This is everything wrong with society..
Chapters7
Explains how Coachella is dominated by wealthy attendees and the systemic inequality that makes it feel inaccessible for most people.
Asmongold rips apart Coachella culture, exposing how hype, money, and influencer grids create a stark class divide and brutal logistical chaos for ordinary fans.
Summary
Asmongold uses a fast-paced, audiobook-style monologue to critique Coachella as a symbol of modern class dynamics. He contrasts the lavish influencer experience—Revolve gifting suites, expensive merch, and gated comfort—with the reality for most people who can’t even secure affordable housing or groceries. The clip offers vivid behind-the-scenes glimpses: the influencer camping chaos, inflated hotel prices, and scams around Airbnb bookings during festival weekend. He also questions the performative nature of “rich side vs. poor side” Coachella, spotlighting Kylie Jenner’s mansion and the “performative camping” trend that follows last year’s viral footage. Throughout, Asmongold foregrounds everyday financial stress (gas, car insurance, rent) and branding culture, arguing that the festival has become a spectacle built for the few at the expense of the many. The segment closes with a pivot toward genuine, non-commercial content—free classic music archives posted by a longtime tape guy—as a counterpoint to the commodified festival ecosystem. Creator voice is blunt, humorous, and unafraid to name the paradoxes of wealth, labor, and leisure.
Key Takeaways
- Coachella is depicted as a visible class divide, with influencers and brands capturing the experience while many struggle with basic costs like groceries and insurance.
- Revolve Fest and other gifting ecosystems reveal a culture where freebies and sponsorships overshadow the festival’s artistic goals, turning shopping bags and swag into status symbols.
- Airbnb scams and inflated lodging during festival season create real financial and logistical nightmares for organizers and attendees alike, including last‑minute, exorbitant hotel pricing.
- The video contrasts the 'rich side' (mansions, private theaters) with the 'poor side' (performative camping, crowded lines, and dust) to illustrate performative wealth and exclusivity.
- There’s a critique of the modern labor economy where people must monetize almost every aspect of life (UGC deliverables, sponsorships) to survive socially and financially.
- The creator hints at alternative, non-commercial cultural experiences (e.g., free archival footage) as a hopeful antidote to festival capitalism.
- The overall message urges viewers to question who benefits from these mega-events and to recognize the human costs behind the spectacle.
Who Is This For?
Essential viewing for festival-goers and social-media workers who want a blunt take on how large events monetize culture and affect everyday people. Also valuable for anyone curious about the economics of influencer-led experiences and modern consumer capitalism.
Notable Quotes
"Gas prices are going up. There are children getting unalived in different countries because of America. Americans are becoming homeless and unemployed faster than any generation in history."
—Sets up the macro critique of how broad economic distress intersects with luxury culture at Coachella.
"Coachella is a classism thing. Coachella is mainly for the rich white folks."
—Central claim about festival exclusivity and race/class dynamics.
"This is basically like the Chuck E. Cheese reward store for grown ass adults that spent $10,000 to go to Coachella."
—Vivid metaphor for influencer swag culture and value inflation.
"The rich side of Coachella... the poor side of Coachella is doing something called performative camping."
—Introduces the dichotomy used to critique wealth disparity at the event.
"Coachella housing has been a nightmare... $13,000 for four nights at a hotel."
—Concrete example of lodging market failure and price gouging.
Questions This Video Answers
- Why is Coachella considered a symbol of wealth inequality?
- How do influencer gifting suites like Revolve Fest work and why are they controversial?
- What are common Airbnb scams during big festivals and how can attendees avoid them?
- What is performative camping and why did it become a trend at festivals?
- Is there any alternative media or non-commercial culture to events like Coachella?
CoachellaInfluencer MarketingGifting SuitesAirbnb ScamsRevolve FestWealth InequalityPerformative CampingFestival EconomicsLabor EconomicsContent Creation
Full Transcript
free trip to Coachella. I got invited in 2018. I'm sorry. Like I don't I'm not I'm not trying to say that he does this, but whenever she said that just made me think of Dan Clancy. It did. It did. And I'm not saying he would do this. He's a he's a completely uh you know like great guy. But it did make me think of Dan. But I didn't end up going. Well, right now we're at war. Gas prices are going up. There are children getting unalived in different countries because of America. Americans are becoming homeless and unemployed faster than any generation in history.
