How to Get Agency Clients From Google Maps

You're looking for clients in the wrong places. While you're sending cold DMs and getting ignored, Google Maps is quietly showing you exactly which businesses need your help for free. And you can spot them in under 30 seconds. Here's the opportunity. Every local business has gaps in their online presence that are costing them customers. Gaps they don't even know exist. And you can find them using a tool that's already on your phone. No ads, no cold calling, no experience needed. I've built three different sevenfigure agencies using this exact method, starting from zero each time. In this video, I'm breaking down the complete system. I call it the map gap, and it's three simple moves. First, find businesses losing customers right now. Second, reach out in a way that actually gets them to respond. Third, turn that conversation into a paying client, all using Google Maps and a few simple tools. By the end of this video, you'll be able to do it yourself today for free, even if you have zero experience. So, let me show you exactly how it works. Here's what most people do when they're trying to find clients. They go on social media. They scroll through random business pages. Maybe they search a hashtag. And then they send a generic one-sizefits-all message that basically says, "Hey, I do marketing. Want to hop on a call?" And then they send that same message to 50 people. Nobody responds. And then they think that the problem is nobody wants marketing help. That's not the problem. The problem is they don't know anything about the business they're reaching out to. They have no idea what's broken or what the business owner needs help with. And the business owner can tell. So, instead of guessing what the problems are and who needs your help, instead you're going to let Google Maps show you exactly who needs your help and exactly what kind of help they need. And I want to sketch something out for you real quick just to show you why this works. Think of every local business as a bucket. They're spending money and time and effort pouring water into that bucket, running ads, putting up signs, asking for referrals, doing all the things that bring in new customers. But most of them have holes in the bucket. So, leads come in, but they fall right through. The phone rings and nobody picks up. Someone finds them online, but their listing has no reviews, so they click on a competitor instead. A potential customer visits their website and there's no way to book or to even contact them easily. Your job is not to pour more water into the bucket. Your job is to find these holes and then to plug them. That's the whole map gap system. You use Google Maps to find these holes and then you offer to fix them. And it takes about 30 seconds per business. Let me show you. So, let me hop into my computer now and we'll pull up Google Maps and search for a real business category in a real city. Let's go with roofing in Scottdale. You can do this with any local business, though. Plumbers, electricians, HVAC, dentists, landscapers, auto repair, anything where the customer is searching online to find someone to hire. Now, look at what comes up. You've got the map pack at the very top with three or sometimes four different businesses. But if you click more businesses down here, you get this really long list. And this is where things get interesting. Start scrolling through and pay attention to a few things here. First, look at the review count. You're going to see some businesses with hundreds of reviews, some with 12, some with six, some with none at all. The ones with very few reviews are at a massive disadvantage because when a customer is choosing between a roofer or a plumber or an electrician with 200 five-star reviews versus one with eight, they're picking the one with 200 reviews every single time. even if the business with eight reviews does better work. Next, we can click into a few of these listings. Look at what's actually happening here. Do they have photos? Is there a business description? Are the hours listed? Is there even a website linked? You're going to be shocked at how many businesses are missing basic information that customers are looking for. When key information is missing, it's kind of like locking the front door of your business and then wondering why nobody's coming in. Actually, it's worse than that. It's like not even having a front door at all. Every single piece of missing information is a gap. And this is a problem that you can solve and you just found some of them in 30 seconds without spending a dime. Now, I want to zoom in on one of these listings and break it down piece by piece so you can see exactly what I'm looking at. So, here's an actual business listing I pulled up and I want to walk you through exactly what I see because this is what you're going to train your eye to spot. First thing I notice is they've only got 62 reviews, which sounds like a lot, but in a competitive market like roofing, it's basically invisible. The businesses ranking above them on the first page have 100, 200, 300, sometimes even more reviews. And the thing is, you can tell from the reviews that they are doing good work. Customers are happy, but almost nobody is finding them because they're buried underneath competitors who just have more social proof. Second thing is they haven't responded to a single review. I mean, look at this. The customers have taken the time to say something nice about their business and there's nothing back. No thank you, no acknowledgement, just nothing. And that matters more than most business owners realize because every review response is basically free marketing. [snorts] It shows potential customers that someone is actually paying attention and that this is a business that actually cares. When there's no response on the other hand, it looks like nobody's home. And for customers choosing between two different businesses, that silence is often enough to make them pick one over the other. And third, and this one's incredibly important, there's no website linked. So, even if someone does find them on Google Maps, there's nowhere for that person to go to learn more or to book a service. Now, granted, some people will get on the phone and call that phone number. So, at least they've got that there. But, a lot of people are going to want to check out the website first. So, this is a big problem for them. So, that's three problems I spotted in about 15 seconds. And this business owner probably has no idea that any of this is happening. They're busy fixing roofs. They're not sitting around analyzing their Google presence, which is exactly why they need someone like you. Now, I want to tell you a quick story because this makes this whole thing real. A couple of months ago, my water heater broke. No hot water. And look, we've all seen the videos where people are talking about how cold showers build discipline and increase alertness and increase