Sales funnel optimization
3 videos across 2 channels
Sales funnel optimization focuses on aligning sales capacity, pricing, and messaging with a streamlined funnel that turns interest into revenue. The videos emphasize expanding sales capability, restructuring offers around DIY and custom orders, and building clear attribution and nurture programs to improve margins. They also highlight practical content and conversion tactics—clear CTAs, simplified choices, targeted audiences, and interactive tools—to drive real leads and sustainable growth.

If I Wanted to Scale An Online Store, Here's What I'd Do
This episode follows Luis, owner of a railing business, as he confronts heavy reliance on Google Ads, high CAC, and attr

I Studied 1,000 Pages. These Five Things Kill 99% of Conversions
The video argues that ranking highly on Google isn’t enough for real business impact; most content fails to convert with