How to Automate SEO Without Getting Penalized (AI Secrets Revealed)

Nico, my man, welcome back to the podcast. Nice to be back here, man. Thanks for inviting me yet again. Nico, you are you are an expert in automating SEO and I've had a bunch of requests from listeners of the pod. Can can you share how to automate SEO without getting hit? And uh so it's going to be fun to have you on and to see what you're working on and see what you're doing. Yeah. Um yeah, that's that'll be a lot of fun, I guess. Um, we can, you know, we can start with a couple of things because SEO is massive and I get this question a lot. We can show you how to automate the build of websites really well and then the content or do you just want to stick with the content stuff? Whatever you think is most useful for people. Okay. The build of websites is is very useful. Just explain why. Yeah. Okay. I think um we'll touch on that really quickly and then we'll move on to the content because it's probably a little bit faster. But I've got um we kind of have been trying a lot of different AI website builders and none of them really some of them are okay. You get wpzip and and building a website on things like lovable.com is very d not dangerous but very untidy from an SEO perspective. Um so you can automate kind of the build of websites pretty much 100% with really good SEO websites that start ranking right away. Um, and if you're going to do that, I highly recommend you use a web uh framework called Astro, not to be confused with Astra, which is behind WordPress is kind of something different. Um, they were recently bought by Cloudflare. So, it works wonderfully from Cloudflare all within Claude Code. You can build a website, you can upload it, you can host it and everything. Uh we've done a bunch of tutorials in there, but my recommendation for anyone wanting to like how can I get a website up and running really quick is probably don't do the lovable route because it ends up being a bit of a just a messy route in the in the end, but learn how to do a good framework with um Astro clawed code or any other kind of you can do this with Codex as well, but uh Astro has a really good fundamental of good SEO, quick websites, which is half of the battle. I highly recommend that. when you're when you're building um a website for SEO using AI, are you thinking about will what level of support will this tool have in the coming because you want you want to be able to keep working on your site and you the thing about AI is things are moving so fast and it's like okay in three years from now will this tool work the same way as it does now or will it have even better features? I think that's such a good question. I think that's why I we discussed this a lot um with a few WordPress experts and it seems like WordPress hasn't really uh kind of moved onto this AI uh website generator, but they really are they just released a couple of plugins. So, I am probably going to dive deeper into what WordPress will be able to do with AI simply because they're such a massive platform and I have no doubt that they're going to release something pretty amazing that you'll be able to plug in uh Claw, GPT, whatever you want and it'll do that for you just because they're such a massive player already. Um, so Astro is good just because it got bought out by Cloudflare, but in terms of being able to build a website that you can give to a client nice and easy, I think WordPress is still kind of the goto. I'm just excited for what they're no doubt going to come out with really, you know, really soon. You can't kind of cut out the the big players in the game, and I think WordPress will still be the go-to in a little while. But if you're if you're using Astro, basically my question is uh do you do you foresee the features getting bigger like better and better and things not getting like aged out? No. Yes. And you can you can you can change parameters like I let me show you. We built this entire um real estate website with this flow, right? So what it does is scrapes I live down in the southern Chile now in the Patagonia and there's a lot of kind of real estate agents but no not one single place that I can see all the properties. So I figured okay let's make it like a conglomerate website where I can see everything. Let me put this in English. And in an afternoon I built everything that scrapes all the properties around um rewrites the title tag and metad descriptions in an SEO optimized way. And that's all powered by clawed code and you can add more features as you go. So I don't think like as with this flexibility that Astro gives you with claude code you if a new feature comes out you know you can easily kind of place it into your website right um and it you can add so many wow functionalities because also works so well with Cloudflare that if you've got a workers account you don't even really have to know how that works but if you've got a workers account you can do a bunch of things idea. Um, and this also goes directly to the property owner, like the inquiry. I just got all the emails and stuff for that. So, I think, um, if you ever had an idea for a website or a business, now is definitely the time to to do that. And this kind of runs by itself. 90% of it runs by itself. Like it automates the scraping the uh the content and stuff like that through cron jobs. Um, and that's the flexibility that I think Astro gives you with claude code. You can probably do this with WordPress to be honest. I just wouldn't know how to at the moment. This method of marketing is so effective, I had to make sure it wasn't against Google's rules before I kept doing it. It's a form of SEO I call compact keywords. Whereas most SEO focuses on putting up articles to answer questions, how, what, when, compact keywords focuses on putting up dozens of pages that sell to searchers who are actually looking to buy. These pages rank on Google and convert so much better than normal that when I discovered this years ago, I couldn't believe this was allowed. It's less work, too. The average compact keywords page is only 415 words. Compact Keywords is a 13-hour deep course on getting sales with SEO. A customer recently said, "Each lesson is dense with information. You're giving years worth of experience boiled down into 15 to 30 minute lessons with no filler or fluff. I feel like I'm gaining a new superpower. Compact Keywords is about setting up an SEO funnel that brings you sales for years and years and years. It works with AI. It's less work than traditional SEO and it makes way more money. You can get it now at compactkeywords.com. Back to the podcast. Are there any issues when you're making a site like this for for SEO, maybe using Astro? Are there any issues with crawlability from either search engines or from like even Screaming Frog if you wanted to do a site audit of your own site? No, that's the wonderful thing that Astro gives you, the correct framework. So, there's some I mean, let's have a look at the the back end, right? The I'll be very transparent here. This is the It's only been live for I don't know since Feb, so just shy or over a month. Um, a lot of things are getting indexed. Um, there are some things that aren't getting indexed, but these are like uh let's go to pages. Sorry, not site map pages. And there's some pages that aren't getting indexed, but they're more like how did you build links to it? Um, to be honest, I just writing a lot of content and it came naturally. I'm not even concentrating on links. I'm just writing content and I'm not a real estate expert, but then I figure how can I add value? I can add value by all the data that I gather. I know the average pricing of a home and over the