He Ranked #1 on Google With 35 Words (No SEO)

I got this one-page website ranking number one on Google and recommended by AI without doing any SEO. Yeah, you did. You were sharing it to me before and it's I It's a cool It's a cool case study. Yeah, it's and So I I did everything wrong. Like no meta description, title tag, whatever the Vibe code wanted to do it did. Like 35 words on the page, ranking, getting recommended. Wild. How was it? 35 words on the page? There's 30 I I checked after I was like, "Why am I ranking for this?" Wow. Should we say what it is? Yeah, it's uh linkgap.io. Okay, so It just does a backlink uh backlink gap analysis. Yeah, so okay. So you So you made you used Cloud Code, you made this You made linkgap.io. Um it's a back Yeah, it's a backlink gap analysis. Uh and we're going to talk about how you made it so other people can make link blasts like this, how you marketed it, the very basic ways that you did SEO for it, um the results, and then like more just like how people at home can recreate this for their own niches and brands. And that's what we got for you on this momentous episode of the show. Thank you again to the legend Matt DiAmond for coming back on. Thank you. So how'd you make this? I just went into Cloud Cloud Code and I was like uh is it possible to build a gap link uh or backlink gap uh tool. And if so, how much is it going to cost me in terms of like API cost, in terms of like one run each, whatever it is. And I think it cost me like 5 cents per run. So every time somebody does it, it costs me money. But I've gotten like 13 14 What was it? 14,000 emails from it? 14,000. Emails from it. Um just from people using the tool and wanting to get all of the results. And um and so Okay, so you that basically Wait, how many runs In order to actually get the results do you have to give an email? No, you get three free results. Or maybe it's like 10. But if you want the full report with all the links and all the stuff, um you have to put your email. So you don't have to put an email in. Mhm. Oh, cool. Okay, so what's What has the cost been to you? I don't know. Like I think it's run like 20,000 times times Uh yeah, 20,247 times. So I'm just going to pull out my calculator. 20,000 * 0.05 it's cost me $1,000 just in API costs. Wow. Yeah, but it's easily worth it for getting 14 Well, it's like 16 cents an email or something. 15 cents an email. And and um this was this was recent, so you don't you don't know how engaged those emails are. But I'm sure like they're decently This is in your niche. This is like you're an SEO person and this is literally people who are interested in SEO. So Yeah, well like we were talking before and you were asking about open rates and it My open rate is about 40% on my email list. So I'm I'm putting in a ton of new people every single day and the open rates aren't coming down. How long did it take you to make this? Like how many hours? I think I made it like honestly on a Saturday afternoon while my wife was like out running errands. Wow. It's so quick to make. Yeah. I will caveat that with saying I've been for the last like 3 months. It's only been 3 months that I've been playing around with Cloud Code, but I've made so much and it's very quick for me to do because I have my host set up, I have GitHub set up, I have, you know, I I have some APIs that I've been using or I have ideas on how to do this and I just tell the AI to do it. If you were to walk somebody through who has never used Cloud Code before and what they need to set up, what would be the very quick this is what you should do to get set up so you could run this too? Go to Cloud So Cloud Code, it's like weird through your terminal. It's like freaked me out the first time I was doing it, but get that set up. You can literally just go to Cloud and say, "How do I get Cloud Code onto my computer?" And then Cloud like the regular browser Cloud will tell you how to do that. And then once you have Cloud Code open um and you're using it, just say, "I want to build this. What do I need to do?" That's literally what I did and it's like, "You're going to need a host. Here's the host that I recommend. It's $5 a month." Great. Um and they're like, "It also scales with traffic, it scales with this." I'm like, are you using? Um Railway. So you can also use um like Vercel or whatever these other ones are, but So Yeah, we're using Vercel for the thing that I told you about. That you [laughter] That you can tell you more about. Yeah. Um but I'm very excited for that. I can't wait until you can tell me about it, but I'm I'm excited to tell people about that, too. Yeah, I'm excited that I'm more excited that you're going to come out and be like, "I'm making 50k a month from this thing." And I'm going to be like, "Dude, that's sick." And you'll you'll It'll be a lot more than that. Okay, that's even better. By By the By the point that I'm willing to I don't even know if I would ever tell if I would ever share what it is cuz it's like the our whole our whole growth strategy is is mostly SEO. I mean, yeah, we're depending on video as well, but it's like Why would I Why would I tell like an audience of SEOs the most amazing niche ever? Be so dumb. This is such a tease right now. This method of marketing is so effective I had to make sure it wasn't against Google's rules before I kept doing it. It's a form of SEO I call compact keywords. Whereas most SEO focuses on putting up articles to answer questions