GA4
3 videos across 3 channels
GA4 serves as the analytics backbone for modern digital marketing, letting you quantify AI-driven visibility, track bot activity, and attribute outcomes across AI-generated traffic. From tying AI presence to real-world results with data from Ahrefs to measuring campaign performance, ROI, and audience behavior in dashboards and funnels, it anchors data-driven decisions. Advanced workflows also explore how AI agents and automation pipelines can optimize SEO, content, and paid growth while balancing automation with human input.

How to Track AI Traffic in GA4 and Ahrefs Web Analytics (ChatGPT & More) | 4.1. AEO Course by Ahrefs
The video explains how to measure AI visibility in Ahrefs AI search, introducing three tracking pillars (AI referral tra

Performance Marketing Full Course 2026 | Performance Marketing Tutorial For Beginners | Simplilearn
The video explains how analytics drive modern digital marketing by using GA4 and related tools to measure campaign perfo

How Cody Schneider Uses AI Agents to Automate SEO, Ads & Growth
Cody and Edward discuss building AI-assisted SEO and content creation systems, focusing on how to use data pipelines, cl