Powerful ways Ahrefs can help you win more in Search and AI (August)

Hello. Hello. I see we have multiple part participants that have joined today's webinar. Okay. Hi everyone, welcome to today's webinar. For everyone that have joined uh this Zoom webinar today, you can drop a message to say where you're logging in from uh which city or country and uh we have a few minutes here. So if anyone has any questions before we start, we can you can go ahead and ask that. Okay, a little quiet so far. We have 20 participants. Can somebody type into the chat and show that you can access it, please? Just want to see if you can access the chat here. Yeah, there you go. So, we have people from New Zealand, Australia, Netherlands, UK. Wow. All over the world today. That's awesome. Really, really, really all over the world today. Wonderful. Welcome everyone. India, South Africa, Sweden, Ukraine and uh welcome to HRS. So, uh, if you're joining today's webinar, presumably you have recently signed up for HFS and would like to know more about how you can take your website to the next level using HFS and I can share how you can do that today with a few of the different uh first I'll showcase a number of different tools and features that are available on the platform. some that you may already know, some that you probably have not seen or don't realize uh are features that will be very helpful to you. So, do we have any questions before we get started? Anyone? Now, we will go ahead and start. Looks like everybody is will the meeting be recorded? Yes, the meeting has already started recording and it will be posted on YouTube afterwards. Yeah, this is much better. I think like thankfully you guys have joined the webinar via Zoom. I think chat is a lot faster. Um it's our first webinar on this channel that we are doing via Zoom. So let's see how things turned out, shall we? You can share your feedback afterwards if you feel like this uh webinar was useful or there could be improvements that can be made and that would help us improve your experience um like for the foreseeable future as well as for future users. Super keen to learn how to use the SEO reporting feature, Bruce. Um, if possible, you may need to be a bit more specific because we have quite a number of reporting features. Uh, but let's go ahead and get started. Bruce, um, you can maybe share a link to what you're referring to later on. So, I'm just going to go ahead here and share my screen. So we're going to cover 15 of the most popular use cases here of hrefs and we'll start with the first one which is to compare your website against your competitors. So you can use site explorer to analyze your competitors traffic content backlinks and PPC ads. So specifically these metrics you see in a screenshot here, right? And what it helps you do is to see how these have changed over time for you versus your competitors as well as narrow down to maybe specific times uh in the past where they have like tried something new and you can narrow down to see which pages that they have maybe updated or maybe started to run ads or maybe they've made changes which has boost their organic traffic. So let's show an example here. I'm going to pretend today that I am Nike. Okay. So I'm going to here over here put Nike.com and I will see basically all the information at a glance inside explorer. for example, like my like the domain rating score and uh URL rating score as well as the number of organic uh organic keywords as well as traffic I get on a monthly basis and same for paid as well as back links and referring domains. So you get an overview here and if you click any of these links of course you get to open up the specific report for that. So if I open up organic keywords, I open up the organic keywords report here. Uh but mainly in the use case I want to show. So like you can deep dive and go into these things uh later. But the main thing I want to show you is how to compare your competitors, right? So down here in this very this this graph is actually very very helpful. There's a lot of different features that are kind of hidden inside. Um, uh, Sahil, I will go over this example and then I will answer your question. Uh, so for example, I'm going to put in Adidas.com, New Balance, Puma. So just adding uh competitors here, you can add up to 10 that can apply. And what that does is that gives a handy graph uh where you can compare all these side by side and I can choose to compare this for um different periods of time. So from last seven days to all the way to all time and I can choose the metric. So here I'm looking at organic traffic. Nike clearly blows away their competition in terms of organic traffic. What if I want to look at their paid traffic for example? I can switch that. So this becomes a little more granular. So maybe I want to focus on a particular range like the last month. And here I get to see a more granular look where okay, suddenly Adidas was pushing out like a campaign and then they stopped it, right? Versus like a Nike that seems to be running some number of ads over time all the time. I can also compare the top five countries for a particular country. I replace it here like this. So, but I can pick any country I want here. But let's say I want to compare like the different countries for organic traffic for Nike. I can do that. Here you can see that um most of organic traffic comes from United States and followed by France uh United Kingdom which are very very close sometimes beating each other and then Mexico and Germany gives me an idea about for example if there are rising markets that I should be catering to. Okay, so that's a very quick overview of this particular performance graph. It's very powerful. Um, there were some people who were asking questions. One second. How can I save these domain comparisons? Uh so if if you want this is a question by Joe Chan. So every URL that's at the top here basically has all the information stored in this chart. So if I want I copy right and I want to like load this again of this five countries graph. So if I paste it, you see that all the settings are ch are saved. So save the URL. Basically, that's how you save the domain comparisons. There will also be a way to generate a report similar to this and keep it with report builder, which