The AI Clickbait King: How One SEO Built 9,000 Websites

wire.com wrote this crazy article about you. Confessions of an AI clickbait kingpin. Serbian DJ turned internet entrepreneur floods abandoned news sites with AI generated articles. But he wants you to know he's a nice guy and you are an expert at buying expired domains and have bought the most insane inspired domains, government sites, the highprofile site. Like your stories are insane. So I'm going to start with the first very flashy question which is how much were you making with these sites? First first question is tough question. Uh actually maybe I I I can tell you exact number but you know uh uh I'm really long in this job. This is 21st year and maybe I will disappoint you and and and our our uh listeners or uh guys who who watch this but the main goal is not the money you know when you're this is like a game for me like like sport you know I love sport and uh you know when when someone win championship it's not main goal okay how much you money you made no I win this so like that. I think money is on the maybe third or fourth place of about this. I really love SEO because sometimes I feel feel watching your videos that you also really love this this game. Um um yeah one one my my friend before I don't know long time ago uh we we was live in same street and um we play a lot of games in in when we was childs and um one day all these those kids start to doing uh IT businesses and we met and we said we're still playing games but for real money it's still game you know and I think that that that that is the the answer for you okay if we need to speak about numbers uh let's say I'm doing this 21 year I have huge number of in-house employees and huge it's not so much huge right now we 30 uh u employees right now here we we we was much bigger but AI takes you know Yeah. And uh uh if you know the I I'm not sure in that article, but I think she said I have around 3,000 websites, right? Yeah. Because you have a lot. Today, believe me or not, I have almost 9,000. Oh my gosh. And and funny funny thing when I said say something you know no in real life I have 9,000 say oh my god how much this guy lying over 9,000 actually if you said 900 it's huge number but 9,000 it's it's crazy of course first question is how you handle it don't ask me that question because it's it's mission impossible movie Mission Impossible, a small thing about this. This method of marketing is so effective, I had to make sure it wasn't against Google's rules before I kept doing it. It's a form of SEO I call compact keywords. Whereas most SEO focuses on putting up articles to answer questions, how, what, when, compact keywords focuses on putting up dozens of pages that sell to searchers who are actually looking to buy. These pages rank on Google and convert so much better than normal that when I discovered this years ago, I couldn't believe this was allowed. It's less work, too. The average compact keywords page is only 415 words. Compact Keywords is a 13-hour deep course on getting sales with SEO. A customer recently said, "Each lesson is dense with information. You're giving years worth of experience boiled down into 15 to 30 minute lessons with no filler or fluff. I feel like I'm gaining a new superpower. Compact Keywords is about setting up an SEO funnel that brings you sales for years and years and years. It works with AI. It's less work than traditional SEO and it makes way more money. You can get it now at compactkeywords.com. Back to the podcast. Of course, AI help us a lot and um of course we have a lot of bad websites, a lot of we call that gibberish websites but also of course we we made some priorities VIP priorities. So uh it's hard but we um everything is changing with AI. been trying to you know before two years we have uh 400 websites uh where we just doing Amazon affiliate probably you know that is done that that that that uh kind of job is is is dead for sure almost dead almost dead and uh so we always change something and if you know that backlinks was my and still it's big part of our our business you know when for example Edward come and say okay Vuyo give me 10 websites about SEO and digital marketing okay if I have one I will sell you one but if I have five you probably take five websites to get back links so okay it's about adverts but ne next day ne someone John will come and say, "Okay, I'm selling cell phones. Give me websites about and like that. I I you want to have websites about everything so they're relevant to every niche so you can sell back links on them." Uh one one time my mother asked me, "Okay, I heard so much time that you have had websites about everything." Son, do you have websites about sex? Yes. You have about everything. Everything is everything, you know. So yes yes yes and that that that is long answer on your question but but uh maybe I will end with uh all money I get really that that that is normal thing everything what I get I get back in business because buying new websites new domains so yeah okay so if you could say you're like MR or ARR can you say you don't even know it I don't know but you you're but you you're you were telling me stories earlier about dropping like hundreds of thousands of dollars on single domains, expired domains that you were buying. Yeah. Yeah. Uh actually only that thing can can can be uh the secret because auctions are alive, you know, and that one big auction that I was recognized and you can read about that in that article too. This was the one you told me like the New York Times wanted to interview you, CNN wanted to interview you, all the biggest publications in the world wanted to interview you and you refused but and you but you said but you like you listen to the podcast and you're like I want to come on the Edward show to talk about it which is like the biggest honor for me. Thank you. But you know you you must uh realize also that there is um that now that was before Yeah. Yeah. It was it was 8 years 8 years and also in that moment I was a DJ you know let's explain to to to listeners uh so I was bought the website official website of the pope Vatican pope bought the official website of the of the pope the Vatican pope yes because the benedict I don't know number was uh go removed from uh Vatican and cher is is that correct word I don't know and new pope was come and that pope was have had a website Facebook account and Twitter account and when they when new pope is coming they put uh that domain on auction and I was like this wow is this possible but you know maybe some people will be angry when I said that this but you know everything is business uh church is business too, you know. So I I I don't know what you think about that. But okay, let's be honest. Yes, it's business too. Okay, maybe we can believe in the god. That is perfect. That is okay. Most of us, yes. But also it's a business and they put domain for sale. And I said I said to me, okay, you must have this. And yes, I won. And that uh you know it's a huge Can you say how much it was? Yeah, it's a huge but you must uh understand that lot of people big biders uh don't uh want to buy that because they afraid also they think what I can do with this and that amount is huge but it's worth more than that. I think it it was 100 something like 119,000 something like that. I'm not sure. I can check. Never mind. And uh yes in that moment that is the biggest domain my biggest domain. But uh just imagine I So I think you told me you bought some like you bought some Chinese government website and then the US government contacted you and was like what are you planning on doing? You bought the site and you're like and the US government contacted you. They're like what are you planning on doing with this site? And you're like oh I just want to sell Viagra on it. Don't worry. That is interesting about the Viagra. I'm joking about that. Yeah. Yeah. Yeah. Actually it it was a before that that I bought Pope website I uh found on um uh on auction that uh there there is a website I didn't check who was the owner of that domain before and I saw that great backlinks from BBC from CNN from I don't know big big um magazines journals of of all the world and okay I bid in that ocean. Funny things uh ocean was long. I think maybe 4 hours was and my girlfriend was called me why you didn't come from from Wait, I I I I'm in the middle of something. In that moment, that auction was I must be honest, it was $5,000 plus I need to pay uh taxes. Uh and in that moment that website is much much expensive more expensive than my car that I driving. That was in 200 I think 14 or 15. Let me let me ask you this was a long time ago. Do you do you still buy highprofile websites like that? Like would you still do because you were you were younger then you had less to lose. Now you're older. You have more more to lose. Would you still do this this type of stuff? Yeah. Uh actually no. Uh let me finish that video and and when I bought that domain uh uh aan house was called me and said hello why why you did why why did you buy this domain? I said okay this is not the first domain I buy from from you. Why you ask me that? Do you know what did you just buy? I don't know just so that that it's a huge backlink profile. uh please check that is the biggest uh non-government um I don't know best English word for that but