The Best Marketing Automation Tools in 2025

Have you ever felt like you spend more time  managing repetitive tasks than designing   creative strategies for your business? In digital marketing, automation has become   essential to save time and improve results.  But with so many options on the market,   how can you choose the best tool for your company? In this video, we bring you the definitive ranking   of the 10 best Marketing Automation tools. So you can discover tools that will save you   hours of work and learn how to apply them  to your strategy to make the most of them.  Before we start, make sure to subscribe to our  Cyberclick channel and activate the notification   bell to stay up to date with the latest in digital  marketing and automation. And now, let’s begin! HubSpot When it comes to marketing automation,   HubSpot is a leader in this category. Its an all-in-one platform that not   only handles automation but also acts as a  powerful CRM. The best part? Its Workflows   feature allows you to create automated  workflows in a simple and effective way.  Imagine a user downloads an ebook  from your website. With Workflows,   you can schedule a sequence of personalized  emails to nurture that lead and guide them   through the conversion funnel without any manual  effort. Moreover, HubSpot offers integrations with   key tools and an intuitive interface that  anyone can use without being a tech expert.  Another great advantage of HubSpot is its  ability to segment audiences in an advanced   way and personalize each marketing action  based on user behavior. Thanks to its CRM   integration, the sales team can receive real-time  notifications when a lead shows buying signals,   significantly improving conversion rates. HubSpot offers automation plans through   its Marketing Hub and Operations Hub starting at  $20/month per user and going up to $3,600/month   for advanced features. In the Marketing Hub, the  Starter plan includes 1,000 marketing contacts   and basic automation tools, while the Enterprise  plan offers advanced capabilities like predictive   lead scoring. In the Operations Hub, pricing also  starts at $20/month and goes up to $2,000/month,   providing options from custom field  mapping to advanced data calculations. Marketo Developed by Adobe, Marketo Engage is   perfect for B2B strategies. If your business needs  more sophisticated and personalized marketing,   this is your tool. Thanks to its artificial  intelligence, Marketo analyzes user behavior to   personalize communication to the highest level. A strong point of Marketo is its ability to   manage large volumes of leads and segment  them with surgical precision. For example,   if a user repeatedly visits your  pricing page, the tool assigns a   score and can trigger a remarketing campaign  to close the conversion at the right moment.  Additionally, Marketo makes it easy to automate  interactions across various channels like email,   social media, and ads, helping companies maintain  continuous contact with their customers. Its   detailed reports allow you to measure the  impact of each action in your overall strategy.  Adobe Marketo Engage offers four pricing plans:  Growth, Select, Prime, and Ultimate. However,   specific pricing details are not publicly  available, as Adobe provides customized rates   for each plan based on factors like database  size and each company’s specific needs.  The Growth plan offers essential tools  like campaign automation, segmentation,   and 20,000 API calls per day. Select raises  the limit to 50,000 API calls per day and   includes lead scoring and advanced workflows.  Prime adds webinar marketing and ROI analysis,   while Ultimate includes journey analytics with AI. Marketo Engage integrates with Salesforce,   Microsoft Dynamics, and Veeva, allowing  data synchronization and better alignment   between sales and marketing. In addition, every  instance (except Growth) supports up to 25 users,   facilitating collaboration  on large-scale campaigns. Marketing Cloud Account Engagement Marketing Cloud Account Engagement, formerly known   as Pardot, is the ideal option if you already  use Salesforce. Its integration allows perfect   alignment between marketing and sales teams,  ensuring that no lead gets lost in the process.  Among its advantages are the ability to nurture  leads with dynamic content, email marketing   automation, and advanced reporting that allows you  to measure the ROI of each action. Its B2B focus   and artificial intelligence make Pardot a must  for companies with long and complex sales cycles.  It also offers lead scoring and  advanced segmentation features,   helping sales teams focus on prospects with  the highest conversion potential. Moreover,   its campaign report tool lets  you visualize the impact of each   strategy and make real-time adjustments. Its plans range from $1,500/month in the   Growth plan, which includes basic lead nurturing  and scoring, to $15,000/month in the Premium plan,   which provides AI for advanced personalization  and dedicated support. Prices vary depending on   the number of contacts, from 10,000  in Growth to 75,000 in Premium. Zapier If you need to connect different applications   without complicating things with code, Zapier is  your solution. This tool allows you to automate   repetitive tasks by linking more than 7,000  different applications. For example, you can   set it up so that every time someone fills out  a form on your website, a lead is automatically   created in your CRM and a welcome email is sent. Zapier allows for very good customization in its   automations, making it easier to work with  tools like Google Sheets, Slack, Mailchimp,   ActiveCampaign, and many more. Its workflows can  be designed with specific conditions so that each   action is executed at the ideal time. It offers three pricing plans: Free,   Professional, and Team, with fees of  $19.99/month for the Professional plan,   and $69/month for the Team plan. The Free plan includes 100 tasks per   month and two-step Zaps, while the Professional  allows more advanced Zaps, multiple steps,   and premium apps. Team enables collaborative tools  and priority support. There’s also an Enterprise   plan for organizations—if you're interested,  you can contact Zapier for pricing information. Mailchimp Although many associate   it only with email marketing, Mailchimp  has evolved into a marketing automation   platform with multiple functionalities. Its  AI assistant helps you optimize campaigns,   and its integration with e-commerce platforms  allows you to create automated marketing flows.  