And that's why Coachella is a classism thing. That's why Coachella is only for the rich people or the people willing to sell their bodies cuz everybody else in the world. We can't even afford groceries right now. Personally, I thought you said you just sold your body. I couldn't even afford my car insurance. So, my car has just been sitting in my driveway and I haven't been able to drive anywhere because I can't legally drive my car on the road without car insurance. Poor Americans and middle class Americans are struggling to afford food. Struggling to afford and the poor and the middle class.
Hello. We are the ones working so that the rich people can afford to go to Coachella. That's right. Did you just hear me? We are the ones working so the rich people can party on their yachts or party in the desert. And that is why I personally refuse to work a 9 toive job because I will not put myself in a situation where I'm working. Gracie the cat mom. Thank you for resisting capitalism. Thank you so much. Working for a millionaire, a billionaire, just so him and his family can go to Coachella. One girl commented under my video the other day and she was like, "I don't like how when you promote your small business, you mention how it helps you pay your rent." Well, you know what?
I don't like how you work for one man and you make that one man give you weekly paychecks and you depend on that one man to sustain your life, pay your rent while you go and do what he tells you to do. Go do that, go do that, and then I will give you money. I don't like Can you imagine how much she Can you imagine being this girl's boyfriend? Oh my god, that would be the most unpleasant thing ever. that personally I think 9 to5 jobs are a complete humiliation like it's a gesture dancing in front of a king like the joker dancing in front of the king for some money.
Well, didn't you do that? That's what it feels like. You're performing. Well, that's what you did though. The king for the rich people and then they will reward you with money or they'll reward you with a Coachella trip. But yeah, when are people going to wake up and realize that Coachella is a classism thing? Coachella is mainly for the rich white folks. Let's be so real. Or we can black people. What? Black people can't make money. I've seen like a dozen black people in like the images of Coachella. There are black people there. I know.
I know you might not believe this, but there are black people that have good jobs. It exists. All be very quiet. We can all pretend like everything's okay. There's no black people. The world is so perfect. They're calling it they're going to rename it next year at Garphone. We can all sit on our phones and watch the rich Tik Tok influencers go to Coachella while we pretend like there's no real problems in the world. But yeah, this is why I try to avoid human contact because I don't think humans think on this level. You know what?
I think that you should I think you're totally right and I think that you are doing the world a favor. Thank you so much for your sacrifice. I don't think that the world can repay you enough. Thank God. Thank God that she's able to do that. What even is Coachella? Coachella is a music festival. It's a music festival. Oh, here here's another one. Right. Influencers are so out of touch. I have so much ick watching them complain about getting more free [ __ ] and then doing exactly that. There's something that happens at Coachella called the Revolve gifting suite.
Everybody always comes every year and gets the most insane [ __ ] Last year they had dice. It's basically like a free-for-all for influencers to get free [ __ ] Like we need more free [ __ ] [ __ ] Feel like it'll be like Black Friday but for influencers. Well, beating people up after a punch. From what I've seen, there's a line to get in. Okay. Yeah. All right. You ready? Oh god. Oh my god. Don't. He just goes, "I have a question. Revolve." Come on. Here we go. Trash. Look at these massive totes they give you. Got free sunnies. Oh, those are nice.
A little baby tank. That's a whole outside area full of clothes. This is actually [ __ ] insane. Those are cute. Got some made well. What's that? Carabiner. I want that. Our little men's section. Uh-huh. Now, let's go inside. Oh my god. We have hair dryers. This is like the best sunscreen ever. I want this tanning water. Oh, I need something. You know what this You know what this reminds me of? This is so [ __ ] stupid. It reminds This is like, you know, like after you go to Chuck-E-Cheese and you're able to redeem all your tickets and you can get like a bar of soap that's in the same shape as Yoshi or you're able to get like a Chinese finger trap or like let's say you do really well on the bowling and you're able to get like um like a a pair of sneakers or something like that.
This is basically like the [ __ ] Chuck E.Cheese like reward store for grown ass [ __ ] adults that spent $10,000 to go to Coachella. That is it. It's materialistic junk. It Yeah, it is. Totally is. Right. This is crazy. Yes. To need that. I'm a little overwhelmed. I'm not going to lie. There's a tumbler. There's pickles. They have pickles. Oh my god. Hot girl pickles. Fill your bag up. Let me get some more of those. Got some lip balm. Why not? I think I need one of these. We have to buy a new suitcase. I think we have to buy two new suitcases.
