Powerful ways Ahrefs can help you win more in Search and AI (September)

Maybe you're not able to comment. Give me one second. Now there's seven people that have joined. Welcome. Uh attendees can chat to everyone. So I think if you have joined the chat, if you joined our webinar today, you can send a message. You should be able to send a message. I'm going to type in here. Can everyone see the chat in the live stream? Can everyone see my screen? That's also a question, right? Yeah. Awesome. Okay, so we have one person that said hi. Hello, Elias. Everyone else that joined into the webinar, can you please uh say who you are and where you're uh joining us from? We have a couple minutes here before we start at four. So during this time, if anyone has like very quick questions, you can feel free to ask. But we'll start at 4:00 Singapore time. So adjust two minutes here. Yes. Hello. Hello everyone. Very every time that we do these webinars is such a cool thing to see like the variety of places that people are logging in and calling in from which is really awesome. Literally all over the world of all different times of day. That's always cool. And of course, welcome to HF since you guys uh are new to our platform. So happy to have you here today. Hopefully the content that we share today will help you make the most out of uh your subscription with us or your time with us here having an account. And if you are following along, you can log in. I'm currently at the dashboard here, of course, and you can follow along with me as we go through uh the different use cases. if I am too slow or fast. Mostly if I'm too slow, I mean uh if I'm if I'm going too fast and you would like me to repeat something, you can definitely let me know from the chat. It'll be very useful. If you are seeing this webinar from YouTube, the link uh to join this Zoom should be in the description. Okay, we have about 44 people and uh at the end of this webinar uh when you leave we will be sharing out a survey and that would be really helpful if you could fill out that survey let us know what you liked about today's webinar as well as things you would like to see improved as well as your overall experience uh with the HRF platform as a whole. These are all things that would help us improve your uh experience and time with us here. Okay. And uh without further ado, we shall begin. So uh hello everyone. Welcome to today's uh webinar on the powerful ways in which you can use hrefs uh hrefs to improve uh performance on search and AI and we'll go through a number of use cases here which we think will be useful. We are mainly going to cover the tools that should be available to almost uh everyone regardless of restrict uh subscription that you're on. However, if you'd like to see any tools uh being demoed that you don't have access to, this is also your opportunity. Uh just ask that question in the chat. Uh actually, there's a Q&A. So, let me open up the Q&A here. Uh there should be a Q&A uh at the at the question container here and that from from these open questions. I will check on that that are being asked and I will answer um all of them unless they're very relevant to what I'm presenting right now. I will answer all Q&A questions at the end of our webinar. Okay. And so without further ado, uh we will begin with the first use case. And the first use case is that you can compare your website against your competitors in a easy like overtime chart in site explorer. Okay. And so if I head over to dashboard here, if you're not sure what site explorer is, it is the main tool that you can see um all not only SEO metrics now, but also um visibility metrics for any website across different AI platforms. Oh, it's taking a while to load. Let's open a different one here. Uh let's do let's just go to for example if I go to hrefs.com there we go you see that there are all these metrics over here pertaining to your backlink profile number of backlinks that you have as well as the number of keywords that you show up with uh from in search across different countries. Uh Don asked, can we get the meeting recording? And I say yes. You um the meeting is currently this webinar is currently being streamed on YouTube. And so at the end you will get a YouTube link uh sent to you a day after today where you can watch the replay. Okay. So if you're following along here, we're at site uh explore. And yes, there's a lot of things that are happening on this page. But anytime you don't understand something, you can hover over these eyes, okay? They give you an uh explanation about how these metrics are are formed and what they mean, how they're calculated. So, organic keywords, for example, these are all these eyes are very useful in giving you information about what they're all about. Uh there's also this how to use handy tool tip over here. And what that does is that if you click on it, you'll open up our academy to the page exactly that this that is talking about the report that you're looking at here. So in this case, this is the site explorer overview. So we are now in the site explorer overview module of the academy and here there's a video as well as different use cases that you can go through to see how to use this particular report. Okay, so these are just handy things to keep in mind as you explore your platform. Okay, so but we're going back to looking at how to uh see my competitors side by side. So, if I put in an hress.com here, there's actually a number of competitors that I can apply. And I have this pre-filled in because uh what happens is that if you've entered this for uh this website in the past, it will save it uh so that every time you come back to this report or you always enter this uh like the same website in, you get the competitors pre-saved for you. And I can apply. Now I get to see uh my traffic against my competitors over time. And if I want I can change that to a different metric. For example, referring domains, right? Uh I believe I can also do for example share of voice. These are all things that I can do uh using this report. And this is like a a handy way to visualize uh my performance over time against my competitors and b like a handy way to create uh like charts for maybe reporting with your for your team or maybe for your uh managers or things like that. Similarly, as I can do it against competitors, I can also do it for locations. So maybe I'll just see um my organic traffic for different countries. And this is important if you are for example targeting different regions, different markets. How many competitors can you add? I believe the max right now is five. Yeah, countries take a while to load. That's okay. Uh, if you're not sure what these bubbles are, okay, they're coming soon. If you're not sure what these bubbles are, these are changes that we detect uh that go to the hfs.com page, not the domain, but page. And we detect that they're like massive changes or small changes. They show up as small bubbles here. And this is useful because for example there could be a change um that you applied to this landing page here for the domain and uh and that might explain like changes in organic traffic or other metrics. It helps you pick like um monitor times where maybe updates were made not just to your page but for example you can do it for your competitors. Maybe they have made a big change on their website and you can see if it has affected their organic traffic or not. And this is like a handy way of seeing these changes here. Okay. You can also do a yearon-year kind of comparison. So like our company started quite a while ago like more than 10 years ago. So, but if I were, let's say, to select last five years, one, two, three, what? Last five