I will show later on in the webinar. And Michelle, I saw your point about uh citations and brand radar. We will get to that in the later part of the webinar. Don't worry. I think a lot of people are very interested to see about brand radar and how they can help you analyze um the mentions being done by all the different generative search options here. Okay, next use case. We have 15. So, we're going to go touch on really quickly on each of them and then if we want to go deeper, you can ask your questions as we go along. Write quality SEO optimized articles that rank. So this is referring to the AI content helper tool. So if you do not have the add-on for this um you um all your accounts should come with one um document that you can analyze using AI content helper and it's not a tool to generate content. It is a tool to help you analyze your content so that it covers um the topics that that are needed in order to rank uh in order to compete for the keyword that you are trying to rank for. And it helps you look into making sure that you adapt your content uh to match the search intent of the keyword that you're trying to rank for. And there's a helpful AI chatbot inside that can help you analyze and like find mistakes or make sure that the uh brand or voice is being used correctly as you write in your your articles, things like that. So, it's kind of like a scoring uh tool that uses AI to do so and in in a quite a smart way. So, let me show you how that works. I'm going to go back to my page here. So AI content helper is over here. Now if you don't see this in the top bar, open up all the tools here and you can find AI content helper over here. And if you want to keep it in the top bar, you start it. So if I start here, content explorer comes up here. If I unstart, it goes away. So let's open AI content helper. Uh yes, it supports multiple languages. Uh you can try put in the language of your choice. It should support at least most of the the like main languages like um for example the main languages that supported in all these countries here. Uh if you find that your language is not very well supported please write into our support team our live chat. Our live chats over here. So if you click on chat with us over here right. So uh you can get in touch with our support team uh if you find like your language is not well supported but the main languages should be well supported at least. So for example I think somebody like in the previous webinar asked if you can do one in German. So this is the one in German to give an example, right? Uh so they wanted to um rank for this particular keyword which I don't I don't know German so sorry I can't tell you what it is but for example it will uh score the content which is nothing right now but it it looks at this keyword and it looks at the top ranking pages for this keyword and it says these are the topics you should you should um target and answer and these are the terms that are being used in order to answer and fill out content for each of these topics. So you have to cover all of them. The more you cover uh in each of these topics, the higher your score is basically and that helps you give an overall score at the very top of uh how well your your content piece covers all these topics. Okay. So let's start from the beginning and and see an example here. Or rather let's um yeah, let's start from the beginning. So, I need a suggestion of a target keyword do you want to rank for? Let's go. Fastest fingers win. Anyone want to suggest? Okay. English tuition. Looker studio. Something something I I'm currently going to stick with English tuition if we don't have better examples. Online casinos. I think we have to go with tuition this time, man. Sorry. Uh, let's do English tuition in what's an interesting country. English tuition in Let's just do maybe Canada. How about that? All right. And if you have an existing article that you want to target this keyword for, you can enter it here. Uh, and for this purpose here, I'm going to select my brand kit of HFS. Okay. And I'm going to create a document. Here you go. So, for this keyword, English tuition, search val search volume of 50, that's okay, but we're just doing it for an example here. So, um, what this tool now does is that based on the search results, we see that most of the results are about trying to answer the intent of finding an English tutor or tutoring service. They're not trying to understand what tutoring is. People are looking for a solution already, right? Uh, Kelly, I'll answer your question very quickly after I go through this example. So this I'm going to pick this intent here because most of the the results are catering to this intent to find an English tutor or tutoring service. And I continue. Susan, you raised your hand. Can I help you? Susan, would you like to type in chat what your question is? asking for searches in English. Uh, this search is in English. I'm not sure if I understand your question. Could you could you um sort of give more um explanation about what your question is about asking for searches in English? like like what you find it what you find confusing. Yeah. So I gave an example just now because somebody asked about what other languages is being supported. So I gave the example in German. Uh this one is the example in English. Uh and then you can try with like multiple other languages as well. So now you see in English because uh I think that's the one that most of us will be familiar with today. You can see the topics for English tuition, customized learning support, uh when people are searching for a tutor. Um do you provide this? Can you write about it? Do you provide English tutoring for different education levels? If you do, write about it, you know, and and like here these are the relevant terms that are being picked out from the top performing pages about it. So there are certain standards that people are looking for to say make sure that you can uh teach English for for us to maybe reach a particular standard of education or an exam or something like that and the forms of tutoring. online and inerson English tutoring. Right? So, if I were to let's just say for let's just give an example, right? I'm going to very quickly and don't actually do this. I'm just doing this for the purposes