How a White Hat SEO Campaign Made $53K in 45 Days (With Proof)

This is a cool success story of Mr. Charles Float, the legend, friend of the podcast, making $53,510 in 45 days, up 11.11% from the previous 45 days doing an SEO campaign on a link building marketplace with a ton of scrutiny. So, he had to be white hat. He couldn't be against the rules. And Charles made this post sharing how he did it, what happened, and I told him I was going to make a podcast on this post. It's a great post. So, he sent me his goo Google Analytics screenshot. You see total revenue $53,000 from February 1st to March 17th. And that's up 11.11% from the previous 45day period with 10,628 visits coming from Google organic coming from SEO which is way up from the previous period. The previous period was only 7,175. And because it's Charles Float, just tons of scrutiny on him. Charles Float is a well-known black hat. He's been on the podcast several times before talking about black hat SEO and he's always posting about black hat SEO and he's like, well, you know, Google knows what my business is, so I had to be extra cautious. So, I'm going to share what he posted, give a few extra breakdowns on what he shared, and it's just it's just fun to see stuff like this. You know, you want to see the wins. So, Charles said, this was March 17th that he posted this. He said, "Running a white hat SEO is the ultimate test because Google will absolutely clap you back down and manually penalize you if you give them any reason to." And me being me brings an extra level of scrutiny. Can't say I didn't earn it, though. I actually want to say whenever I share SEO wins on Instagram, and if I share anything on Instagram, it gets minimum a couple thousand views. But when I do that, I have found and I talked about this with Matt Matt Diamonte who gets around the same amount of SEO views. We both have the wins taken away the next day and so we have kind of stopped talking about it publicly. But my point with this is that the scrutiny is real, especially for somebody like Charles. So Charles continues, "Still, we have managed to build an SEO campaign that is generating tens of thousands of dollars per month in a highly profitable revenue for the company. And that will only compound over time, too. Here is my exact strategy. And of course, even though it is white hat, it still starts with links with backlinks." So white hat means it's not against the rules. Says it still starts with backlinks. So he starts with entity stacking, which is citations. That means brand mentions, social profile, so making sure that the company has an account on every major social media platform and is posting a little bit. And then Charles says in every trust and reference site in SEO, you can build for free. So that's any relevant directories that you can get on. You can do this if you take a competitor's brand name and then you put it in quotes. If you search this on Google in quotes your competitor's brand name space and then minus their website, you will see any pages that mention your competitor exactly but exclude anything from their site. So you can see where your competitors are getting easy backlinks. Maybe they're you can find the directories, the free directories that they are in that you can snag for yourself. You can see the PR that they're getting, the blogs they're appearing in, the news that they're getting. just a great free way to start. Also, Charles shared this on the show, especially for a new site, he likes using same as schema to link all of the company's social profiles or anywhere else that they appear together. There's debate about how important this actually is, especially if you are including all of your social profiles on your about page anyway and on your website anyway. But, I mean, at the very least, it's just important to have everything associated. So definitely take all of your social profiles, put them on your site, put them in your footer, put them on your about page, make it very clear that these are all the same company. Have the social profiles again linked to your site. Now we get into content. And Charles said, "Our first content campaign was just me writing posts by hand with my elite SEO skills once a week alongside everything else." And that everything else meant a full site relaunch. So, new service pages, case studies, expanded company pages optimized for speed and conversion rate optimization. And yes, we made mistakes. Bad pages were indexed. We had migration issues. We had thin content that needed rewriting. So, maybe thin content isn't a problem if it satisfies search intent, but if it's not satisfying search intent, needs rewriting or pruning, Charles said. And then there was still other posts that needed rewriting. Then there was a second content campaign proper team plus AI assisted system multiple posts per month updating and expanding everything properly only now. So with this post Charles shares an image showing the journey that his company PressWiz has had. So the old site launches around May 9th just gets a little trickle of organic traffic. After that, he has a spike up from entity stacking, making it known that this is an entity, having the social profiles, linking everything together, getting the directories, getting those initial links. And you see there's actually a sharp rise up in traffic. Then the first content campaign, which leads to another pretty good increase in traffic in organic traffic. Then the new site launches, which is a steep increase in organic traffic. And there's volatility throughout all of this. Then finally is content campaign number two, which is a crazy spike up in traffic and the value of that traffic. Charles says the results so far, $6.2,000 visits per month, $35,000 per