dopamine and all that. That's fine. I can tough it out for a day or two with an ice cold shower. But asking my wife and kids to do the same thing, that's not building discipline. That's just cruel. So, I did what every homeowner does. I picked up my phone. I searched for water heater repair near me. And I called the first three businesses that came up. Now, the first one went straight to voicemail and the voicemail box was full. Second one rang about six times and nobody picked up, so I hung up. Third one, a real human answered on the second ring, gave me a quote right then and there, and had someone come out that same afternoon to fix things. Well, guess which one got my money. And it wasn't because they were cheaper. I didn't even ask the other two for a price because they never even got the chance. Now, here's the statistic that makes all of this hurt. Around 62% of calls to small businesses go unanswered. And most customers do exactly what I did. They don't leave a voicemail. They don't call back later. They just call the next business on the list. The business owner is losing money every single time this happens. And the worst part is they usually have no idea because they never see all of the calls they missed. The only reason that that third company got my money is because someone picked up the phone. That's it. So, if you can help a business be the one that actually answers when a customer calls, you don't need to convince anyone of anything. The result does all of the convincing for you. This is a hole in that bucket. And this is what you're going to help them fix. Now, everything I just showed you on Google Maps absolutely works. You can do this manually. Search a category, click through the listings, take notes on what's broken. If you did 10 of these a day, 5 days a week, you'd have 50 potential clients identified in just one week. That's a strong start. But here's the thing about doing this manually. It works, but it's slow. And when something's slow, most people stop doing it before it has a chance to start working. And that's exactly why you need a system in order to handle this part for you. So, let me show you how to speed this up. So, what you're looking at here is a client finder tool that does what we just did on Google Maps, but it does it automatically. I type in roofers and then Scottsdale, Arizona, and it pulls up the same listings, but instead of me clicking into each one and taking notes, it's already analyzing everything. It checks whether they've claimed their Google business profile. It looks at their review count. It checks whether they're running a modern website, and it even gives each business a conversion score based on how many gaps it finds. So, right away, I can sort out who needs the most help. And these are the businesses that I'm going to reach out to first because they're not going to wonder if they need marketing help. They already know it. They just don't know who to call in order to get that help. Now, if I click into one of these businesses, I can save them as a prospect and generate a full marketing audit. And this is where things get really interesting. The system goes through their entire online presence, looks at their Google listing completeness, review count. It checks whether they're responding to reviews, looks at their website status, whether they're using tracking tools, even whether their business name, phone number, and address are showing up correctly across other sites like Yelp and Bing and Map Quest. And it generates a report, a real professional PDF that scores their marketing out of 100. Most businesses I run this through end up somewhere between 30 and 50, which means there is a massive amount of room for improvement here and a massive amount of opportunity for you. Now, if you don't have access to this tool yet, that's completely fine. You can do the same audit manually. Just go to their Google listing and check their basics. Look at their website, search their business name, and see what comes up. The tool just makes it faster and a little more comprehensive. But the principle is exactly the same. Find the gaps before you reach out so you're leading with a specific problem instead of some generic sales pitch that they've heard a thousand times before. Okay, so you found businesses with gaps. Maybe you've got an audit report ready to go. Now what? How do you actually reach out without sounding like every other person sliding into their DMs? Well, here's what most people send. some version of, "Hey, I'm a digital marketer and I help businesses like yours get more leads. Would you like to hop on a call?" And the business owner reads that and thinks, "Great, another one." And just deletes it. That message is so generic that it could have been sent by literally anyone to literally any business, which is exactly the problem because that's exactly what happened. So instead, you're going to do something different. You're going to lead with a specific problem that you already found. Not a generic pitch, but a specific observation about their business that shows that you actually looked. If they already have a website, and most businesses do, send something like this. Hey, name. I was searching for roofers in Scottsdale and came across your business. You've got some really solid reviews. I noticed a few things on your Google listing that could be costing you calls, though. I put together a quick breakdown if you'd like to see it. No charge, no strings. Just thought it might help. On the other hand, if they don't have a website, send this. Hey, name. I was trying to find your website when searching for roofers in Scottsdale, but I couldn't find one. I know that's probably not at the top of your priority list when you're busy actually running your business, but it might be costing you more customers than you think. Happy to share what I found if you're open to it. Now, notice what both of those messages do. They lead with something specific about that business. They say something positive before pointing out a problem. They offer value before asking for anything. And they don't ask for a call. They just offer to share what they found. That last part matters more than you might think. Asking someone to get on a call with a complete stranger is it's a pretty big request. But offering to share a free breakdown of something you already noticed, that's a tiny little request. And tiny little requests get way more responses than big ones. By the way, you can send these messages through email, through direct message, or even pick up the phone if you're up for it. The medium matters less than the message. What matters is that you've done 30 seconds of research and you're leading with what you found. So when they respond and want to see what you found, then what? Easy. Here you send the audit or you walk them through what you noticed. And then here's the key. You don't try to sell them everything at once. You pick one problem and offer to fix