How Content Creation Completely Changed My Life in 90 Days

Content creation completely changed my life in 90 days, and I know that sounds insane, especially coming from someone who spent over a decade failing at this exact thing. And I'm talking about failed channels, zero views, businesses that went nowhere or barely got off the ground. And then in 90 days, everything flipped. I went from grinding a pharmacy job with $300,000 in student loan debt to making 10,000 plus dollars a month from YouTube. And today, I'm going to break down exactly what happened in those 90 days, why it worked, and the lessons that could do the same thing for you. Now, if you appreciate me sharing this type of content, gently tap that like button, and let's jump into it right now. Now, before I talk about the 90 days, I need to give you context, because the 90 days only make sense when you understand what came before it. My very first YouTube video was uploaded back in 2008. I started a channel about the video game Runescape. At the time, I was obsessed with it, and I uploaded YouTube videos about it, and then I quit. Over the next 10 years, I started more channels. These channels were about a bunch of different subjects. Life hacks, pharmacy school advice, study skills, one-minute videos. And every single time, it was the same pattern. Upload a few videos, don't get instant results, quit. And then, in 2017, I finally created what would become the Shane Hummus channel. But even then, I uploaded a random review video in December 2017 and disappeared. Then I came back in early 2018, posted a couple of videos, and quit again. And then, early 2019, same thing. Every year, it was like new year, new me. And then I'd quit after a couple videos. Now, here's what I didn't understand at the time. Every channel I started had the same fatal flaw. The name was locked into a specific topic. My Runescape channel had a very Runescape specific name. My other channels were named after whatever niche I was in at the time, which meant the second I wanted to pivot, I was stuck. I had trapped myself every single time before I even started. And then, in late 2019, I made a different decision. Not just to start again, but to do it right. The first thing I did was to restructure the channel. Instead of naming it after a topic, I had already named it after myself, Shane Hummus. And this is huge, because a personal brand name means that you can talk about anything you want. And I did. Career advice, how to save money, how to choose the right college degree, how to write a business grant, how to apply for grants from the government, business, money, etc. Doesn't matter. The name doesn't lock you into anything. And the second thing I did was commit. Not, "I'll try this for a couple weeks." Actually commit. Consistent uploads, no quitting. And the third thing, I finally had a mentor. I met a guy named Sam who had built a six-figure YouTube business around wedding photography. And he taught me something that I had never understood before. YouTube is not a creative outlet, it's a business. And when I started treating it like one, gray bedsheet studio, cheapest camera I could find, real systems, everything changed. Oh, and by the way, if you're confused about what niche to pick on YouTube, or basically just how to get started in general, I actually made a GPT that's trained specifically on how to help you pick your niche. And I'll be giving that GPT away at the free live training that I'm doing this week. So, click the link in the description and the pin comment below to attend that. Oh, and you can also ask me any questions you want, and I'll give a step-by-step training on how to get started. And it's completely free, and it's a one-time event, so don't miss out on it. Now, back to the content. So, part three is the 90 days. And here's what actually happened in those 90 days. I set up my studio, gray bedsheet, basic camera, basic mic, and I started recording. Now, here's something most people get wrong about YouTube. They think the goal is to make a great video. It's not. The goal is to find the right idea and then execute it. Because a mediocre video on the right idea will beat a masterpiece on the wrong idea every single time. And I had been making videos on the wrong ideas for 10 years. So, I changed my approach entirely. Instead of making videos I thought were interesting, I started looking for videos that were already working on smaller channels. Videos with way more views than the channel subscriber count should allow. That is a signal. That's a hungry audience being served bad content, and my job was to show up with something better. And that's exactly how the most useless degrees video happened. I found a video on a 10,000 subscriber channel that had 700,000 views. The thumbnail was a blurry still frame. The video was someone just rambling. And the only reason it went viral was the idea. So, I made a better version, better thumbnail, better structure, better delivery, and that video now has over 4 million views. What's happening, guys? It's Shane here. So, I posted a video the other day on how you can choose the best college degree for you, and a few things came to my attention. And that's when the 90 days started paying off. Because here's what happened next. The channel started getting subscribers. Affiliate links in my description started converting, and I started doing one-on-one coaching calls. AdSense, affiliate marketing, one-on-one coaching, three income streams, all from the same content. And within 90 days of actually committing, I was making $10,000 a month. All right, quick break. This week, I'm doing a one-time only workshop where I talk about how to finally make money from youtube.com in 2026. And you can check it out down the