Wow. Some diesel sunglasses. Do you like these? Yeah. Yeah. Yeah. 100%. Yes. Are you overwhelmed? I'm overwhelmed. People's massive bags are like hitting me. Should I get two things of pickles? You don't need two things of pickles. Can you get one though? But look at all these pickles. So much stuff. Do I want a cowboy hat? Oh my gosh. You thought I know. I know. There's a whole another area out here. Should I get these? So, I want y'all to keep in mind this is the way the influencers are experiencing Coachella and other content creators and rich people.
Uh, according to that other girl, rich white people. Okay. Should I get this? They have Levis's. I want living. They have Care Away. Hello. That is insane. We don't need new pants. We just got new pants. I'm dying. I do have to say that I am looking to see how diverse the crowds are. And this is once again another crowd that is less diverse than an ice battalion or not battalion, an ICE squad. You know, like you can find a four a car full of like uh you know, four ICE agents in Minnesota and it's going to be more diverse than this.
If they were all women, that doesn't really Women doesn't count as diversity. Thirsty work. Try being an influencer for Try being an influencer for a day. This is so stupid. I got a cookie. I'm having so much fun. I'm done though. I wish there was more. You wish there was more. Come on. Nice sweet treat. I can I could It's so easy for me to watch to see somebody that like that that like like you know they're trying to pay their student loans. They're working at like Applebee's and they see this [ __ ] and they just want to kill somebody.
They do. And like I I I I get it, right? I do. I get it. The Hunger Games. I'd say that was a success. Your back's empty. I'm done. So that's the way that influencers live. Okay. So, let me go and show you what it's like for somebody else. Just in case anyone was wondering what it's like when you have to use the bathroom while you're car camping and it's 2:00 in the morning. Um, it's windy as [ __ ] So, it's basically the difference between Agartha and Escape from Tarov. I'm literally like bracing myself up against this wind.
It's freezing. I'm in full sweats. My nose is dripping. You have to escape on or else you'll just like breathe in all of the dust. Let me show you the dust. Yeah, that's not smoke. That's dust. And we sleep in that. Okay. Also, after that, dude, this trailer for Dune goes crazy. short journey that it took to get to the luxurious bathrooms that Coachella provides for the campers. Let me show you working with Damn. Damn. Damn. I don't know people. That's right. live like this. Going naked. Yep. Just Oh my god. So, there it is, guys.
It's really insane. And uh Oh, you got And this is how bad the pricing is. Coachella. And I would like to inform you guys, I just paid $41 for two pieces of pizza and a Coca-Cola. But we're going to try it and see how it is because every time I eat at Coachella, it's so expensive. But I went through a lot of sets. I went through Cas. I went through Sabina. I'm hungry and I'm about to go see Blood Orange with Coachella. I don't know, right? Jesus, bro. $41. Yeah, it sucks. It sucks. And oh, we've got another one.
Okay, this is top tier journalism. Here we go. Once again, no lines for food because everyone's on OMIC. And guys, we're at Revolve Fest. The food here is free. Lines everywhere else, but no lines for food. We're going to eat. Meanwhile, this is the We're going to what? Eat. Meanwhile, this food. We're going to eat. I believe you. This is the line to make sunglasses. Blake say make this up. All the food lines are empty. Look who is the only guy in the line. The absolute unit. The big boy. The main tank. The demolisher. IT'S NOT DJ GALLOW.
I THOUGHT DJ COW HAD lost a little bit of weight. Rick Ross got a little bit more like that, right? Are empty. Yeah, we took all the food. I bet you did. People are missing out. This is fire. People are missing out. This is fire. He says while they're inside of their gated community of Coachella where it's basically like a it's like a reservation for influencers so they don't have to deal with the disgusting um what's the word for it? Uh diseaserridden uh peasants. Peasants. I like the word peasants. Uh of of the rest of the of the event, right?
