How I Sign Local Business Clients With ONE Simple System (No Custom Work)

If you're trying to start an agency, and you're thinking about offering custom services to every client, you're building it wrong. And I know that because I did that same thing for years before I figured out what I'm about to show you. My entire $100,000 a month business runs on one simple system for local businesses. Same system, copy and paste, every single client gets the same thing. Over the past decade, I built three agencies past seven figures. Had employees, had the overhead, had the whole thing, totally hated it, stripped everything down. Now it's just me, over 1,500 small businesses served, and more money than I ever made with a team. Today I'm going to show you the exact offer that gets local businesses to say yes, the four back-end systems that keeps them paying every single month, and how I find businesses that desperately need this using nothing but Google Maps. But first, let me tell you what I'm seeing right now. Because today it feels like every video out there about starting an agency is telling you to do everything. Custom websites and ads and social media and SEO. So, you say yes to everything, and before you know it, you're working 60 hours a week with only four clients, but who all expect something completely different. And that's not fun. I know because that used to be me. Four clients, constantly working, two of them just about to leave because I couldn't keep up with everything that I promised. That almost broke me. So, I stopped doing custom work entirely, and I started selling just one simple system instead. Let me show you why that works. Because this is the part that most people skip, and it's why they stay stuck and confused forever. Think about the last time you needed a haircut, or you needed your car repaired, or you were looking for a new dentist. Well, you went to Google, you clicked on a few websites, and I guarantee at least one of those websites you visited was borderline unusable. I'm [snorts] talking about no clickable phone number, some contact form that sends a submission to an email address that nobody checks, maybe no way to contact them at all. Well, fun fact, research from Lead Connect found that 78% of customers buy from the first business that responds. That's right. Not the best business, just the first one to reply. So, if a business takes 3 hours to respond, that customer's already gone. And it's all because someone else picked up the phone first. And that original business owner has no idea that it even happened because you can't miss what you never even saw in the first place. That gap between what local businesses have and what they actually need, that's my entire business. So, my offer in plain English is I build them a website that actually works. And when I say works, I mean it captures leads and sends those leads to the business owner's phone as a text message, and it does it instantly. Also, we don't send an email, we send a text because business owners live on their phones and not in their inbox. Well, I call these revenue websites. Now here's the kicker. These revenue websites, well, I give them away for free or very close to free. But, I charge between $300 a month for the system that runs behind them, which includes the hosting and the maintenance and the AI and automations that I'm about to show you. This is one of my actual templates. Phone number you can tap on mobile right at the top, quote form there, chat widget in the corner. Every one of these captures a lead and sends it to a text conversation on the business owner's phone. And I've got these kind of website templates for all kinds of different industries. So, I just use the exact same layout every time, and then I just swap out the logo, the business name, and the services. That's it. Takes less than an hour, or you can hire a virtual assistant to do it for about 50 bucks. And if you don't have the software yet, that's fine. The principle is the same no matter what you use to build the site. You need a clickable phone number, you need a form that sends to text, not email, and a way for people to start a conversation. You can do this with WordPress and a Twilio number if you want. The software I use just makes it faster. Now I need to be straight with you. If all you do is build someone a nice-looking website and then just hand it over to them, you've built them the equivalent of a website in the middle of the desert. I call this the marketing wasteland, because I mean, sure, the website looks great, but nobody's even going to know that it exists. See, without a system behind it, nobody's finding that website. Nobody's getting followed up with when they do show up, and that website is definitely not turning into any money for the business. To put it another way, a website without a system behind it is just decoration. The system is what turns it into money, and there are four pieces to this system. Each one is copy and paste. Just build it once, sell it to every client. Let's start with piece number one. A lot of people think that if they want to get more customers, then they need more advertising, telling other people just how great they are. But what they actually need is more proof, which comes in the form of other people talking about how great they are. This is why piece number one is automated Google reviews. More reviews, aside from more trust, also means ranking higher on Google Maps, which means more actual humans start finding the website that you built, and that's what turns that desert into a highway. So, let me show