years, I should be able to see them on a year-on-year basis. We're getting a traffic. See, it's also another useful tool for seeing the performance over time for any metric. Okay, so this like this one chart within a site explorer actually is very powerful. You can play around to see like how that information can help you understand how well or not well your business uh your website is doing or like your competitor and things like that. Okay, so that is the first use case. Oh, sorry 10 competitors. So you can put up to 10 competitors up here. Uh just do note that if you put in 10 competitors, you got to wait a little bit because it has a lot of data to load the same time. Okay, next one. Competitor analysis. So you can find your gaps in your content strategy in seconds. So let's say you are looking to see what uh more content ideas that you can create for your website. And a good easy way to do this is to see what your competitors are doing and find content ideas that allow them that they rank for in Google search results, but you don't. So for example, if I open competitor analysis here, again I put in hress.com. So if you put in any website, we will automatically uh suggest some that are ranking with some similar keywords to yours. So I'm just going to go ahead and do add in some competitors here. Yeah. And I have keywords on. So I'll show keyword opportunities. So now this report is looking at keywords that my competitors, these three competitors rank for that hfs.com does not at all in the top 100 uh positions or top 10 positions in this case. Okay, so there's quite a number of these different keywords. Now I want to filter out I want at least two competitors. And the reason why I want at least two competitors is because like uh Neil Patel is going to.com is going to rank for Neil Patel. I don't have any plans to rank for their branded keywords, but two different competitors are unlikely to rank for the same branded keywords, right? Like Neil Patel is unlikely to rank for Samrush. So I want to filter so that at least two competitors uh rank for a keyword, but HFS.com does not. So I apply there you go and that usually results in quite interesting. So in this case there are quite a number number of keywords where all three of my competitors rank for but I do not. For example, PPC agency conversion rate optimization um e-commerce SEO strategy. So these are all basically topics that uh we don't rank for and that makes it like interest like three websites in our industry rank for something that we don't. This usually means it is something that is worth looking into. It's important in the industry usually. I mean you should scrutinize this list obviously to see whether or not it is worth their effort to rank for them. But it's a start. There's a quick easy way to find all these keywords, Pinterest SEO, um like uh best courses for SEO, you know, things like this. So that's how you use this particular content gap competitor analysis tool. If I want, I can add filters to this list. So, for example, um I want a uh only to see keywords that are not so difficult to rank for in terms of keyword difficulty. If you're not sure what this metric is, I'm going to hover over here to explain what it is. Basically, it's giving uh an estimated score of how difficult it would be to rank in a top 10 positions based on what the top 10 results currently have uh back links uh leading to that because as a general rule and like one of the factors of ranking in the top 10 position still even today is the number of uh referring pages uh referring domains linking to these top 10 pages specifically. So for example, this so if I open up the search button here just to give you an example, you can see the number of back links for the top 10 results are in the thousands or at least hundreds. So, if you want to also have your website ranking in here, there's a large chance that you also need to have like hundreds of thousands of backlinks before that page can rank in the top 10. Okay, so that gives you an idea. But let's say I want to filter out for keyword difficulty uh that is at max 20. Something I can do, I can stack on with other filter filters as well. So maybe let's say I want to filter for keywords that um basically include feature snippets, right? So I can these are ways in which I can add filters to further uh curate the list and there you go. So now you get like uh you know you just can prune down keywords that are not as relevant to you or that you feel like you will not need to target and now I get like interesting things like website like similar web or content recycling or SEO text briefing. Okay. So that is the uh competitor analysis use case of this tool. Okay. Let's move on the next one. search intent. So even in this particular to any of the reports in HFS where uh they pertain to keywords uh you should be able to filter for except for competitor analysis but you should be able to filter for search engines. So for example uh if I have if I go to keywords explorer here let's say let's do like a live example here for everyone uh type into a chat something that we can like a topic that we can uh search keywords for in keywords explorer anyone could be your industry could be an interesting topic okay I specialist AO optimization Okay, let me do one thing. I'll pick uh first I specialist and then uh e-commerce at the I Oh, actually I would do I specialist and then I'll do Sorry, I think this is I'm not sure which language is this. Uh Christian, what which language is this, by the way? Uh this uh Juul gave her till Asante Norwegian. Yeah, let's do let's do like an English example and then like a non-English. Yeah, it's okay. So I want to look to uh keywords that patients with eye problems are likely to search for. Yeah, let's do that. Something like this. Now I will select the as the country is United States for now and give it a search. Oh, wow. Amazing. Okay, one second. Is our whole platform down? Okay, our whole platform is down. Give me one moment here. Okay. Well, while I investigate the issue, do you guys have any questions about HRS at the moment? Uh, if your platform Yeah, sometimes it happens based on the region. So, if it's h if it's working for you, it may and then you're kind of lucky. Uh yeah, it happens. Yes, it does happen. Refresh. Okay, we're back. Thank god. Okay. Uh Raju, I'll answer your question after I finish this use case. So look, we just did a search of all these different uh keywords and like fortunately we have data for all of these keywords. So all of the keywords that we entered in that AI suggested amazingly uh have it doesn't always happen but like in this case I think it was wonderful that there um number of keywords related to like eye problems that they search for. There are search volumes um every month for for all these keywords. Now we're talking about search intent. So this is one of the newer features that we've added to uh keywords explorer and other like reports related to keywords where we look at the SER results for every one of these keywords and we see uh whether or not they the intent is like moreformational like they're trying to learn about something or for example they are trying to buy something so transactional things like that or commercial is things like uh if I want to compare like two glasses brands, right? And that would be like something on commercial. Okay. So, let's look for only transactional keywords. Oh, well, not um keywords that include transactional intent. Let's filter for that. I guess in this case, it's moreformational, huh? Yeah, all of them haveformational intent. Okay, that's fair. Um, if I want I can search for uh in this case there are no branded keywords. So, let's