Digital Marketing

19 videos across 6 channels

A practical primer on how digital marketing blends content, social, SEO, PPC, and data-driven optimization to plan, execute, and refine multi-channel campaigns. It contrasts online strategies with traditional marketing, highlights post‑pandemic shifts, and covers tools from Meta formats and Google Analytics to conversions, website builders, and essential SEO concepts, while also exploring how AI canvases like ChatGPT Canvas can organize ideas, personas, and real-time feedback. The material also emphasizes structured upskilling paths and mentors that help learners navigate a crowded digital marketplace.

Build Your Marketing Plan in Minutes with ChatGPT thumbnail

Build Your Marketing Plan in Minutes with ChatGPT

The video demonstrates how to quickly generate a complete digital marketing plan using AI, walking through structured pr

00:09:37
Do YouTube Ads Actually Work? (Experiment) thumbnail

Do YouTube Ads Actually Work? (Experiment)

The video analyzes whether YouTube ads truly drive audience engagement by running a real world experiment, revealing tha

00:08:14