You could say c. You know what? That's a good point. Cattle. I like cattle. Cattle is much better. Yeah, exactly. Plebs is good. Yeah. Normies, right? The normal people, the the unclean ones, right? Exactly. Like I mean this guys, this would go Can you imagine like right before the French Revolution? This would go so hard. Oh man. Yeah. No. Peons. Oh yeah. I like that. Well, they're the ones that are working it. Okay. the Commonwealth, the Goyium. Again, I really uh I've got to say, "Oh, here we go. Now people are getting scammed out of their expensive tickets.
Oh, here we go. Just scammed out of 3K. I don't understand because we bought the tickets through the Coachella resale site and somehow they were still reported stolen." Like, we paid through Coachella and somehow Coachella system still allows the original reseller to them report stolen and pull it out. But the whole point of going through Coachella's website is to make sure that it's vetted and make sure so you basically and I can guarantee you that like the people running Coachella like these these sites are just scammers. They're just scammers. Like they are the same guys that are running the drop shipping sites from like you know reselling like you know a Chinese Eiffel Tower to like you know $38 to uh a a traveler or something like that inside of Paris.
Like they are worldwide scammers that this doesn't happen. So I'm really confused. So anyway, stuck outside of the first world problem. Literally this is happening to everybody. This isn't just me. There's like 20 people that we talked to and look at the spikes. Look at that. I'm pretty sure I've seen prisons that are less oppressive than that. I mean, look. I mean, Donald Trump needs to take Coachella. Like, he needs to say, "Listen, you know, I've been talking about this wall here. All right. Everybody's been asking about the wall." Well, I think I know just the people that we need to talk to.
from standing here alone who have had the same exact issues. So I don't know this year's so if anyone knows any other way to get in also like I don't know how to get our money back because they're saying well let's go for a few look at that. Yeah. I don't know. Just just a rewarding life out here. Oh my god. And also, by the way, you can easily get over that. You can easily get over that. It would be so so simple. Like anybody who is even like a three out of no four out of 10 athletic could immediately get over that.
Be nothing. Be no big deal at all. And so anyway, uh yeah, I mean, but if you're if you're a fatty, I mean, well, I mean, obviously you couldn't do it, but like besides that, oh, here we go. spent $3,000 on a motel. Okay, here's another one. Coachella housing has been a [ __ ] nightmare and that is an understatement. My company is running Coachella campaign, which means we booked houses for multiple people. That's why I'm here right now. Day one outfit. Yeah, whatever. But one group of influencers, it's five girls. Three of them get to the house and then they found out from the landscapers and the owners that they never actually rent out the house.
It turns out some random [ __ ] just took a listing near Indo, put it on Airbnb's site, got it approved, and got the money for it. So we are [ __ ] scrambling. Literally everything is booked. That motel just bro some random guy. Can you imagine some random guy in India that like just locked in the motherload? You just finessed five Only Fans girls out of $20,000 and then they're going to use part of that money to pay you to do their DMs FOR THEM. YOU'RE THAT GUY. ARE $2,000 and the closest option we can get is a four night stay at a house across from festival grounds that is $20,000 for the four nights.
But I try to book it and they deny me. Airbnb says, "We think you're going to throw a party." I go to customer support. They say there's nothing we can do. Next, we booked the only hotel that's open, which is 13,000 for four nights. But we're $13,000 for four nights at a hotel. I'm pretty sure the hotels in Las Vegas are less than that. Well, I mean, if you don't if you camp a lot of money, I hear they're free, but besides that, out of options. So, I book it. Card goes through, but guess what?
$13,000. They just sold out last minute as well. Then we end up booking a Motel 6 for 3,000. And the thing is that here's the funny thing is that you tried to do the same thing that they tried to do, but slightly more ethically. So what he tried to do is he tried to do the booking for these people and then do an upcharge so he could make more money off of it. And then somebody else said, "Well, why don't I do the booking for them except for there's no books and and there's no house and you just give me your money then I I'm gone and you never hear from me again and I have your money and you get nothing." That's it.
$,000 for three nights. Scam to scammer. Motel 6. Nothing wrong with Motel 6. By the way, I've always budget option. However, $3,000 is [ __ ] ridiculous. I mean, that's like paying the money for a flame and yawn. And instead, we got raccoon meat. Everyone that had their Airbnbs canceled, I am so sorry. Um, unfortunate circumstances all around. A lot of people are going through it right now to Airbnb. Get your [ __ ] together. You were leaving people stranded and without a home in the middle of the desert when they thought they're going to have a fun weekend with their friends, and now it turns into a nightmare.