move into like uh like rel related terms here in this report. I think we're going to get a lot more estimations of different uh uh keywords here. So, like we get something like I buy direct. So let's say I want to filter for branded keywords. So all these keywords that I entered in were related to like issues but maybe during this time they're related websites that basically contain uh that also rank for different brand names. So vision works I buy direct shows up lens crafters pearly vision. So, and I can also similarly filter for non-branded, right? Or I can filter for local all keywords or branded keywords that are also local. For example, this is something that we can do. Lens crafters near me, Florida eye clinic, lens uh specialists, Bethesda vision care, central Florida eye specialist. So, like you can see that they have a location in the keyword. they have uh keywords that are pertaining to people are searching for locations near me and things like that. So, it's a cool way to fil quickly filter out keywords that are relevant to your business or for like for example have to do with like uh location listings and and e-commerce. Okay. So the the intents uh filter I find it to be really really powerful because it helps you like without needing to filter for specific words like I needed to filter for the words near me or something. You can really find different keywords that have specific intent in them. Uh and based on that intent it gives you ideas of how you can create uh content to serve that intent and therefore rank for these Uh we can try something similar with the uh keyword uh the other keyword that um the second person has shared. Uh I'll answer the is there any way of implementing like because I'm answering this question because it's the same question as the person that suggested the keyword. Is there any way of implementing HS with WordPress or WooCommerce? Hres should be independent of your website platform. There should uh maybe you can give an example of how you see HS being implemented. But by and large, since it's a platform that provides data that helps you analyze things, it's usually you should be able to do this for any website regardless of your of your platform. But if you have an example of something where you're not sure if there's an integration about, you can maybe um share more information about that. I'm going to go back keywords explorer again uh and type this keyword and filter for Norway. Maybe I can say uh keywords that searchers Yeah. Okay. Uh keywords related to Let's see if it all shows up in Norwegian. I'm not sure about this. Yes, does show up in Norwegian. That's awesome. So, for example, if you're like targeting a different language and you're not sure, you can definitely use AI to give you um suggestions for this. But my my prediction is that not every one of these keywords is going to be in our database. Let's just see. That's my prediction. Yeah, most are not in our database. Uh but that's okay. We can look into keywords that are matching these. For example, uh and Norway is a smaller market. So a lot of these keywords are going to have like a small estimated uh search volume. That is unfortunately expected for like smaller countries with less population, less therefore less people searching, less search volume for keywords, things like that. But there is some information here. And uh again, I can also maybe check related terms. There might be more suggested keywords here. There we go. So if you're not sure what related terms as a report does, it basically looks into all the keywords I mean all the pages that rank in the top 10. So top 10 for example of this keyword and they see what other keywords that it ranks for. So you like because one page is usually ranking for many many keywords. So it'll look at what other keywords the top 10 results rank for. And then these are basically keyword ideas that are usually related to what you search but may not contain the word. In this case there are quite a number of these keywords here. Okay. And again I can filter. Let's say I want to filter forformational and navigational. Right? So then I only see keywords with such. There you go. Uh if you want to see the different intents uh that we have determined each keyword to have, you can select this by the columns. So I can click user intent here. So you can adjust what all the metrics here that are being shown. Let's say I want to see growth rate and I don't care about cost per click for example. This is something I can do. Okay. So these are all ways in which I can filter the report to see what I want. And of course, you have the option to export this report once you've configured everything as you need. And you can export it for like further analysis or keeping that data for later. yeah uh Christian your question is integration is the right word. Is there any integration? So I'm not sure but what are you what is the integration? What is the expectation for integration to do? Because mainly what happens at HFS is that okay uh we provide information about your website as well as like what people search or your competitors and using that information you can then decide what pages to create uh on your on your website. There are some specific like uh plugins that we have for WordPress. For example, we have HS does have a WordPress plugin. Uh but that's specifically to audit contents, right? So if you have a WordPress uh plugin, you can use this plug-in to like audit your content for like pages that uh maybe are performing well, underperforming or are maybe declining and they should be updated. So I can copy this website for you here. But this is not the whole platform. You see like HS provides a lot more than that. This is just specific to one thing. Yeah. This is just one thing. Yeah. Okay. Uh so so we just demoed the the intense filter here. So I thought I hope that was useful. Roger's question was uh is HFS too expensive? You can try the starter plan. Starter starter starter starter plan. Okay. We used to have it on pricing page. I guess not. There you go. Yep. Starter plan. This is $29 per month. If you are just starting out and you're, you know, you're a small business or you're a freelancer or and you just need the basics, you can you can use this to Why is this not working? this should be a a useful way for you to start using HFS and for example doing some small keywords research or researching your competitors and things like that. So like you can have a little bit of that in the starter plan and then when you are ready to upgrade you can consider you know if as your website gets more performance you can consider upgrading. Uh are there any plugins for Wix currently? No. But as mentioned, I think I would like to understand a bit more about what plugins you're looking for. Like what do you expect uh the plug-in to do and if it's something that can be done with a platform, you may not need a plug-in. You get what I mean? So when like some if you have some question of like is there something that you'd like the plug-in to do, maybe you can give more information. Uh Raju, you have some things about trying to get your website to the front page. It depends on what keyword you're doing. Uh trying to rank to the front page for so what I can help to link. I think it's like checklist. It says 2024, but I still think this is relevant. because by and large nothing has really changed. So this is for Raju. I'm typing in the chat here. Here's a checklist of uh like the the basics that you should have on your website or your your blogs especially. uh to make sure to rank high like um to improve your chances of ranking in the top 10 for the keywords you're trying to rank for. Okay, let's