past 10 years. So, I can add value by saying, well, here's all the data collected in one place. If you want to know what's the probability of the price increase in the next 5 years, I've got the previous data that might help you do that. You're actually putting up unique content. Yeah. I think that's the key here. I think a lot of, you know, and nice little segue into into one of those main questions here. When you're writing content with AI, you need to pick a unique, helpful angle. And that doesn't have to be something that you're an expert in. But my unique angle here, for example, is um I did a cost of living guide in the little town that I'm at. Um just doing a bunch of research um and then you know from like the food and groceries and and everything like that. And as long as you're doing all the other fundamentals as like sourcing all your statements um internally linking and then ideally writing in what's I'm sure you know uh what's called like a content capsule technique. not all of it but most of it. And a content capture technique is essentially um you ask a question in one of the headings. Uh so for example, what happens above 8,000 UF? You answer that right away so that the AI crawlers has it's easy for them to just to kind of copy and paste your content and it works remarkably well. Yeah. Um, so you can see here we we're like internally linking. We are sourcing um where we got the information from here like the official sites and stuff for that. So wow, you know the it's nothing new but as long as you follow the fundamentals when you're writing that content whether it's with you know whatever AI of choice unique angle are you answering the search intent ideally right in a content capture technique and source. So many people are scared of I get this all the time in our community. They say I don't want to link to external sources because then people will leave my website and my whole point is like if people are leaving your website and not coming back because of that then you've got a bigger issue altogether. Like that's not the thing. And from an SEO perspective it's better to link to the source to prove you know the one thing that AI yeah search is trying to mitigate is wrong information. So you need to be as trustworthy as possible and that's the ways that's one of the ways you become trustworthy. Right. So you're are are you um reviewing yourself all the content that you put out or are you just letting it go? Um I do review it. It'll give me depending on which site um I kind of review it once it's published and then I say uh can we please fix this or a few other things. Um, but I'm becoming less and less um strict on reading every single word of it. Like I'll give it a a quick review. I often add a too long didn't read section at the top. That actually comes from you, one of your videos that you've done a while ago. Um, and I was like, that's a great ad. So, I read the too long didn't read section. I go through it making sure that, you know, something isn't completely off the rails. And if something is wrong, it gets a tone of voice wrong or it links to something, then I can say, "Hey, save this in your memory. Don't do X again." So then it'll you have like this continuously improving uh copyriter. Yeah. How how often do you find that there are hallucinations in the content now? in the beginning maybe 80% not so much hallucinations but um the way that it's writing for example was Spanish from Spain as opposed to Spanish from Latin America. So I had to say hey this is what you got to use. We're in this section of the Patagonia not that one. There's more content around the internet on the Argentinian Patagonia for example. So it kept kind of quoting those things. So I had to go no no no no no this is to more focus it. So not that much but now even less so after you know we've been running this for about nearly a month now. So every now and then it does a little error or it does things that I don't like. It just go hey remember it in the memory to to not do that again please. Yeah I think I got I got overly excited. So you're going to show actually how to make the site with Astro. If you want we can go through that. I built like um um a whole plugin that will kind of do that for you. But um it might take a little while, but maybe we can do a simple site. Sure. Yeah, let's do it. Yeah, very very simple site just just so people can see where to go, how to start. I think that's that's everything that people really need to need to know right now. Um so if you're using Claude Code, there's a couple of things that you need to take into consideration, right? um to keep yourself organized because a lot of us get excited when we start using clawed code and we have like 100 terminals open which makes us look like a cool developer but it it gets very easy to lose control of which terminal is doing what um which terminal needs your attention. Even if you have it in like the dangerously skip emission stuff it'll still ask you questions when it should. Thank god. So it ends up looking like this and it's a mess, right? So, I highly recommend for those on who are getting into clawed code and running it in the terminal. I prefer the terminal. The app on the desktop is fine, but it crashes for me all the time and it's heavy on memory. There's a thing called CMX. We'll get to the website builder in a second, but this is like really good to set up everything. There's a thing called CMX, and it's just allows you to open up a bunch of um claude code instances that are really well organized. So you can open up a project. Um, and yeah, so let's try it here. I'm going to show you the mess of my desktop. And okay, let's create a random website here. So I'm going to go and create a new folder. I like to keep everything in folders that I'm working on within Claude Code. and let's create a um you know Joe's plumbing in Melbourne, right? So I'm going to then um open up uh just a new workspace here or the new folder um open folder uh Joe's new plumbing. So now I can I'll rename this as well just to keep track of everything. Uh rename Joe's plumbing example. Okay, I'm going to be a bit cheeky. I've got a um a little shortcut to open clawed code and dangerously skip permission. So, CCDP. Um if obviously anyone else doesn't have this shortcut, the way to do that is go to claude dash dangerously skip uh permissions. What does this do? This makes it so that Claude doesn't continuously ask you for permissions like making files. Can I access this website? Can I do this? Um, you know, it is inherently a little bit dangerous. But the more I use it, the more I realize that the team in anthropic have done a good job of like, yeah, it's dangerously skipping permissions, but the important permissions like, hey, can I delete this file or things like that, it will still ask you, right? Um, so I'm just going to use uh Claude your shortcut. Yeah, my shortcut. Um, thanks for kind helping me through this. I can barely do two things at once. So, this is fantastic. Dude, you're you're awesome. This is this is so much fun. So, we've got claw code open within the folders in that folder, right? Um, so I'm going to I always like to start by going into plan mode. So you see if I press shift tab you see let me zoom in a little bit more here that the bottom here changes to plan mode bypass permissions and so on right so I'm going to go to plan mode so this makes it think about your question before you even kind of get started and then you can approve it improves the quality of the output so much so much so that it makes it more token efficient because it doesn't get things wrong it gets it right from the first time there's one more trick as well so let's just