it's um we call that um Neville uh non-government organization United in the United States something like that I don't know the perfect word for that in English and I said wow okay uh be careful okay and when I get in my my office I said okay I I bought this and let's make something with this. Everyone asked me will we do politics or something like that. We said no. And very interesting thing tomorrow we get offer for backlinks to create article about weddings on that website and I said yes. So yes maybe it's normal things for if someone tell okay I hate this guy you know but you know it's not it's not illegal you know it's it's not a normal thing if someone said is it ethic or that is expired domain that that domain is dead or not I just take that domain Google and and that cheat Google algorithm um And now I will answer your new question. Google is not um I will set super stupid as before in last few updates. Google uh do a lot of things about expired domains. You probably know that. And part of the these um um updates was to to stop uh manipulating with expired domains. So, I'm totally slowed down with buying uh new domains, but uh I think I'm sure not just think I'm sure that Google is most aggressive and uh most focused on US market and English. Still if you uh watching expired domains on smaller markets like Czech Republic, Serbia, like Bosnia, Croatia, Macedonia, Greece, Google is not so focused on this and I think expired domain still working very well especially if you are really good in that because of course it's normal if you buy expired domain about food. Okay, continue to work something about food on that website especially check back links create those those or URLs against so uh if you're good and normally if you not doing anything extremely I think still can can go really well. Oh man. So you have 9,000 sites. Why uh can you can can you explain like um what exactly you're doing and why Wired called you the AI clickbait kingping? Actually as I said it was almost before two years and um when I bought that Chinese website oh it's a long story about Chinese website but okay I bought one big domain from China and that domain speak uh content on that website was against China China government and something like that and I bought that website everyone speak about that and everyone tried to contact me about that and I refuse. As I said like about Pope website, everyone want to see who will be that guy, who will that company or guy who now have that because that is the biggest website on the internet who write against China. And I of course delete all content and create new totally informative content about spring flowers, love, peace and everyone hate me especially you know it's in the middle um Biden campaign against China just imagine how I was hated about you can read that Google my name you read about that on news and I refuse All uh you can read that on business insider for example they said okay they not answering on our our mails or our contacts or our phone calls I didn't answer almost I don't know one two months and that was happened wired contact me and you know I I I I'm T guy almost all my life and wired is like Michael Jordan asked me to play basketball with him you know Vir is for me like wow okay how to refuse vir okay BBC CNN that is okay perfect okay every every stupid guy with I don't know funny helmet can be on CNN for example I don't know it's a stupid example I know but why did also I was DJ uh David geta also had uh uh recording videos for for vir so you Oh, everything is good about Wired. They are not usual usual magazine. And I said, "Okay, I must give them interview. We go interview like this." Not not writing a mail. We go live during a night because they are from Chicago. I'm from Serbia. And she was amazed that okay this guy with average English using creating websites using expired domain buying new websites uh creating content that is optimized for Google have had uh millions of visitors and create money and in that moment AI was come in L A L L model GPTs and and something like that and she asal was afraid okay this will take our jobs so she actually attacks me why you doing that using AI I said you can read that I said a people in 2026 in this year almost all content will be created with AI she that is not possible. Look now is 2026 almost everything is is created with AI almost everything. So uh she was um she was open she was uh a little angry but also she was surprised that I'm ordinary guy I'm not something special or I don't know and um that article was the first article in that moment who had name I have a name and I openly speak about what I doing because I I was innocent you know it's it's normal it's illegal It's it's a lot of people doing that but nobody tell that that I'm using AI. I'm buying expired domains. Millions domains expire every day. So maybe I was made mistake because what happened uh that article was uh came out. Yeah. A lot of people didn't like you for that article. Millions. And I I didn't find anyone who said great job. Uh also people from from SEO business you know big names like I don't know uh uh Lily was block me on Twitter uh in that moment you know that Lily um Lily I don't know the second name she she she's a famous about SEO famous girl in SEO she because I I was tell her few words back in in his com status on Twitter because she's not Right. She uh also um uh search engine websites famous websites about the SEO search engine helped me journal journal was write article about me and everyone hate me to the maximum like nobody using AI in that moment. Chach is the most uh searchable word in in in world in internet in Google but nobody using chip you know and uh funny thing about that what was the the the the bad side of that uh Amazon read that article and they block stop to work with me They they they banned me. They said okay he using AI we can do uh and publish that publicly. So I was amazed because I working with Amazon 15 years and about one one article doing that I I I was surprised so much and that is not the end of the story. Mediavine you know about mediaine they they are premium publishers they also block me. They said okay we not supporting AI creating content block this guy. I was right letter like this guys I'm not doing AI on your websites look website this this this there is no AI content on these websites you know maybe I I'm in in private life maybe I'm a Hitler I don't know no stop this world you know it will it will bind you but you know in this website where I using media wine there is no AI content try to find and they also to publish my email public publicly on there and also send newsletter to all their um uh users of media wine. I think that is what show okay in the future we will not allow AI. So that article was really I don't know bad for me but in the same time I was famous for few days I was a famous uh about all that this and uh a lot of people I must tell you after few days asked me privately what you doing can you help me I'm also using Jack GPT but I I I can say that loud help me how you edit articles how you publish how often sharing all of this. Yeah. And I I think I I get I don't know pro especially on lickandin and um on Instagram I get so so so much messages and people want to to to okay let's do together something that is positive side of of that story but that side I was banned from Amazon and banned from media and and that is big headache for me for my company in that moment but okay let's move Before um before we get into how you're using AI, can you walk me through step by step how you evaluate and buy an expired domain? Like where do you find the domains? What exact metrics do you check before you bid? Yeah. Yeah. Uh it's not so easy to explain because I'm doing that a long really long time and uh day by day I I learn something new. Um uh especially uh during a COVID period uh uh casino uh business and the betting business was destroyed. with the internet because everyone was home and we was betting you know and betting and casino owners uh trying to to get as much as possible traffic from internet and they buy buying expired domains like crazy that is move prices so high that is almost impossible uh buying domains in normal prices but why I'm speaking that uh they also looking for um stable backlinks actually what I let's explain this I'm always looking for something that I can easily create content for that that is important because it's easy to create content about for example travel food for uh gaming for or something that it's part of our job uh lives uh it's always hard to speak about I don't know engineering I don't know so uh it it's usually uh that was domain about something they can I can um exploit in in the future get uh create create content that I can can monetize uh for that is first thing second thing I trying to find domains with good clear backlink profile. Uh I'm using ars and and uh I really love that option in backlinks when a said this is best backlink. I don't know do using uh Samrush or AVS but a have that small option near every backlink said it's a best or it's a spam or it's a normal there there is nothing but I really love to find domains with a lot of best backlinks especially that is small key for for for for like like that is small spice that can change um It's so good if most of these