month in organic revenue and AI citations across chat, EPT, Gemini, and Copilot. And so that second huge spike up was from really doubling down on having better content, proper team plus AI assisted system, multiple posts per month, updating and expanding everything properly, rewriting thin pages. So Charles goes, and honestly, we are nowhere near done. This has also been a part-time campaign on my end as CMO. The site still needs more depth, more case studies, more backlinks, and a lot more content coverage. But the staged approach works like this. Number one, entity first. Make Google understand what you are. If you're a tech company and you're launching something new, you can launch on Product Hunt. You can launch on beta list. There's so many relevant directories you can get in. You can get boostbenchmark.com. I'm always sharing that site. No matter who you are, have social profiles. Try to find real directories. Respond to journalists on helper reporter out and featured.com and source of sources. see if there are interesting angles to get your company covered. Number two, trust signals. Make your site look like a real company. And that is huge. So many people neglect that. Just have your site look real. Look trusted, please. Because if it doesn't look, and I talked about this a few days ago, that was a great episode. Episode 991 of the show. Stop pogo sticking. Five UX principles that skyrocket SEO and conversions. If you don't build trust, if you don't look like a trusted site, searchers will land on your site and leave. They will pogo stick. And that says to Google, "This is a bad site." And if that happens enough, your pages tank in rankings and your overall site stops ranking. If people keep leaving your site from search, eventually Google is going to stop trusting you. So, you want to make sure that the people trust you because if the people trust you, there's a good chance that Google will trust you, too. And then number three from Charles, content with genuine depth, not volume depth. And so I was looking at some of PressWiz's blog posts and these are deep, intense blog posts. And Charles is writing it himself. He has a signature at the bottom of the blog posts. I'm looking at this specific one. Outsource link building. What is it? Pros and cons, how to, and more. There's a TLDDR at the top. There's bullets. There's clear H2s. I was skimming this and and I said, "Wow, this is great. I I want to make a podcast on this, too." And it's intensely long. I'm sure that reading this there will be so many valuable takeaways. And so Charles finishes this posts. Great post. Then just let it all compound. Every page, every link, every entity signal stacks on top of the last. And as long as you focus on quality and know what you are doing, you'll slowly steal visibility off those that were already there long before you. And honestly, when you look at at the chart that he shares, you see things are increasing at a very good rate and will continue to increase. Charles Wraps with and if I had been able to build links like I usually would because there's so much scrutiny on him, this graph would be two to five times higher. Now you know where to get those links from cuz he sells he sells links on uh presswoodwiz.com. But this is a cool case study, a nice positive case study. You know, for a lot of people, they just want to get their first few thousand. Make sure that Google understands what your company is. you know, entity SEO. Actually, I had on a few days ago Jason Barnard, who was early on entity SEO, and he came on the show, episode 988, why brand SEO beats traditional SEO in the age of AI. Jason Barard explains, and he talks about how he builds a brand that works for SEO and how you can do it, too. But don't neglect all the things that we talked about for just brand building. If you look like a real brand, Google will trust you more. And if you have a site that people trust and that they aren't pogo sticking on with content that people aren't pogo sticking on, Google's just going to trust your site overall. If you want even more ways to build links, I have a 2hour link building section in my SEO course, Compact Keywords. I am constantly adding to this course. Literally, in a couple of hours, I'm going to be beefing up one of the sections. I'm going to be adding some more stuff because I'm always finding out some great things and I'm like, "Oh, this this isn't going to go away." I will put something in if I feel like it's going to go away sometime soon. But if it's something that isn't going to go away anytime soon, if I believe it will be around for a while, I'm going to add it to compact keywords. I'm constantly adding to this. I spent a year making the original version. It gets people crazy results. Last week, I shared how somebody selling high price furniture is making $100,000 a month from organic SEO who took the course. He's doing that because he took the course. So yeah, if you haven't checked it out yet, you will love it at compactkeywords.com. If you don't know how to do SEO, it will show you how to do SEO that gets customers, that gets users, that gets warm leads calling you up. And if you're advanced, or if you think you're advanced, you will probably learn some things that you didn't know, too. That will be very beneficial for you. That's at compacters.com. Thank you again to the legend Charles Float for this post. Everybody, go check out Charles Businesswiz.com. And Charles is going to be back on in a couple of days. This is episode 993 of the Edward Show. 993 days in a row doing this podcast. If you watch us on YouTube, thank you so much for watching. If you listened on Spotify or Apple Podcasts, thank you so much for listening and I will talk to you again tomorrow. Bye now.