Build Your Marketing Plan in Minutes with ChatGPT

Creating a marketing plan doesn't have to take [music] days. With AI, you can create one in just minutes. In this video, I'll show you how to develop a complete digital marketing plan step by step using Chat GBT [music] and other AI models. We've prepared a series of adaptable prompts that you can customize for [music] your brand or project. Whether you're launching a new product or planning your next campaign, you'll learn how to save time and refine your strategy with these powerful tools. The first step is downloading our prompt guide. Create your marketing plan with AI. I'll walk you through this document and compare results across different language models. Before we begin, download the resource from here or later in the video description so you can follow along. We'll use AI to organize ideas, identify opportunities, define your ideal customer, and cover other essential elements for your marketing plan draft. These prompts work with any major AI model, Chat GBT, Copilot, Gemini, or others you prefer. [music] Each model will provide different insights, helping you create a more comprehensive plan. Remember, AI should expand your ideas, not replace your creativity. [music] This process will give you a solid first draft that you can then develop further with your marketing team. Once you download the document, you can save it as either PDF or an editable file [music] on your computer. I recommend starting with the PDF version to review it thoroughly. The nine strategic prompts. [music] The complete document includes nine strategic prompts. One, give context about your [music] business. Two, conduct a SWAT analysis. Three, perform a CAM analysis based on your SWAT results to guide decision-making. Four, conduct a pestal analysis to explore the broader business environment. Five, [music] create your own buyer personas. Six, learn how to get smart goals. Seven, create an organic content strategy. Eight, outline a paid media strategy and key [music] KPIs. And finally, nine, design an action plan to bring your marketing strategy to life. You'll also receive an editable version that you can upload to Google Drive or customize in Word with your specific business information. Prompt one, give context about your business. Now, let's dive into the first prompt. [music] Customization is crucial here. The more specific you are, the more personalized the AI's response will be. I'll demonstrate using Too Good to Go as a real company example. We need to personalize nine key [music] areas. products and services, target audience, mission and vision, company values, value proposition, marketing goals, organic [music] channels, paid media channels, and brand tone. For TCU to go, the goal is attracting more sustainable businesses to offer surplus food through the app. Their organic [music] channel includes Instagram, Tik Tok, and LinkedIn, while they use Google Ads, Meta, and Tik Tok [music] ads for paid promotion. Their content focuses on sustainability, ingredient usage [music] tips, and waste reduction recipes. You can either customize each section gradually or write the prompt from scratch. [music] I'll paste my prepared version here. Important note, if you're using free AI accounts like ChatGpt, DeepSeek, etc., considering anonymizing your data. [music] Instead of saying we are too good to go, describe it as an app connecting users with restaurants. The example covers both B2B and BTOC audiences. consumers buying products and businesses partnering with the platform. I've included the mission, vision, values, value proposition, and specific goals like expanding beyond restaurants to florists, coffee shops, and local fish mongers. Be detailed about your organic channels, social media platforms, blogs, websites, podcasts, or any new initiatives you're planning. For paid channels, list all platforms you're currently using or want to explore. Finally, specify your brand style and tone. [music] If you use humor on social media, mention it. If you share industry expertise on LinkedIn or create trend [music] reports, include that, too. Describe your content types. Too good to go showcases surprise packs and shares [music] food preservation tips. Once you've created this message, paste it as your first prompt in your chosen AI model. I'll use chatbt. This gives the AI context about your company audience and how to personalize the marketing plan. The AI might respond with a company [music] summary which you don't need to analyze in detail. If it makes any errors, simply correct them in the conversation. Prompt two, conduct the SWAT analysis. Prompt two creates your SWAT analysis which looks at your strengths, [music] weaknesses, opportunities, and threats. Simply copy and paste it without [music] customization. Only the first prompt needs personalization. Send each prompt sequentially and don't move to the next until you're satisfied with the current response. The AI will search the internet to identify external factors [music] and present at least three items per category in table format. If you need more detail, ask it to expand specific [music] sections or add more elements. Prompt three, perform a CA analysis [music] based on your SWAT results to guide decision-making. Prompt