brand building
7 videos across 4 channels
Brand building is a long-horizon discipline that turns products into defensible identities, shifting focus from quick performance wins to durable brands, recurring value, and loyal audiences. The best insights come from blending practical tactics—talent investment, keyword testing, and storytelling—with mindset shifts that enable transformative offers and scalable growth, illustrated by real-world examples from consumer apps to e-commerce brands.
AI SEO Is a Boom-and-Bust Trap
The hosts discuss the current AI-driven push to automate SEO and scaled content, warning that rapid, mass publication of
I Went From Broke To $1B+ In just 3 years
The conversation centers on how to build a scalable consumer-brand business by creating new product formats and optimize
Watch This If You Have An E-Commerce Business
Max shares his experience scaling e-commerce businesses, highlighting the shift from pure performance marketing to build