how, what, when, compact keywords focuses on putting up dozens of pages that sell to searchers who are actually looking to buy. These pages rank on Google and convert so much better than normal that when I discovered this years ago I couldn't believe this was allowed. It's less work, too. The average compact keywords page is only 415 words. Compact keywords is a 13-hour deep course on getting sales with SEO. A customer recently said, "Each lesson is dense with information. You're giving years worth of experience boiled down into 15-to-30-minute lessons with no filler or fluff. I feel like I'm gaining a new superpower." Compact keywords is about setting up an SEO funnel that brings you sales for years and years and years. It works with AI, it's less work than traditional SEO, and it makes way more money. You can get it now at compactkeywords.com. Back to the podcast. Like anybody who's listening like even for me I'm like just tell me what it is. No, but the amazing thing is that I get all these that we get all these lessons that that I can share on on the show. Like, "Oh yeah, we tried this thing." It did actually like a a huge lesson was we were trying to Vibe code the SEO site. And we spent several weeks basically just trying to Vibe code WordPress, trying to recreate WordPress. When we had gone from WordPress to using Astro and Replit. And And then we started using M- dash. And we're just spending all this time literally trying to Vibe code a visual editor when we should have just been using WordPress the whole time. And it was completely unnecessary. And so yeah. go on. The years Here's what I do. I'm like I'm I tell Cloud Code and Cloud Code's so good at this. I'm like, "I'm using WordPress, I'm using Avada. Here's all the information for this page. Make it look" and then I'll send a screenshot of another page that I know converts really well. "Build this page using all this information using Avada block edits." Like whatever the short code is. And then it makes it, then I click the like visual editor and then I can go in there and change stuff. Oh, wow. So it's using WordPress, that specific theme, it reads the documentation, all that stuff. Think about that. Yeah, I'll share this with my guy. But I also wonder if I also wonder if we're going to if this is the type of thing where we're going to waste a week on it. But you This is This is like literally like you're And let me ask you this, is it adding in a lot of things that are kind of like clunky or it's downloading unnecessary plugins or No, there's no like I installed the theme on WordPress and I already have my website built on it. So I'm like, "I want this page to look like this other page, not on my website, but use my website colors and branding." And then it builds the page. It just literally gives me like a block of code. I put that in and then click the edit button, whatever. And then it populates everything into the blocks. Wow. Oh, that's crazy. And And then you can just kind of use it normally as like the visual editor and and make changes. the traffic that I sent to that page made me like 70 grand in a month. Yeah, it's amazing. Like and then it was all Vibe coded uh built page. Like obviously I went through and like edited some stuff, but it's crazy. I'm going to I'm going to share this. I'm going to share this with my guy. It's really good. Yeah. Um okay, so uh back to linkgap.io. Yep. Uh yeah, so you So you made it. You You hosted it. You It's all in like an afternoon. What What was there anything else that We were talking about hosting. Anything else that people need to know to get set up to do this themselves? You're going to have to like if you're doing anything that's pulling data from somewhere else, you're going to sign up for like whatever APIs for your industry. Um so I literally just asked like, "Where can I get this information about backlinks?" And it's like, "Here's five sources. I recommend this one or this one or this one." And then like I tried a bunch of them and I'm using like depending on the tool I'm using different sources, but it's like, "Yeah, this is the same data that SEMrush is using. This is the same data that Ahrefs is using. You can pull from Moz if you want, that's just more expensive. Right? So, you all the data's out there, and literally, if you don't know what to do next, just say, "What do I do next? This isn't working." Or how do like I'm like, "Okay, GitHub." I'm like, "What do I do when I'm in there?" It's like, you need to have Do you want it to be public or private? I'm like, "Private." It's like, you you Do you want it to be called this? Or it'll even start recommending names that you should call your your repository or your host or whatever it is. Um but I think one thing that I want to stress with me doing all of this, like, I didn't do it with SEO in mind at all. Like, I built this thing to be a lead magnet for socials, and if I want to run ads to it, like, that is literally all I had in mind. Will this convert? That's it. And it added a title tag that's like it's something that's like backlink uh gap analyzer or something like that. It added that by itself. And there's no meta description. I think the H1 tag is backlink gap analyzer or something like that, which it just did that on its own. I didn't have to open Yeah. Uh analyzing 50 plus directories, is that true? Yeah. Okay. And and and it's uh and then the page title is backlink gap gap analyzer find directory opportunities. It