description and the pin comment below. At this workshop, I'm going to be giving away the niche validator pro completely free. This is a GPT powered by a piece of software that I've been working on for a long time now, and it's been trained on thousands of hours of my teaching, coaching sessions, and more. So, you don't have to spend years to pick a profitable niche. You can do it in a matter of minutes. Heck, it's even possible to do it in seconds sometimes. And I'm going to be giving this away at the workshop, so make sure you click the link in the description, and then show up to the workshop. And the best way to do that is to make sure you add it to your calendar once you've signed up for it. So, you basically just click add this to your calendar once you're on the thank you page after you've registered. And it'll show up as either Google, Apple, or Outlook calendar, whatever calendar you have. So, you can make sure you won't miss the chance to grab the niche validator pro completely free. And you'll also be able to ask me questions live, so I look forward to meeting you. Can't wait to see you there. I'm going to be showing you this new opportunity. It's completely free, and it's amazing whether you basically want to use it to get a better job, use it to network, use it to make some passive income, start a side hustle, make a full-time income, or even start a full on business. It works incredibly well with all of those, and it's completely free. So, make sure you click the link in the description, and then show up to the workshop. And now back to your regularly scheduled content. All right, next let me break down the three things that actually made the 90 days work, because none of this was luck. Lesson one is name your channel so that you can pivot. Every channel I started before 2019 was named after a topic, and that trapped me. When your channel is named after yourself or a flexible brand name, you can change direction anytime you want without starting over. That one structural decision is the difference between building an asset and building a dead end. Because the truth is, you're a growing, breathing human being, and you want to set your channel up in such a way where as you evolve, your channel can evolve with you. Lesson two, find the right idea before you make the video. Consistency matters, but consistency without strategy is just organized failure. I have seen channels with 400 videos and 400 subscribers. That's not a consistency problem, that's a strategy problem. And the hot dog method is what changed this for me. Find a hungry audience being served bad content. Show up with something better. You don't need to be the best creator, you just need to be better than whoever is currently filling that gap. Lesson three, stack your income from day one. Most new YouTubers wait for AdSense, and that's a mistake. AdSense is the floor, not the ceiling. And from the very beginning, I had affiliate links in every description, and I was offering coaching calls. Those two things meant that I was making money before my channel was even monetized. So, don't just build one income stream, build three from the start. Test things out, see which one works the best, and then that one you can double down on. So, here's the reality. I spent over 10 years failing at this. And then in 90 days, it completely changed my life. And the channel is now at 1.5 million subscribers. And on this channel, we've done over a million dollars in a single month before. And none of that happens without the 90-day window in late 2019. And none of that 90-day window works without the three things that I just walked you through. So, if you want help building this correctly from the start, I have two ways to work with me. Number one is completely free. Join the free live training this week by clicking the link in the description and the pin comment below. On this free live training, we'll be giving away an AI that will help you pick the right niche. I'll be telling you step-by-step exactly how to start on YouTube, and I'll even answer any question that you have on YouTube. Number two, if you're serious and you want to work directly with myself and my team in a one-on-one coaching capacity, then book a call in the description and the pin comment below. Or it might be in the about section on the channel if it's not down there, because we have very limited spots. In fact, we're only accepting about three to five people in right now, and we only work with people who are very serious about growing and making money on YouTube, and they want to start now. And typically, the types of people we work with are business owners who want to grow and make money on YouTube, YouTubers who are crushing it and they want to crush it even harder, YouTubers that are getting views but they're struggling with monetization, or YouTubers who are beginners they haven't had any success on YouTube yet, but they want to treat it like a business. Right? That is the common thread with all of my success stories is they treat YouTube like a business. So, if any of those are you, go ahead and click that link to apply. And on the call, we'll figure out where you are right now, where you want to be, and we'll make a plan to get you there fast. We are selective about who we work with. We only accept about 18% of people apply. So, if you're ready, go apply now. And if you want to see a real example of what's possible, my brother was a 50-year-old HVAC guy with zero tech experience, and he followed this exact system, and his first video got 136,000 views in a month. He was monetized in 19 days. On day 29, he had a $214 day, and around 6 months later, he had a $512 day. That's a $186,000 year run rate. So, check out that case study by clicking right here, and I'll see you there.