keyword strategy

3 videos across 2 channels

Keyword strategy isn’t about stuffing a homepage with as many terms as possible. It’s about building relevance and authority through dedicated pages and hub pages that mirror user intent, while planning deliberate growth and link-building to avoid penalties. The approach balances careful keyword targeting with brand-building and scalable content expansion, especially for e-commerce, to achieve sustainable rankings and long-term value.

Stop Targeting Multiple Keywords on Your Homepage. It’s Costing You Money. thumbnail

Stop Targeting Multiple Keywords on Your Homepage. It’s Costing You Money.

The episode argues that SEO commonly fails when marketers stuff multiple keywords into the homepage, because Google emph

00:09:14
The Fastest Way to Get SEO Results: Slow Is Smooth, Smooth Is Fast thumbnail

The Fastest Way to Get SEO Results: Slow Is Smooth, Smooth Is Fast

The video warns against rushing SEO by overloading a site with pages and low-quality content. It advocates the mantra sl

00:10:45
Watch This If You Have An E-Commerce Business thumbnail

Watch This If You Have An E-Commerce Business

Max shares his experience scaling e-commerce businesses, highlighting the shift from pure performance marketing to build

00:40:53