say Um, uh, we want to build a quick website. Uh, there's going to be an example for Joe's Plumbing. Um, there's going to be a fictitious business. So, I want you to make all the business information up. It's going to be a plumbing website that does plumbing services in Melbourne. They predominantly will concentrate in Carlton, Carlton North, Brunswick, Brunswick East. They'll do three services. um emergency plumbing, pipelink repair, and hot water installation services. Make up all the information for the business first. Um and then once you created that into an MD file in that folder, uh let me know and we'll go from there. This might take a little while, but we'll just go from there. Um if you're wondering, I'm using Super Whisper for this little thing here. So, ideally, when someone's watching this that's building this, when you're building this for a client, start a folder and just throw as much information and the kitchen sink to that folder. Like, we're getting to the point that I believe this more and more that it's not so much about the way you prompt it, but it's the context that you give it. There is some improvements in the in the prompting, but I think it's becoming less and less important. Um, so I really think you you can just if you can gather as much content as possible on the business, it's going to make your job a lot easier once you start building the website. Is there such a thing as too much content? Like too much context, excuse me. If it's not relevant, yes, because then you're adding more data for the model to get confused. Mhm. Yeah. But if it's like um I don't know all the wins and stuff like that. Particularly now with clawed code recently they released you can have a million context window right um so before you would get 200,000 tokens um which is equivalent to about maybe not even all the book here right in terms of words. The problem with that that you didn't really actually get the 200,000 tokens because once you hit the context window of about 40% it declines the performance declines the cla code a lot. So now with a million token window you have like these three books worth of content right that you have before it declines the performance. Um so do you have too much content? Not really these days anymore. Okay perfect. So, we've it's created an MD file about the business information. Um, and I'm going to say now um use the uh was it build website? Yeah, build website um website and create um the entire site. We can take a look. when we're getting through something a little bit more complex, like building an entire site, there's one more thing you can do and type in ultraink. If I can spell right and you see how it changes into a like rainbow color, the ultra think. Yeah, that's when you know it's activated. So, that's just giving a lot more uh reasoning effort for this task. Um, so this skill was added successfully. Great. Um, this is going to probably take a little while. So, we can probably do some writing content while this is going. And I've got a couple of flows that I can show you. But essentially, because we started clawed code now in the dangerously skip permission, we can leave this sucker running until it needs us and until it's kind of done essentially. I want to I want to ask you something. So, you know, it's so easy for you to make websites now and to make apps, um, to do SEO. Do you just have a million different projects that you're working on and and it it it what is your like if you're if you are thinking really long term, let's say you there's a business that you love and you plan to stick with it for 5 to 10 years, how are you going to make the site? Are you going to use WordPress? Are you going to use Astro? Are you going to use something else? Such a good question. I constantly go through ideas, but I've wasted so much time with other ideas that now I write them down and I tell Claude to remember this idea. If this idea doesn't make sense for me in a week, then I don't, you know, I don't go through it. I get, you know, there's when you get a cool idea, you think, "Oh, this is going to make me thousands of dollars or it's going to be really cool." You kind of have blinders on, at least I do for the first few days. So, I just leave it for just a little bit. If I continuously think about it for a week, I go, you know what? Let's explore this. Am I going to build it? It depends what kind of tool I'm building. For example, let me show you. I was currently am building a an improvement of um of a SEO application for our community. Um let me see if I can actually launch it. Where was it? It was data wise or was the URL that I was building it on? Uh, and this requires um neither, right? I can host this on Cloudflare. Um, so this is a app that you can do like normal stuff, keyword research, competitor analysis, AI ranking, visibility. Uh there's a few content tools that help you kind of revive your old content and also analyze your so that I am building on whatever Claude tells me to build it on. I tell it like here are the requirements. Here's what I want to do. And it's saying like great, we're going to use Flutter. Uh we're going to use this and that. And um I tell it everything that I've got access to. I say look, I've got a paid account in Cloudflare. We can have workers. I've got um Google um uh developers the cloud. Sorry. Um, those are all the things that I want to build this with and it kind of builds a plan for me first and then we go from there. So really in terms of what I what platform I use, it's the one that I need for the task at hand when it comes to applications. When it comes to websites, I'm having so much fun building websites in Astro that I think I'll continue doing that for a little while. Yeah. Okay. So like uh basically let's just let's say that you were making a vibe coded SAS. You love the idea and you planned to stick with it for for 5 to 10 years. You were this is you're like I'm going to stick with this for minimum 5 years. So you would do you would make the the part of the you would make the site that you're doing SEO on. You would use Astro for that. If I'm the only one that's going to be in control of the website. Yes. If I need to sell it to a client, then I' I'd do it on WordPress. Yeah. It's not for a client, but you you might grow the business. You plan on growing the business. You'll hire people. They'll be in charge some then more people will be in charge of the site. I'd still do it on on Astro probably to be honest. Yeah. Wow. Yeah. Cool. Yeah. Um there's been some big projects that that were on Web Flow that have migrated to Astro and stuff like that. Um, so and I think that Cloudflare bought them. I think it's a good sign, you know. Um, so you said they were, you said, sorry, they were on Astro and they migrated to Web Flow or the other No, no, no, no, no. Uh, Cloudflare bought uh the framework, the Astro framework, and a lot of websites since that were on Webflow have migrated to um to Astro. Um, you know, I I kind of just went into the rabbit hole and fell really fell in love with it. Like I it's not for everybody 100%, right? But, um, it's just working so well for me in terms of in one central hub. I can build a website, control a website, get analytics from Google Search Console, and publish content and stuff like that. and, you know, probably needs a prettier interface as opposed to looking at code, but I've gotten so used to it now that it it doesn't really bother me anymore. Have you found that um that like all cloud websites look the same and how are you making them look different? Yeah. Yeah, absolutely. Good question. Um there's a couple of ways, right? Um I think you because I'm not a designer, the one thing that I'm