One of its standout features is the ability  to create personalized campaigns based on   user behavior, which significantly improves  conversion rates. It also offers advanced   analytics to measure the impact of each  email sent and make real-time adjustments.  Mailchimp’s paid plans vary depending on  the number of contacts you want to add.   For example, the Standard email marketing plan  changes depending on the number of contacts,   starting at 500 contacts ($20/month), and the  Essentials plan costs $13/month for 500 contacts.   The Premium plan has clear advantages  such as unlimited users and audiences.  As for email and SMS plans, there are four  options: Free, Essentials + SMS, Standard + SMS,   and Premium. The Free plan includes one user, one  audience, and 1,000 emails per month. Essentials +   SMS offers three users, three audiences, and 5,000  emails, while the Standard plan allows five users,   five audiences, and 6,000 emails. Premium includes  up to 150,000 emails per month with unlimited   users and audiences. The Standard and Premium  plans also offer reports and other benefits. Klaviyo If you run an e-commerce, Klaviyo is one of   the best options. Its big advantage is real-time  data-based personalization, allowing you to create   ultra-segmented communication strategies. Klaviyo also allows you to automate remarketing   campaigns, sending personalized emails and SMS  based on browsing and purchase history. This helps   boost loyalty and increase the average cart value. Klaviyo offers several pricing plans based on the   number of contacts. The free plan includes  up to 150 SMS credits and 500 emails per   month. The Email plan starts at $45/month and  includes generative AI for content creation.   The Email + SMS plan costs $60/month  and includes multichannel segmentation.  Klaviyo stands out for its advanced segmentation  and automation, compared to tools like Marketing   Analytics and Advanced KDP, which focus more  on detailed analysis and custom capabilities   for larger-scale businesses. Pricing varies  depending on the number of orders or profiles. ActiveCampaign What sets ActiveCampaign apart is its powerful   segmentation and the ability to create very  advanced automations without programming. Its lead   scoring system lets you identify the most valuable  potential customers and focus efforts on them.  On the other hand, ActiveCampaign allows over 900  integrations, so it can connect with various tools   and platforms for centralized data management. ActiveCampaign is a marketing automation platform   offering four main plans: Starter, Plus,  Professional, and Enterprise. Prices start   at $15/month for the Starter plan, which includes  essential features such as email personalization.   The Plus plan, from $49/month, adds landing  pages and unlimited actions. The Pro plan,   from $79/month, offers more email contacts  and greater automation capacity. Lastly,   the Enterprise plan, at $149/month, is the  only one that includes CRM integrations. Omnisend If you work in e-commerce, Omnisend   is an excellent choice. Its omnichannel approach  lets you integrate email, SMS, push notifications,   and social media, ensuring your message reaches  the customer through their preferred channel.  With Omnisend, businesses can  target specific audiences based   on purchase behaviors or browsing history. Omnisend also integrates with platforms   like Shopify, making marketing automation  easier, and offers a variety of customizable   templates optimized for mobile devices. Omnisend offers plans like the Standard plan,   starting at $11.20/month, ideal for growing and  mid-sized companies focused on email marketing.   On the other hand, the Pro plan, starting at  $41.30/month, is perfect for high-volume senders   who want to enhance their campaigns with the power  of SMS. In addition, Omnisend lets you choose the   ideal number of contacts (up to 150,001); the  more you add, the more each plan’s price varies. GetResponse Although it started   as an email marketing tool, GetResponse  has evolved into a complete solution with   landing page creation, webinars,  and an AI-powered website builder.  GetResponse focuses mainly on . It offers  tools like landing pages, email marketing,   and webinars, but does not explicitly focus  on monetizing content like online courses or   direct product sales within the platform. GetResponse offers several plans tailored   to different needs. The Starter plan begins at  $19/month and is ideal for those starting with   email marketing and wanting to build their  audience from scratch. The Marketer plan,   from $59/month, includes advanced features  like contact scoring. The Creator plan,   at $69/month, includes a website builder  and unlimited courses. The Enterprise plan   is designed for large companies and offers  dedicated support and customized features. Ortto With a visual   and intuitive interface, Ortto (formerly called  Autopilot) is one of the best tools for designing   automation flows across multiple channels. It also specializes in multichannel   marketing automation, including  email, SMS, and web messages.  Ortto offers three pricing plans to meet the needs  of different business sizes. The Professional plan   at $599/month includes 24/6 support, email and SMS  marketing automation, web push notifications, and   AI suggestions, all for up to 10,000 contacts. The  Business plan at $999/month improves the offering   with priority support, professional onboarding,  and email optimization. The Enterprise plan, at   $1,999/month, is designed for high-volume  companies, offering dedicated support,   access to beta features, and custom  configurations for mass mailings. Today we’ve seen the 10 best Marketing Automation  tools but if you’re looking specifically for   a CRM, check out this video next where we  cover the most popular ones. See you there!