I bought a TV with NO 'Smart' Features...
Chapters10
Discusses how TVs are cheaper today due to data driven ad revenue and platform ecosystems rather than electronics margins.
Linus explains why TVs subsidize themselves with ads and data, reviews a budget Scepter 75" display, and argues simplicity and privacy can beat smart‑TV bloat—if you’re okay with subpar brightness and motion.
Summary
Linus Tech Tips’ Linus (with Adam) dives into how modern TVs stay cheap by monetizing data and ads through smart platforms. He notes that big brands like Vizio, Samsung, LG, and TCL pivot from hardware sales toward advertising and platform revenue, sometimes even before turning a profit on the screen itself. The segment uses a real-world example: a $800, 75‑inch Scepter TV that is undeniably thick, lacks robust smart features, and emphasizes a pure display experience. Linus checks the packaging, build quality, and ports, remarking on the absence of an Ethernet port and the surprisingly sturdy panel for a budget model. On content, he tests HDR, 4K, and upscaling while criticizing the display’s color accuracy, brightness (around 361 nits in labs), and motion performance. The discussion also covers input lag, the value of a non‑tracking, privacy‑friendly TV experience, and the reality that the model is on its way out with a newer 75-inch variant arriving. Throughout, Linus champions the idea that you can bypass ad‑ridden smart TVs and still enjoy decent display performance, especially if you pair it with a preferred box like Nvidia Shield. He also riffs playfully on remote design, packaging quirks, and the optional “mod” culture around budget sets. The video closes with a plug for Squarespace, but the core message remains: sometimes less “smart” can be more private, straightforward, and affordable for display‑only use-cases.
Key Takeaways
- Advertising and data monetization are the real profit centers for many TVs, not hardware sales, as shown by Vizio’s quarterly results and Walmart’s acquisition emphasis.
- The budget Scepter 75" TV delivers a pure display experience with solid build for the price (~$800) but compromises brightness (lab ~361 nits), motion, and color accuracy.
- Labs tests reveal HDR may be unreliable on low-priced sets, with notable weak brightness and poor color accuracy in HDR, while SDR performance is more acceptable for basic viewing.
- The absence of heavy smart features can be a feature: a privacy‑friendly, ad‑free experience that avoids ACR and aggressive tracking, while still allowing you to use your own streaming box or PC.
- For users who value simplicity and privacy over top‑tier picture quality, this approach offers a compelling trade‑off, especially if you already own a preferred streaming device.
- The model tested is being phased out in favor of newer 75" options, so availability and long‑term support should be considered when buying.
- Even with a budget TV, the ability to control devices via CEC can make life easier, as demonstrated by how the Nvidia Shield can wake and be controlled seamlessly through the TV interface.
Who Is This For?
Essential viewing for budget‑savvy buyers who want a large, distraction‑free display and value privacy over cutting‑edge brightness or motion performance. Also useful for tech reviewers weighing the trade‑offs of ad‑driven smart TVs versus display‑only sets.
Notable Quotes
""What do I mean by that? Story time. Before being acquired by Walmart for $2.3 billion in late 2024, TV manufacturer Vizio posted some very interesting quarterly results. See, Vizio lost money selling TVs. And yet, they were able to make $19 million in profits. How? Well, it was all thanks to their platform plus advertising platform.""
—Linus frames the premise that TV profitability today hinges on platforms and ads rather than hardware sales.
""There is still a company proudly making untainted, pure display‑only TVs. Adam, bring it in. It's Scepter, the budget monitor... 75 in TV that they promise delivers resolution at its finest.""
—Introduction of the budget display‑only option and the pivot away from smart features.
""The absence of an Ethernet port, but again, that's a feature, not a bug.""
—Commentary on legacy ports and privacy/nerdy hardware considerations.
""You can see it a lot when you're using interfaces. Also, the other thing is that even at $800, there's not a lot of TVs that are 75 in at that price… it's kind of a no man's land.""
—Highlights the price‑to‑size gap and market positioning of the budget 75" set.
""This is the one remote I need. So convenient.""
—Emphasizes the user experience advantage of avoiding smart‑TV remotes when using a separate streaming box.
Questions This Video Answers
- Why do TVs rely on ads and data collection for profit instead of just selling hardware?
- Is a 75-inch budget TV like the Scepter worth it for a non-smart setup?
- How does Nvidia Shield integration affect the experience on budget TVs?
- What are the real brightness and HDR capabilities of budget TVs under $1000?