move on to uh next use case here. So, find SEO issues that hurt your website's performance in Google. So, one of the tools on our platform is site audit. So, if you have not checked it out yet, it's one of the things that we when you add your website for the first time, we usually help to uh set it up for you and ask you if you'd like to run it for the first time. So, in this case, I can show this one here. So, I open up site audit. If you're not sure where site audit is, it should be at the very top here. Uh or you can open up all tools and it should be under website performance. Okay. So, as I audit my page, you can see that there's a number of pages that have uh errors. So, we as your website is being crawled, uh we check your website for over 170 different issues. So, I can show you how to see all 171 issues here. All tracked. See, I'm at all issues and there's all tracked. And there's three levels of importance. There's error and there's warning and there's notice. The error is the red ones. Typically these we put any error uh any issue in this category if the uh issue has a like meaningful impact to SEO based on what we know. So broken pages for example is like a very clear case of that. Pages that have links to broken pages these are all you know generally issues that you should fix as as soon as you can and broken redirects. So these are all and that's why we usually have them tagged as error, they will be read. Um ref links that are broken. So you have issues having your website showing up correctly in different like like different parts of the world in different languages. So these are usually the errors here. Now what about the yellow ones? So the yellow ones are warnings. So for let's give an example, right? So there are certain pages that are no index. Meaning that we do not necessarily want search engines to to index them. They could be an issue. They could not be an issue. You can click on this no index page and then check all the pages here. Are they pages that you want them to be indexed by search engines? If they're not, you don't need to do anything. Okay? But maybe they are. And so that's why if if you do want them to be indexed and they're no index by mistake, then that's why it is a warning. That's why it's yellow. Okay. So the same would be for uh something like uh meta description too short or title too long. These are all things where like it could have an impact uh but they are not as critical as like broken pages and stuff. So there are two degrees of severity here. Okay. So if you're not sure where to start in this like long list of different issues that you want to target and fix, then I would recommend starting with the errors. Okay. So if I open up um a report like this, let's say I don't know what a broken or four or four pages. Let's say this is not something familiar with. I can click on why and how to fix at the very top here. And there'll be information that explains why this is a problem and a general how to fix uh guide. Okay. And usually we have some like additional links to further resources if you want more information on that. Uh Harshall asks what is the maximum number of pages HS can crawl? Let's say I have a large website. So, we actually can crawl quite a number of pages, but the max you can crawl depends on your plan. So, let's look at the plans, right? So, there are a max number of credits based on your plan. So if you have if you want to and you need to crawl all um in this case how many 40,000 pages then for example you can crawl them like twice a month on a light plan or like five times six times a month uh on the standard plan for for one website right you can use up all your crawl credits per month. This is something you can do. Okay. And then on higher plans of course you can you have more crawl credits so you can crawl them more frequently or or you can crawl more websites that are big things like that. Okay. Um and the enterprise level we we help to crawl pages that like sometimes even have hundreds and thousands of pages sometimes even a million pages but that's very like very uncommon. And typically pages of that like websites of that size have like whole different like levels of like uh concerns and issues that like require um more uh impressive features for site audit to kind of like analyze and manage issues on your website. So I hope that answers that question. But yeah, in general like by and large you it's a handy place. Everyone uh on any plan even the free plan uh can have access to uh most of the features in sight on it. So we certainly think that it's a good thing that you can check out and crawl your website for any issues. It's kind of like a lowhanging fruit like you know it's with a quick audit you can check if all the issues and fix them and that generally helps to make sure that the basic hygiene uh is done for your website. May I ask about error 403? Uh Abas yeah you can ask about 403. Are you asking about if you see 403 on your website like maybe you're following along for if you want to understand if you see 403 like let's say um you go to page explorer and you see instead of 404 you see like under the HTTP status code you see 403 what this means in site audit specifically it's likely that our crawler is not allowed to crawl your website. So another way to check this is to you go to this hs.com/root here. I will copy it and I want to select a site audit here because it's a site audit bot that is crawling your website that sees 403 and you put in your website. So give an example of a website. I think we are blocked. Um yeah so you get to see the status over here usually yeah a crawler is not allowed to crawl LinkedIn that's like an example of uh like website so if you see like um a status like this it's likely uh that there are issues that are blocking our bot of which we can provide information here it's crawling ing our website. So usually if you see an error like this, you have to contact your host provider to say can you whitelist HR bot and HF site audit so that they can crawl my website. Okay. And if you still face issues after that, you can contact our help support team to see if we can help to further diagnose the issue. But by and large, this is something that your host provider needs to help like make sure that we're allowed our crawler is allowed to visit your website. Okay, so that is the overall gist of site audit. If you have any other questions, I feel free to share them. Let's move on to the next uh case use case here. Discover your competitor's most linkable assets. So, we have this like handy. So, let's say let's go back to the dashboard here and I want to look at like pages in our blog. Okay. So I can if I type in like a a sub uh like a hs.com/blog now I only see pages that start with hfs.com/blog. So I don't get to see pages of the whole website which is kind of useful if I want to look into just the performance of my website's blog articles. I can similarly do that for my competitors. And in this case, since we're looking at your most linkable assets in this use case, I'm going to open up the best buy links report. All right. So, what this does is that it looks for all the pages in hres.com/s blog and puts them based on like backlinks and referring domains that linking specifically to that page. So we see some like uh consistent things here. We can see that a lot of these case studies that we've done attract a lot of links. Um our beginner guides tend to attract a lot of links. So I think basically people are finding them very useful as a resource and therefore want to link it on their pages uh for other people. Case study case study statistics. another case study uh listicles that explain how to do common