5 Mistakes You NEED To Avoid AFTER Uploading A YouTube Video

Shane Hummus| 00:12:44|Apr 29, 2026
Chapters11
The author highlights five key post-upload mistakes that sabotage growth, emphasizing how understanding the algorithm after uploading can boost views instead of relying on editing, thumbnails, or hype.

Avoid post-upload traps: focus on momentum, not perfection, and guide viewers with end screens, pinned comments, and smart engagement strategies.

Summary

Shane Hummus breaks down seven practical mistakes creators make after uploading YouTube videos, plus a bonus sixth and seventh tip. He starts with a counterintuitive lesson his brother learned: growth often comes from understanding the post-upload algorithm rather than chasing perfect edits or thumbnails. He argues that new channels benefit most from volume and consistency, not obsessing over a single video’s metrics. The video then covers concrete actions: avoid marking content as altered, tell YouTube where to send viewers with end screens, pin a clarifying or engaging comment, resist deleting underperforming videos, and don’t optimize prematurely. Shane also emphasizes responding to comments to build a community and signals how a live workshop and niche validator AI can help creators find profitable niches and video ideas. The overall message is clear: treat YouTube like a library of evolving content, not a one-off masterpiece, and let the algorithm learn from a growing library of ideas.

Key Takeaways

  • After uploading, prioritize creating more videos over chasing analytics for a single post; volume beats perfection for new channels.
  • Do not flag your video as altered content unless it includes deceptive AI-generated voices or clearly synthetic footage.
  • Always add an end screen and guide viewers to the next relevant video or action to extend session time.
  • Pin a comment that prompts engagement or directs viewers to the next video to boost early interaction signals.
  • Do not delete underperforming videos; they can recover later as YouTube tests them with new viewers and changing demand.
  • Optimization should come only after you have a winning idea or video; don’t try to patch a failing concept with editing tweaks.
  • Engage with comments after upload to train your audience to expect your responses and new content release times.

Who Is This For?

Aspiring YouTube creators and small-channel founders who want practical, up-to-date post-upload playbooks to boost reach, engagement, and long-term growth.

Notable Quotes

"What you need is volume. Just as an example, a Redditor puts 100 hours into one video, 4 months of work, it got 117 views in 13 hours, and they wanted to delete it. Don’t. Just don't."
Illustrates why focusing on one video and overanalyzing early metrics is often counterproductive.
"If you have under 30 or 50 videos, stop obsessing over analytics. The algorithm doesn't know you yet."
Emphasizes early-stage channel growth relies on output over perfection.
"Not telling YouTube where to send viewers next hurts your video’s reach."
Highlights the importance of end screens and directing traffic to related content.
"Deleting a video because it’s doing bad is a mistake. YouTube retests it with new viewers over time."
Stresses long-term potential of videos and the risk of erasing future upside.
"Optimization should only happen after something is already working."
Warns against premature tweaking of underperforming videos.