it. Now, when it comes to what you actually offer, you've got three services that work really well as a starting point. You don't need all three. You just need one that fits the business that you're talking to. The first one is reviews. If their Google review count is low, you set up a simple system that automatically asks their customers for a review after every job. Most businesses are getting one or two reviews a month because they're relying on people to remember on their very own, which never happens. So, you want to automate that ask and watch that number jump up significantly. The second service you can offer is AI receptionist. If they're missing calls and remember 62% of small businesses do, you set up an AI that answers the phone when they can't. So, think after hours, weekends, holidays, or just when they're busy with another customer. The AI picks up the phone, answers the questions, and it books the appointment for them automatically. And the third service that you could sell is a website. If they don't have one, or if the one they have looks like it was built back in 2009, you can build them a clean, simple site that actually turns visitors into leads. This one is especially easy to spot during the map gap because you can see it right there in their Google listing. And don't worry, you don't need to know how to code in order to build a website, as we're going to use copy and paste templates here that are just going to require you to change a few pieces of text and maybe swap out an image or two. So, pick whichever service matches what you found in the audit. That's your entry point. Now, let me show you what one of these looks like when it's actually set up and running. I'm going to use reviews here as an example because it's probably one of the most common starting points, but the process is similar for all three. So, inside the system, I can build a simple campaign that triggers after a job is completed. The customer gets a text that says something like, "Thanks for choosing business name. If you had a good experience, would you mind leaving us a quick review? Here's the link." All they have to do is just tap it once and they're done. Now, think about what this does for a business over time. Let's say they're currently getting maybe one or two new reviews per month, which is pretty typical when you're relying on customers to remember on their own. Well, if this system sends a request after every job, and even a fraction of those people leave a review, you're looking at 10, 15, maybe 20 new reviews a month. Run that out over 90 days, and the difference is massive. Plus, more reviews means they're going to start climbing in the Google rankings because Google pays attention to how many new reviews you're getting and how recently you got them. And if you don't have access to this automation tool, you can still do this manually. Just create a simple follow-up text or an email that the business owner sends after each job. Something like, "Thanks for working with us. Would you mind leaving us a quick review?" And then making sure you've got a direct link. So, it's just one tap and they're done. I mean, sure, it won't be automated, but you'll still probably get more reviews than just doing nothing at all. The tool just takes the business owner out of the equation, so it happens every time without anyone having to remember. So, pick a service and then deliver results on that one thing. And then the relationship expands naturally from there because the business owner who's already seeing real results from you is going to say yes to pretty much whatever you suggest next because you've already proven that you can help. Okay, let me walk you back to the flip chart now because I want to show you what this looks like as a business. Let's say you get 10 clients and you're charging an average of around $500 a month. Now, sure, some of them might be at $300 just for reviews, and some might be at $800 for reviews plus basic SEO. But for the average, let's say 500 a month times 10 clients, well, that's $5,000 in revenue, all from free clients that you found on Google Maps. But here's the part I really want you to think about. Look at this from a business owner's perspective. Their average job is worth what? For a plumber, maybe 500 bucks. For a roofer, $5,000 or more. If your system brings them even one extra customer per month that they otherwise would have lost to a competitor, your entire fee is paid for. Everything after that is just pure profit for them. And that's why this is such an easy conversation to have. The math just makes sense to them. Now, I need to be straight with you about something. This works, but unsurprisingly, it only works for people who actually do the outreach, not people who just watch the video and then go watch another one. I mean, the system is simple, but simple doesn't mean that it does itself. You still have to send the messages, put together the audits, and actually follow up when someone says, "Yeah, send it over." And then goes quiet for three days. That's the work. I mean, it's not hard work, but it is work. And here's what I've seen to be true time and time again with the people who succeed at this. Well, they're not the ones with the best tech skills or the fanciest tools. They're the ones who actually reach out and offer to help. That's it. That's the whole game. So, the real question isn't, "Does this work?" I mean, I just showed you that it does. The question is, are you the kind of person who's going to open Google Maps after this video and actually try it? Or are you the kind of person who bookmarks it and then moves on to the next video? Everything I just showed you, the prospecting tool, the audit reports, the review automations, the follow-up sequences, all of it runs on one platform called Highle. I've been using this for over 6 years now, and it's what all three of my million-dollar agencies run on. When you sign up through the link in the description below this video, you get a free extended trial, and you also get what I call agency OS. That's my complete system. The outreach scripts, the marketing automations, the website templates, the review campaigns, the follow-up workflows, all pre-built, oneclick to install. Over 1,600 agencies are running on this exact same setup right now. So, you don't start with a blank screen wondering what to build. You start with the same system I use, and then you can customize it for your clients. And I'll show you exactly how to do that inside of our private community, which you also get access to when you sign up. If you're not ready for this yet, no pressure, but the link's there when you are. And if you want to see the complete system behind everything I just showed you, how to pick your niche, how to stack high-profit offers, and how to turn this into a real profitable agency, I broke the whole thing down step by step in the video that I've got linked up right here. So, feel free to tap or click that now.