Core updates

3 videos across 2 channels

Core updates are reshaping how search engines assess relevance and quality, pushing sites toward user-centric content, trustworthy signals, and context-rich linking. The discussion spans Discover-driven traffic tactics, the rising importance of anchor quality in local SEO, and practical tests of foundational and advanced SEO concepts—from content hubs and internal linking to audits and scenario planning—highlighting how to adapt to volatility, AI-enabled evaluation, and evolving ranking factors.

Google Discover Secrets: How One Article Can Drive 5M+ Daily Clicks thumbnail

Google Discover Secrets: How One Article Can Drive 5M+ Daily Clicks

The video explains that Google Discover is a dominant, low-effort traffic source and outlines eight key strategies to su

00:10:13
Google Is Crushing Anchor Links: The New Local SEO Link Strategy (2026) thumbnail

Google Is Crushing Anchor Links: The New Local SEO Link Strategy (2026)

Joy Hawkins reflects on how local link building has evolved by 2026, stressing that while links remain important, the qu

00:44:03
Can I Beat ChatGPT's SEO Challenge? thumbnail

Can I Beat ChatGPT's SEO Challenge?

A back-and-forth SEO trivia session pits a human expert against an AI in a high-stakes quiz, where each question probes

00:17:18