Man, that's insane. And uh yeah, I bet it's still really nice. I mean, I uh my dad told me that if you want to cook raccoon meat, you have to boil it three times to get all the uh the toxins out of it. And that's what his mom would do cuz he used to kill and hunt raccoons so they could eat them. And uh he said you had to boil it three times. Three times. And uh so if you ever want to kill and eat a raccoon, boil the meat three times, gentlemen. And uh that's you know how it is.
Let me go back. There's a couple more of these I want to watch. Okay. Coachella influencer trip. Now, I wonder where she makes content. Nobody knows. Probably Christian Mingle. I am on the influencer trip from hell right now. Yeah. So, our Airbnb was completely fake. It was a total scam and the brand like didn't check into that before. So, we get here and all the houses are like $50 $60,000 now. So, the brand is like either we're going to up your deliverables and you guys have to do 500 pieces of content or you can stay in an RV, which we were five girls.
I don't think we're going to fit in an RV. So, what do you say? These two are farther, however, also cheaper. It's not fair that we drove all the way out here playing for this whole weekend at a place ripped away from us last minute unless we do all these deliverables that we're not down for. Adding 12 UGC videos each person uh without getting fired is 250 dude like at a certain like this is the kind of conversation that makes you realize it's like that guy. Where is the [ __ ] image of this? This This is the kind of [ __ ] bro.
When I see this, I think to myself, bro, we This is There's no way this can last. Really? There's no way. UGC must understand for under God's consent. Yeah, under God's consent. That's part of her uh that's her um that's her agency for sure. Coachella artist List [ __ ] sucks. Anyway, I don't know. So, obviously there's like a lot of push back right now. Anyway, the brand ends up giving us a $20,000 stipend to do this and we can't even find a house for that. we are wire transferring so many people. We're wire transferring a bunch of houses.
It's 12:30. We're in a parking lot in and out. We have nowhere to go. We can't go to these parties. We have haven't changed. We don't have makeup on and we all have our cars with all of our stuff in it. We end up getting one last hotel room, which is a Motel 6. Say hi, Lib. What's wrong with that? Like the thing is that whenever we went to Blizzcon, so it was like it was me, Zach, and Tyson. We went to Blizzcon. This was 2018. And the only reason I went to Blizzcon at the time was to meet this girl, which actually worked out pretty well until, of course, I ruined it like I do with all other relationships.
But until then, it was good. And so what happened is that we just we booked a motel that was like, you know, kind of close and we all basically slept in the same room. And it is what it is. Yeah, it it is what it is. I don't see the problem with that. Stay tuned for part two. I am Jesus, man. Influencer trip from hell. They're having a bad time. And uh I don't know if there's any more of these. why you shouldn't. As someone who went as a normal person and not as an influencer, it was one of the worst concert experiences I've ever had.
If you're not going as an influencer, you don't have your entire trip paid for. And Coachella costs like thousands of dollars. The accommodation, the Ubers, the actual festival itself are all so freaking expensive. Like super insanely expensive, like thousands of dollars. And the accommodations you find will be overpriced and they're not even that good. Getting inside the festival is a nightmare. Firstly, there's no place for you to be dropped off at. festival is like really disorganized. remember we asked like 20 different people where do we go and they were like oh we don't know and they actually worked for this is the advent I think that what's happened is that there is such a massive FOMO culture now that everybody feels like they have to go to all these events whether it's like Coachella Burning Man or some other [ __ ] thing that's happening they all feel like they have to constantly be at all these events and all these festivals and be part of this or they're missing out on being young or They're missing out on living life the way that they deserve.
Who deser who who told them they deserve to live life that way? The people selling them to tickets the event. So you'll end up sitting in traffic for most of the time before you can find a spot and get dropped off. You think that's the end of it, right? But no, you have another what feels like an hour long walk to actually get into the festival. walk you have to do is on this super dusty, bumpy, like unpaved road, which was really hard for my friend because they were in a wheelchair. So, I was trying to pull them and then I felt bad because they kept getting knocked over and falling out of their wheelchair.