liking at the moment is um playing around with Google Stitch. Yeah. So, for example, I'm working on a app that is uh has all of Chile's laws and it's a rag system essentially and I can ask it questions and it'll tell me where I got the information so it'll reference it. Um, I think Google Stitch that is free creates some beautiful landing pages. But then when it comes to okay, I want some cool hover animations or something else. Then if you're not a designer, you don't know the design language. So then you need to find platforms that allow you to copy. One of my favorite ones is 21st uh.dev. So, I can go to components, for example, and let's go to uh this one's a cool one, right? So, it shows you these little subtle animations on the side of the borders. So, you might say, "Oh, cool. That that's cool." You don't see that in viod websites at all. Um or this little subtle animation there as well with like cards. So, you can go through these inspiration websites and a lot of them allow you just to copy the prompt entirely for Claude or whatever and say, "Hey, can you integrate this section, this design, and that section?" Oh, wow. that's awesome. The copy prompt. Yeah. Really, really cool. And some of them are pretty, you know. Oh, yeah. You know, uh, really, really cool. The scroll animation. I know that. So you so you've used these for for your cloud sites. I used it for this one. Yeah. So this uh you see how this has got a tiny little um the border kind of hovers and stuff like that. So that's from this thing. Um uh did I add Yeah, these icons as well. You start collecting library. So you start collecting library icons because if you don't collect that, it'll use uh emojis which I don't like on a website. Um, so you can get uh icon libraries. There's a bunch from GitHub that are free and stuff like that. Um, so I think it's it's inspiration having a little websites and and GitHub repos that that allow the build to not become AI generated. What I am noticing is that a lot of AI generated websites do this little thing at the top or sometimes they'll be in like a little bubble thing which you know now it's a kind of a trend that you see but you know I'm not mad about it. Yeah. Also, the uh the the icon at like um the top left. I'm It's like, "Oh, yeah. This looks like every every cloud site that I've made." Yeah. Yeah. but you can change it easy enough. Yeah. Yeah. Yeah. Exactly. Um cool. So, this is now launching a couple of agents at the same time. Um it's launching a website tech builder, a SEO writer, and then um I'll integrate. Yeah, cool. And then it's still going. So that's running. Cool. So let's get into the content I guess while while it's still going. Let's get into the content. So I've got a actually before you show the content, can you answer this is such a common question. how you are putting up AI generated content and then not getting hit by Google. Sure. By get hit, I'm assuming we're meaning like getting penalized or not getting indexed because there are three different Well, so you know, actually, I think uh SE SE ranking, they they just put out a post and it was like uh yeah, like we can put out thousands of pages, get indexed, get a lot of traffic in a threemonth period, and then by the end of those three months, all of the organic traffic is gone. I have a couple of set of rules that that you know I can't prove if if the rules have been like if they've been really successful but I know for now that if I stick to them I I seem to do pretty good. One of them is particularly if it's a new domain or even if it's an old one, don't start publishing hundreds of blog posts a month. Like that's a red flag from Google, particularly even if the website is an age domain. Um, if it didn't publish historically a lot of blog posts, then what are you doing publishing 100 all of a sudden, right? I try to do everything from a data-driven approach. So, let's say I am publishing a lot of content. I say, "Cool, let's start with four a week. Let's do that for a month. Look at the search console. Is it doing okay? Great. Let's continue this or maybe add one more. Um, and then at the same time, don't just add more, but fix blogs that are six 16 12 months older. Like that should be part of the strategy. People forget about that. They just like, I need to write more content. You also need to fix your old stuff. So then don't publish crazy. um try to integrate your experience into it. So here for example, this is my like command center. Um I there's a bunch of information here in terms of the content, the assets. Uh there's testimonials here. Screenshots is somewhere series emails. When you're putting when you're putting in images, are you describing the images very thoroughly so that the AI understands what it is or how does that work? No, Claude, maybe I should, but Claude seems to understand pretty well what's on the image, particularly if it's written here. So, let me just see where I left. I taught it to organize. Um yeah, output SEO audit our news content. We have weekly reviews dashboard. Scratch pads. And there's one here that I'm looking for screenshots. Um thing is that I tell it to organize how it wants to and then yeah okay testimonials claw it perfect. So I gave it a bunch of images in the beginning and said hey these are all the wins that we've done over the past years for community members or clients. Um it turned that into an MD file that information. Um, so then every time that it's writing something, it'll see, do I need to look at any wins that I could naturally integrate to this content that make sense to do? So, I think one of the best things you can do when you're starting this is go to something like uh, Otter. Um, the free version allows you for like 300 minutes, which is more than enough. record uh you're recording and walk around whatever you want to do, but talk to this thing for a good 30 minutes about what your angle in your industry is. Let's say you're a you're a doctor and your whole thing is kind of naturopathy and like you know more natural remedies, why you think that thing. It's like talk talk. Throw that in there into the folder. Throw anything else you want in there. And then what you want to do is uh once you have a session open, let me start a new one here without organizing yourself like be as messy as you want. The beautiful thing is that if we launch claude in the folder that you've left a mess with all the documents, it doesn't matter because you can go forward slashinit that's initialize an md file. So it'll read all the content structure and say okay I think I know what you're trying to get to do here. And the MD file is just kind of like a set of instructions so that when you open Claude in this session, it kind of understands everything right away. Um, and even those things are going to make you a better content writer. Oop, sorry for the animations there are going to are going to make you a better copywriter. So again, to kind of summarize into points, don't publish a 100 at once if if the website hasn't historically done so. Try to inject your own experience or bring something new. Always back up the statements as well and you can automate majority of these things as well. Yeah. So think about velocity. Think about a natural velocity which a lot of people don't they don't they don't do. Think about like Yeah. Like what would actually look real here? Yeah. Yeah. And I think and it's not that Google penalizes AI content or what what was it saying? It's that all spammy content is AI, but not all AI content is spammy. right. Um, it was probably you that said that to be honest. I don't know. I I mean, al you can have spammy content that's not AI, but I get I get the point