if Apple made window blinds...
Chapters8
Overview of the new design, premium materials, aerofold slats, four finishes, and the redesigned Tilt Wand for durability and precision.
Blinder 2.0 blends luxury design with AI-driven features, eco-conscious materials, and a bold vision from Eric Wang to redefine window treatments.
Summary
Joma Tech’s video spotlights Blinder’s new Blinder 2.0, a premium blind that pairs precision-crafted mahogany slats and an aerof foil shape with machine learning tech. Eric Wang, Blinder’s founder and CEO, pitches the product as the most innovative window blind ever, available in ivory white, eggshell white, Navajo white, and off-white. The Tilt Wand has been redesigned for durability and precision, while the company touts 100% recycled maple wood slats and 100% recycled cords. Blinder’s environmental claims are bold, aiming for 100% carbon neutrality by 2030 and promising to remove lift cords to improve longevity and safety. The speech then shifts to Blinder’s broader vision, branding the company as more than a unicorn—emphasizing trust, security, and privacy with AI-enabled retargeting and precise clickthrough attribution. A Q3 company-wide session follows, featuring a candid Q&A that touches on a data breach and internal policy questions. The mood toggles between product hype and startup theater, including a playful VPN debate and PTO chatter that underscores the human—sometimes edgy—side of a fast-growing tech brand. The video closes with a mix of confidence and humor, hinting at ongoing transparency initiatives and future plans. Overall, Blinder is selling not just a luxury blind, but a future-facing tech platform wrapped in sustainable promises and provocative corporate communication.
Key Takeaways
- Blinder 2.0 features precision-machined maple slats and an aerof foil to reduce drag for smoother slat rotations.
- The product comes in four finishes: ivory white, eggshell white, Navajo white, and off-white white.
- The Tilt Wand has a redesigned build for enhanced durability and precision.
- Blinder claims 100% recycled maple wood slats and 100% recycled cords, aiming for 100% carbon neutrality by 2030.
- A Q3 town-hall reveals a data breach topic and a candid, sometimes provocative, internal culture moment around policy and VPNs.
- Blinder positions itself as a privacy-focused company using AI-enabled retargeting and attribution, beyond just selling blinds.
- The brand uses humor and bold statements to shape its startup persona and investor appeal.
Who Is This For?
Ideal for tech-savvy homeowners and founders curious about hardware-software convergence in consumer hardware, plus those tracking eco-friendly product promises and bold startup branding.
Notable Quotes
"Blinder 2.0 combines the fundamental qualities of a luxury window treatment with revolutionary machine learning technology."
—Intro pitch tying premium hardware to AI features.
"Beginning last year, our maple wood slats are made with 100% recycled wood. And for Blinder 2.0, No, we're using 100% recycled cords as well."
—Environmental/material sourcing details.
"By 2030 Blinder will be 100% carbon neutral."
—Long-term sustainability goal stated by the CEO.
"We're not just a window blinds company. We're a privacy company."
—Strategic positioning around privacy and data.
"Move fast, leak data. It's move fast, break things."
—Humorous but telling startup culture moment during VPN discussion.
Questions This Video Answers
- How does Blinder 2.0 achieve smoother slat rotations with its aerof foil design?
- What makes Blinder’s privacy-focused approach different from traditional window blind brands?
- What are Blinder’s sustainability goals and how realistic is 2030 carbon neutrality?
- What happened in Blinder’s Q3 town hall regarding the data breach and employee questions?
- Can NordVPN be integrated into a startup’s software stack without slowing down operations?
Full Transcript
[Music] A singular new design, a re-engineered system, and the finest material. This is Blinder 2.0. The horizontal slats are precision machined from high-grade mahogany and the aerof foil shape minimizes drag to allow for smoother rotations of the slats. The new Blinder 2.0 combines the fundamental qualities of a luxury window treatment with revolutionary machine learning technology. The world's favorite blinds just got better as it now comes in four finishes: ivory white, eggshell white, Navajo white, and off-white white. The Tilt Wand has also been completely redesigned to maximize its durability and to allow for a new level of precision.
