Brand Sentiment

4 videos across 2 channels

Brand sentiment in AI-driven search is about tracking how your brand is represented and perceived across AI responses, web results, and competitor activity. The videos show practical methods and tools—audits, visibility toolkits, prompts, content strategies, and brand-monitoring dashboards—to measure sentiment, improve visibility, and steer messaging in a changing landscape where AI recommendations influence buyer behavior and perception.

How To Create a Revenue-Driving AI Search Strategy for 2026 thumbnail

How To Create a Revenue-Driving AI Search Strategy for 2026

The episode explains what AI search is, why it matters for marketing, and how it is changing buyer behavior and content

00:56:29
How To Track (and Improve) Your Brand's Visibility in LLMs thumbnail

How To Track (and Improve) Your Brand's Visibility in LLMs

The video explains how to use Semrush's AI visibility toolkit to track and improve brand visibility in AI search, highli

00:16:51
How To Do an AI Search Optimisation Audit (Step-by-Step Guide) thumbnail

How To Do an AI Search Optimisation Audit (Step-by-Step Guide)

The video introduces AI visibility auditing using Semrush, contrasting traditional SEO audits with AI search optimizatio

00:21:06
Win in AI Search using Brand Radar thumbnail

Win in AI Search using Brand Radar

The webinar introduces Brand Radar and demonstrates how to use its AI and web visibility features to understand brand pr

01:19:32