Exposure Ninja
Exposure Ninja is an award-winning search marketing agency specialising in SEO, AI Search and PPC. We grow B2B and B2C ...
Google's "Personal Intelligence" Just Changed Marketing Forever
The podcast discusses three major Google AI updates Gemini Personalization, the Apple Gemini partnership, and Universal Commerce Protocol, and analyzes their implications for marketing, SEO, and the broader user journey in an AI powered search world.
I Tested 22 B2B Marketing Strategies (So You Don't Have To)
The video outlines 22 B2B lead generation strategies organized around the buyer funnel, from early research-stage tactics to bottom-of-the-funnel techniques like demos and paid retargeting. It emphasizes actionable formats such as interactive tools, original research and white papers, AI-assisted content, community-building, newsletters, thought leadership, events, and highly targeted landing pages, plus multi-channel retargeting and escalation paths. It also stresses the importance of tailoring content to specific ICPs and personas, testing various CTAs, and ensuring a seamless path to the next step, supported by real-world examples from multiple companies.
Hidden Playbooks: How B2B SaaS Companies Dominate LLM Results
The webinar explores hidden playbooks for B2B SaaS in AI search, focusing on how brands can gain visibility in LLMs and AI platforms through grounding, sourcing, and content strategies. It includes data-backed case studies, lists the risks and quick wins of listicle driven visibility, and offers practical steps and tools for tracking and improving AI driven visibility.
The SEO Shifts That Will Define 2026 (replay)
The webinar outlines six key SEO trends for 2026 driven by AI search, emphasizing that brands must shift from pure keyword ranking to trust, consistency across channels, and cross functional collaboration. It also highlights practical strategies for content, reputation, and innovative marketing approaches to stay competitive as AI reshapes discovery and decision making.
ChatGPT Ads Are Here: What Happens Next?
The discussion centers on the emergence of ChatGPT ads, how they are positioned at the bottom of answers, likely future rollout patterns, pricing, and their potential impact on user experience and advertising strategy. The speakers weigh both opportunities for brand exposure and the risks to user trust and ROI when ads are not well integrated.
Do Rankings Still Matter with AI Search?
The episode argues that Google remains dominant even as AI search evolves, and that rankings still matter because AI overviews and chat based results rely on high quality, authoritative pages. It also covers how SEO should shift toward owning answers, measuring quality over traffic, and navigating attribution in a mixed AI and traditional search landscape.
Google Is Starting To Break... Here's Why
The video explains how zeroclick and AI-driven search are eroding traditional organic traffic and why a three-pillar playbook is needed to thrive: solid technical SEO foundations, a strategic on-site content plan, and a robust off-site visibility/PR approach. It introduces Peak.ai as a tracking tool, outlines a 12-month implementation plan (starting with an AI search optimization audit, followed by content and digital PR work), and emphasizes continuous testing and adaptation in this fast-evolving AI search landscape.
SEO 2025 vs. SEO 2026: What's ACTUALLY Working Today
Exposure Ninja explains how SEO has transformed with AI in 2026, outlining four key areas: what still works, what to stop doing, the exciting new opportunities, and a practical game plan. It emphasizes the rise of AI-driven search and the need for solid technical foundations, a dual approach with traditional and AI-focused content, and the importance of clear brand messaging, real user metrics, and first-party data to guide strategy.
Microsoft Adds AI Search Reporting to Bing. Is ChatGPT Next?
The video discusses Microsoft Bing's new AI performance reporting and grounding queries, highlighting how these tools affect SEO and marketing strategies, with practical tips for using Bing tools and data sources. It also considers broader industry impact and predictions for openness and competition in AI analytics reporting.
COPY CrowdStrike's $350M/Month SEO Strategy
The video examines CrowdStrike’s 2024 outage and its long-tail impact on visibility, then explains how the company leveraged a robust content and SEO strategy to not only recover but grow brand authority. It highlights the shift from narrowly branded traffic to broad, industry-specific content and high-quality assets that improved organic reach and AI-driven visibility, culminating in strong 2025 revenue and actionable takeaways for resilient marketing.
Will Google’s New AI Hover Links Actually Increase CTR?
The video discusses Google's new AI overview and AI mode hover cards, how they display citation previews and source links, and the implications for publishers, SEO strategy, and buyer behavior. It also offers practical steps for brands to adapt, assess potential impacts, and experiment with citation driven optimization.
I Studied 1,000 Pages. These Five Things Kill 99% of Conversions
The video argues that ranking highly on Google isn’t enough for real business impact; most content fails to convert without addressing five key conversion factors. It then shows practical examples—from Stanley and The Ordinary to Monday.com and Salesforce—illustrating how to optimize content with clear CTAs, simplified choices, targeted audiences, signposted shopping paths, and interactive tools to drive actual leads and revenue, while also optimizing for AI search and AI overviews.
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