did that by itself. Mhm. Right? And that Find where your competitors have backlinks that you don't uncover directory listings, mentions, and link opportunities in seconds. And that's the whole site. That's the It's one page the whole site. It's literally an above the fold section, and then that's it. There's no below the fold. The I didn't connect it with any Google properties at all. No Google Search Console, no Google Analytics. Like, I'm not tracking any of that stuff on that site. I didn't submit it. So, what's cool is that you're ranking for Well, actually, before we say that, okay, so so how How did you do marketing for it? I literally just I made a video, and I think I sent it to you, and you made a video of it as well, and that's it. I thought you sent it to your email list as well. No. The That's This is a top of funnel lead magnet. Why would I send it to my email list? know. I thought I thought you'd mentioned to me over I thought you'd mentioned to me over text that you'd sent it to your No, I This is to grow the email list. Uh okay, so we just we just made videos for it, and Yeah. And and that was that was it. Uh basic SEO the very basic SEO. And so, um what I thought was cool was the keyword backlink gap. Yeah. It it if you look at the serp, the volume is like it's okay. Um but the the serp is pretty competitive. Um there are like we have SEMrush, which is number one. Uh then we have we have like some other very high authority sites below this. And what's also crazy is just how well optimized the titles and URLs are. Yes. Like, this is a very well optimized high authority serp. And your website with a domain authority of three is ranking number two for for for this keyword. Actually, you know what? I think I linked to it once from my own website. that's right. That there's only one backlink to that website. Yeah. Yeah, yeah. So, you linked to it once with Well, now that's like, okay, maybe you have a very powerful website. So, No? It's not that powerful. Hey, Tony. my DA is like 30 or something. Okay. All right. Yeah, and and just like a lot of people were going to it. Uh and So, you had like minimal you just optimized it like uh yeah, you have backlink gap in the page title. And Yeah. Yeah. thing is, there's there's lots of backlink gap. Backlinkgap.com is like a That's exact keyword match, and I know that's something else that SEOs are always talking about. It's like, exact keyword match domains work, they still work, all this kind of stuff. And I'm like, why am I ranking the exact keyword match? are. You are. There's backlink There's backlinkgap.com, and that's number three. Yeah, baby. Yeah. That's That's number three. Maybe because, you know what? In um their page title, they don't have a space between backlink and gap. Like, their page title is literally backlink gap free backlink checker. I don't think What's their H1? Oh, they don't They don't have backlink gap in their H1. That's crazy. So, I don't think that all the the traditional SEO signals are as um weighted as much as we think they are compared to user experience. So, one of my theories is obviously, Google has said that they don't watch your browsing data and use that to influence your search results. They've said that. Right? That's common knowledge. Maybe not common mean, they said that they don't look at click-through rate, and that's not true. Yeah. So, I'm like, they're definitely looking at it because I didn't connect this to Google at all. There's no Google tracking on this website. So, they must be using browser data. Um I've sent, you know, that 20,000 people filled this thing out. 14,000 15,000 people have actually signed up. And I'm like, is that a strong enough signal to Google based on browser data to have ranked that site so high? Because again, it. They got to. Why wouldn't they? I think they I think they use it. Like, and I think that browser in the world. Of course, they use it. Actually, they created I I think um it was it was revealed during the Google leak, during the the May 2024 Google API leak, that they created Chrome to get better signals for Google Search. Yeah. I mean, makes sense. Right? But I I think that for me, I'm like looking moving forward, I'm like, yes, you can have the best optimized page in the world, but if everybody's going to another site or more people are going to another site lower in the serp, and they are converting or taking a conversion action, that site will climb up. And I yes, that is a signal, but I'm like, that's probably more powerful than we think. Oh, super super powerful. Um there was actually there was another uh keyword that you showed yourself ranking really well for. Um I couldn't recreate it, but just cuz I can't recreate it doesn't mean that like other people won't be able to. What was that keyword? Was it backlink gap analyzer? Yeah. No, backlink gap analyzer you were ranking It was backlink gap analysis. I think. Analysis. Which is backlink gap analyzer isn't very competitive, but backlink gap analysis is is a lot more competitive. And you saw yourself ranking in what position for that? I don't know at this point. I'm pretty sure it was like number one or number two, and um getting cited by or recommended by Google's AI overviews. Yeah. Yeah. And I see but I I do see my I do see you ranking for backlink gap. But it's just It's it's This is a fun This is a fun story because you made this thing in an afternoon. Um it got it brought you 14,000 