Local SEO

4 videos across 3 channels

Local SEO today hinges on turning local intent into actionable content and authoritative signals. From using AI-augmented insights in Search Console to target service-area queries, to refining link strategies with high-quality, context-rich anchors, businesses can improve visibility in maps and local search. Practical playbooks include a map-gap audit for client outreach and disciplined niche selection with local keyword targeting to build sustainable traction.

Google Is Crushing Anchor Links: The New Local SEO Link Strategy (2026) thumbnail

Google Is Crushing Anchor Links: The New Local SEO Link Strategy (2026)

Joy Hawkins reflects on how local link building has evolved by 2026, stressing that while links remain important, the qu

00:44:03
How to Get Agency Clients From Google Maps thumbnail

How to Get Agency Clients From Google Maps

The video presents a simple, repeatable system called the map gap: use Google Maps to identify local businesses that are

00:16:42
How to Pick a Niche If You’re Just Starting Out (SEO) thumbnail

How to Pick a Niche If You’re Just Starting Out (SEO)

The video outlines four core principles for choosing a niche in SEO and walks through a beginner-friendly process of val

00:08:19