you how mine works. After the business finishes a job, the system automatically sends a text. Something like, "Thanks for choosing us. Would you mind leaving a quick review?" Then it also includes a direct link to their Google page. So, just one tap and they're done. Every customer gets the same message. Simple, it's automatic, and it runs without the business owner lifting a finger. Airlines do this, hotel chains do this. It's completely standard practice for most businesses out there, except for some reason, local businesses. But, for a local business, this is the difference between page two of Google where nobody looks, and being in the top three results in the map pack where pretty much all the calls come from. And the beauty of using automation here is that these review requests, they go out automatically. So, the business owner never has to remember to ask. If you're doing this without the software, same principle applies. You would just send these texts manually after every job, and then copy and paste a message with the Google review link. The automation just removes you from the process, so you never forget. All right. This next one is embarrassingly simple, but it's also probably the most profitable thing that I'm going to show you today. Here's the deal. You could have the best website in the world, the best reviews, the best Google rankings, but if nobody answers the phone when it rings, none of that matters. I had a client just last week who told me he was spending $5,000 a month on ads, and when I asked him how fast he returned calls, he said, "When I get to it." Well, here's another fun fact. Roughly 60% of calls to small businesses don't get answered. The owner's typically on the job, or on a roof, or under a kitchen sink, serving another customer. And when they don't answer the phone, that potential customer who just called, well, they call the next business on the list, they're gone forever. This is why piece number two is an AI receptionist. Now, instead of just hoping the business owner picks up the phone, you give them an AI receptionist that answers their phone 24/7. It picks up the call, it sounds like a real person, it qualifies the caller, answers any questions they have, and it books them directly into the business owner's calendar. No missed calls, no voicemails that never get checked. Let me just find my phone now and call one of mine so you can see how this sounds. This will be for an auto repair shop. Hello, you have reached Precision Auto Repair. How can I help you today? Yeah, I accidentally backed my car up into my garage, and I was just wondering if someone would be able to, I don't know, fix it. Oh no, that sounds frustrating. I'm sorry to hear about that. We can definitely help with repairs like this. Let me ask a couple of quick questions to get things started. May I have your full name, please? Yeah, name is Adam Earhart. Thanks, Adam. Welcome back. I see we have your email as [email protected]. Is that correct? Yes, it is. I've crashed my car before. I'm sorry to hear that, Adam. That must have been a tough experience. The good news is, we're here to help get your car back in shape. Would you like me to check our availability to schedule a repair appointment for you? Yes, please. Here are some available appointment slots. Today, March 3rd, 2:30 p.m., 4:00 p.m., or 5:00 p.m. Tomorrow, March 4th, 11:00 a.m. Actually, let me stop you right there. Today at 2:30 p.m. would work perfect, please. You're all set, Adam. Your appointment is confirmed for today, March 3rd, at 2:30 p.m. Is there anything else I can assist you with? Nope, that's all. If you could send the appointment confirmation just to my email, that'd be perfect. Absolutely, Adam. The appointment confirmation has been sent to your email at [email protected]. If you need anything else, feel free to reach out. Have a great day, and we'll see you at 2:30 p.m. Awesome. Thanks so much. Now just think for a second what this means for a busy business owner. I mean, they're busy all day, their phone's ringing, and they just can't grab it. Now before, that caller just moved on to someone else, but now the AI picks up, has a real conversation, asks the right question, and books that estimate on their calendar. The business owner finishes the job, they check their phone, and there's already an appointment booked for tomorrow morning. They didn't have to touch a thing, the system just handled it all for them. Okay, let's keep going because this next one is something that most business owners would never even think to do on their own. They've got these years of past customers sitting in their phones, or in their emails, or their CRM. These are people who have already paid them, who already trust them, and yet they never reach out to those people again. It's crazy. Especially because referrals and repeat customers are the most valuable leads that any local business can get. 90% of them are just sitting there collecting dust. This is why piece number three is text remarketing. How it works is once a quarter, sometime around the holidays, I blast out a text message to their entire customer list. Something like, "Hey, it's been a while. We're running 10% off this month. Feel free to share this with anyone who might need help, too." One text blast alone can generate five, 10, 20, sometimes even more repeat sales, clients, or customers for a local business. Takes you about 3 minutes to set up, and is legit the closest thing to printing money I've ever run. Okay, piece number four. And this is what makes everything stick. All of it. The website