Marketing Strategy
5 videos across 5 channels
Practical guidance on crafting effective marketing plans that align goals, channels, messaging and budget, anchored by six core components and a six-step build process—with real client examples showing how to scale. It also explores sensory marketing across sight, sound, smell, touch and taste to build emotional connections that drive engagement and sales, and presents a four-level hierarchy that starts with foundational hacks and moves toward psychology to reflect how people actually decide to buy. Finally, it touches on the implicit 'heat' of momentum signals in campaigns.
Copy This Perfect Marketing Strategy That Compounds Results
The video argues that there is no one size fits all perfect marketing strategy, but there are six core components and a
How the Best Brands Use Sensory Marketing to Boost Sales (with Real Brand Examples)
The video introduces sensory marketing, explaining how brands use sight, sound, smell, touch, and taste to create emotio