uh search operators. It's like a useful resource for people and so people link them. Our guides for beginners, guides for beginners. So using a report like this gives you an idea of what strategies and what like content ideas attract links. And this is something that maybe you can see, okay, um these are the things that people uh value and therefore want to specifically would like to link to on their own websites. And this is stuff. So if I want to build links for my website, I may consider making content like this. And especially I can open up these pages like for example on this one and say and give a look through and say can I do a better job than like any of these uh uh pages here that attracting lots of links because if I can then I may have a better chance of like attracting more links. uh for example 73 blogging statistics for 2024 or how to use Google keyword planner in 2024. Here's another one. Right? I can open this page and I say okay maybe I can update this um do an updated version for 2025. Right? And then I get them that gives a chance to see that if I can attract links uh more for my website. Uh sometimes you get to see this is an interesting one. You get to see uh things like this too. Basically people are linking specifically to images. Let's see if I can change uh what is it? Target URL contains JPG I think or PNG. I do any Now I get to see the images that are attracting links. So images can attract links too. People just use your uh image, right? These are all uh things that people may want to link to right? These are all and and you can see that this Oops. One second. You can see these tend to be graphics that we have created. Right? So this is like a a chart that we created and then people basically link to us and then we have a link of our blog at the bottom here as well as our like uh our logo. So but because it's a it's a graphic that people find useful, they link to it. So these are again linkable like assets things that like you can also consider creating in order to uh like attract links to your Okay. So that's how you use essentially how you use this report best by links. I see some questions are being asked here. okay so Harsha helped to answer that question already. So so far hopefully it's useful. Hopefully you get an understanding of how this report works. We can move on to the next use case. If you don't have any further questions, track your website visitors in real time. Okay. Again, this is one of the tools that we launched recently. So, we have a simple web analytics uh tool on our platform that you can check out. I'm going to close all of this here. You want to know where it is. We go back to the dashboard with web analytics over here. I have c I have it currently set up for one of our uh websites blogger jet. So it works similarly to Google analytics and it's just adding a snippet to your website. So which loads every time someone visits it visits it and uh we can check information like the number of visitors and by the way it doesn't store any like cookies so privacy is preserved so this should be GDPR compliant as well for if you are in the regions that GDPR applies and you can see like your basic information like balance rate like views per visit uh like how long they visit for. But you can also see some of the interesting graphs here. Like we can easily see in one page what browsers people typically use when they visit you. Uh what countries they come from, the top pages that people visit. Uh something that is very uh like we we make it very easy for you to see is AI search. What this is essentially is when people like search in chat GBT or Perplexity or whatever. Yeah, in this case uh or Gemini and any of the AI uh responses sites one of my pages and then the people that see the response and they and they see the citation of my page and then they click on it. uh these platforms basically put a refer in the header to say hey you know as the person visits this page hey they came from chat GPT or perplexity and things like that and so we make it like easy to filter for this particular channel in this case AI search you can see which source they come from uh as well as the pages so since I've already filtered for channel is AI search here by clicking on channels right so it's filtered for this already I can and see the top pages that are being linked to by uh these AI sources here. And again, I can see things like the browsers and geography. So, it's like a really quick and easy way to analyze um traffic coming from like AI search specifically as well. Uh web analytics also has the ability to for you to set up custom events. So let's say you want to set up people, you want to track clicks for like buying purchasing particular products or on your website or signing up for one of your programs or things like that. You can add UTM link or like an event like this, right? As a custom event or you can u filter it for like people viewing for specific events. like it has to be pages that maybe contains uh maybe you're looking for people that are looking that you want to filter one event where people are looking for long dresses you know in in your in your website. So that's something you can filter for and then like I can say long dresses and then I can create right. So this is this is an example or you can do a custom event a custom event I'm show you how it works here is to add a class to your URL or to your buttons and things like that. So when people click on that, that sends a custom event to web analytics here and then we track it. This is something that you can set up similar to Google Analytics as well, right? You can also set up funnels. So in this case uh if I clear this filter okay, you can you can set up so that um clicks that go from this particular blog, how many go to the homepage or how many go to like um different other parts of the website. You can set it up like this, right? So first maybe they go to uh the homepage and then after that they go to like one of the blogs or they go to the signup page. This is something you can set up. Okay? Or you can set it up so that like I want to see how many people uh go from the homepage in this case the blog reject. Uh after that go to maybe a signup page or something, right? So then I can just say example funnel and then I create it. There you go. So then it sets up as a funnel here. I'm just like, you know, in this case there are no visitors, but like I'm just showing you like how it works. Okay. How quickly once a month is over, can I see data in it? Uh I believe it should be like so today is 11th. So it's like close to real time, very close to real time. Doesn't require you to wait much at all. You should be able to see some data like within a day. So that's faster than a lot of our competitors. Yeah. Hope that helps. And also you can export this and other stuff. Okay. Any questions about web analytics? This is free. This should be usable for everyone. Uh unless your website is very big. So, if your website is is is like or not say your website's very big, but that you get a lot of visitors to your website and they're like uh in the hundreds of thousands or or millions per per month, then we have an add-on that you can purchase to see all the events that happen on your website. But if your website's relatively small, this should be free for you. Yeah. Can we see the traffic multiple pages at once? Yes, you can stack the rules of the different pages. So, let's say I want to put in just maybe the top three here. I want to see 100 results and I want to see monitor mentions. Okay. Is any rule apply? So I'm just looking at the traffic for these three pages right now. Very easy setup. Just add the filter just like um you know