Exposure Ninja
Exposure Ninja is an award-winning search marketing agency specialising in SEO, AI Search and PPC. We grow B2B and B2C ...

Google's Revenue is EXPLODING. But Are Brands Winning Too?
The hosts discuss Google's strong earnings driven by AI enabled search, the evolving role of AI in search, and practical implications for marketers, including how brands should adapt their strategies across organic, paid, and omni channel channels.

People Changed How They Buy. Catch Up.
The video explains that buyers increasingly research brands via AI tools before traditional search, and shows how to adapt marketing funnels and content strategy to this new pre-awareness and AI-driven journey, using The Ordinary as a case study and Semrush One as a planning tool.

ChatGPT Sends 21% of Its Traffic to Google. Here's Why That Matters.
The video discusses Semrush’s findings on ChatGPT referral traffic, showing that a notable share still redirects to Google and that ChatGPT is increasingly a top-of-funnel touchpoint that requires a multi-channel optimization strategy.

How Generative AI Is Changing Online Behaviour and What It Means for Marketers
The webinar explores how generative AI is reshaping AI search, user behavior, and SEO strategy, with practical guidance on measuring and building AI visibility across an organization. It blends data from Semrush and real world examples to show why brands must adapt to zero click results and AI driven discovery.

Is AI Replacing Google for Beauty Shoppers?
The video discusses how AI is transforming the beauty and cosmetics sector, from AI search and AI agents to personalized regimens and AI driven brand visibility, and provides practical guidance for brands on optimizing for AI search and maintaining omni channel strategy.

The AI Problem That's Costing You Sales
The video outlines how enterprises should approach AI driven search, emphasizing thorough audits, solid technical foundations, and a coordinated content and PR strategy to improve AI search visibility and performance across markets.

Let's Map Out Your AI Search Strategy
The webinar presents a practical framework for designing an AI search optimization strategy, outlining the five key areas and three foundational pillars, and showing real case studies to illustrate the impact and required actions.

If My SEO Traffic Dropped, Here's Exactly What I'd Do (It's Easy)
The video addresses common SEO performance drops and outlines a practical, three-stage audit approach used by Exposure Ninja to diagnose and recover visibility. It details: (1) fixing technical foundations for crawl/indexing, (2) optimizing on-page signals and content alignment with search intent, and (3) preparing content for AI search and structured data, with a real-brand case showing notable improvements after implementing the audit recommendations.
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