emails. Yeah. It's wasn't in the grand scheme of things, like, a thousand bucks on it is not very expensive. No. And and it ranks. And and it's like and if you wanted, you could build that out into its own entity. I mean, you could probably you could probably like just use AI to have some sort of basic content schedule on that. And then rank for keywords around around backlink gap analysis. The thing is, like, if it costs me 5 cents to run one of these, and it's searching I think it's like two or 300 backlinks per website, um or whatever the the exact metric is. If it costs me that, I'm like, if I charge $10 a month, and I'm like, we will track your backlinks, you could use this on 10 sites, whatever it is, like, the profit margin's still massive. Right? For 10 bucks a month. I could. I just need I just need to find time to do it, but um and like the other thing, too, is like, I'm not trying to overwhelm people. Like, my big goal with social and like with the agencies and and everything is like, I don't want to tell you how to do every SEO thing that you need to do, because that's going to overwhelm you, you're not going to end up doing it, and then you're not going to you're going to end up hating SEO. Right? I want to show you Here's one thing you can do this week to rank higher. Right? Backlink gap. Cool. I can go through like 20 of those in an hour. Submit to those directories or email those people. Great. Cool. What do I do next week? I'm going to write a blog post. I'm going to use compact keywords, and I'm going to find compact keywords. Right? And then I just want to do a plug for your own course. Like, I know I sell courses and stuff, too, but like, your I had my whole team go through your course, because it's a different way of thinking about SEO that not a lot of people talk about. And it is so good. I got so much positive feedback from my own team on like, oh, I never thought about it that way, or I was already doing that, I just didn't know that it had a name. And like, I I also went through your course, too. Like, you got to go through everybody's course, right? You have to learn. There might be something that you don't know, but it's so good. It's like it's so plain English, like, anyways, I'm just gushing about your course now. It's it's good. If you haven't taken it, take it. That that is going to be a clip at the top of the Compact Keywords landing page. Thank you so much for that, Matt. Uh and everyone go use backlinkgap. Um yeah, this is this is like uh it's just it's just like cuz there are like I was telling you the type of people who listen to the show, and it is a lot of SEO people, but it's also a lot of people who have small businesses and like tons of different niches. Like um I shared I shared the testimonial from Chris Ault, um which you commented on on Instagram. And he has a pressure washing business in Spok- in Spokane, Washington. And it's like a lot of different types of business owners who who can just like spin up something like this, drop it on social media. I don't there I bet you I bet you if I was to sit for 30 minutes to an hour, I could think of like an interesting SaaS that you could do for a pressure washing for a pressure washing business because um Chris met he he DM'd me on IG, and and they're active on IG. And it's like, "Oh yeah, take a picture take a picture of this, and we'll tell you how long it will take to fix with pressure washing. And if you want to do it yourself, the equipment that you need to get to do it." And it could be like something like and if you have a cool brandable domain for that. The Yeah. That reminds me like I I created another um lead magnet thing called uh rank report card. I think it's rankreportcard.com. Well, let me just um Oops. Oh my god. Uh rank Yeah, rankreportcard.com. You literally put your website in there, and it analyzes like 50 different ranking factors. So, are you using the keyword in your title tag? Is your like mobile speed good? Like what's wrong on your website? It does all of these different things. And I'm like, "Why don't I just make that into a SaaS?" Right? This will tell you what's wrong with your website and give you Shiny Shiny object syndrome is a real is a real thing. Yeah. What are you going to focus on? Dude, I built all of like Dude, it takes us like a week to Yo, but Matt, this brings us back to our to our discussion, which is what I I which is what we're talking about, which is like if we're so good at SEO, why aren't we And that's why that's why why I'm doing what I'm doing. And it's like And it's like Here's the thing. You have a team that can do SEO for you, and you can make you can make a a You know how to make a SaaS really fast. Like you could just yourself also identify a niche that is completely underserved by SEO, and then tell someone on on your team, "I want you to manage the product. Somebody else, I want you to to to do the SEO for it." And you would probably have like just a small two-person R&D department of Hey Tony. And it will grow. I I I think I showed you like I built like this whole like AI basically that learns a website, will create content for it, all this kind of It's not automatically. You still have to prompt it and find the keywords and stuff like that. But I'm like, I could run something like that myself 2 hours a week or an hour a week and get all the stuff ranking. Now I'm like, "That's a really good idea. I need to find a niche." Do you have any other niches you