Questions This Video Answers

  • How do I use end screens effectively after uploading a YouTube video?
  • Why should I avoid deleting underperforming videos on YouTube?
  • What is the best strategy for post-upload engagement on YouTube for beginners?
  • How can I find winning video ideas for my niche using tools like niche validator AI?
  • What are concrete steps to set up a post-upload checklist for YouTube growth?
YouTube post-upload strategyYouTube algorithmEnd screens and cardsPinned commentsVideo deletion vs. aging contentNiche validation AILive workshop promotionShane HummusYouTube coaching
Full Transcript
My brother's act did something simple after uploading his first YouTube video. Something that most creators skip and his views went up tremendously. Not because of better editing, not because of a better thumbnail, but because he understood one thing about the algorithm that most people miss. And that is mistake number five. And there are four other mistakes that are killing your videos right now. And after you upload a video, what you do next matters. These mistakes kill your growth if you keep doing them. They also waste your time and they also confuse the algorithm and your audience in many cases as well. So, here are the five mistakes that you must avoid after uploading YouTube videos and what to do instead, just like my brother did, that caused his very first video to go viral and get to over 800,000 views. Now, if you appreciate me making this type of content, let me know by gently tapping that like button and let's jump into it right now. All right, mistake number one is obsessing over one video instead of making more. You upload a video, then you just sit there. You refresh YouTube every 5 minutes. You're checking the views, you're checking the impressions. Maybe you're checking the click-through rate. Meanwhile, you're not making anything new. And this absolutely kills new channels. Because when you're starting out, your videos don't need to be great yet. And you should honestly just be spending all of your time making new videos. What you need is volume. Just as an example, a Redditor puts 100 hours into one video, 4 months of work, it got 117 views in 13 hours, and they wanted to delete it. Don't. Just don't. And here's why. There was a famous pottery class experiment. The class was split into two groups. Group A was graded on quantity, making as many pots as possible. Group B was graded on quality, making one perfect pot. At the end, the best pots didn't come from the quality group. They came from the quantity group because repetition beats overthinking. YouTube works the same way. If you have under 30 or 50 videos, stop obsessing over analytics. The algorithm doesn't know you yet. It doesn't know your channel. And your data doesn't really mean anything yet. Your only job after you upload is simple. Make the next video. And the creator who uploads 30 decent videos will always beat the creator who uploads three perfect ones every single time. And I can't tell you how many different times I've seen this and with how many different channels I've seen this with. People will put all of their effort into one video, they post it, they sit there refreshing the video for days, it barely gets any views, they get discouraged, and they give up. And then maybe months later, they'll get an idea for another video, they'll spend months on it, they'll upload it again, same thing happens, they get discouraged, and they quit YouTube forever. I've seen this pattern again and again and again. What you need to do is find the right video ideas and then make a ton of videos on those ideas. And by doing that, you will end up making better videos. Just like the students in the class that made a bunch of pots ended up making better pots. It's kind of like going to the gym. Who do you think is going to have more muscle at the end of 3 months? The person who went once a month and worked out as hard as they possibly could, or the person who went three times a week and they worked out 80% as hard as they possibly could, but they went consistently for the entire 3 months? Obviously, the one who consistently went to the gym and only worked out 80% as hard as they could is going to have more muscle. And it's the same with any other thing as well. Especially when you first start, you need to be consistent because putting in the reps is what's going to make you better. All right, quick break. I'm hanging out with my brother Zach right now and I just wanted to let you know that this week we are hosting a free live one-time workshop. So, one thing that people struggle with the most is finding their niche and that is why we actually created an AI called the niche validator that's going to help you find your niche or help you dial in your niche if you already have one. And we're going to be giving away this niche validator this week at a live workshop. And it's called How to Get Money Quickly with YouTube. If you're struggling to find your niche or you don't want to commit months or even years to a niche that ends up not being profitable, then this is for you. So, click the link in the description and the pin comment below. And once you register, hit add to calendar so it shows up on your Google, Apple, or Outlook calendar. And if for whatever reason you're watching this in the future, still check the link in the description and the pin comment below cuz we may be doing another live workshop in the future and it'll tell you when. Now, you'll also be able to ask me questions so I look forward to meeting you. And you'll also get an update on how this guy is doing on YouTube as well. So, see this week and back to your regularly scheduled programming. Mistake number two, turning on altered content. Okay, so inside YouTube Studio, there's a setting called altered or a synthetic content. And when you're uploading a video, you're going to see this setting. And a lot of creators see it and they panic and they turn it on just to be safe because they used ChatGPT to help write their scripts or they used an AI to help create their thumbnail. And that can hurt your video. When you mark your video as altered or synthetic, you're telling YouTube that this content might be misleading or artificially generated. And just because you used a little bit of AI to make some B-roll in your content or to help with the thumbnail or to help write the script does not mean that it's altered content. The only reason you would mark it as altered content is if it had a fake AI voice or a fake AI person and it was not clear that that was AI. And so it might be deceiving to people. So, basically just ask yourself, is my content deceiving or could it be perceived as deceiving? If the answer is no, then don't mark it as altered content because YouTube will likely treat your video more cautiously. So, normal editing does not count. Jump cuts don't count. Even using AI tools to edit your videos doesn't count. Also, B-roll doesn't count. Captions don't count. Using AI to help with the scripts or the ideas doesn't count. This setting is meant for things like deep fakes, AI-generated people or voices, manipulated footage meant to mislead, or not normal YouTube videos. And as an example, a Redditor got an email from a YouTube employee. The employee said that they don't have to turn it on. Only if the video is meaningfully altered or synthetically generated and seems realistic. So, you heard it straight from YouTube's mouth, right? Straight from their employee. It's a small toggle, but it can quietly limit how hard your video gets pushed. Mistake number three, not telling YouTube where to send viewers next. So, after you upload a video, YouTube asks one simple question. What should this viewer watch next? And most creators don't answer it. They hit publish, the video ends, and the viewer just leaves. No end screen, no pin comment, no clear direction. And that hurts your video. YouTube doesn't just care about how long someone watches your video, it cares about how long they stay on the platform. So, if your video doesn't extend the session, YouTube has no reason to push it harder. And this is especially bad for small channels. You don't get automatic recommendation chains yet. Every viewer matters more. And a bunch of Redditors said it