The Best-Selling Console You Never Heard Of

Linus Tech Tips| 00:11:01|Mar 24, 2026
Chapters11
The chapter notes that the Xbox isn’t the top seller and introduces Nex as a kid-friendly, family-oriented gaming cube with a simple, local-multiplayer focus, while hinting at some cost concerns and a satire of data-privacy ads.

Nex Cube is the unlikely best-seller for families, trading high-end power for a simple, subscription-driven, kid-friendly couch gaming experience.

Summary

Linus Tech Tips dives into the Nex Cube, a compact, AI-assisted console that quietly outsold traditional giants during the holidays. Linus explains the device’s family-friendly appeal: a small, affordable box with a camera-based, offline-friendly playground that supports up to four players. The hardware relies on an ARM-based CPU plus a dedicated AI co-processor, promising lower latency and enhanced privacy by keeping movement data on-device. The Nex experience centers on a five-game starter library and a subscription model called Nexus Play Pass, which unlocks an ever-growing catalog (now around 55 titles and counting) but requires ongoing payments. Games lean toward arcade-style and casual experiences (think Wii Tennis or whack-a-mole-like titles) and the platform emphasizes simple, non-destructive play in small spaces. Linus also notes the trade-offs: modest graphics, no third-party games, and a constant subscription cost that surpasses the initial hardware price over time. Despite these quirks, the device fills a niche for families who want easy-to-pick-up, couch-friendly fun without the bloat of traditional consoles. The segment closes with a candid comparison to Nintendo and a skeptical-but-curious takeaway about who should actually buy into Nex.

Key Takeaways

  • Nex Cube bundles include the console, power cord, HDMI cable, and a remote, plus an ultra-wide lens camera for up to four players.
  • The on-device AI co-processor enables offline motion tracking, reducing reliance on continuous camera feed and improving privacy.
  • Nexus Play Pass provides access to all games, but you pay a monthly subscription rather than owning titles outright.
  • There are about 55 games available now, with roughly 20 added per year, most of which are arcade-style and light on high-end graphics.
  • The economics favor families seeking simple, low-maintenance play over hardcore gaming, though the ongoing subscription can be a significant ongoing cost.

Who Is This For?

Essential viewing for families evaluating a low-friction, couch-focused gaming setup for kids. Also useful for parents weighing Nex’s subscription model against traditional consoles and free-to-play options.

Notable Quotes

"“The box in third was less X and more Nex.”"
Sets up the core twist: Nex outsold Xbox this past holiday season.
""It is solely for navigating the UI. All gameplay input is handled by this little guy right here, an ultra wide lens camera…""
Describes the hardware role of the camera and input method.
""Nex has built a business model where Ouya and others have failed to compete with the big three.""
Bold takeaway about Nex’s market strategy versus prior indie consoles.
""There's no app store, so you either play the five games it comes with... or you pay the monthly subscription to get access to the entire game library forever.""
Explains the fundamental subscription model and content access.
""The point is it was while he was working on this project… they ended up not only trying out the next playground, but playing Barbie Dance Party for hours.""
Shows how casual, kid-friendly titles drive engagement.