All this and more make the Blinder 2.0 to the most premium window blind ever. Hi, I'm Eric Wang, founder and CEO of Blinder, and I'm here to talk about something very exciting for the company. As you saw, we just launched our new series of window blinds. And that's just the beginning. Because not only is the Blinder 2.0 the most innovative window blind ever, it is also saving the earth. Blinder's commitment to the environment spans everything we do. And that includes our window blinds themselves. Beginning last year, our maple wood slats are made with 100% recycled wood.
And for Blinder 2.0, No, we're using 100% recycled cords as well. Actually, we're doing something even better. We know that our customers have been accumulating lift courts because they have to replace our blinds for every software update we push. So, this year, we are removing the lift courts from your window blinds. We have much to share in the coming years and I'm proud to announce that by 2030 Blinder will be 100% carbon neutral. Back to me where I'll be talking about the company's vision. What is Blinder? Excellent question. Blinder isn't just another unicorn startup. Though we are valued way beyond a billion dollars, making me the youngest entrepreneur on the Forb's 30 under 30 list.
But none of that matters. Blinder isn't just about window blinds and industry-leading software. Blinder Blinder is about people. Blinder is about trust, security, and privacy that make the difference. Transforming the world as we know it. Making the world a safer place through AI enabled retargeting optimization and precise clickthrough attribution. I firmly believe we can only achieve greatness If we first achieve goodness. All right. All right. Thank you everyone for joining the Q3 companywide on hand. Woo. Am I right? Okay. Um, let's move on to our monthly Q&A. Um, if you don't remember, it's actually part of our initiative to becoming more transparent as a company.
So, you can literally ask any questions. So, how is the Blinder data breach been affecting our performance? Sorry, we can't answer any questions about the data breach. Next question. But is there anything you can say because it would really It's still pending investigation and it's above your pay grade. Next question. Here. Um, I'm a product marketing manager on the Tiltwan team. I've been at the company for a year now. Previously I was actually at Facebook on the community team and I just want to say I'm really loving the community that you built here. So uh my question is what plans do you have for the company in the next 5 years?
Yeah. Yeah. Uh as you know we're not just a window blinds company. We're a privacy company. Uh we plan on investing in our infrastructure to allow for a 360 degree view of our users and the market allowing us to disrupt the industry. Uh we plan on leveraging new talent by creating synergy through visibility in the next 5 years. Uh which is all very exciting. Uh does that answer your question? Yeah, sure. Oh, I have a question. Can we include NordVPN to our approved software list? I see that we don't have any VPN apps available to us.
Do I look like the IT guy to you? I I mean, no. No, but I'm just kidding. Um I like to joke a lot. Uh I'm kind of a cool CEO, so uh but seriously, just uh send a request to it and they'll approve it. Um but but I'm curious, why why do you need it? Well, I mean, we work at a company sharing tons of sensitive information about our users and ourselves. I can't afford to slow down my employees with a VPN. You know what they say for startups, right? Move fast, leak data. It's move fast, break things.
But anyways, um NordVPN won't slow you down. It's literally the fastest VPN. Uh let me show you. All right. Well, it's still annoying to use. It's literally one click and you get end to end encryption using state-of-the-art cryptography. look like a technical founder to you. No company has ever succeeded because of how great their tech is. It's all about the product and the vision. I'm going to veto your VPN app. You can also put yourself in another country and get Netflix from that country so you can VPN to Japan and watch all your weeb anime [ __ ] No way.
No way. Can you send me that link? My discount link is nordvpn.com/jom. Use this link or code JOMA and get a two-year plan plus a bonus gift with a huge discount. Hi, I was wondering why we only have 14 vacation days. Facebook has 21 days. Do you think we'll ever be changing our PTO policy? Uh, yes, we are still working on that. There are a lot of moving pieces to changing something like this, so it won't be anytime soon, unfortunately. But I can assure you that the team is working very hard to try to make that happen.
Um, anyways, we are running out of time unfortunately. So, thank you for all your questions and have a good weekend. Oh, 21 days. Oh, man. He's a funny man. He is a funny man. He really thinks we're gonna give him 21 days. I already paid him to do jack [ __ ] and now they're asking me for more PTO. How about you produce something actually useful while on my [ __ ] payroll? Oh man, I'm jacked. I'm jacked to the tit.
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