made a difference to them in a good way. And you can see those comments right here. And these are beginner YouTubers. So, after every upload, do this immediately. Add at least one end screen. Link to the most related video that you have and tell people what to click out loud. Even if you only have a few videos, it still matters. Because if you don't tell YouTube where to send viewers next, YouTube won't either. Now, here's the thing. Small settings like this one absolutely matter. But they're just one piece of the puzzle. If you want to know exactly what to do after every upload to maximize your reach, I'm doing a live training this week, which you can check out by clicking the link in the description and the pin comment below. In this training, I'll walk you through the exact post-upload checklist that I use on my channel. You can ask me any questions about it as well. Link's in the description. I'll see you there. Now, let's keep going. All right, mistake number four is not pinning a comment that drives engagement. So, after you upload the video, the comment section becomes the next test. Most creators completely ignore it. They upload the video, they get a few comments, and they don't pin anything, and that's a mistake. And early comments influence how people interact with your video. So, when someone opens the comments, the first thing they see sets the tone. And if there's no pin comment, people don't know what to do. Plus, they think that you're not there. The pin comment lets them know that you are there. But if you don't do this, they're not going to comment, they're not going to engage, and they're not going to click anything. And of course, engagement drives distribution. Now, if you don't believe me, this newbie YouTuber said that a pin comment helped them gain subscribers. So, immediately after publishing a video, pin a question related to the video or pin a link to the next most relevant video. That single pin comment can increase comments, let people know that you're actually there, extend watch sessions, and give YouTube stronger engagement signals. And a simple rule is if you don't guide engagement, you don't get it. Mistake number five is deleting a video because it's doing bad. I see this mindset all the time. A video gets 117 views in 13 hours, so they delete it, and that's a mistake. YouTube does not decide a video's fate in the first 13 hours, or the first day, or even the first week. When you delete a video, you're not fixing it, you're erasing all future upside. And this YouTube newbie's channel stopped getting views because they did this and the average went from thousands to almost nothing. So, don't do that. So, YouTube constantly retests videos through search, through suggested, through new viewer pools, through changing demand over time. And a video that looks dead early can come back months later. This has happened to me so many times. I've had videos that were dead or relatively dead that blew up months later or even more than half a year later. But once you delete it, the watch history is gone, the data is gone, the learning is gone, everything's gone. And re-uploading doesn't reset anything, it just throws away progress. So, if a video underperforms, leave it up. Let it age. Let the algorithm keep testing. If you want to improve it, update the title later, update the thumbnail later, but don't delete it. A simple rule is a video that's struggling today still has a chance, and a deleted video has zero chance. You don't grow YouTube by protecting one upload, you grow it by building a library. All right, I'm going to give you an extra mistake here, which is mistake number six, and that is trying to optimize something that isn't working yet. Now, after you upload a video and it underperforms, most creators immediately try to fix it. They tweak the editing, they adjust the pacing, they obsess over retention graphs, they AB test the thumbnails, they change fonts, music, transitions, all the little things on their next video. And that's a mistake because optimization only works after something is already working. And on YouTube, the idea does almost all of the heavy lifting. If the idea isn't strong, both the idea of the channel as a whole as well as the video as well, the video idea, then better editing won't save it. Better lighting won't save it. Better pacing won't save it. Because if you try to split test and optimize, you're going to split test yourself into poverty. Do not optimize something that isn't already working. The only time you start optimizing something is if it's already doing really well and you want to make it do a little bit better. This is like putting salt and pepper on a rotten egg. Like it doesn't matter how much salt and pepper you put on it, it's still a rotten egg, right? Don't try to put salt and pepper on something that isn't edible. But if you find something that's edible, you put a little bit of salt and pepper on it, you're going to make it even better. But this is the mistake that I see people making all the time on YouTube is they try to optimize something before they found something that's working. And that's a massive mistake. Your whole goal when you first start on YouTube is to find winning ideas, right? Find the winning idea for your channel as a whole as well as the winning idea for individual videos. And by the way, that's something we're going to help with in the live training. Click the link in the description and the pin comment below to attend. We're even giving away an AI that helps you select your niche and the best video ideas for your channel. So do not miss out on that. Click the link in the description and the pin comment below to get a hold of that. But it's only for those who show up to the live training. All right, mistake number seven is not replying to comments after you upload. Now, to be fair, this one isn't absolutely necessary. I just think it's really helpful, especially when you first start your channel. So you're going to do your pinned comment right when the video goes live anyways, so you might as well reply to a few comments right after you upload. Now, it's not only the comments that you get on that video, but you can also reply to comments that you got on past videos. The whole point is you want to train your audience to know when your videos go live because you want them to go live at the same time. And then after your videos go live, train your audience to know that you're going to be there commenting during that time. And this is going to be so unbelievably useful because it's basically going to make your comment section 1 hour after uploading into a forum. Now, like I said, this isn't 100% necessary. I just think it's really helpful. Just as an example, my brother Zach replies to every single comment on his channel, and it's not going to be overwhelming until you start to get like a lot of comments and then it starts to get overwhelming. You know, I do not reply to every comment on my channel anymore cuz I'd be spending all day doing it. But for a very long time, I did. Now, real talk, if you're watching this and you're serious about YouTube, not just curious, there's a link in the description to book a call with my team. Now, this isn't for everyone. It's for the 1% of people or maybe even less than 1% who watch my content and actually want to take action and treat YouTube like a professional. So we're talking about business owners who want to grow on YouTube. We're talking about YouTubers who are already crushing it and they want to crush it even more. We're talking about YouTubers that are getting views, but they're struggling to monetize. And we're talking about people who want to treat YouTube like a business, treat it really seriously, and skip the line and get to the point where you have a functioning channel that's set up for success when it comes to the niche as well as monetization from the beginning. AKA treating it like a business. If that's you, book a call by clicking the link in the description and the pin comment below. Only do it if you're very serious about YouTube. We're very picky about who we accept into our coaching program. And also check out this video right here about someone that we recently worked with.

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