back links going to the homepage actually root of your of domain. That is really important because most of linking juice coming there. So uh that is important. I'm not looking for DR or DA that is stupid numbers and I hate when I saw that a lot of SEOs uh watching how DR is that domain. Okay guys, but Dr. for $10 you can create go to the fiverr from $10 you can have DR 60 70. So it's funny thing. Uh so DR and DA are not important and also what is important of course to see that that it's not penalized and that that is crucial but uh it it is good if not expired uh it's it it's good if expired in last for example 6 months. It it's perfect. If was expired before few days, it it's perfect of course. But if was not so great and big and expired before two, three years, it's not good enough. So, uh, of course I I I pay that. I learned that in hard way. But it's a really maybe one one of important part of the game. um not take um domains that are dead last few years. So that that is shortest answer that I can give you about that. No, that's great. So So you're you're buying preferably domains that recently expired and how do how are you checking if uh if a site has a penalty or has gotten hit without a penalty but it's still gotten hit? Yeah. Yeah. Uh that is perfect question. It's not so easy but there is some signals first. uh if you're using arriv uh as I said casinos and betting uh uh websites buying uh expired domains and create huge number pages on these domains and try to trick Google soon as possible much as possible and Google in the first moment don't realize it's expired main it's a and they have had huge traffic just imagine for example let let's say like this in January 2024 it's expired domain then after one year in in in in just two three days that domain had huge huge huge traffic and just a few days it dropped totally to to the zero what's happened there it's uh casino for that domain create a lot of pages. Uh traffic was go up. Google realize uh this is fake, this is scam, this is something that is not good and okay I will bind this domain. Um so that that is signal one. Signal two of course you can go to the backlinks and a lot of casinos uh create lot of backlinks when they bought that domain. they they create some fake backlinks from of course from Fiverr 1,000 domains for $5 and uh if I saw that okay I will not buy this um that is also there there is a lot of anchor um anchor keys like uh buy here cazin play here that is [ __ ] total and um in also think you you can always use way back machine website to check is there something strange happened in the past about that website it it it is perfect is everything was clear and nice that business just stopped to work or I don't know what sad story a lot of uh owners of websites die and nobody Yes it's sad But true story and nobody take that website to to to continue to work on that. And uh if you see everything is good usually if you see that in one moment you have a lot of dots in wayback machine go there check if you see something that is not that what was that website it's a red flag. So that is the main thing I I think I didn't forget anything that is main thing how high I checking is that website okay also very important thing maybe uh it's small small a small small trick but um if that domain have um in real time when when you are trying to to to to buy it or go to auctions check that domain site sit t uh e two dots and website on Google right in the website on Google. Yeah. Yes. And uh check that if that page is indexed that is okay. It's there is no penalty. Uh that is small small thing but usually in that way you can find that Google that um website is already dead for Google. So small trick but but but it's working. So okay. So and and you're you said you were looking for like these best links best back links like but you know you if you're buying a site with thousands of backlinks you can't analyze every single link. So, what are you doing to save time when analyzing a backlink profile? Is it just you're looking to make sure it's not penalized and it's like, "Okay, they have like good links. It seems like they have good links. They're not penalized. Let's go for it. They're not hit when I'm driving now my car. I didn't think about that, you know. So, uh right now I'm so have big experience with that. So it's it's a normal thing just to watch the first page of backlinks on a uh I see that okay this is good or not actually what was my uh uh advice for for everyone if you're using um a semrush check first page of backlinks if if you can find their uh few good backlinks that is perfect if you don't have any spam backlinks on the first page that is so good and I'm always going not to the second page I'm going to the third page for example on the first page I have 50 back links okay go to the third page if you go to the third page and find good backlinks on that page that is good domain for sure it's maybe it's stupid example but actually it's okay you're right totally right how can I check all those back links some websites have thousands back links, right? Yes, you're right. I'm always checking first page and on the first page for by default was um they are ordered by uh number of traffic and if you have website good u pages there that is good and you don't have pages too on that page. Wow, that is something big and good. So that is the smallest thing also it's um uh it's also very important for me um uh all these back links are they useful for my new website if they are going to the root perfect if they are going to the blah blah blah I don't know something uh that link is almost unu unusful for for later. So it is best if you their link on road domain if good if you can create recreate that page for example it's food website it's a recipe about uh baking ax perfect I will create that article again too for for for sure so uh in that way I I checking I've always checking maybe 10 20 back links and else is okay I think this is good here's a hard question for you cuz you have 9,000 websites, but if you wanted to start a site that was your main focus and that you wanted to stick with for many years, turn it into a real money site that you just invested in over many years, would you start with a fresh domain or an expired domain? Perfect question. Very good question. Thank you for this. uh actually I think uh there's a lot of tricks in SEO and um I saw that I will share with with the audience with this trick. I think uh in this moment Google is not so good and clear about expired domain. So in this moment if I want to look so in the future I will buy totally new domain. But I I think uh it's a small trick to create buy expired domain you know what what can you do buy expired domain in your same niche for example your lifestyle blog find expired domain in same niche and create content there and wait to uh rank on the Then trick use that article on expired domain move to your original main domain go uh create redirection 301 right and you will see in 99.9% situation almost 100 for sure Google will realize okay this is Okay. And the uh pro it will be rank on the same place as on the first expired domain. Sometimes if you're good uh that rank will go up in that moment. Can you explain this? Are you so you're taking a a page on the expired domain and 301 redirecting that page to the homepage of the new site or are you creating no home page? No homepage. You're creating a specific page for the that makes that makes it contextual. It makes same article. Okay. Okay. Using use same article. It's just it's not the whole it's not the whole expired domain. It's just a page. It's just a page on the it's like an article. Okay. Very interesting. We call that is Serbian word for you know I I I uh grow plant here and move it here. That is that we must have. And let me ask you this for like um cuz I also like I'm aware that there are lots of people who watch this podcast and they don't have a lot of experience with SEO and they hear these like flashy tactics and they do want to do a project for the long term and they might try something that could hurt them in the long term. Um, so is something how if you were to like if let me ask you if you were like maybe a noob but and you wanted to do uh an SEO project where you stuck with it for many years but you were a noob would you still try something like this? Yes. Because you know uh it's uh if we have black hat and white hat uh you must know that white hat is huge black hat is huge but gray is also huge and all gray is not so gray this is so little gray maybe it's not so white it's not but it's so little gray this tactic tactic so I'm sure that it's worth to to try that also You can uh uh wh why is this so good? Because you you can really create good article. Uh Google said content is the king. Your content must be good for for user. What if you create really good article and you just move that that articles on your website? Why Google will uh ban my website? Everything is good. Everything is clear on this website. We just move that. Uh I think as I said it works so well that you will be surprised how that is good tactics for SEO and it's far away from blackhead. Blackhead is something different and more more dark than this. But this is the simplest and good and you can cheaply buy some good domains in niche niche and uh if you for for the same