Image SEO Secrets: 241,000 Impressions from Optimizing Alt Text

Don't ignore image SEO. I optimize images and received 7,000 plus traffic, 241,000 plus impressions, 2.9% click-through rate. Here's how you can optimize. This is a short thread from Fredoy Remen on X and image SEO is really important. You see a lot of people, they don't do anything with their file names. They leave their alt text blank. And this is a huge mistake. you can get discovered with images, but also the alt text that you use and having descriptive text for everything improves your site performance. It improves your page performance and improves your site performance. It's an easy way to make your pages and your site more relevant. Number one, rename image file before uploading. Rename the image file. So, the file name. Here's the best example. Instead of image_9283.jpeg, JPEG. Use best SEO wins. WEBP or JPEG and you have dashes between the words. Importance on this 20 out of 100. Number two, compress images. Oh my gosh, please compress images. I'm always using webpies. So, Furoy says, "Large images slow down your website. Compressed images load faster and improve SEO. Bonus. Use the WEBP format for faster loading speed. Use any tool to compress your images. Important. 70 out of 100. Literally just Google PNG to webpy. I I'm using cloud convert. I use it so often that Google literally says you visit often. I'm going to put in a screenshot of this. Google literally says you visit often. Number three. Here we go. Add alt text. Alt text helps Google understand the image. Example, instead of doing SEO as your alt text, do SEO wins or SEO wins database. I think this is uh Fredoy. I love you, but we could do way better with this. He said, "Add a keyword to your alt text. Importance 100 out of 100." Here's a great way to do alt text. Give chatt your entire page. Rename all of your images. So, the way that I like to name my images is I will do the subfolder, then an underscore, and in with spaces there's always dashes. So, let's say your subfolder is use cases, use- cases. It'll be use-cases underscore then the URL slug of the page then another underscore and then whatever you want your file name to be something descriptive maybe screenshot from hrefs of SEO wins I got from optimizing my alt text and again all the spaces have dashes and the URL slug of the page has an underscore before whatever you want your file name to be. So you have your images. They have descriptive file names. You have your content into chatpt. You just pasted it in. This is my page content. I want you to use the file names for each image and the page content to make the alt text for each image. The alt text should be detailed and contextual within the page content and with the file names. So now chatbt or claude whatever you use it's going to use what is on the images what's in your article and basically your file names will be a prompt for what you want chachi pt to expand on within the alt text and you get some great alt text like this like hurried remmen says importance 100 out of 100. Number four use original images. Google prefers unique images over stock photos. Custom screenshots, charts, and graphics work very well. I'm so for this. If you are a home services business, use images you took on the job. Use images of your team. If you're a SAS, instead of using generic stock photos or more abstract AI photos, literally show screenshots of your SAS. add emojis to your screenshot to make the screenshot more contextual to the content on your page. Something else for bottom of funnel SEO landing pages, we actually always upload the images for each page even if we are using the same images across pages. We do this so we can have the file names be contextual to the page. And with some CMS's you need extra plugins if you want to do different alt text per pages. So it makes it easier to have custom alt text for each page. Number five, place images near relevant text. Google uses surrounding text to understand images. Add images close to related headings and paragraphs. Importance 40 out of 100. Ellen's super important, too. Owen's honestly so important. Something cool that I did is if you want to see some crazy file names and all text and uh just a really cool photo SEO thing that I did back in 2004 that I still update. If you go to edwardm.com and you scroll all the way down to photos under the Edward column, I have a page photos of Edward Sturm. And I made this page because one, I wanted to control the narrative around me and my brand. So, I wanted it so when people are searching my name or searching my name on Google images, I wanted cooler images of me to show up, real images, because I have a cool story. I've done cool things. I want I want people to see that. And then two, there are other Edward Sternms who are in communications, who are in the arts, who are showing on Google, and I needed more images of me out there. And so, if you go to Google images, yeah, you still see some of these other people, but you see a lot of photos from my photos page. I use descriptive alt text. I use captions. I use a very clear page title, URL, H1, beginning of the first sentence is literally photos of Edward Sturm throughout the years. Photos of Edward around the world in various activities. And you know, people just go and explore my site. People who listen to this podcast, watch me on social media, they explore the site, they find the photos page, and it's this cool story, cool cool things that I've done, and I get to share it. But photos with SEO, really important. images, image SEO really, really important. I hope you will do these things. It doesn't take very long, very easy, and you can get a lot of small wins from that. Optimize your file names, compress your images, use descriptive alt text, use original images, place images near relevant text. And that is everything that I got for you on this episode of the show. If you want to save years learning search engine optimization that gets customers, users, warm leads calling you up going, "I need your services. I need you right now. I found you on Google. This is exactly what I'm looking for. When can you come to my house? I have my wallet in the hand. My wallet is open. I'm making it rain, waiting to throw this money on you so you can fix my ceiling fan." Whatever it is, you fix my roof. Have you want to save yours? Learning search engine optimization that directly targets high intent searchers. Searchers who know exactly what they want. They're not looking for information. They are looking to take an action. They are looking to use something to pay for something again to make a call. They just don't know your brand. And you target these people with the language that they are using saying that your brand fulfills what they want. If you want to save years learning how to do that with SEO, that is my 13 and a half hour SEO course at compactkeywords.com. I hope you will check it out. It is getting crazy crazy video testimonials and written testimonials. And you can see all of that on the landing page. Again, compactkeywords.com. That's everything for episode 146 of the Edward Show. 146 days in a row doing this podcast. If you watch this on YouTube, thank you so much for watching. If you listened on Spotify or Apple Podcasts, thank you so much for listening and I will talk to you again tomorrow.