leads, the review notifications, the AI receptionist conversations, the text marketing responses, all of this flows into one simple, easy-to-use mobile app on the business owner's phone. This app looks just like their regular texting app, but all their leads are in one place. All their reviews, all their conversations. And once they're checking this app every morning to see new leads and new reviews and new conversations, they're not canceling. And there's a psychological reason for that. You see, Daniel Kahneman won a Nobel Prize studying something called loss aversion. How it goes is that people feel the pain of losing something about twice as hard as the pleasure of gaining it. So, once this app is how they run their business, canceling doesn't feel like ending a subscription. It feels like losing their leads and their reviews and their conversations. Everything. The website was the foot in the door. The app is what makes them a customer for life. Now let me show you this actually working. Let's say you set this system up for a roofing company that has 11 Google reviews. The system sends a request after every job. Even if only a third of those people leave a review, you're looking at 10, 15, maybe 20 new reviews a month. Run that over three or four months, and suddenly they've got 60, 70, 80 reviews. They move into the top three on Google Maps for their area. And for the first time, the owner isn't chasing work anymore. Work is coming to him. And he's paying $300 a month for that. He'd be insane to cancel. So, let me show you how I find businesses just like that. This part is almost too easy. First, you're going to go to Google Maps, and you're going to type in any city and any local service. For example, a handyman, or plumber, or electrician, landscaper, painter. And then for cities, well, pick whichever city you like, and then just start clicking and looking at their websites. This business, for example, looks like a business registration application, not a homepage. There's no clear services, no testimonials, no contact form, and it looks like it was built with Microsoft Word back in 2015. This one, not I'm not even sure what's going on here. I mean, at least they got a phone number, I guess. This one, this one's a disaster, too. Then, these two businesses don't even have a website. I mean, every one of those would make more money with what I just showed you. And you can find hundreds of them in any city in about 20 minutes. Now, let me show you the leverage, because this is what makes the model feel kind of unfair. One hour of setup, maybe 50 bucks if you use a virtual assistant, that one client pays you $300 to $500 a month, which let's stick to the lower end right now, which works out to 3,600 a year for one hour of work. Then, the system runs, and you hear from them every few months when they want a photo updated. 10 clients at $300 a month is $3,000 in recurring revenue. 20 clients is $6,000. 30, and you're almost at 10K a month. Same system every time, no custom work, no team, and you can get to these numbers even faster if you raise your rates after every few clients, which is something I suggest you do. Now, I need to be straight with you. This works. I'm living proof, and so are the thousands of people that I've taught how to do this. But, this only works if you actually reach out and try to talk to business owners. Your first 10 conversations are probably going to be rough. That's normal. Everyone's first 10 conversations are rough. But, this is a real business that gets easier every single time you do it. And the people who build real recurring revenue aren't geniuses. They just made one decision. They decided to sell a system instead of selling their time. They picked one thing, got good at delivering it, and then just did it over and over again. Not custom work for every client, not a menu with 20 different services that they can barely keep up with. Just one system, copy and paste. So, do you want to be someone who sells their time, or someone who sells a system? One of those keeps you busy, the other one sets you free. Everything I just walked you through, every template, every automation, I built it inside one platform, a software tool called HighLevel. If you want the exact same setup, you can just take mine. Templates, automation, scripts, all pre-built inside of a system I call Agency OS. And you can install everything in just one click instead of building from scratch. When you start a free trial to the software through the link in the descriptions below this video, you get done-for-you website templates and automations you can copy and paste, you get client acquisition scripts so you know exactly what to say when you do reach out. There's a 90-day roadmap so you know exactly what to do first and what to ignore, and private access to my insiders community where I answer questions directly. There's also daily coaching calls Monday to Friday to set things up, and weekly build-it sessions where we help you install new features and offers to help you keep growing and going stronger than ever. There are already over 1,500 people running this exact system, so the businesses in your city aren't going to stay unclaimed forever. And if you want to see the complete system, the exact steps to build and scale a simple AI agency from scratch, I put together a free masterclass that walks you through the whole thing. It's called How to Actually Start and Scale a Simple AI Agency, and I'll make sure to link it up right here. So, feel free to tap or click that now, and I'll see you in there in just a second.