you're trying to make. Yeah. Right. Perfect. So, that's the thing as well. Just because you wrote it organically doesn't mean it's going to do better as well, right? Yeah. Yeah. Yeah. Um, so anyway, let's go to But you can also have good you can have good AI content, but you you actually have to know how to make good content in the first place, right? Yes. And that is bringing something new to it or are you actually answering the search intent that the user is kind of going for, you know? Yeah. Yeah. Um, so I think the wonderful thing about having working with claude code whether it's in the desktop or or something like ugly like the terminal like this is you can make it work to your flow you the way you work for example um you and I kind of very similar here where we do a lot of YouTube content but I like to be as efficient as I can. Can I turn the YouTube content into a blog post and into a LinkedIn post all repurposing not copy and paste but doing you know all the different things. I have a skill here that will do that for me. Um, it can run automatically, but I can also um instruct it to run. So, this for example extracts the um the video information including the transcript, the description, everything that it can using a free um I think it's an API access called YTLP and then it creates into a blog post. So, let's try it out now. Right. I've got um this video that I published I think yesterday on using CMax. I'm going to go here and just give it the URL. Um and it'll start scraping, looking at my tone of voice, seeing what else it can inject. And hopefully we should see it if I tell it to do so as a draft in my web flow. So at the moment you can see that the last draft that I've done is uh a something that I haven't played [ __ ] which is um AI SEO for dentists that was created on the yeah today very early automatically. so yes, let's get this. Do you have any do you have any uh successful AI AI content that you can share where you put up a AI written post? Maybe it was on X, maybe it was on LinkedIn and it did pretty well and we could see that. Um, the only one that I've done on LinkedIn lately was one where I went on a rant and it did that for me. So, if I I want because I'm I want to see the writing style. I want to see if it reads like AI to me. Sure. Um, let's have a look. So, or if it reads like, "Yeah, this guy was pissed." Like, uh, let's go to postal. You know, I've also found that like if the hook is good enough and the the subject matter is good enough, even if it does read like AI writing, people don't care. No. Cool. So, this one's the one that's done for me better so far. I'm not the biggest on LinkedIn. Get in there. So, let's see. Warning, rant incoming. Might sound like I'm an ass here. Excuse me. I don't know if I can swear, but anyway. Wow. Yeah. No, this this reads very natural. Yeah. I don't care. Uh I've been lucky enough to yeah um and I just kind of go explaining about you know uh you you know actually SEO. I keep hearing the same thing over and over. Hey uh I have a client who says they don't want SEO. They only want AI SEO, GEO, LLM SEO or whatever fancy new acronym you want to invent this week. Uh then people get stuck trying to explain to clients that all these madeup acronyms. Um you know, AEO, GEO, LLM, SEO. Me rattling them offs makes you sound like buster rhymes. I don't know. Like it's got my cheeky aspect to it. Um none of this works without solid foundations. And I keep ranting on about like, you know, if you want to rank in the AI search engines, you got to get your fundamentals right, otherwise good luck to you. But I like it. it did well. I think it did well because it's the the angle like if you're trying to say something somewhat controversial then that's the main thing which I should now realize I should probably write more of but uh yeah then the others is just uh every now and then me saying like I canled my N and Zapia subscriptions and then this is all you wrote you wrote this with AI too. This is all automat I don't even write this. So this is part of a cron job. So, for those of you who don't know, a cron job is essentially a scheduled job, right? You can do this now in co-work. You've been able to do this for a while. Uh so, um these are the list of all the chron jobs that I have. Um the one thing is you need to be working on your laptop, which a lot of people say, "Oh, I wish it could run automatically." For me, it isn't a problem. like the cron jobs uh they run when I'm working and they run headless which means essentially I don't need a terminal open I don't need anything open that I can see claude code kind of doing its thing it just does it right in the background so for example it gives me a morning brief uh one of the watches my meta ads uh one of them links my Facebook leads to my email octopus because I don't want to pay for the subscription Um, one's an invoice tracker, one is a video to blog post that runs automatically on Tuesday and Thursday because I know I upload videos on Monday and Wednesday, so the day after, just to make sure that it's there. Video to LinkedIn. So, this one, the video to LinkedIn one is the one that did this content automatically. Yeah, the video to blog posts. How how well are those doing with SEO? Um, good question. I probably haven't even checked in a while. Yeah. Or or just it'd be it'd be cool to see like some of your sk some of your scheduled AI content where it just goes out. You're it just goes out on schedule automatically in the background. That's doing well. Love your site, by the way. Thanks. I probably need to upload it, but for now it's doing okay. so all these have been from Yeah. Yeah. It's got the source here. Let's take a look. Let's see if any of these are ranking. I haven't looked at my search console in a while. Let's go to school and let's see which ones have been doing the better ones. Performance. Let's go to pages and let's go. Yeah. So the the second best one is a is a blog about back in the day when GPT had personalities and that arrived. So that's the one that's bringing in the most kind of organic traffic from the blog post and to this day it still is. It even decided to do these little HTML elements here. Um you know uh let's see another one. How to connect. Oh yeah, this one's an interesting one. How to connect. So, so to so to what extent do you find scheduled AI content like if if you are if you're trying to get results are are you going to you're trying to get not just traffic but traffic that converts, what type of AI content are you going to make and how are you going to make it? I try to leverage my workflow. So by that I mean I want to be as efficient as possible. I put a lot of effort into the YouTube videos. I've got someone helping me as well these days. So we ideate together. The amount of time that we spend creating the idea. I want to stretch that out as much as I can. So then it's it generally starts from there. So the content that always gets automated completely is stuff from YouTube goes to my blog post goes to LinkedIn or whatever else. That's one. The other one is I try to go through a something uh whatever news is out currently. It's both a blessing and a curse. Our industry moves so fast. You have a new model or new whatever every single day practically. So I try to do like a recap maybe at the end of the Fortnite or something. And then the other one is educational content. So like I'm all I'm trying to do is get cited for the questions that my audience might be beginning to ask if they're in the journey to find me. How do I write SEO content without getting penalized? Can I use ChatBT for SEO? How do I do keyword research with AI? Things that that might not even do that