Questions This Video Answers

  • How does Nex Play Pass pricing compare to Nintendo Online or Xbox Game Pass for families?
  • What makes Nex Playground's AI-based motion tracking different from Kinect-era systems?
  • Is Nex Cube truly offline-friendly or does it depend on cloud authentication to function?
  • What are the best Nex Cube games for toddlers vs. older kids?
  • Could Nex Cube be a reasonable secondary console for a family room, or is it a niche product?
Nex CubeNex PlaygroundNexus Play PassAI co-processorOn-device motion trackingBarbie Dance PartyBeat SaberSynth RidersWii TennisXbox Connect comparison
Full Transcript
When I heard that the Xbox wasn't the top seller this past holiday season, it didn't come as that much of a surprise. But then I learned it wasn't even in the top three. That's right, the box in third was less X and more Nex. But what is this thing? [music] Well, if you found yourself missing the days of wee bowling on the couch, this modestly speced cube has been quietly providing the solution, becoming the go-to box for family gaming over the last 2 years. But while the brand is undeniably fun and friendly, offering up old school local multiplayer fun for gamers and their game curious friends and family, not to mention that its entire catalog is kids safe plus copper certified. [music] There are some modern games industry habits that make it a little less wallet friendly than it [music] might seem at first glance. Maybe if I glance at it a third time, I'll see something that makes me feel a bit better about [music] it. Like this segue to our sponsor, delete me. Data brokers are out there in the wild just buying and selling your information. That's like super not cool of them if you ask me. So, click the link in the description and start removing your information from hundreds of data brokers online. The packaging for the Next Cube is delightfully well organized. You get the console itself, a power cord, an HDMI cable to connect to your TV or monitor, and a remote. But you won't [music] be gaming with that. It is solely for navigating the UI. All gameplay input is handled by this little guy right here, an ultra wide lens camera that accommodates full body motion controls across as many as four players. [music] We'll be trying that out very shortly. First though, let's talk about behind the lens where there's an ARMbased computer that should perform about like a mid-range phone from a couple of years ago alongside a dedicated AI co-processor that shockingly is not shoehorned in for no reason. It offers benefits to both latency for your controls and surprisingly privacy. See, having a local NPU on the playground turns your movements into a trackable skeleton that eliminates [music] any need for the camera to capture any video and allows it to run completely offline, only using the internet to authenticate your account during setup and to download games to its 64 gigs of nonexpandable storage that has five games pre-installed out of the [screaming] box. Let's try a couple out. Let's try whack-a-ole. We're whack-a-s. It's like DK bongos. Oh. Oh. What is that? What? The fire. Ah. Bad. [laughter] Don't touch the fire. Okay. Oh, yeah. Well, this is Wow, this is so much more fun now. I don't want to bump my head now. Oh, way to go, Lionus. Sorry. All right. The gameplay tells us a lot about the age group that they're targeting with this device. Just a shy bit younger than the average billionaire. But unlike Jeffy E and his friends, Nex is also interested in attracting an older audience and snuck in some more compelling gaming experiences based on two of the bestselling rhythm VR games. Let's try out Stari. On boot, it basically asks BeatSaber or Synth Riders. I think we all know which one I want to play. Man, there's like No, shut up. What am I supposed to be doing? VR is definitely better for this. I mean, I'm still getting some combos. I don't know. Kind of fun. Definitely got me warm. Oh, perfect opportunity to show off our new cleanup wizard t-shirt available now at ltdstore.com. Let's talk about the tech. Since there's only an AI assisted camera feed, the playground infers depth rather than mapping it out like its spiritual predecessor, the Xbox Connect, which used IR in order to perceive depth. In some games, you can even see some of the 18 tracking points that it uses to guesstimate your position in 3D space and the positioning of your joints. Now, when you're looking out for it, you can tell that this approach gives up some accuracy, even compared to much older body tracking solutions, but it also made way for the ultra wide lens that makes the playground usable very close up in smaller living spaces and or with more players. So, yeah, it's not perfect, and if you're a latency nerd, you are going to notice that, but it is responsive enough that kids and even casual adults should be able to overlook it. [music] Wait, adults. Yes, one of our new writers had two college age girls over. Weird flex. Uh, okay. Anyway, the point is it was while he was working on this project and they ended up not only trying out the next playground, but playing Barbie Dance Party for hours, which okay, less impressed, but it's not as bad as it sounds either. For the blissfully unaware, it's pretty much the Just Dance of Nex. And like much of the rest of their game lineup, it is a small game, but it includes content from surprisingly mainstream artists. They even got a couple of Doula Peep tracks. I mean, check this out. These are just a few of the many titles that become available on the Nex Cube once you subscribe to Nexus Play Pass, which uh-oh, this is where that wallet unfriendliness comes in. See, none of these games, even Bluey Buster Move, can be purchased outright. [music] There's no app store, so you either play the five games it comes with. And yes, that whack-a-ole thing we showed you earlier counts as one entire game, or you pay the monthly subscription to get access to the entire game library forever. And you know that your kids are going to lose their minds if you miss a payment and all of a sudden their next cube turns into a lame cube. Obviously, the easiest way to avoid that disappointment is to just never let them try any of these games in the first place. But let's say you're one of the millions who bought one of these already. What kind of content is in here? I got to say, if [music] we're measuring based on sheer quantity, I'm actually pretty impressed. They're up to 55 games now, and they've been adding about 20 per year. With that said, most of the games are more like arcade games than [music] like the rich gaming experiences that you might expect on a different console or on a PC. Let's try a couple. Oh, that's cool. It even tracks your position. Yep, that's Wii Tennis. All right. All right, let's try a different game. Okay. Dang it. This is Okay, this is not that easy. I guess the upside of the games being kind of simple is that each title only takes up roughly 400 megabytes of space, which helps to stretch out the usefulness of that 64 gigs of onboard storage. Now, at this point, I can practically hear you screaming. Mobilerade graphics, no raw input tracking, no third party games, not to mention a subscription if you want more than five games. Who could possibly want this? And the answer is families. A lot of 3 to 10year-olds just want to jump around and play. And a lot of parents need them to jump around and play in a way that isn't destructive. And in that context, Nex's business model actually starts to make a lot more sense. The playground may be expensive, not to mention have an ongoing cost, but it's a lot cheaper than a babysitter. And there are no expensive controllers to get lost or broken or gummed up with Cheeto dust. And sure, the gameplay is basic, but it's also easy to pick up. So, it's not hard to imagine why this casual console could appeal to both kids and drunken adults. Just maybe don't mix the two. [music] You obviously will need the Play Pass in order to get any value out of this thing, which rockets the cost from $250 to $340 in the first year and then infinity beyond that since you pay for it forever. But if you look at the community reaction to this thing, seems like the only ones who are really upset about it are us gamers who didn't even know it existed anyway before it made headlines in December. The non-gamery families who buy this thing seem to absolutely love it. And when you compare to Nintendo, whose console is more expensive, [music] whose games are more expensive, and who wants an annual subscription from you anyway, just for basic functionality like cloud saves. At least this is like getting bent over gently with lube. And once you're bored of it, I guess you just cancel your subscription. I mean, I don't love that they want a yearly lock in to get the better price. That sucks. But it's also kind of part for the course for these types of products. And at least they haven't embraced other crappy industry norms like microtransactions or in-game loot boxes yet. Bottom line then, Nex has built a business model where Ouya and others have failed to compete with the big three. but it's not going to be right for everyone. And the question that I would be asking myself as a [music] parent and potential buyer is, would my kid get bored of going to the arcade every single day? For younger kids, or let's say you're a mom who runs an afterchool care program for other parents in the school, the answer might be no. They probably wouldn't get bored. But for everyone else, unless you have very casual friends that are only willing to touch Wii Sports level experiences and you desperately want to game with them, I think the novelty is likely to wear off pretty [music] quickly. That is, unless one of your drunken friends ends up pregnant. Then the next playground will be there for the next generation to enjoy. 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Get 20% off DeleteMe consumer plans when you join deleteme.com/ltt20 or use promo code LT20 at checkout or you know what, just use the QR code on screen. With all the buzz around the other Cubic [music] console, the Steam Machine, we diyed one of our own, and you guys should check it out to [music] get an idea of what kind of performance you can expect.

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