could just tell me? Not on this call, but something that you'd be like, "Oh, go do a SaaS for this. I want to see." Um we were looking at some other we were looking at some other niches. I'm trying to think of one that's not too close to Actually, okay, I will tell you another niche. Um Don't tell me now. No, are you sure? I I could tell you. We could we could talk about it cuz I don't know that much about it. And I And it will take it will take some time to learn about it. Oh, I don't want to learn about something. What What you're not the one who would be doing it. You would task somebody in your team to do it. True. Don't say it. Don't say it. Let's talk about it after. Okay. All right. I think that's everything that we got to share. Everyone should go and build their their fun stuff. Make some cool lead magnets, some cool linkable assets cuz you can do this as linkable assets, too. You can put it as a subdomain on your money site, and then buy a rank cuz cuz you could have also um And I'm not telling you what to do, but you could have also made this a subdomain on Hey Tony, and uh and then still had uh linkgap.io 301 redirect to it. And you could still do that. You could still change it and do it. And so, people people out there listening can also make all these different linkable assets on subdomains, and then it's part of your overall uh it's part of your overall domain. You use the same footer and thing and things. I will say though, there is like the reason why I didn't do it on the Hey Tony site cuz I do have some other stuff that is on my Hey Tony site is I want I don't want people to be like, "Oh, there's a tool that he created, and he's just promoting his own thing." I want to be able to say, "Go to linkgap.io. You can do You can get backlink gap analysis in like 30 seconds free, all this kind of stuff." But if I'm like, "Go to backlink gap uh or dotheytony.ca, people are going to be like, "Okay, what's the deal?" you don't say that. You say go to linkgap.io, and it 301 redirects to your subdomain. Yeah. I don't know. That's what I did with Compact Keywords. I literally did that with Compact Keywords. I actually had that discussion with somebody uh who Somebody asked me this today, and they're like, "Should I make I'm I'm making my own thing. Do I make it as a subdomain of my main thing, or do I make it its its own thing?" And it's like, "Do you want this to be a standalone brand, or would you like this to to be part of like your content ecosystem?" And it's it's I mean, it's a tough it's a tough trade-off. The other thing, too, is like especially with SEO tools cuz we use a lot of them. I think it's um like websiteseotools.com or something. Like there's like a random website like that where you could like check your domain authority, you could check your spam score, you could check all this stuff. And like I'm pretty sure that website's either owned by SEMrush or Moz. But they don't say that. Right? So, it's like like what's what's the value of having it on your own site versus having another site? And maybe it's in the footer, or maybe it's in the privacy policy. I mean, I have I have heard of guests who love who love like uh satellite domains because then they can also like You can cuz now you can go and make uh you can target um backlink gap analysis with Hey Tony as well, and then you can rank for you can rank for it with Hey Tony, and you can rank for it with linkgap.io dot io. 100%. Um yeah. I could keep talking to you for like 6 hours. Yeah, and you have people coming over. This was supposed to be This was You know what? We did it again cuz uh this was supposed to be like a 30-minute call, but we talked for um I don't know, 40 minutes before this. Yeah, and uh yeah. All right. I mean, I'll come back next week, and we can talk about Reddit and SEO and all that kind of stuff. I'll tell you I'll tell you the the underserved niche after I mean, I don't know. I don't want to I don't want to withhold that information from the audience. Uh but I mean, look, there's a Here's what I'll say. Like every with the exception of SEO, which is which we've talked about, it's just a very very difficult niche. almost every other niche is underserved with a lot of with like bottom-of- Even SEO to an extent with bottom-of-funnel keywords is underserved. Um there are some more There are some niches that are more underserved than others. Um but like outside of marketing niches, oh my gosh. Like yeah. And And so, like this this Vibe Coded SaaS is not in a marketing niche at all. And th- those are the best ones to be in. Like you said you wanted to buy a um nail salon. Yeah. That's great. I just I I just need to save up some cash so that I can have it run and not worry about getting people in the door for the first 3 months. Yeah. You know what I mean? Like cuz you need runway. Yeah, you need runway. Um all right. Matt, thank you again. Everyone go check out Hey Tony and and linkgap linkgap.io. Yep. Uh this is episode 1,025 of the AdWords Show, 1,025 days in a row doing this podcast. Let's go. That's amazing. It's amazing. It's so much fun. I get to I I'm so lucky cuz I get to have people like you come on the show and teach me. And uh all the people who have come on, all the interesting discussions I've had. So, um if you watch this on YouTube, thank you so much for watching. If you listened on Spotify or Apple Podcasts, thank you so much for listening. And I will talk to you again tomorrow. Bye now.