well. They might not even get clicks, but from a blog post perspective, I don't really care. I just want to get cited and I want to be there. um you know so I yeah I think those three things where the YouTube video gets gets repurposed news and then educational content for um it changes for the different types of businesses like if we work with local business and stuff like that then we have to see what makes sense what kind of content makes sense for them to write um but I think I think you can't rely rely solely on written content. I think if you're not doing video content, then it's going to be very difficult for you to get those results. By results, I mean like conversions, you know, you know, and I think that can kind of help you out. And you can repurpose the other way. If you're doing the educational content on how to write SEO content with a video that's not going to get penalized and you've got a blog post, turn that into a couple of shorts. Embed one of those shorts into the blog post. Yeah, I mean we've seen Okay. Yeah, we've seen we've seen AI content rank and and do well. Uh yeah, that's interesting. But so you're not relying on the written SEO content very much for conversions or or or even qualified traffic. You know, it's one of the the traffic from our website is one of the things that converts better the best to our community and to our other services. So, it's the traffic isn't that much, but it's really good. So, am I relying on Yeah. Am I relying on it? No. Do I want to improve it? And am I trying to get more traffic? Yes. But it it attributes, let's say, I'm not even Well, I'm not even asking for your specific for for the AI ranking site. I I'm I'm talking more so about if you're you're you're doing a business, you're starting a new business, for example, and you want SEO to play a major part of your go to market. How will you use AI content, AI written content for that? If it's a let's start with a local business for example just because we do a lot of that I would try and use the AI first with the connection to data for SEO to find me the kind of any search volume out there for specific questions that people are asking about their area. So like I don't know plumbers in Texas, what's the average price of plumbers in Texas? How do plumbers in Texas works? All these kind of things. Um, not only am I using it to write the content, but I'm using it to organize what we're going to write and when and why and how it's going to be interlinking with each other. That takes a lot of brain power, particularly for me. So, that's kind of number one. and yes, I'm writing all that content, but I'm almost writing it so that there's two there's two loops to this, right? The first loop is I want to write all the content so that the AI starts recognizing that I'm a subject matter expert in plumbing or leaky pipes in Texas as a business owner, right? Because I'm getting cited. But then I know that because I got crawled, I'm going to have the highest possibilities for my content to be used as training data set next time they do an update to the to the AIS. So I'll be there kind of ingrained into that. So 6 months down the track, the AI might not even have to search all the time and and I might get recommended, right? But more important than blogs to me these days are becoming optimize the service pages as much as you can. The service pages are going to get you to the transactions. The blog posts are going to get you cited and known like so that the AI's engines knows that you exist. But I think people, at least for the businesses that we help a lot, they try to concentrate so much on blog post and then they get uh kind of disappointed when they're not bringing too much traffic. But I think it's not Yes, it is about traffic for blog post, but it's also just about getting the AI to realize that you're there with these blog posts and getting you cited. And if if your transactional pages are are done really well for this, then yes, um you're going to start doing really well. So, I think that's how I think about the the content, the blog post. Yeah, I'm writing as much as I can, but that's not my my end all and be all to to make a successful business from an SEO perspective. You're are you making the service pages with AI? Yes, the cont. Um, yeah, sure. Let's see what we've worked on recently. By the way, I I completely agree. service. Conversion-based SEO landing pages are where it's at. I personally am more likely to use a blog for company announcements, new features, things in the industry we're excited about, things that people need. I'm like when I'm use when I'm using the blog, I'm writing for the my customers, my potential customers, not even for SEO. The SEO for me, the most important SEO for me is the conversionbased SEO landing pages. And that sounds similar to what you're talking about. Yeah. No, I think I that's what brings the money. That's what brings the that's it's like yeah, it's important to be there for the journey. And sometimes I'll do I'll do blog SEO for the journey, but it it's less time, effort, and competition to go after those bottom offunnel keywords with these conversionbased SEO landing pages. Yeah. And I think a lot of people miss out on like the what a transactional page is supposed to be. Uh like you don't they have no call to actions in the first fold and things like that. And it's it's you know you you need to keep it to the to the basics. Let me see if I can find one that that I've been working I've been working with someone lately uh and they just redid one of their pages. Um let me just see. Yeah, I'm curious. Was this while while you're looking I I don't know if you can um if you can talk about your thoughts on Claudebot while you're searching for this. I think um I've tested a lot of variants Lord Bort uh and you know whichever other ones you want to play with. My honest opinion is that you can probably do 90% of what all these tools do with if you really learn how to use one very well. Like it's a whole thing with clawbot or with open claw or whatever. you know you can test all these tools and you can dip your toe into them a little bit but then your knowledge of how to use these tools is is very superficial. I dove in completely into clawed code and now I realize I can automate a good solid 80% not to be too out there sort 80% of my work. So whether it's Claudebot, whether it's claude code, whether it's codec, my whole thing would be stick to one and learn how to use it to its full capacity. Don't get shiny object syndrome and go, "Oh, this is going super viral on YouTube. Maybe I should try that." Because the time you waste trying to learn this new tool, you could have learned really knowing how to master that one tool and in my opinion, it's going to be a better return on your time. That's great advice. I I was literally having that conversation two hours ago with a friend that's who a friend who has shiny object syndrome bouncing from thing to thing to thing and I like I'm like dude pick one thing stick to it for minimum 5 years you will be shocked what happens in your life. Yeah. And like I I get it. I get the it's compounding. It's compounding. That's what it is. When you when you do get shiny object syndrome, you lose any potential compounding that you will get. And compounding works literally with everything in life. People think that compounding is just finance. And it is not at all. It works with relationships. It works with branding. It works with marketing, with business, with with knowledge, with having a a job and working for somebody else. It it works with nature and growth. It works with literally everything. It is a fundamental aspect of life. and shiny object