thing to do you can I don't know spend a lot of money for backlinks this is much better much faster thing for for and we using that a lot of in our SEO clients and as I said almost work perfectly h if Google watching this. Okay. How they can stop stop this? They can't. How how they will find all this? They can't. It's a normal thing to have redirections. It's it's a normal thing that you have uh you you move some uh domains to the new domains, right? It's a normal thing. And when you're when you're 30 redirecting a page from the expired domain, you're you're waiting for that page to rank already. Yeah. Yeah. It's a very important part of of game. So not just redirect, you must wait to rank. And maybe you can always try to uh wait one, two, three, seven, 10 days. And one more advice when you move to new website, not just to move, copy paste. Uh you can always make this article maybe a little better. It's the same article. Okay. Add the one more video. Give something helpful more. uh put infographic there uh give one more experience in that article that is also pushup and new fresh better boom so it it's as I said um my um director of my company uh always said me don't speak about that that secret okay I think it's so good to know these things a lot of people probably know this but I'm sure a lot of people don't know I think it's good tactic and and I I love to share things. Guys, try to try this. You will be surprised how that working very well. All right. So, I want to go I want to go back to your uh your like dayto-day now just what you do like every day when you buy a new expired domain. So, you buy a new expired domain and then how do you plan on monetizing it? Are you just selling links on it? Are you still doing affiliate? Are you are you using ads? Like what are what are you doing? Great question. You have all great questions today. Thank you. Thank you. Uh first of all, I really love to watch your your videos. You're you're holy grail. I already told you that. Holy grail in SEO world right now. Much much better uh than most. I I really watch so much videos every day about SEO. I always learning and believe me uh I'm jealous on you. I already told you that you are doing something that I want to do. I don't have a time. Uh you're so entertainment. Uh entertain me. Is that entertaining? Entertaining. Yeah. Yeah. Uh you're not boring. You're your videos are not so long. Perfect. Everyone can teach lot of tricks, important things. Uh we in Serbia we say Capad, it's a head down. Head down for you. It's it's my pleasure to be here today. Thank you. I do. I wish I wish we hung out when I was in Belgrade a couple of years ago. That would have been great. Come again. Be my guest. We'll go to the Splavs together. Yeah. Yeah. Yeah. For sure. For sure. Uh what was the question? Uh yeah. So what are you what how are you monetizing the expired domains? There's so many different ways that you could be doing it and you have so many of them. Yeah. Yeah. Um when I start uh creating websites before 20 more than 20 years, the main uh business model was to create a website uh gets traffic and monetize with Google AdSense and that that that's it. I'm still using uh Google AdSense and um platforms like that isoic mediaine mediaine journey and I don't know there is a lot but it's still one uh source of income it's normal thing of course because we have lot of websites traffic is good and it's it's good for monetizing uh I must tell you that I already told you that I was uh have 400 websites for Amazon affiliate and that is almost dead. It's still alive but on the on the machine on the I don't know. You must put them on steroids. On steroids on the Yeah. Yeah. Yeah. Yeah. Uh it's on life support. Yeah. Yeah. Uh and um uh my affiliate team it's a it's a next room here. It's empty right now. We not doing affiliate anymore. Uh we are still in uh selling sponsored articles. A lot of big and small companies contact us every day. they are uh related to to niche of websites and ask us to promote their business name, company, products and uh that is the still the main uh business business of our company and of course we doing SEO for for full SEO full full SEO uh included uh technical in um onsite offsite uh for for a lot of companies some of big companies and an SEO agency too. Yeah. Yeah. So that that is that is parts. So um my idea was 30% 30% 30% it's not equal like that. Of course everyone asked what about more 10%. That 10 10% we always searching for something new. Uh, of course there is also some little I create um I will not uh said here because it's still not live but in next few days we will start uh backlink platform uh for buying back links. Okay, platform for buying backlinks. It's not still alive. It's almost done. Is it going to be your sites or lots of other sites sites that you don't have to? Yeah, perfect question again. 80% of uh websites be mine. Uh 20% by others. Aren't you nervous that that's just going to like uh that's a very easy target for, you know, it's like, okay, now we know all the sites that this guy has and that he's selling links on. We could shut him down. Well, yes, but I'm sure that Google, if you want to find you, he will find you perfectly. Yeah. So, uh, I'm I'm glad that I'm glad that you said that because a lot of people do think like it's so easy to outsmart the big G. And, uh, and and I I personally advocate like there's a really high likelihood that you're going to get caught playing the long game. Like I'm a fan of the long game. You watch my podcast so you know that. I'm a fan of playing the long game. Uh, I will tell you one funny story. Uh, that that guy is still working with me. It's friend of mine. uh before 20 years he uh he said I will never never put any my information on internet. No name, no photo, no address, nothing. And uh after one day Google uh present I think that page is calling uh Google admin works something Google page about you what you are doing on the Google I'm not sure I'm I think still it's still working that I will find that I will send you that on on on email. I'm not sure how that that calling and my friend was surprised he Google know everything about him especially he don't know name but he know where he going where he living where his job and it's so easy find who is that guy how that guy is looking so he was surprised oh my god they know everything so I'm sure they know know everything so um that's what I'm saying because I constantly ly see very I like new new SEOs and average people just trying to like they think that they can outsmart and and get and get away with it and yeah okay I'm sorry for interrupting people ask me about yes you you are not I'm not so uh open to say Google in every website okay I'm the okay every website people always ask me all these websites are on the same analytics or on the same Google no they are not Every website have console and analytics separate search console. So is it you're are you using a separate email address in separate Google search console for all 9,000? So it's like 9,000 Google search like or are you doing groups and clusters? Uh actually we don't have for all websites. Probably some of them Yeah. Some of them don't even need it if they if they're already ranking. You don't. Yeah. Yeah. Mo I think maybe we have for 30 40%. Okay. But still a lot. Yeah. Still a lot because thousands. Yeah. Yeah. Still because Google don't allow you to create so much emails on the same IP address on the same phone and it's hard to create all these but okay we we we we always find the way. So okay. So um what is a lot of people asked me to ask you this I when I shared that you were coming on the show what is your content pipeline look like basically from idea to AI prompt to editing to publishing it's a better question for my content writers and editors but uh I'm in everything in my company but uh we the best answer. We always improving. We always trying to find the best solution you know uh uh Gemini tree was out before few months right and they they going to retire today or tomorrow it's so fast you know yesterday everyone using chach today everyone using cloud you know so it's always changing actually I think cloud is so good Uh and it's much better than than and charade for sure. Um it's not one prompt creating for sure. Uh it's not even not a long prompt. Never mind. Uh we trying to create uh content like before when we investigate. Okay. Let's let's say uh we have this LG phone. Okay. We writing about LG phones. Okay, let's investigate uh Google it. Okay, we totally research. After that research, we allow uh LLM model chip for example to do research by himself. Then it it's it's still not so fast but it's much better and also we trying to do keyword research in the same time. Okay, people if they w to watch about LG phones they also a lot of people watching to Samsung phones. Okay, let's make compare. Okay, about LG phones how battery is good. Okay, let's cover all this. Okay, uh subheading by subheading create new content. Okay, let's check all this. Okay. When we create all this, go to the content editor and he Okay. Once again, check facts. Not everything. Check facts. Create photos or finding photos or taking photos, videos, embeds from Instagram, YouTube, Tik Tok, I don't know. Uh backlinks internal and external. external special for especially