it's like similar to the UI of like HFS that we have standard. So I can filter for different browsers, different devices and stuff. Let's say I only want to see smartphone. It's going to be small in this case, but you know it can happen. Yep. See, now I filtered for just these three bugs and people that visit a mobile. So you can see a lot of them come from Google and some even come from AI. So you get a very small percent. This tells me that like my top performing blogs. Some people really come from AI and they come from their phone. They're using their phone to discover me. Uh, Alberto asks, "Is it possible to filter paid traffic in this tool? I think so. Let's clear this." Uh, it but we're not running ads on this page, but I'm pretty sure there's a way. If not, you can just set up a custom attract event from like when you put in your your Google ads or whatever ads you're paying for, you put in like a a tag and then and then you set up the the event so that it tracks for URLs containing that particular uh UTM or whatever here and then you can track it as a source. But uh we should have paid search here. It's just that this website we're not running ads for it. Uh, can we Marav asks can we get an auto report of our mails? Can you get uh website reports sent to your emails? I think that is the question to show you how to see that. So all the different uh alerts that you can get emailed to you is here. It's this reporting here. This alerts. Yeah. So we give provide alerts about backlinks coming to your website. Uh new keywords that your website ranks for and mention. So basically websites that mention I've not set up any but this is something you can set up yourself here. So this is in the alerts tool and uh so these are all like reports that can be scheduled to be sent weekly to you or they can be sent like monthly and you can filter them for example for only new backlinks or lost back links or and things like that. Uh for site audit in particular also you can configure emails. So clicky click loady load Loady load please. There you go. Uh I can look at email notifications so I can get notifications about crawl summary. Oh uh sorry this is a maxed project. Let's open up like this one email notifications so I can get crawl summaries sent to me. And that happens after a crawl is completed. Again, I just turned them off as well. So, these are the reports you can get emailed to you. Hashall, if this is freelance, a great tool to spy on competitors and see their top pages. Web analytics. If we're talking about this tool, web analytics, this is installing for your website. It has no information about your competitors. I think if you want to uh spy on your competitors, there are two tools to do this. One is site explorer where you can see their top pages. So let's say uh let's look at moz.com that's our competitor. I can look at their top pages but this is based on search. So this is uh like I can see their top pages performing in search anytime now. I think it's loading for a year's data so it's taking a while. Uh so this is this is to be able to show the top pages getting the most amount of organic traffic in Google. Ah okay we have some issues today. I'm sorry guys but I think it should be loading for you. Maybe let's filter for Okay, it works now. So I get to see the top pages my competitor. I can see uh which um pages are driving the most traffic and from which countries they're getting the most traffic from and what keywords are p like uh where that people search and then click on their website is sending the most traffic organic traffic. This is generally estimated. So this is not like we have a snippet on their website and therefore we can see it. is estimated based on the different data sources that we've compiled together uh to estimate clicks going to this and it's also based on position. So in this case for example uh boss is on position one for keywords explorer right for this uh for this page explorer. So I should be able to if I click on here keywords explorer right I can scroll down to SER overview and I can see that Moz is position one. So if you're on position one the chances of you getting like the most traffic is generally very high. Yeah. So it's based on position. Okay. The other tool to like monitor top pages of competitors is rank tracker. So for example here I've set up six competitors for our help articles and I can see how my competitors like the top keywords that my competitors are ranking for compared to me for different keywords. Okay. Okay. So, if you're lost, I'm in rank tracker and I'm on my competitors overview. Okay. So, I've like added six competitors And so, based on that, I can look into for for each of the keywords that I'm tracking for. I can see their positions. I can see estimate amount of traffic going to these positions and things like that. Okay. Any questions? We move on. It's another one of our here. Okay, we are almost out of time and like it's good timing because now we're at the um final case which is creating custom reports. This is also like one of our newest features. you go back to the dashboard here. If you want to know where the reports are on your dashboard on the left hand side, you'll see this reports thing here. And here um I believe on all paid plans by default you can you you can make one report and if you want to make more reports you can purchase the report uh add-on. So for example in this case here maybe let's pick another one. Let's pick this one. So what I can do is I can add different widgets from all my different projects. I can add for multiple projects if I want or even portfolios which I kind of quickly explain later on. But let's say like I want to add information about like my top organic keywords by traffic and then uh like I want to put rank tracker next to it side by side. So I can add widgets like this and just give you an example. Let's do share voice blogger jet can add competitors. So maybe we'll add spark toro just for example, right? And maybe there you go. So the widget is added at the bottom here. So the graph is being generated. I can see the share of voice over time. And then if I want to configure what I just added, I can go back to this here and I can maybe select a particular location or a time period, things like that. I can move the widgets around just like this. Drag and drop. Very easy. Move this up a bit if I want. So, and then after that I can print to PDF. So, then it becomes like a convenient way to Let's move this back. Move this back. Yeah. So, I can print this to PDF. Yeah. And then from there, I can like save and export this out to like your team or like your client or or your boss, whatever it is that's needed. Okay. So, useful place to create reports Okay. So that is the like overview of like the cool things you can do hrefs like part of it is doing analysis and the other part is using it to create useful reports and look at data that is useful to you uh to help you rank better in search and AI. Uh I'm going to there are two questions in Q&A. I can answer them. Uh one is from Ismile. It says at dashboard is complex. I can understand your uh the that it can be slightly overwhelming to use it at the beginning because there's so many things to to click here. Uh but if you're not sure what things are, you can where is it? Um I think dashboard right. So this particular course gives you a quick overview of the things to understand on the dashboard. what the different metrics mean and different things you can do use it for where to find particular information on a dashboard. So if you it can be complex but once you get the hang of it uh it becomes a great way to see at a glance how you are performing or maybe your