- Are there privacy benefits to using a non‑smart TV or a basic display‑only model?
TV advertising modelsVizio quarterly resultsTCL Samsung LG TV business modelsScepter 75 inch display reviewHDR performance in budget TVsCEC and HDMI control on budget TVsprivacy and data implications of smart TVsNvidia Shield integration with TVsDisplay‑only televisionsSquarespace sponsorship in tech videos
Full Transcript
Just about everything is more expensive these days, except TVs. What's the deal with that? Modern TVs are bigger, look better, and are more capable than ever before, just like me. Inside everyone is a full-blown computer complete with its own app store. They even have games and stuff. So, how are they cheaper than ever? Well, let me tell you. Because TV companies don't sell TVs anymore. What do I mean by that? Story time. Before being acquired by Walmart for $2.3 billion in late 2024, TV manufacturer Vizio posted some very interesting quarterly results. See, Vizio lost money selling TVs.
And yet, they were able to make $19 million in profits. How? Well, it was all thanks to their platform plus advertising platform. And if you need any more evidence that televisions are now advisions, look at this. Vizio makes not one mention here of electronics manufacturing. Then to really drive the point home, Walmart's press release announcing the deal boasts about how this new acquisition will enhance our advertising capabilities. And it's not just Vizio. TCL, Samsung, LG, name a major TV brand and they have found that the real way to make money is to take your data and serve you targeted advertisements via their smart operating systems.
Though I think we can all agree that the word smart doesn't really describe the current state of Tyizen OS. And that's why in spite of all the recent enhancements, consumers now find themselves yearning for the days when turning on their TV just brought them directly to the content instead of to an adinfested home screen. Seriously, it's the whole thing. This is also Disney Plus. So is this. It's 80% ads. So, what options are there for folks who just want to display? As it turns out, not many outside of commercial displays that, as you'd expect, cost a lot more.
But there is one. After some digging, we found that there is still a company proudly making untainted, pure displayonly TVs. Adam, bring it in. It's Scepter, the budget monitor, guys. But this ain't no monitor, guys. It's a 75 in TV that they promise delivers resolution at its finest. And we're going to see what you get and what it's like to use right after we use this segue to our sponsor, Squarespace. Build, personalize, and launch a website for your business today. Squarespace makes it easy. Just go to squarespace.com/ltt and you'll save 10% on your first purchase.
Storms are coming. A ship storm, that is. From April 24th to May 7th, get free shipping sitewide on ltstore.com on any order over $150 in the US and Canada or $225 worldwide. No codes, no fuss, just free shipping. And if you want an even lower threshold, you can sign up for our supporter plus tier on float plane for an even better offer. We'll have that linked down below. Right out of the gate, this is exceeding my expectations. I did not think that some random Scepter TV would have HDR support. Did you notice that it also has 4K support?
Is true 4K resolution, true 4K input, ultra HD upscaling. It's also a 4K UHD series. Okay, so it doesn't have a lot going for it, but that's exactly what's going for it. Exactly. I wouldn't mind if it gave me a little more detail. We talk in HDR10, Dolby Vision, but hey, audio return channel. But wait, there's more. It also says here that it supports 4K three. All right. All right. We get the bit. Um, we get three HDMI ports. We get a USB port, HDMI 2.0 and HDCP 2.2, and a one-year limited warranty. Wait, Adam, we haven't showed the people the best part.
Turn it around. It won an award. The cinema award. The scepter cinema. Absolute scepter cinema. In all seriousness though, how much did we pay for this thing? About $800, which for 75 in is a pretty good price. Yeah. Memes aside, I'm genuinely excited to see it. Good packaging all things considered. They probably can't uh can't afford the RMAs. Still, that's one of the first things you see companies cheap out on. But they've got an extremely rigid screen protector on here, as well as like some nice soft styrofoam for the screen as well. Though some hard foam for structural integrity.
Yeah, this is not great, but probably adequate. That is that is one of the remotes. That's a old school remote. I like this picture of the batteries. Yeah, this is the most Teimu brand remote I've ever seen along with the most Teu screwdriver. Can I interest you in a bagged TV? Oh, you know, I would love that. Okay. I don't know if I trust it, though. Two persons required to prevent injury. Lift this display with both hands. I don't know if I've ever seen a bag with lift handles for a TV before. Me neither. Let's see if it's actually good.
it's stretching a little. Yeah, it feels a little scary, but it it did the trick. It's a heavy TV. Where's the stand? Um Um I It must be in the top foam in there. Okay, that's the stand. Oh, those are dinky. The whole lift bag concept might have been more useful if it actually lifted it somewhere where we could put the feet on it. It's just that's fine. I got an idea. It's nice because unlike all of the stupid skinny OLEDs, there's structural integrity to this panel. That's one way of saying that it's really thick.