of uh today's uh demo. uh why I'm going to just generate some information like like pretending that I'm writing about being an English tuition website and I provide online inerson tutoring options. Okay. Just give me a second here. Okay, so we're back. So, what if I just enter in information about this online tutoring? You notice something? So, I just generated this text, but I mean, this is presumably for you to write and improve your content however it need to be. And because I have written some content about the online and inerson English tutoring options, the score has now increased. Do you see how that works? So then you don't then as you write, you can go along ahead to fill out all these like topics and the score would change accordingly. In fact, if you want to see in more detail which part of your article um adhers the different parts of uh of the topics that you need to cover, you can actually highlight it here. And it's colorcoded basically. Um, and someone asked a question about what does brand kit mean? So when you like if you just write normally and um like you write on behalf of maybe yourself or you write on behalf of your company, typically there is a style of voice that your content should come across. So maybe if you are a more corporate environment then the style of your writing is more formal, right? And so what a brand kit does. So let me go back and show you here. So let's say if I had a brand kit, right? So I'm just going to put in maybe a different website. I'm going to put in blogger jet, right? It gives the AI key information about your brand, right? And so you want to like AI content helper will like take into account your brand voice, the style of which that you your content is supposed to sound and so that you can stay consistent when you are using uh when you're using AI content helper to like edit and improve your content. So I can give actually some examples of articles, right? So you can add in articles here and if you add in articles here, you don't need to give specific um instructions. The uh this brand kit will take the articles and read it and basically guesstimate what the brand kit looks like themselves. Okay, so I've already generated one here. I can show you what it looks like for HF. So I when I generated this brand kit, I put in into um the more opinionated uh blogs that we have on our platform. So then it will tell you okay the brand kit has information about what your brand is, who you're targeting, who who is the people that you're trying to address, your audience and your competitors, as well as the perspective your brand has, what kind of writing style your author has. And this all can be like edited after you have generated the first draft. So you can edit this to maybe change some of these things like for example I can say h you know I'm not that sure that I am as candid and confident for example I can change this and so where do you use it in the AI content helper? Well, if I go back, let's say, um, I go back over here, English tuition. Right now, I want to go to AI chat. Now, here you can see it already added my brand kit, but if you haven't added your brand kit, you can add it from here. It adds brand kit. And I can say like this AI chatbot has the information that's already stored in this document, including your brand kit. You can ask it for example to say I want to improve uh this write up so that it's closer to my brand voice. What can I improve? And here AI will help you. So it has all that information already that has um been kept in uh from like competitors you're against and the top ranking pages for English tuition. So So now it even gave an example of rewrite that you can do from the beginning in a href style. In fact it's pretty good just from reading it at at the face value. So this is an example how brand new kid works. Uh Kelly asked can it help you create metads? It can help suggest metad descriptions for you. You can use the AI chat to do it. Here I can say like please suggest a meta description for this article. Right there you go. Uh I mean this is just a starting point. There is also its dedicated option uh section here where ideas are generated based on how your um what you're competing against as well as what you've written and then you can directly see your competitors like meta descriptions here just to get um inference. So it's like a handy place to have everything that you want to do in focus of competing against the top ranking pages when you're targeting for this keyword. Uh, Sushil, there was Suhil. Somebody raised their hand earlier and they've stopped raising it. If you still want some help on something, please raise your hand again and I will help um cater like I'll help answer your question. I hope that answers your question, Kelly. Um like these are suggestions based on like like the general thing of like it should be within 100 to 160 characters uh and things like that. There are some like best practices and you can go of it but generally it's yeah there you go. It's based on these recommendations okay about how to make a good metad description. These are generally if you keep within those they will generally work. Uh ultimately you always have to remember that your content is read by people and uh or hopefully that's who you're trying to target that you're trying to target real customers and real audiences to read and enjoy your content and basically feel like you are answering their questions and as like getting them to get more involved with your brand and things like that. Okay. All right. That is AI content helper. Let's move on. Two, analyze competitor content and the changes driving their growth. So you can use the top pages report to stop uh to spot their best performing content. So what um we provide um when we crawl the web, HFS has we have our own crawler and we basically do what search engines do which is that we index the web, we find new websites, we save their pages, we save copy their pages and we keep visiting them later on and we identify when pages get changed. So sometimes they have new text, sometimes they have new formats, um sometimes they block us, sometimes they unblock us, right? And when we see that things have changed, we track it under content changes, which is what the screenshots talking about. So I'll