to to get to be really helpful to for for example research about phones and they are so bad to use all day. Okay. And LG maybe is better for that for example. So uh creating content is still not so easy like piece of cake you know. Okay, create me article about LG because may okay I I'm speaking you about good website and some website of course we have automatations for but if you really want to get how we create articles and why I have all these people in this building. Yes, we still doing research but of course before we have writers to write everything. Now AI help us a lot. Of course we using that that is upgrade along this we using tone uh we using we trying to to to teach the LLM models how we want to present that we always set them to okay it's that is article for this website. So, uh, as I said, it's still not easy. Probably in the future, you know, agents agents, uh, will be better and better and probably in the near future, I don't know when, I I'm I'm sure for three, four years, AI will create perfectly content that I it will be much better than human. I'm sure for that. But still we are using so much human touch in all this especially in lot of times we again come to the article when we see okay we are on the eighth position on Google okay let's see what can we also create we create lot of uh infographics lot of charts that is we trying to be helpful you know Google said okay this is helpful update okay let's be helpful so I I maybe um um maybe uh listeners guys who watch this uh try expect that I will give them blue pill and this is it how we create I think as you said and I see that you know that Google is clever and big okay you can cheat him somehow sometimes but not it's hard to cheat Google for longer than two months. Uh it's better to uh better content and stay there a long time than one for for one one two three days or months. So I think maybe I I I answer your question. What percent of your AI written content is human reviewed? believe me or not but I think 50 70%. Wow. It's a lot be uh we are not creating bunch of content like before because so when the wired article came out it was you really were like pushing out tons of unreed AI content and now it's not as much as it as it was. Is it? Yeah. Yeah. It's true because we realize that uh when Google see that website is I will say [ __ ] and it's it will be so hard I can create thousands new articles there uh before five or more than five years uh creating content is much much uh be uh uh much u it it great opportunity to create a lot of content your websites today. Uh Google is always um I don't know the the best word for that Ali but but uh if Google see that you today create 20 3000 pages how is that possible and Google is not like in a very short amount of time. Yes. It's it's crazy. It's not normal thing and Google will for sure check that you know today's funny thing yesterday I have a story about that uh today is so easy create content and lot SEOs lot of website owners create content tons of content of of course it's easy and of course Google know that I think in this this moment uh backlinks are so important more important than before But uh people less buying back links because they choose okay create content for one minute for almost zero or buy searching out anyway how you want to try to or buy back links it's more expensive or time consuming than create content and more you know I I know a lot of SEOs pros professionals who never bought any backlinks. They they all life creating just optimizing. It's so wrong because backlinks are so important. Google in this moment want to see that your brand user experience is good that everyone nobody speak about you. That is insane in this moment. Brand and user experience are the best and the biggest factors for for for for ranking for sure. I I'm not I'm sure that uh that is it will be bigger and bigger for sure in the in the future when and uh backlinks is can be the good part of all that because Google say okay look at this guy about food this this and this website say okay we take a recipe from this website he's better than this guy creating 100 recipes per day [ __ ] so I think it's a simple example Example for newbies this is not story for for professionals they know this but for a lot of people I said I'm on linkadin I get 100 messages every no 100 but but maybe hundred and a lot of these guys just ask me how to skip to buying or creating backlinks it's insane stupid it's it's not normal thing so um as I said last few days you're you're you're have good good uh videos about creating backlinks and it's really useful. Yes. Yes. Go people and create backlinks. Yeah. Yeah. So, actually I have an interesting question about that. I'm doing a poll on this right now. Uh and then the SEO subreddit is also doing a poll on the same thing. And and so the question is uh do you think you can scale rankings without having backlinks also grow like like if you put up so basically let's say you put up a lot of content on your site that can rank for a lot of different keywords and you already have a decent amount of authority but like you you just keep putting out content without growing back links. Will you continue to rank or will you hit a wall until you grow your authority more with links? Yeah, great question. First of all, if we if we look for let let's be clear. Go to aravs or seam rush and check any keyword and look at top 10s you will see that uh you will really hard to find anyone who don't have backlinks in top 10. uh it's normal thing today. So uh I always said it's not just my uh I'm trying to selling you back links and I said okay buy backlinks. No but backlinks are really really really important. uh before few days I read one really good article I will try to find that article again that guy said uh difference between number one and number 10 on Google can be just 1% of something you know and I totally agree with that totally agree especially if you you are on something that uh for example microphone you know just imagine for keyword microphone where is the difference between this this this and this that's every small piece of puzzle is really important but if I said I sure brand and user experience are most important part of the brand is backlinks because Google must know also mentions there there are a lot of people to speak about mentions. I'm not sure that all that is true but okay because you know it's not so easy make mentions like like like backlinks you know because uh if say I give you totally full example Apple you know uh every time Google must know that speak about company not really good really uh you know fruit apple it's stupid it's not like that of course Google is much clever than that but you know mention is not so good as as backlink I'm sure 100% about that but mentions are are important for sure yeah and never mind let's back to the story so uh we are SEOs this O is optimization in optimization I'm sure that sometimes you just bold something that is One small piece of puzzle leds back to the backlinks. Uh I think backlinks in the past I was before for example before 10 years my magic trick was okay I find related uh website of course put back link on my to my to my page use exact anchor and that was work almost perfectly. Of course that uh time is gone. It's not so easy but I'm still sure that is still small part of the game. So backlinks are something that can always improve improve and that is never ending story. People just think okay I will buy two three five 10 that's I have 100 backlinks that's it. We we we are still always in the game there. We we can we can't stop stop with that game. Of course we always checking but I think scaling scaling is the much ba much better especially in the small region regular countries like Serbia here uh backlinks create that difference not just content content is okay of course you need to have content much better scaling is with backlinks that the content and that is For sure. I checked that hund times, thousand times. Backlinks make a difference more than content. What's your uh So, you're getting lots of you're getting you're getting lots of Did you answer I mean, not quite. This the specific question was the specific question was can you scale rankings without scaling back links? It's really a yes or a no thing. Um um a short answer is no, but it's not so simple. Yeah, it's not so simple. There's a it's it's SEO, so there's a billion variables, but like uh yeah, this the short the short answer because it's like uh will you hit a wall at some point because lots of people think that they can just pump out lots of AI generated content on their site without that many without that much authority and they'll keep ranking ranking ranking ranking. But will you hit a wall if you just keep on putting out more content without also getting links? And then when you get links, you also have to get branded searches and mentions and you have to have a natural backlink profile like you were saying. All right. So I I want to ask you what's your LLM surfacing look looking like? Are you getting lots of citations in LLM as well? Do you track that? Do you look at it? No. Okay. No. Why not? Um uh actually I a lot of people using Labs but uh it's not so still there is not so clickable you know like like Google you know when you're rank on Google someone will click well