Yeah. Really? You're going to use that when we have so much better screwdrivers on ltdstore.com? I want the true scepter experience. Okay. Oh, this does suck though. Do we have a screw? Do you have your screwdriver? Yeah, I do. Do you have I can hold it. Yeah. Okay, give me a sec. Hopefully the TV is better than the screwdriver. On the subject of things that are better, we've got a great look at the IO while we're up here. And this kind of rocks. You got your three HDMIs, all that do 4K 60 Hz, one with ARC, you got your coax, USB, and then unlike many modern TVs, we've actually got component in composite as well as optical audio and a headphone jack.
pretty much everything you need. What it's got, you got the headphone jack. You know, my my grandpa uses it for his uh assisted audio headphones. And note the absence of an Ethernet port, but again, that's a feature, not a bug. What are you doing? Well, everything else about this thing has been pretty good so far, but I noticed that the power cord appears to be hardwired, and so I was seeing if maybe behind this little cover there's a better situation. There is not. What's nice is this is giving me a look at the internals. Um, if you had any hopes that it was so thick because it had full array local dimming, for instance, you can put those to rest.
You know what? I wasn't worried. It's all Phillips. Uh, I mean, yeah, that's unrelated, but good. No, but there's like it seems like you could like just take apart this TV yourself if you want and put full Local Ding on it yourself. Oh, dude. No, no, you don't want to upgrade the upgrade the Scepter TV. Okay. All right. World's Listen, write in the comments if you want to see the world's best dumb TV mod. We got the energy guide on here, but also it's for the N75. Oh, but I thought that this was the U75.
Here we go. 1 2 3. Oh, you wanted the other way. You You Oh, I thought I said this. I'm sorry. Oh, okay. We're here. We made it. We made it. When you've been working together as long as me and Adam, you still have no idea what each other are talking about, but it's funny. Oh, wow. There's so many peels. I'm failing. Hey, peel number one. Wow. It's big and reflective. Wow. It's very reflective, but quite flat. Yeah, you get some you get some like some wiggles there. Yeah, a little bit at the top. Me and every every time I kill you.
Huge moment. Sorry, I just looked at the remote just now. How could they? How could they? What? F Adele. We love Adele. She is a generational talent. Why would they put that on the remote? Says F Adele. That no love Adele. Did you have to wear a white shirt today? I can see you. So, whatever, beige boy. Okay. Hey, at least we both have matching tubes from ltstore.com. We did not coordinate this today. It just happened. I got so confused for a second. Yeah, cuz I was like, "Oh, hold on. How do I get to select the right input so I'm on my shield instead of It just went.
Actually, it was crazy. Turn it off again. Content. That was so quick. That is the fastest I've gone from I'd like to watch content to watching content in years." Yeah. It's like you don't really realize it. You you've gotten so used to like the delay of waiting for your TV to boot. Okay. So, what is in the menu? Okay. Picture picture settings. Okay. That's pretty basic. What is mild picture mode? I don't know. What I like about it though is you can see what it's changing. Yeah, this is actually a great interface. It's like what what does game mean?
It means we crank the brightness and the sharpness a little bit and we crank the backlight and the contrast is up compared to user. And it's crazy because the smart TVs could have setting menus like this. Like there's no reason that they don't have settings like this, but they choose not to. They choose to have you configure everything and then you change inputs and you have to configure it all again. And so when we when we're not looking at our content, we just get nothing. You get a high piercing blue. CEC control on. Let's go.
This is probably the simplest CEC interface that I have ever seen. And I'm comparing to devices that in some cases cost 10 times as much. I blew a bunch of money on that stupid AV receiver for my home theater and it has caused me nothing but grief with CEC. Uh, that was it. Now I never need to touch the Teu remote again because theoretically hit the power on the shield. Ooh. Oh, wait. No, maybe you do need to use the turn the shield back on because the Shield has its own CC settings. There we go.