So, it was not they kept getting So, let me get this straight. So these girls that are probably dressed up like this wearing high heels are trying to go on like a dirt road that's from like Laredo, Texas or like Guadalajara, Mexico and they're pushing their friend in a wheelchair and the friend keeps falling out of the wheelchair and they keep having to pick the friend up while there's dust all over them. This is it. Oh my god. Not like wheelchair accessible friendly. Blazing sun is so hot, but there's no places to sit. There's no shade.
So, you end up just sitting on the ground and it can get really, really dirty and people just kind of throw their garbage around. You have two people playing at once and you'll be like, "Okay, I can go from one person to the next." But it feels like each stage is like 30 minutes away. Well, yeah, cuz you have to walk through everybody. I mean, this is the same way at like ACL or South by Southwest. These are two events that happen in Austin. And dude, I remember like uh like driving from like you know like let's say from like downtown to like where we were trying to go was like 20 minutes and if it was during those times it was like an hour and a half.
It's crazy crazy long. Massive waste of money. Okay, one more. One more then I want to look at some other stuff. Okay, the differences between the rich side of Coachella and the poor side of Coachella is something because there are things I thought I'd never see. Okay, so when it comes to the rich side of Coachella, the first person who pops up is Sophie Rain. As you guys know, she spent almost 200k for this Coachella trip, so you know she's ball. But all of a sudden, Kylie Jenner decided to stun herself and show where she's staying at.
As you can see, the mansion where she's staying at is incredible. Just look at this. It has its own basketball court. I mean, you really have to understand why they say eat the rich. Like, the thing is that like I'm not a big class warfare. Like I'm not a revolutionary kind of guy or anything like that, but like you like after you watch these videos, you you have to kind of get it right. You have to you have to be like, "Ah, yeah, I see where you're Yeah. No, I can see why you think that." Yeah.
It even has its own theater. Crazy. Now, staying on the rich side of Coachella, we have influences showing their houses. This is where Sierra Ortega from Love Island is staying at. Like, it's not Kylie Jenner's place, but like it's not bad either. And I want you guys to keep in mind this is the rich side of Coachella. Do you want to know what the poor side of Coachella is doing? The poor side of Coachella is doing something called performative camping. It's all because of this guy. He actually started this trend last year. He went viral last year for flexing out his Coachella camp.
Like he actually have has a whole setup right here. He has a couch. He has a rug. Like why go through all this if you're going to be in like 90° weather? It doesn't make any sense. And from there people started copying this guy. Regular people are actually blowing money away on a Coachella trip just to sweat in a tent. Here's another Coachella camp video I saw at Coachella 2020. Oh my god. As you can see, it's all pink. And I have to ask Jesus, why go through all the trouble setting that camp like this if you're just going to be sweating?
I personally think influencers are the worst thing to ever happen to people because not I personally dude this if you're just going to be sweating. I personally think influencers are the worst thing to ever happen to people because not everyone wants Has there ever been a man more based to be an influencer? It's all about the gram. It's all about flexing. Trust me, guys. It's all fake. This is what the lines in the bathroom look like. They're not dude. Dude, this is Look at this and look at that, bro. Like, this is actually the difference between like Oh jeez, bro.
Like, I can't even make an analogy because it would be racist. But just think about all think about all the racist analogies. It's kind of like all of those. The bathroom look like they're not having fun. I mean, seriously, guys, would you really spend thousands and thousands of dollars just to fly to California for a music festival in which the majority of the time you're going to be standing in line for a shower? That doesn't seem like fun to me. I don't know. Maybe I'm missing something. What do you guys think? Let me know in the comments below.
Jesus, bro. Like, it's so It's so [ __ ] bad, man. It really is. And I don't know how any of this, you know, any of this happened or anything. It's just so [ __ ] embarrassing for me to see this go on. And again, and then you have on the opposite side. Okay, we've seen the bad. Now, let's look at the good. We have right here, famed Chicago tape guy who recorded over 10,000 live concerts is uploading them online for free. There he is. The funniest thing to me is in high school and college and after college I saw him uh about a few months ago I had a friend like this.
He now works at a uh he works at a really big social media company and um he would have done this. He would have I see that bro like I'm telling you like in my computer class there was like five of these guys man and like society and civilization is on their back okay it is on their back if these guys turn their back on civilization everything falls apart okay and uh where he uploads I don't know man and information yearns to be Free.
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