You can just bottle Air | VTV Cribs

Were you just hiding out in here? [laughter] [music] Hi, I'm Ali and welcome to VTV Cribs. Today we're at Air. Let's go. Hello. Thanks so much for coming in. Hi, Ali. Nice to meet you. Thanks for having us. Shane, nice to meet you. Of Welcome to Air. Thank you. It's their office. [laughter] Amazing. Should we do a quick tour? Let's do it. So you walk in and it's a nice warm kitchen. Pancake breakfast on Thursdays. Sounds like a tradition. It's a tradition for the team. You wrote this, right? write that. Uh it painstakingly took a few hours to write. You know, I think our our belief at Air is that creative work will remain deeply human. Um our product, as an example, doesn't try to solve the like zero-to-one creative problem. Uh we [music] focus on taking your assets and allowing you to multiply them. I left my phone number at the bottom of it. told this is your real phone number, right? You can call me anytime you want. Very bold. Okay, well, this is VTV Cribs. So we need to ask, you guys are customers of Vercel. [music] We are. Tell me a little bit about how you're using Vercel. When you're building an organization that is attempting to be very progressive in its software development, you have to use tools that emulate that. Vercel being no different. Vercel sort of came to us as we started the business. It was the default. I think Vercel has been critical to how we build and shape product here, given [music] the type of product we're trying to deploy. Back here um is where we do all of our programming. So there's been book readings and live podcast sessions. There's a trivia night for ad agency folks. You mentioned this is a space [music] for creatives. Air is for creatives. Can you tell us a little bit more about Air and what you guys do? Put all your images and videos inside of our product and you [music] feedback and approve things. You can deploy them out to your ads manager or your CMS. Then you can use AI to multiply those assets. We didn't talk about this. Um yeah, so Explain. That's Darshan. Uh Darshan is in a boy band. Last week we threw a concert for a couple thousand people uh for this boy band called Boy Throb uh and then hosted an after party here after. Um So, that's Darshan. That is incredible. We actually should get you some some merch. Oh, heck yeah. Get you situated. to sit like there. Yeah, keep your stuff in Dropbox. Oh my god. there's like a little record room in the back. Uh you do [music] need some little phone booths for the team. first remnants of an office. Yeah, we went to Iceland, the best air in the world Wow. for our winter release. We're going to put some bamboo up here at some point and make it look nice, but Nice. right now it's just a little cavernous. Yeah. Very New York. I'm making the camera crew do some work right now. So, this is, you know, what everybody would say is an office space. Two sides of our office, go to market and on the other side is EPD. How big is the team? Team is just under 100. 65 are here in New York. Got it. We've tripled the size of the team in the last [music] year. We're a pro dogs in the office, so there's a bunch of bunch of dogs around. So, these are more conference rooms. This is Alex. Alex helped build this space. She sort [laughter] of lurks around um in dark corners. We love surprise [laughter] guests. Uh yeah. So, where [music] do you sit? I sit right there in the corner. Oh. Um They put you in the corner. Uh yes, they do. Cuz I'm I'm too loud for everybody. [snorts] This was another campaign we did with Maury Povich. Oh, yes. So, we had a live studio audience. Yeah. Wow. Wow, you just showed your age there. That's tough. But, I knew I knew the boy bands. There you go. Something for every generation. Totally. One of our customers is actually an art curator. This is, uh, the first piece my dad bought. He got it, uh, on Canal Street in New York. Maybe the last part of the office is my favorite. All of the years and the journey and memories along the way. This is the event space when it was empty. And then we have a bunch of customer products in the office. This is a sweet nothing's creamy. It's going to change your life. Thank you. Is there a place that you go to hide? In the office? I go across the street to 11 Howard and then you go upstairs. I call it conference room H. Okay. And on the second floor of 11 Howard, there's like [music] desks and a chair and like So, you escape the office. Yeah, no, it's right across the street, but like that's I'm there probably 20% of my day on a call or whatever. On air. Very cool. On air. There it is. Thank you so much. Thank you so much. It's really great to meet you. Very much the opposite of the 101 billboard we talked about. Yeah. Yeah, totally the opposite.