you're putting out a lot of top offunnel content so it's like if you're putting out top offunnel content that just answers the query right there within the LLM within the LLM interface so you don't need to for yours type of stuff you don't even need to click Yes. Uh the those things are most important for for I think for local businesses for example where to launch today. Are you doing any any local SEO? Yes. Yes. And that that is believe me or not um and I'm not only one who said that that is more uh attractive attractive right now than do SEO that is so stupid but uh u you know uh I think it's about ego you know because you know for example this this town where I'm right now uh people know each other and when I ask where to launch they said okay go there not for me it's touch my ego and I go to the SEO company please I will give you all my money to charity said go to my my store or my my restaurant not there so it's so stupid because it's not so huge number of searches like that but okay it's it's there and probably in the future everything will move in that direction. I'm sure for that Google also moving in that direction. Um I must tell you that I always try to predict things but last few years before Chaj and that few years before that when everyone said uh we will go move everyone move to the voice search I said ah that can be the true but wow look at we are where we moving I'm going to the voice search too yeah but it took yo but it took nine years. I was at one of the top SEO agencies like in the world. It was 9 years ago and they're like, "We got to prepare for voice search." It took I mean, it took like maybe eight years was when like people really started doing it a lot last year and maybe at the end of 2024. Yes. But like it it did it like everyone was preparing for it eight to nine years ago. Yeah. And and I didn't predict that totally. I I I missed that. And uh today I'm as I said yeah voice search is great. Yeah I think um I don't know but Gemini and Chip uh help us a lot in that. Yeah. Um and u uh yes as I said uh my funny things you know my client for example last 10 uh purchases are from organic but one is from Jupit. Oh Jupit perfect. Yeah. Yeah, they they so much love to see that. That is something like food for ego. So, um yes, everything moved there and of course lot of clients want to see there. Uh being console help us right now to to see where we are where we uh ranking for all these keywords. That is good. I hope uh Google will uh do the same for Gemini for sure. It it will be I I think in the next few months we will see that for sure. Uh and um I know in this moment lot of SEO companies uh taking advantages of all this moment because a lot of people want to be the part of LL models. Uh once again um uh statistics from 2024 I don't have uh statistics for 2025 I didn't check maybe maybe they are out they said uh commercial uh uh searches are just 1% chip so uh Google was 86% Bing was I'm not six seven 8% something like that and charg was just 1% %. So probably maybe in 2025 it was go to do 2% but still it's so small you know it's there's always less people at the bottom of the funnel but that's in my opinion that's why it's the best because it's like that 2% can still be a huge number. It's 2% of billions. It can Yeah. It can still be a huge huge number and because it's such a a small percentage there's way less competition. That's personally like you watch my show that's you know that I love it. That's why I love it. Yeah. Yes. And funny thing it's you know you know that uh to to to be part of LLMs let's do uh old SEO SEO before 10 15 years with stupid backlinks uh press releases and something like that. Do this do the uh black hat backlinks and it will help a lot about LLM. So it's so stupid maybe I don't know but it's much easier to rank for LLMs than Google right now and maybe we can okay okay okay okay let's take that uh in this moment because for sure in the future it will be not so easy but in this moment press release is working for example perfectly blackhead link backlinks from from I don't know again Fiverr by uh some pages uh LLM will catch that and okay you will be the best restaurant in Serbia like easy we we create uh you know you you was live in Serbia you probably know that um our national drink is raka yeah I do know that Rakia and believe me or not I never try raka what maybe I'm only one person Oh my gosh, it's delicious. In this country, I never tried it. Yeah, believe me or not, when I smell that raka, I'm I'm I'm not good. I remember that. My first time having it. That's funny. Yeah. Yeah. Good. If you remember that because Oh, yeah. So, I wasn't too crazy. Let me um let me ask you, do you have uh do you have a So, you have like so many sites and you're putting out content on so many sites. Do you have a hard publishing limit per day or like a scheduling protocol like you know one article an hour like or I'm sure you're doing it relative to the to the velocity of content. It will be much easier for me if this camera is mobile that I will go to the to the my office and show you how how they they working. Uh maybe next time. Um actually no. Uh I will give you one crazy number and a lot of people shock when I say that. We have a record uh uh hit the record before 6 months. We create manually half manually uh s 600 I think 40 articles per day. That is huge. And half of these articles are sponsored now. Not so some of them are usual. We can call them normal articles but almost half of them are sponsored. That was the huge day and crazy day. Uh but uh usually we creating 300 400 articles per day and that is big. As I said, we have team here and u uh content writer just creating content. Content publisher not creating just publishing and editing. So we have touch team they always try to to fix everything watching everything monitoring everything. So also I have uh uh project managers uh team leaders for for it's it's not so easy handled but you know we are long time in in that we now especially we we try divide uh SEO clients and our websites. So but we are the same same same house. Uh but usually as I said we create when we create less than 300 something is wrong today. Wow. Oh just in total in total across all your sites. Yeah. What you you were talking about this um you were talking about this before but like if you could name the exact tools that you use I think people would tools. There is a lot of tools today. My or your top tools. Yeah. Yeah. My project manager said, "Okay, will we stop using Mjourney because we don't like it anymore?" Um, and I said, "Okay, we will see." You know, uh, before one year mourney was wow, today Gemini is Gemini is much probably better than mourney and okay uh top top top uh AI softwares. If we say you ask me about AI software or all softwares like you're just your top your top software for doing your method for doing Yeah. Um of course we where you're buying the expired domains and all this. Yeah. Yeah. Yeah. Uh I'm buying domain expired domains all over the world internet but uh GoDaddy auctions are the biggest market on the world. So yes that is place number one. Uh drop catch is good. Um um for example, Nimch have had an auction but it's crazy. I hate to win auction and after that NameChip don't catch that domain. You can get that domain that that I hate that. So you you know you I want but I didn't get that. So I hate that on NameCheep. But for example, of course I uh premium buyer of flipper. Flipper is perfect. I I s suggest uh all new newbies, new new guys who get into the uh let's say internet business because you can get so many uh uh ideas what to to do because you know when you sell something you must show what I'm doing, how I doing that. So perfect flip is the perfect platform for for that. So that's a good insight. Yeah. Yeah. Uh about softwares, of course, uh 99% of my websites are on WordPress CMS. Uh and we really love WordPress and uh I love because it's open source. I love programming too, but I don't have so much time for that. What's your what's your top hosts? Your top web hosts? We posts? Yeah. Uh what you mean about the where like you you have WordPress sites, how are you hosting them? H yeah. Okay. Uh we are uh have um dedicated servers 43 dedicated servers uh mostly in Germany and Finland. Uh but uh last few months I must tell you that I'm uh testing Hostinger uh I think it's good. I uh before I I I test so many um hosting companies and uh in this moment I think uh perfect if you have good traffic you need something that is cloud-based uh sharing hosting is not good anymore. So try to to if you you don't have money for VPNs or dedicated or you don't want to manage anything uh some kind of cloud hosting is good and hosting right now is good. Uh so what was the main question? Ah software um WordPress is the CMS. Um, of course we are using combinations. We using Gemini Chajupi cloth. Uh, one my writer love Grock. I don't know why but he he he he like like in love with Grock. I I think because he love Twitter X, right? So probably there is connection in in that. Uh we using a uh I was using Sam Rash before but I think in this moment a is much better. It's expensive. Yes it is. But uh and now right now if you ask me if I go to the uh island and bring something with you it will be a for sure. I really I that it's really really useful