pages yourself, you're thinking about your brand, you're thinking about how you want your brand to be presented. And then you're more able to have a cohesive message across link building efforts, across the topical authority that you're building, so your topical authority is not all over the place. You're not addressing way too many topics at once. You're presenting your brand in mostly the same way as you were doing link building, as you were doing outreach, as you were doing social media marketing, as you were doing all forms of marketing. The keywords that you are targeting are informing the outreach that you do, which is how it should be because you're putting up a page that targets one keyword, and now that keyword is appearing alongside your brand and the brand mentions that you get. So you are able to do better off-site SEO by at least outlining the pages yourself. And then number three, if you're vibe-coding a site or page yourself, my recommendation is to use AI as an assistant rather than the complete architect for the page or for the website. And that, ladies and gentlemen, is what I wanted to talk to you about on this episode of the show. If you want to know how my bottom-of-funnel SEO landing pages look, get my template for writing pages, see how I find purchase intent keywords, how I structure my site for these pages, how I do link building, and a lot more, that's in my SEO course, Compact Keywords. That is the thing on my shirt. You can check it out at compactkeywords.com. You're going to love it. And then you can use that information to have an LLM help you make better decisions rather than having an LLM give you your complete SEO strategy. Let me know what you it, if I'm completely off my rocker, or maybe I'm on to something. Let me know. This is episode 1,011 of the Edward show. 1,011 days in a row doing this podcast. If you watch this on YouTube, thank you so much for watching. If you listened on Spotify or Apple podcasts, thank you so much for listening. And I will talk to you again tomorrow. Bye now.