competitors are performing from the dashboard. Okay. Uh, which plan includes AI search? Asked by Eva. So my AI search like okay so if you enter in your website here or maybe any other website and you can see this section here AI citations right these numbers come from our brand radar tool. And uh this brand radar requires you so by default if you have a paid subscription. So let's open this for a moment. We're currently in brand radar. So um you can see you should be able to see search demand uh like without paying for brand radar but if you want to see like for different AI tools then you require like one of our uh paid add-ons in order to see one of these sources any one of these uh there's a like you can purchase the add-ons for any one of these. But if you want to see like for all the AI sources, there's also a lump sum price. Yeah. So, if I look down here or sorry, I think it's in our pricing page. There you go. Brand radar AI. This is the price per index. So you can purchase one or you can purchase like multiple. And to see where to make that purchase. So, if you want to see where to make that purchase, you go to your account settings and you go to your billing here on your subscriptions and you should be able to see uh which ones to purchase here. So you can purchase for all platforms or you can purchase like individual uh indexes like just chat GBT or just AI overviews and AI mode or just Gemini. Okay, hope that answers that question. so we've covered uh most of the use cases here today. Uh does anyone have any like requests or like specific questions you'd like to ask? are things you would like to see while we're here in the demo. We have maybe about five minutes here or 10 minutes that we can quickly go through. This is your time to ask any questions that you're that you're itching to ask or you're not sure about. Uh we're here to help you go through and get them answered live. You're most welcome, Alberto and Valentia. Uh, Valentina, sorry if I'm not saying your name correctly any any questions while there while people if there's any people asking. Okay, that brand radar thing, can we go over there again? We can certainly do that. Let's go over to brand radar again to the brand radar [Music] Here you go. Uh let's do an example. I maybe I am Nike and I have competitors. I can ask AI to suggest this for me if I want. So, and my competitors are Adidas, New Balance, Puma, Reebok, Gard Army. I'm just going to put on on shoes just for just for good measure. This might not be correct, but yeah. And let's say I want to filter for I don't have to do this, but I can filter for maybe basketball or let's do running and explore. So, what do I see in brand radar? I see an overview of what percentage my brand is showing up across uh all these different uh topics related to running or that contain the word running more specifically and then uh we are position position number one against my competitors. So let's say I can see that over time. So you can see that this is a graph over time um the number of big mentions in AI overview in this case over time like started off like low together but Nike has always been very prevalent then Adidas then New Balance and then Puma and so on so forth. I think Reebok was beating on shoes and then recently so they're fighting with each other. So you can see that there's some crossover of the different brands over time, but they're all sort of like fighting each other and Nike being at the very top. uh things quick things I can do. I can see that most of the time in AI overview specifically uh the top do cited domains are YouTube, Reddit and like Wikipedia and Quora. So, what this tells me is that uh the AI overviews likes to pick videos sent by people. So, this could be like I don't know product reviews or or like box openings and things like that. Reddit posts made by people. So, this these are like the domains where like they're more likely to pick responses about things. And then Kora. So, and interestingly, Healthline. So like amazingly nike.com is not at the top or like none of these like brands have their websites being tops cited. These are all sort of user generated or uh different like platforms likeformational platforms that being cited. I if I want to I can filter to the responses that link these. Okay. And so I can see individually like like because I filter it for only the air overviews that are linking YouTube videos. So I can see the search query that's entered in and the AR overview that's generated and the links that provided. Holy crap, so many links. So you can see the YouTube.com here. So you can do this and as usual I can filter down. So maybe I want to filter only for Canada. All right, I can see uh what the keyword is that's being filtered down as well as the air overview and the links that are shown in air overview uh if I want to. So, we're back in overview again. I can also look for that in uh Gemini or let's do perplexity something like that. Similarly, I can see over time and you notice something different. You'll see that this is like on a monthly basis and that's because um we do a search into any one of these AI platforms once a month and we we basically put in our entire like keyword index and we search all like billions of keywords into uh all these different uh uh AI platforms and then we save their responses. So you can see the topsided pages here. Let's filter this out. Yeah, there you go. Because we had it filtered just now. I removed the filter. Now we only see Canada and we only see Perplexity. We can see the topsided domains and topsided pages. And then if we want to see the individual search queries, we click on individual search queries on the side here. We can see uh which are the search queries where uh perplexity is entered in. Oh, that's related that shows my my my brands here. Uh one second. So if I click on this Oh, it goes to the keyword report. Sorry. Come back. All right. Air responses. I can look for perplexity. I can, for example, filter for Oh, now we have pictures. Isn't that cool? Now you get to see the pictures that get responded uh get generated in the response. Uh things like I want to see the response does not contain Nike. So I can filter for brand. So, it will filter for responses that don't contain my brand, but it will contain all my competitors here. See, now we can see the case here. For example, in this query, what's the best running shoe for men? Nike is not Nike is not suggested anywhere here. All all the other brands are. Well, not all, but you can see, okay, there's Brooks, there's Sony, things like that. And more interestingly, it will show you the links that were being used to generate these responses. So, because a lot of these links were being uh these sources are being cited uh and these um sources seem to not mention or not suggest Nike at all. So, that's the kind of information you can get using Brand Radar. Okay, this is like a general overview of the things you can do with brand radar if you want to use this but only look at search demand. So you should be able to do this if you click search demand right now. Most of you guys if you have a paid subscription you can click on this and you should be able to use brain radar just to look at search demand. So what this does is that you can see the search. So this like search demand basically is like our keyword database. So what keywords contain Nike, Adidas, New Balance, Under Armour and stuff like that over time. You can see it's quite seasonal actually the search um the search volume versus so the search volume for the keywords containing Nike or Adidas, New Balance, etc. over time versus search queries, keywords over time that contain any of these words. There