software. It's a it's almost impossible work without a of course Google console is also perfect but uh a is something that you you can't on Google console see the your opponents and um so a is the number one of course you're using Canva Photoshop uh I don't know as I said midjourney photo book I don't know that AI software uh I don't No, of course we using uh the office but we not using office anymore because uh we using basic cloud for example Google sheets in something Google docs something like that but I try to to think what kind of software we still using in in company that is not usual I'm not sure. Yeah I have I have an interesting question I want to ask about internal links and how you structure them across your network of sites. So are you doing it is it silo based, cluster based, automated? Perfect question. Perfect. More than perfect. Because a lot of people ask me that and they they uh they surprised when I said okay there is no linking between websites. There is no if by mistake that link happened between our websites, we delete that back links. If a file uh because you don't want to look like a PBN, right? You know why? Yes, that that's correct. We are not PBN because a lot of guys come. Okay, let's see what your PBN can give us. We are not PBN because PBNs are work like that. Every website is not related to next one. Uh so that that is end of that story. uh internal links in um uh website is the very important in SEO world and I think there is a big opportunity for SEO but I must tell you because we are creating lot of content editors always try to be good but you know we always uh work uh between uh fast uh um quality and quantity and uh I think our internal links can be better. Uh we trying to use some software for example plugins. Link whisper is good. It's uh not so expensive but it's expensive if you have 9,000 websites. It's help us a lot. Uh I think it's not working uh for u another languages only in English. So it's a bad thing. But uh but I must tell you if you really want to work on that last night I was check I was play with Gemini about internal linking and it's so good Gemini totally understand what to link how to link what is good what is the good place so I was surprised how how he know that so uh easy I was I was think okay he will not handle 177 17 11 uh links I gave gave uh to him and he handled that so cool so easy so good I think maybe he will handle like judged you know if you ask him to count to 10 he'll say oh 1 2 3 4 5 and something like that okay I give him um that that is that is a good number And I think that can be future uh LLM models will help us a lot about internal linkage for sure. On a on a typical site of yours, what percentage of revenue comes from display ads versus affiliate versus sponsored post versus selling links? Sponsored articles are probably 50%. Okay. Uh ads are 30% affiliates affiliates are up to 10% for sure. So uh uh sponsor articles are the the main thing for sure still uh and uh some um we must must make a difference. Sponsor articles can and don't need to have backlink inside. A lot of uh uh companies just want to promote something to create brand awareness or product awareness. Uh they don't want to backlink. So it's a sponsor articles let's say PR for now let's say like that but so it's there is a different if they just want to backlink or just give promotion can be both right and that is the best way so there is a little difference but I think as I said the biggest amount coming from sponsored articles and the funny thing listen this um in one That is really ridiculous story. Um, one of the big bank here in Serbia, there are international bank in the same day I was asked them to put uh uh their uh card payment on one um um our um uh website. In the same day they uh um I want to sell sponsored articles. They refused me because they said oh it's not so white or to put our pay that with card v our bank in the same day they company asked me to for sponsored articles on my website I said what you are crazy in the same day you asked me to do that and I will not that that it is so stupid they say haha but we are a different part of the company yes but you This this is story for for for for for I I must share this on on on on on on link in order guys this is totally legal to have sponsored articles it's you say no in the same hour I think you ask me okay can you give us a sponsor same company same bank so you know the sponsored articles are still you know we are not totally your uh in we still believe in um billboards. We still believe in TV TV commercials. Yes. Okay. Okay. But internet is much much much better and cheaper for for you know SEO SEO SEO always fight with with a lot of other marketers who doing meta ads Google ads they always going say ah SEO it's almost there something like that I said it's so much better than any other marketing is the best of is especially if you count try to count is if that investment give me the better investment gold SP 500 SP 500 in the best way you will get 10% per year right you saw uh gold gold look at price bitcoins don't be funny you know where you see where bitcoins going up and down that is crazy so there is no better invest investment than SEO and uh people still want to Google ads more than SEO because you know it's much faster much easier to to to calculate of course but okay guys this is business is not for one two three five days one month let's do business long term like you said so is the best for sure I want to ask you more about um the prompts that you're using to make content I don't know how much of it you can speak on uh because you said you're not like the best person to ask, but like if you can what makes a prompt good enough for you to publish at scale and like what's in your base template? Yes, I'm not the best person uh for for for that, but uh I think uh we must have that eat on that article at the end. So we need that uh proof. Okay. uh it is not just for article it is for whole website but okay let's speak about just article we need to have that experience to show if you know we speak about Belgrade your experience with that cafe that is experience experience right so we need to maybe okay maybe we will lie in that article that I try this mouse and maybe we will lie okay But give the Google will maybe if you are good you Google don't know if you're a liar or not give me that expertise give me that experience give me that the kind I I can trust you and uh I need to see that you're really good to said you said you been that cafe and you see that there is uh floor up yeah the multi levels Yeah. Yeah. I I totally trust magazine. What was it? What was the name of it? I don't even remember. I forgot again. Yeah. Yeah. But sorry I interrupted you. Yeah. Yeah. So I think uh end uh end product u uh article at the end must have all that. Of course editor will help that a lot to get uh more value that to to create infographic videos, photos uh uh charts to create backlinks to to point to to good external sources. That is also second important things. But that article must have all that that we can okay Google this you speak about it. Okay, this is it. So, it's not so easy. Maybe the there can be must uh you know we speak about car that I never saw that car we write about for for example you know in United States you drive cars we don't have that cars in here in Europe but uh I must put all myself in that article that when someone read that article that I drive that car last 20 years but I never saw saw that so I I think maybe I can I I answer that. I I'm not speaking about prompt. I told you how that must be look at the end. So uh it's so hard to create that in one prompt. It's hard. But if you are create part by part also if you can re-edit that if you can teach your LLM what you want not just in this article that is my account my account my articles need to be like this. And uh I really love that uh my opinion in every article and in my from my experience if I for example give you uh give you option where to go to the summer vacation I will tell you this I was there I was feeling that month is so hot don't go there. So article must have that not just plastic like LLMs can give you must tell you that okay I taste that banana. So so so u I still think there is no perfect prompt for eat for to to get uh hard eat at the end. Why why is having good content so important to you? some there's a big debate like can Google even discern what good content is but you know there's lots of other signals around it so yeah I'd like for you to talk about that yeah yeah um uh in most of cases when we uh SEO is battle and we are probably like I will speak about soccer uh usually my team is uh worst team in league against me is Barcelona, Real Madrid, Manchester United, and I must beat them. Oh, it's not so easy. It's so hard. And I love this game because of that. Uh I can first think I must have better content than than that them. Uh how to be better? Okay, be better. Think about user. If I want to buy this microphone, okay, give me everything what I need. If I will have this this microphone tomorrow, give me every aspect, every uh every important thing. Give me how weight is it. It is only black version is there is white version. Give me everything that already also SEO is that game. I will go to the uh who is the first let's see what first