show you how that looks like very quickly. Let's go back so you can follow along here uh if you have your uh HFS platform open. So I'm just going to go ahead to go to our homepage here just to give an example. So the top pages report is under here, top pages under organic search. I'm going to go to top pages. So, this shows all time. Maybe I just want to see the last year. Okay. I can also use filters to filter this down. So, maybe, for example, I do not care for right now it's showing all locations. Maybe I want to look at specifically United Kingdom. Okay. Maybe this is my target audience. I'm I'm aiming for United Kingdom right now. going to wait here. You can see that a number of these pages if we compare it like so now it's comparing two dates. It's comparing a year ago 2025 to 2024. And we see that there have been moderate changes between two pages. Let's see for example the homepage that is the top performing page. Here I can inspect and I can see side by side uh the changes that have happened on a website. Right? We've recently just changed our homepage. So it's like very obvious like what the changes are. But you can see that for example we can pick to a different point in history here where the changes are the biggest. I think here there's some like yeah there you go you can see now there's a huge change in like the the words that were being used before and after and this is the way you can see it. So I can say okay uh if I do this for a competitor's page I can say oh they have recently changed their strategy. they are now focusing more on brand AI and search uh sorry uh brand brand improvement as well as AI search. So this is something that you can uh do to analyze to say okay now recently our competitor has changed their approach to things what does it look like what they have they changed it's like a good side by side okay so this is something you can do and and and I want to do this in top pages because these are the pages that are driving the most traffic uh for this particular website. So these are basically the pages that I presume are the ones that bring them they're the most valuable. They probably bring them the most sales. So I want to know what um what they have been doing uh to improve it or maybe I can pick a pick a page where it has not been improving. So in this case most of the traffic for these pages have improved slightly. Uh but for example I can uh filter for pages that have not done well as well. So not keywords but let's say traffic. Let's go. Let's look for pages that have not done well. So these are I've searched for biggest change in traffic. I want to look for worst. But this that has dropped right and I can spec to see if there were any changes. Uh, Kumbai, you've raised your hand. You can ask your question in the chat. I'm listening. I'm seeing. Okay, this is comparing 9th August with let's say let's pick an older time in history, previous August. Oh, let's go to 2025. So yeah, I will basically look to see what has changed over time. Looks like it has been like mildly updated but not very much. Maybe it is due. This page is due for an update. Right. Uh sorry Kumbra, I'm sorry if I'm saying your name wrong. Uh can you ask a question in chat please? I joined it late. How do we n navigate to the AI menu to get this level of analysis? Uh this is not AI menu. This is the page inspect menu. Let's start from the beginning. Um I typed in a website here site explorer and we are currently at the top pages report. So it's over here organic search and I scroll over to the right and I click on inspect. So what this lets me do is for any page. So this is all of these are pages. So for any page I want to compare the versions of I can click on inspect here and I can look through right and then I can pick two two dates. I can pick any two dates that I want to compare the changes with. Okay. Yes. Hope that helps. Okay. So that is analyzing competitor content specifically. So now let's look at competitor analysis which is a different tool where you can find gaps in your content strategy seconds. So the compet competitor analysis tool uh what it does is that it compares to see what keywords or back links that your competitors have that you don't have. Right? And let's just go ahead and take this example here. So it's comparing wordcount.com with rightsonic.com and jasperai. So if you want to know where this tool is, you can see that competitor analysis is not at the very top. So where do I find it? I go to all tools and I go here. Competitor analysis. It's under the competitive intelligence section. Click on it here. Uh this tool I believe is available for standard and higher plans. if that has not changed. So let's do word count and I want to compare right Sonic and Jasper AI right show the keywords this target doesn't rank for but these competitors do. You don't have to put your uh website. You can put other websites as well. But in this case, we're just going to pretend that this is our website. And we want to see what these two websites uh rank for that we don't rank for. So we show keyword opportunities. By default, it would select the country that has the most keywords. Uh but you can change this. Oh, sorry, not the most keywords where the target traffic is the highest. Um but you don't have to. You can pick a different country if you want. So if I want I can put pick United States. See the numbers will change. So what it's doing it's saying that your your website does not rank at all not in the top 100 uh positions and your competitors rank at least one in the top 10. I can switch this to one in top 100. Uh I can also switch this to like you know top 20 or something if I want but we're going to stick to top 10 here. uh we can filter this down for let's say you can see that hey constants there's a lot of like branded keywords here right what if I want to filter this out a useful quick way to filter this out is to say all two competitors must rank for this keyword um in order and show me that instead of just one of each because like it's very unlikely that right Sonic and Jaspberry Eye are both going to rank for the branded keywords. So I can pick both competitors and I apply this filter. So both competitors rank in the top 10 for these keywords uh that my website word count does not. And now