syndrome stomps any potential compounding that you get. And I've I've heard a lot of people say great people I mean there's a reason that people love cloud code and it's cool to see uh what you're doing. I and I mean I it took me a while to the the the terminal component can be scary to a lot of people and the name Claude code is a lot like oh I'm I'm not code I'm not a developer it's not a tool for me but if you can get past that little hurdle it's the most like life-changing in terms of work tool that I've used ever and I kind of think before I'm getting into using another tool like I was instinctively going to go I need to automate this with Zapio or with I go Can just claw just do it for me? And 90% of the time it can. So, um, I had I had a uh Well, sorry. I'll I'll I'll tell you in a minute. But yeah, you have the page open. This is a page that we reworked with um with someone we do like a sixe program with uh general contractor. So, these are leads that are going to pay, you know, big moola. So there's a lot of these. So this one is in Fort Collins. Um then there's a lot of different location pages that are they've got the same structure but very different content. My thing when you're building this is there's a couple of rules here cuz this essentially becomes kind of what used to be um programmatic SEO where you change the name and the service but you keep everything the same. The fundamental of that can still work, but what's really not non-negotiable is the content has to differentiate from page to page at least by 50% otherwise it's not going to work because when it does work it works phenomenally well. So there's an example here where you know at least 50%. I want to emphasize that cuz cuz yeah I I'm a huge proponent of having unique content per page because the like if you if you don't take the shortcut then you can just rank for many many many years and people take the shortcut and then it yeah so then the question starts going okay but how do I differentiate the content so much and it's really not that difficult let me show you a page where we're kind of really happy with this so you know you've got the call out the the service and the location the first sentences should always be new to that. So, transform your home in Fort Collins, um, we try to make sure that the first sentence is applicable to the location, what they offer, all the services they offer in that location, right? So, this is kind of pretty standard stuff. Um, why choose us? This gets very specific to why choose us for this specific service. And here's where it gets interesting. So, this doesn't isn't applicable for every single service, but they are, you know, home renovators. So, what did we do? Well, okay, we did let's explain everything you need to know about Fort Collins. You can embed a map of Fort Collins. That's going to differentiate already the page a lot. Let's get an image of somewhere in Fort Collins that's really wellnown. And then here we did a tab thing like okay because it's building stuff then talking about the weather, the economy, the cost of living still kind of makes sense because well I'm going to live there. I want to see if the renovation investment makes sense for me and all these things. So we did a section here that goes well this is the typical weather in Fort Collins. We are still linking to the correct sources. Hopefully this is going to work. Yeah, to the correct sources like the weather and stuff for that. um the economy, the cost of living, the employment, and it doesn't the main thing is as long as it doesn't get in the way of the search intent, which here it doesn't because, you know, this is way down at the bottom. But it's also content that makes sense for this page to have. So, let's say if you're a plumber, then you would do, okay, well, in this area of Fort Collins, the pipes are actually old from the 1800s, for example. Uh so, they need this kind of fixing or you find this issue. A lot of people go, "Oh, my industry, you can't do so much um you know, unique content." And it's like, "You're not being creative enough about this. You haven't thought about this enough because you can always create really unique content." Then the neighborhoods um and then the FAQs, which is a simple one to add. And then obviously this page has schema, I think. Hopefully. Let's double check. Uh yeah, so organization schema, service schema, home and construction business schema, all these things going to help you differentiate um that page as well, you know. Um so here, see, yeah, the description of the schema here is trusted general contractor in Fort Collins. So that's going to help as well uh to differentiate all these things. the keyword that you're targeting with this is general contractor Fort Collins, correct? Yeah. Yeah. So then we have all the other kitchen stuff like that. And yeah, we if one of the hardest things to get, but if you do have them is if you can get used to getting reviews and you tell your customers, hey, can you mention the location and the service for me in the review? Because then you can pick the reviews that mention the service and the location and put it in that page. And oh my goodness, that's a whole new level of like of doing stuff the correct way. Um, very awesome. Thank you for showing No worries. Let's see how we're doing here. Okay, this guy is still going. Oh, but it's running. So, let me see if it's not an absolute um mess here. Okay, so this is the first iteration. Obviously, it's not the best, but we've got Joe's Plumbing, Melbourne's trusted since quote our services. Amazing. Amazing. I mean, you you you spoke you spoke the prompt in in 20 seconds and then we got this. So, it's it's cool. So, we've got as like a starting point. It's it's amazing to see. So then the next level of this would be I have given this nano banana uh sorry I've given this an image generator AI called nano banana pro 2. The latest one is incredible. So you can tell it hey can you create the feature images for this one thing with that if you're going to do that I would recommend to create a style guide for the website. This can be like, hey, can you create a style guide including the camera that's taking the images, the the lens, the focal length, the aperture, and every time you generate the images for this business, use that as a template because then what you find is that all the images are cohesive and it doesn't look completely out of place and it just adds another sense of professionalism. Um, we'll see once this one is is done. Hopefully not not too long, but um you know you can kind of get it up and running. And because we have done it with Astro, let me just check. I might shoot myself in the foot here, but let's just do it. I got to put my money where my mouth is. So this is a service hot water installation in Melbourne. Um we have service schema, we have FAQ schema, and we got breadcrumb schema. So already the fundamentals that a lot of people would miss are there, right? Um kind of doing pretty well. We've got the locations as well. Uh plumber and local carton. Yeah, it still needs to Oh, it's mentioning Lagon Street. These are all things in carton in in Australia. What the customers say, FAQs here. So, you know, nothing extraordinary, but it's well done. I see a lot of videos around that people selling or I got AI to generate me a $10,000 website. I don't know if you've seen this stuff. And they look pretty, don't get me wrong, with like animations and stuff for that. But I wouldn't I don't care how pretty it is. I care how much money it's going to bring me or the customer by caring how much it's going to rank. That should be the number one goal here. Unless it's to for a designer. Rank and