seems to be a jump in 2020. So I can like investigate as to why. Look at search queries related to this. So this is something you can do now on your subscription. that's brand radar. Any other questions, this is final call for any questions about the ATS platform that you like to learn. It can also be like would you like to if you have any questions about like oh I would like to know what resources we have in our blog that helps my business or help me to do some specific SEO thing. We can also help with that. Calling once. Calling twice. Okay, it looks like everyone is happy. uh I can attach the web the PDF of the the cases that I covered today uh in in the follow-up email. So the follow-up email for this webinar will contain a link to the recording of this webinar as well as the PDF and that would be sent to you tomorrow. And it seems like we're we're done for today. We have all the questions uh answered. So, thank you so much to everyone that joined today's webinar. Uh, please note that we have if you'd like to attend more webinars like this one. Uh, there'll be more like every month we have at least two if not three webinars. So, there are more webinars coming up and you can find all them all about them on this page. And if there's specific webinars that you'd like to see uh us do in the future, you can also share that in the uh follow-up survey after this webinar. Okay. Yeah. For those that would like to leave, you can leave. Otherwise, I'll answer Tala Tala Khan's question here. LLM's data is not public. How does show search volume and other stats? Brand radar's data is created by taking our entire keyword index. So all the keywords that we have here, this is from our keywords database and this is what we we collect this data based on what we know uh people search into Google normally. So we take those keywords and then we enter it into brand radar all these all these different links. So we enter in like for example best running shoes. We type that and we enter into chat GBT. We say best running shoes and we um enter into perplexity and we do that for every single keyword in our database that we know is typically uh searched in Google and then based on searching that we get the generated responses from all these like different tools and we save it. That's all that's happening. So, can we get the data of like some 20-year-old girl in the Philippines who is searching about the best uh like digital marketing courses uh in we can't do that. That is definitely not like public data. But we can do the next best thing which is to search the keywords that we know people typically search into all these different platforms and see what re resources are generated and AI is known to like generate like different responses all the time and curate them based on like previous searches that the person has made. So yeah like the responses can be different in real life. The same thing happens to Google search anyway. So, if you're logged into your Google account and you're typing some search query into Google and it saves your cookies and your preferences and like it's based it knows information uh based off like previous things that you searched, it will also potentially show different results than what you see here in hrefs.com. It is entirely possible. And again, like even Google is known to change the responses even without like LLMs or anything. this in like for a long time based on different times of day, different locations, searched by people, stuff like that. So what we try to provide in brand radar is a way for you to see at a glance what generally uh gets responded by AI for all kinds of different queries. So that gives you information about like and like you know overall broadly for example in your industry if you're in running or maybe you provide like resources about like finding eye specialists like the previous guy did or Christmas gifts you can see in general like what uh pages tend to be cited what brands tend to be tend to show up in like uh AI responses and things like that. This is something that brand radar can help you do. Uh you're welcome, Gino. I think you're already you've already left the webinar. That's okay. Any other questions? Uh otherwise, I will go ahead and end the webinar here. And thank you everyone for joining and I hope to see you uh in the next in future webinars to come. Okay, Tal has another question. Okay, last question. How do I track progress? I'm working on getting my website cited by AI. if you are looking to get best way would be for brand radar. Uh we are building lots of features for brand radar moving forward to help you track uh for custom queries. That's something that we can definitely talk about that's coming soon currently not at the moment. Uh we can help you today track uh traffic coming from AI and that's usually based on a response that is generated based on what somebody searched which is from web analytics that I showed you earlier So this only tracks traffic, right? Because I showed you earlier that you can uh track search that's come from any of these platforms like that are referred traffic. It will not tell you like you know what that person searched or or like what the response said, but you can know that you're getting traffic from these sources. Yeah. Uh I think so in future we're building more features into brand radar to help you track for specific uh ranking for specific things. Right now AI see like for example if I put in information like one of our demos here talk about like Netflix versus Disney. These are all big brands and big companies right? So very often you see that like it gets uh referenced a lot. For example like people are searching about movies like Netflix is going to show up, Prime Video is going to show up, HBO Max like any TV series like any of these platforms will show up very often in the brand name in the resources. But uh in the future we will provide a way to like track specific individual things. Uh if you search for something like this already and these are like different brands and I want to like maybe filter for citations of I can filter for uh citations citations of a specific URL domain. That's something I can do and I can track and then I can see the date. So this is the way to see how I can filter for particular websites. But generally uh it's hard to see this for like a very small brand, a very small website. I'll tell you honestly right now that's just because we don't see like a lot a lot of the AI responses are typically dominated by big brands at the moment. That's what we see, right? So if we filter in any of these queries, you can see it's all the same. It's it's like all the common platforms, websites related to Disney, uh Netflix, Rotten Tomatoes, and stuff like that. Yeah. Yeah. So, I think the easiest way right now to track progress is this way. is to see traffic coming from coming from AI search. This is the easiest way at the moment. It does not tell you too much. It just tells you they come from these sources. If they and hopefully AI will generate links that will refer will actually state that yeah, I'm from chat GPT or Plexi Gemini. Uh we wrote a blog recently about how AI doesn't necessarily like generate the link correctly to refer. You're welcome. Okay. I think I'm going to go ahead and end the webinar here. Thank you everyone who has joined. Uh I look forward to your survey responses so we can help improve future webinars and create content that you guys will all find useful and enjoy. and hopefully find HFS uh useful to your uh for your marketing work or your website work or whatever you're working on. Okay, thank you so much. Hope you to hope to see you guys in the next webinar and take care. Bye-bye.