have okay I will get have more than he and first at all it's really much better to have more valuable content than others bigger okay maybe they have they are huge they are brands who go sicking you don't want someone going to your piece of content going back to the SERs and then going into a competitor's result uh it's a most important part on SEO you know it's if if you're going uh speaking about optimization SER is our uh like like my uh story book where I see okay this is how I need to do and I need to be better so uh it's always But of course if you put in all that Google love to be fresh, Google love to see that you're making changes. So it's if you put all this in in in that story, I need to first of all be better and fresher than others. It's not so easy. So it's a it's a battle and in that moment I try okay I create that content then okay let's do what we else can do okay let's create more related content on website backlinks do let's create backlinks let's think about social signals that is SEO people think most of new uh SEOs I speak lot of about new SEOs I usually go to the conferences and a lot of newbies are there and uh they think SEO is just okay create content and still okay let's think about the title yes it's it's SEO but it's so small part of SEO that is you know um just one part is not enough so uh or or or still stupid part of SEO People think okay I will bolt this keyword and that that that is push up okay but maybe it's just micro piece micro micro piece you hey guys SEO is we are for for example in uh I have a client he creating chairs chairs for for office our biggest uh um opponents on on ser is I yisk I I don't know how you pronounce yisk we say yisk yeah we say yeah so we we must beat the care i paid here in Serbia they paid millions millions for just field to put ia they move that um uh ramp I don't know the best word for never mind uh all government change our uh highway way because of IA and just imagine you come and beat IA on the surf for chairs for office it's a huge game of course they I have friend who work on EK marketing team in Serbia he have €1 million euros sorry €1 million euros uh for spending on marketing every month $1 million and just one nebu shavey from Serbia come and uh be better rank than than Nika. Yeah, I love this game that that that's also feed my ego, you know. So, um as I said, it's uh game and that that game is so powerful that you know, Google ads is good, but I can't uh it's not game like this, you know. Uh of course, there is keywords, but that's not the same game. Okay, I will give you more money. I'll beat you. It's stupid game for me. Okay, it's work for business. Maybe Ali, but uh um I love this game to to to competit with with bigger than one. So uh I I forget what the main question was, but uh um part of all this creating content and and moving just for one keyword. not speaking about for for example that that client maybe 100 important keywords. Um, I really love that and uh that never ending story uh funny funny thing when I was I was uh go to the meeting with the client and when we uh move from uh go out from for our office we was in the sixth position on the Google we go to the meeting after one hour we was on the second I don't know how it's Google you know it's normal and he said you cheat something because this meeting. How is that possible that we move from six to two just for one hour? It's Google. It's it's possible. So, I don't know. Did I answer your question? Yeah, you did. The question was about about why you believed eat is important and uh because there's a lot of confusion about about that. So, I thought that was a good answer. Um, all right. So, I wanna I want to move back now. I want to come full circle to to you going viral again. Uh, and so this might be a hard question, but also an interesting question. What have been the biggest criticisms of you and your method? And are any of them valid? Yeah. I I said, "You uh yes uh uh I criticize a lot, but looks like it's a normal part of my life now. U not just now. I'm criticized a lot, you know. It's it's normal when when you go when you go viral. Yeah. Yes. Uh I was criticized so much as a DJ too. And uh I always fight against that. But I one day realized that is normal. If there there there is no space for criticism. Uh you are not so good. In Serbia we said if you are good horse there is dust behind you. So there is no dust behind bad horse you know something like that it's a stupid translation translation but something like that. So uh uh yes they crit critics me a lot. Uh and uh I think uh if you watch like on on on social networks uh people also people who work on SEO uh try to be I don't know the best word for that but they want don't want to show everything and everyone want to be oh that is bad that is black that is not ethic. We are living in peace. Everyone around us are butterflies and we are chilling and we are you know uh um uh life is not like that. SEO not is like that. Uh in every business in every big business we always trying to find cheat codes tricks shortcuts that's it of course that I you know I don't try to as I said I didn't try raka I never almost never drunk in my life I have 40 almost five uh I I'm not using drunk and I'm I I'm not I don't want to tell you that I'm perfect. No, but I don't try to be a negative person and I won't don't try to be negative uh do negative things in in business. But normal part of business and every businessman know that there is no front way and it it's totally straight and there is no any anything in in in bit that that is not possible that that is not life at all. So uh I think people uh in the same time critics me publicly on status on comments and five minutes after that message me and ask me what I think about this. That is that is ridiculous. As I said I say have same same thing in DJing. Same thing. is there a valid criticism? Well, I'm not sure. But um uh if we speak about uh expiring domains uh if we know how how today internet looks likes and if we think domain is just a small piece of internet and if I take that opportunity because okay maybe I will get uh total a new domain or take this domain it create the same content uh at the end what I do wrong Google is the company that have algorithm the algorithm uh don't realize this is total new domain this is expired I have I think this domain is huge good and I just I just that that can be I can can't call that cheating because it's Not I just find the small loophole in in all algorithm. Everyone trying to find the loophole algorithm. We using hooks in our videos like you know you're king of that. Thank you. Yeah. Yeah. You always is is catchy from your video. First picture is log of Google in some building and everyone think whoa what's happened tell you this then your head of course and I will tell you go to Google console go to Google search console yeah you're you are so perfect I can tell you thank you so uh I think uh criticism is good of course but uh I think we need to be real and SEO is game where we actually SEO is it's a funny thing Google have algorithm and Google don't want to anyone cheat their algorithm in the same time Google help us about cheating their algorithm it's a stupid and of course what is SEO we are trying to make it some things ch uh technical things everything to cheat algorithm or actually cheat algorithm to rank better. So maybe cheat is not perfect word right but you know we are playing games in that game we find finding loops you know find find tricks so I don't know what is the worst thing what what where where people think okay that was website of that terrible man with I don't know because you know maybe I told you uh Trump was uh uh first and the biggest I'm not sure the biggest one but Trump Plaza in New Jersey. You know that that hotel Trump Trump's hotel Trump Plaza in New Jersey and uh that uh Home Alone movie where Trump is uh have a cameo. You know that that Trump was in a Home Alone movie. you never but I've seen the Home Alone movies so I rewatch it go okay yeah yeah in that never that was recorded in that that also there is boxing match I think Holyfield and the Tyson was fighting in that hotel and Trump was destroyed that hotel I don't know why and their official website was Trumpplaza.com I was bed that domain just imagine how many hate we get on the mail. Oh, about this is Trump was Trump about Trump, you know. How much did that domain cost? Not not so much. Maybe three 400. I don't know. I forot forgot. Not but not so much. Uh as I said said uh uh main biders, biggest players don't want to buy that. They they they call call that flippa said me that they call that uh spicy things. Uh what uh flipper asked me uh will I uh sell that pope website and I said no. Uh that was before I don't know three four years and I said no. uh before maybe two months we have a meet like this and I I said uh what about now? They said no no no we don't want to sell that right now. So I don't know. Do you want to hear one funny story about that? I I never speak about that uh publicly can be it can be good uh short video. uh when I uh I I told you that I will take you five minutes 10 uh listen this uh when I bought that uh domain and I two months wait to uh publish website because everyone write about that all…

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