convert. Rank and convert. Rank and convert. That's all that matters, right? At least for me, obviously, we're biased, but Yeah. No. Well, no. You want to make money. Rank and convert. Um, and let's see. We had another one here. Maybe it was done. We had one that should have done the content for us. I didn't run it in uh it's gathering the because I didn't run it in uh dangerously skip permissions. It's asking me for hey can I do this Python script and stuff like that. So that's that's a good example actually. I don't mind that I haven't you can see that it kind of stops you from um from doing the whole work there. Is there anything is there anything with AI content that you used to do and that uh that worked a lot better that you don't do anymore and you're like I'm never going back there and people shouldn't do that. People should know using I might get in trouble here con like paid content writers. So like uh what are some names here? Uh you know the the apps that you sign up and it'll create generate the content for you like they're still okay things like Machined AI things like uh Sonet Sonic Writer um writer Sonic and all these things um SEO writer even Zim writer which I do love. I I think you're stuck in a framework that has no flexibility. I don't like that anymore. You need to be flexible. You need to amend really quickly to, you know, for whatever it is that you've got going on. I used to try and re it used to work. Okay. just get the content of a competitor that's doing really well, rewrite it and add a couple of more like add a bit more schema or headings that I would ask in questions and stuff for that. I find that that does not work as well anymore. Like if you're rewriting it, you need to add something that the competitor doesn't have. Um, so don't rewrite it just for rewriting. So, oh, I'll put more content in there. Okay, what is that content more content they're going to put in there? Um, but yeah, I just don't think you need these these paid writers like Sonic Writer and and and I'm having a mind blank sorry, but all these other paid kind of writing tools. If you if you're paying for Claude for Chat GBT, a good process and a good system in my opinion is probably going to be better than than all these things. Um, you know, again, if it solves the problem for you, like if you just want a really easy UX and you prefer using these writing tools, by all means, go for it. But I just don't think they're as flexible as what you you need to have these days. This is awesome. Thank you for showing all of this. No worries. Uh, cool. Okay, we've got you just got married, right? I did. Uh, yeah. Thank you very much. I did. It was lovely. Um, congratulations. Thank you very much. I appreciate it was really really nice. Um, so let's have a look. Hopefully already exists in Webflow. If we go to my Web Flow back end, we can refresh and hopefully we're not talking here. And this thing is doing its thing. What are we looking at now? We're looking at whether the log post from the YouTube to No, it didn't do that. So, we need to push it uh push it web flow. So, I just want to show you the whole sequence. So, like I've written the blog post, but it's just written it as an MD. Um, and it's saved it somewhere, but it should be here as a draft. Um, I think it's getting Claude called to do that. Uh, so it's saying it's published. Oh. Oh, it it didn't published it. Yeah, there you go. So, there it is. Um, wow, look at that name. Slug, can you go back to that? Can you go back to that screen? Sorry, my bad. Where was it? Where is the page title and metad description? Um, that's the page title and then the metad descriptions are down at the bottom. Uh, it takes the page summary as the metad description and you also have open graph stuff here. Um, what do you mean by open graph stuff here? Oh, you have like the og image or maybe maybe from the main image. Yeah. Okay. Yeah. Um, but yeah, now that's the front end component. Uh, and it even um embedded the the YouTube video that we talked about. Awesome. Um, so I think Wow. Sorry. Go on. No, no, no. Do you think you just you just wrote that? Yeah, we just wrote that then while we were talking. So I think that's the the thing about this claude code and this it's like a autonomous operating software. it it can be a tool but I think if you just think it of it a tool it's more like you say hey do this now whereas if you start thinking about it as an autonomous software you can kind of train it to hey like you do one run of something for example you write one blog where you give it the tone of voice and you do that manually and then you go cool turn this into a skill or turn this into an agent and do this every now and then And then the the the goal here is to start using this as an autonomous software that gives you back your Fridays. Otherwise, I don't think you're doing this correctly cuz we get into this thing of like and I'm at fault for it as well. I can use this tool that allows me to do a million things and then I end up working Saturday and Sunday as well because I think, oh, I need to be I need to do more. And I think that's where I'm I've been I've had to kind of reflect going cool I'm doing probably you know not 10 times but let's say realistically maybe three to five times more than before using claude code and I don't think I'm being too like over the top with that. So then before the for a long while I was also working Saturdays because I just get excited but then I was like that's hang on that's not the point of this. I'm supposed to be automating this or maybe I can take Fridays off now you know. So, I think that's that's a key goal. Maybe that's just me and and I like to relax a little bit more if I can. But, you know, if you also have that that drive and you want to work all the time, then go for it. But, I think if if it's not giving you time back, then you're missing out on part of the reason why these tools exist. You got your Fridays back. This has been this has been so much fun. Thank you for showing all of this. Has been a lot of fun. Hopefully, that was uh that was informative. Um, and yeah, if anyone has any questions, you can leave it in the YouTube video. I'll make sure to browse the YouTube video and and answer as much as I can. Uh, mate, thanks so much for taking the time to reach out to me. And I I love the session. Where should everybody where where does everybody need to go and find you? Um, you guys can go if you want to learn how to do this stuff, you want a little bit more support and a cool community of like just sharing stuff. If you get an onboarding session with myself, a lot of live Q&As, you can go to um the AR ranking school. We'll leave a link below. Um if you want to dip your toes in, we have a lot of free um content. Check out the YouTube channel at nikoir ranking. Um you can check out our website as well, but we also have um a free AI search starter kit if you guys want it. I I'll leave it in the link below. I'll give it to you to give just to get you started. Um, but by all means, there's enough content online that you can probably do all this yourselves as well, but we'll leave the links below. Yeah, everything will be in the description. Nico, thank you again. This was seriously, thank you so much for showing all of that. This was so awesome. This was really great. Uh, this episode 990 of the Edward Show. 990 days in a row. Congratulations. Thank you so much. 10 days until episode 1,00 990 days in a row doing this podcast. If you watch this on YouTube, thank you so much for watching. You probably didn't listen on Spotify or Apple Podcast, but if you did, thank you so much for listening and I will talk to you again tomorrow. Bye now.