three generates a CA analysis based on your [music] SWAT results. Use the same AI model to maintain consistency. If you switch models, recreate the [music] SWAT first since there are analyses there that are interconnected. The CA analysis provides specific actions to correct weaknesses, [music] address threats, maintain strengths, and exploit opportunities. For deeper insights, [music] ask questions like, "Expand on actions we could take to maintain your specific strength." [music] Key tip, if any response seems generic or incomplete, continue the conversation [music] until you get detailed, personalized answers before moving on to the next prompt. Prompt four, [music] conduct a pestal analysis to explore the broader business environment. Prompt four creates a pestal analysis examining [music] external factors affecting your business. I'll demonstrate this using Claude. When switching AI models, always [music] resend your initial context prompt first. This ensures the new model understands your company [music] details, value proposition, and goals. Claude generates a pestal analysis covering political, economic, social, technological, [music] environmental, and legal factors. It often creates a structured document highlighting both [music] opportunities to leverage and challenges to consider, sometimes including source [music] links for verification. Prompt five, create your own buyer personas. Prompt five develops detailed buyer persona profiles. [music] Since our example company serves both B2B and B TOC audiences, the AI will create multiple personas covering name, age range, demographics, [music] professional background, goals, and pain points. I'll use Gemini for this prompt due to its excellent image generation capabilities. After pasting the context and buyer persona prompts, you can request realistic photos for each profile to better visualize your target audiences. Prompt six, [music] learn how to get smart goals. Prompt six defines smart objectives based on [music] your mission, vision, and marketing goals. The AI creates several objectives following [music] the SMART framework, specific, measurable, achievable, relevant, and timelited. However, if you have existing objectives, [music] you can ask the AI to adapt them to smart format. Prompt seven, create an organic content strategy. Prompt 7 develops your organic content strategy. I recommend using the same AI model for prompts 7, 8, and 9 since they're interconnected. The AI will create content pillars, a detailed content calendar with dates and channels, and best practices for each platform you're using. Prompt eight, outline a paid media strategy and key KPIs. Prompt 8 creates your paid media strategy. Based on the channels you mention in your initial prompt, the AI generates a comprehensive strategy table covering [music] each advertising platform. It typically recommends additional channels it believes could add value to your strategy. Evaluate these suggestions [music] based on your goals and resources. For each recommended channel, the AI provides campaign [music] types, conversion, branding, awareness, budget allocation suggestions, audience targeting ideas, and relevant KPIs to monitor. This gives you a foundation to build your paid advertising approach, though you'll want to customize your recommendations based on your actual budget and priorities. Prompt nine, [music] design an action plan to bring your marketing strategy to life. Prompt nine creates a comprehensive action plan combining all previous analyses [music] into an executable road map. This concise prompt generates a detailed timeline with milestones and specific actions based on [music] your chosen time frame, 3, 6, or 12 months. Pro tip, if you have team members with specific roles like design, video editing, copywriting, blog content, [music] include this information using pseudonyms if preferred. The AI can then [music] create a detailed table showing dates, content types, and task assignments tailored to your team structure. The resulting action plan typically includes milestone [music] based activities like content campaigns, optimization phases, new channel launches, and remarketing initiatives. You can request additional columns for responsible team members, and relevant KPIs for [music] each milestone. The AI often provides final recommendations covering publishing frequency, optimization strategies, and ways to align with your smart [music] objectives. Review all suggestions carefully and adapt them to your actual needs and [music] resources. This downloadable prompt system gives you a comprehensive framework for creating [music] marketing plans with AI assistance. Each AI model will provide different perspectives, so experiment with various platforms to find the approach that works best [music] for your business. You can download the document here and start creating your marketing plan. Remember to customize recommendations based on your specific [music] situation and use the AI generated plan as a starting point for further development with your marketing team. If you like this video, I recommend checking out our other videos about AI [music] and prompt creation. Thanks for watching and don't forget to like and subscribe if you found this helpful. See you next video.