Got to reboot. Okay, so that was the problem. Coming back to our CC issue. We didn't have it enabled on the Shield, which to me means that from now on, we really shouldn't need this again. Now that I think about it, usually I avoid doing any sleep features on a TV because of how annoying the power on cycle is and how long it takes and how confused it gets. This thing is actually just going to work. Well, maybe. Okay, I've got it configured now. Big moment. Power's off. And we power on the Shield. TV's on already.
You can see it. Oh my gosh, that's awesome. And look, you might not like the Nvidia Shield. There's, you know, other TV boxes. Yeah. Plug it into your computer. But that's the beauty of this is that you can use whatever thing you want on it. And it doesn't get in your way. I never need to look at this ever again. This is the one remote I need. So convenient. Kind of wish I hadn't thrown it at the floor. Like the batteries all came out and everything. It's like underneath the shelf now. Okay, but we really need to fire up some content and see if this thing is even worth having.
Also, I wanted to know if HDR was working because realistically, this is not a full array local dimming backlight. So, it's going to be kind of hard to tell. It's as simple as pressing the info button. Oh my gosh. H How does every TV not have that right there? Just tell me what mode you're operating in right there. 24 hertz. That's amazing. That's exactly what it's supposed to be for this content right now. Oh yeah. Volume up. Oh, you want to hear it? Well, yeah. Yo, the volume is the Scepter logo. That's That's pretty cute.
The speakers are bad. Hold on. Hold on. You don't know that yet. We haven't heard Crab Rave yet. No, that didn't happen. That didn't happen. Okay, here we go. 48 million views. 8 million of them are ours. There's supposed to be uh Okay. The speakers are bad. In their defense, that's true of most TVs. Yeah. And in their defense, the TVs that that's not true of are so expensive that you should probably be getting offboard speakers anyway. Yep. But image quality. Let's fire up some content. And a perfect piece of content to evaluate it would obviously be the most perfect piece of content of all time.
The Aussie Mandas episode of Breaking Bad. M. It is very dim. It is not a bright display by any means. No. No, it's not. However, in fairness, we have a big light over top of it. And it's also not bad. I mean, this is a dim scene. Let's go to a not dim scene. Does that look like a mat painted behind them? It's still definitely doing a bit of weird sharpening that is kind of mucking with the film grain. Oh yeah. I think if we just completely lose any sharpening that this TV is attempting to do, we end up with a way more natural image.
Those clouds are incredibly blue. There's a pretty solid blue tint to the display in general. There's like loss of details on the colors of like Skyler's shirt here. but like it gets the job done. I think there's a little bit too much magenta in Hal's skin tone there out in the desert. But these are the kinds of things that only display dorks, people who review technology for a living are likely to notice or especially care about. Speaking of people who review technology for a living, labs tested this display. Oh, did they? Yes. How'd that go?
Not great. When it comes to the labs results, it's pretty not good. The TV not super bright. Peak brightness around 361 nits. In SDR, delta E is not so bad. In HDR, they are literally off the chart. You cannot see how bad the bars go on every single color. It is not even close. In terms of coverage, it also doesn't do very good, but it does what is promised on the manufacturer website. So, they didn't lie. Cool. That's pretty much all it's do any motion performance? Motion performance. Let me see. And it's awful. And that's input lag.
And that's even ignoring the fact that the pixel transition response time is also horrible, which normally I can't tell in just regular content. It's the kind of thing that normally I'd need to play games to notice, but I don't even need them. Yeah, you can see it a lot when you're using interfaces. Also, the other thing is that even at $800, there's not a lot of TVs that are 75 in at that price, unless you're buying like stuff that's like deeply discounted. It's kind of a no man's land. And I was blown away that they even made a 75 in TV.
But it's nice. You get to avoid all of the ad tracking. You get to avoid stuff like automatic content recognition where they take a scan of what's on your screen and compare it to a database. All that weird stuff. It's literally not sophisticated enough to do that. And it'll it won't slow down, right? Like think about how sluggish older smart TVs are now because they care so little about the uh user experience for an operating system cuz they kind of want you to upgrade. It's worth noting that this model specifically is kind of on its way out, but they have a new 75-in model that is coming in.
We'll have that link down below. So, in conclusion, it's a pretty bad TV, but they're also not charging a lot of money for it. And it comes with benefits that I think could be well worth the trade-offs for people who value privacy and simplicity. Like, watch this. I don't want to watch this TV anymore. I press one button, it's off. And watch this. you don't want to watch this YouTube video anymore. I press one button and segue to our sponsor, Squarespace. Starting a brand or business and don't know where to begin or how to get your name out there?
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