you can see that they're um different different keywords here. These are opportunities to say do I have content uh that are targeting these keywords because my competitors have them. They're getting traffic from them. It might be meaningful. might be valuable uh keywords if my competitors rank for them and they're in my industry. So these are basically opportunities to create more content to target these keywords. Okay, I can go down the list in this example here like the volume is very small but like I think especially for this kind of industry there's a lot of this long tail that there are opportunities to create content for. Okay, so so this is an example. If I want I can also filter. So these are 65 keywords. But if I want, I can add even more filters here. Let's say I want to look for um only the keywords where AI overview uh shows up. All right. And so there you go. You can see that my competitors get AI and this is where AI overview shows up. So like sometimes uh neither competitors are ranking for the AI overview but it does show up. So other competitors are here instead. Okay. So this is this is an example of how to use this report to find and filter down valuable keywords that your competitors are targeting that you probably don't um don't realize are opportunities, but with this report you can. So it's easy way to find uh opportunities to write more content. Uh so that is competitor analysis. You by the way you can if I I want to quickly show that you can also do this for backlinks uh and compare it against but uh the main one that I'm showing you today is a is keywords here. Basically, if you want to use referring domains or or pages, you can reach out to these competitors uh sorry, reach out to these referring domains to see, hey, why are you linking to my competitors but not me? Let me check out, you know, for example, what these pages are doing, how they're linking to my competitors. Is there a strategy I can uh also follow along here? Okay, next one. Target evergreen keywords. So some keywords are seasonal and some keywords um are slowly growing traffic over time or they have consistent traffic sorry consistent searches over time. People are regularly searching about these uh topics throughout the year. Um and we have something on our platform which is the growth metric which allows you to spot trends early and see uh which keywords are you know basically going to grow like if I target these keywords they would there's a opportunity that they will grow bring growing traffic to my website over time. So let's show you how to find these like growing uh search keywords. I'm going to go back And here it's in keywords explorer. So earlier you guys shared a number of different like like like industries and niches. I'm going to go ahead and pick something else here. Let's do let's do something a bit more generic. Let's put real estate. Okay. Uh real estate in New Zealand for example. This is just one keyword. I want more Okay. I can get AI to suggest more keywords about this. I'm going to say subtopic and niche areas related to real estate. And there you go. These are very very niche. Maybe I don't want so niche. I can ask AI to try again. Uh, keywords less than three words about people like about people trying to buy real estate. Okay, there you go. So, I have a list of keywords here very quickly. So instead of racking my brain to think about what people are likely to search for, I can maybe ask AI to create a starting list, which is quite useful. Let's search. Okay, so the keywords I've entered in, they have some search volume, but what I want to do is I want to look for any keywords that have So you can see that some keywords have like a small search volume. So there is sort of a minimum search volume that a keyword needs to have in order for us to to show the growth metric. So not all keywords like for example these keywords have like a very small monthly search volume. So we don't uh generate the the trend graph for that. Let's go over to matching terms. And this matching terms report, what it does is that it takes like the words in the keywords that you've entered in and finds other keywords that have those words, right? So, they're not necessarily from your list, but they contain words from the keywords in your list. You can see here that there are 155,000 keywords. That's a lot of keywords, right? Uh, let's narrow it down. Like a lot of these keywords are maybe very difficult to to aim for. I want uh keywords that have a keyword difficulty of max 20. Okay, now we're at just a thousand keywords. Uh, now I want to search for uh growth rate. So let's say I want to filter for growth rate zero indicates no growth, but I want to look for keywords that have some growth. So they have a minimum of 10 or maybe 5%. Let's be conservative. The 37 keywords have growth. So these are first home buyers grant uh specific areas in New Zealand uh like different courses, different areas, countries, forecasts, analysis. So these are the keywords that have a growth rate over 12 months. So that is how you get um evergreen but growing uh keywords that you can target. Okay, hope that's useful. That is this use case here. Let's move on to the next one. Reveal audience search intent to refine your content. So we have so um what we have on our platform is an intent filter. So every keyword that is typed in when people search for something there's a reason why they typed it in. There's like some like task or some question they want to get answered. So what is it about? We have um over here your typicalformational, navigational, commercial and transactional intents. So like this is people want to know more things, people want to find some things, people want to buy some things. So, so these are the these are the different like general intent categories, but we also um provide a way to filter for branded or non-branded keywords as well as keywords that specify a more local search intent. So, for example, when we came earlier, we see that um like Queenstown real estate is a more local search in uh keyword than something like real estate course, right? So, I want to take out these filters and show you uh an example of how these filters work. So maybe I only want to see uh keywords with commercial and transactional intent that are non-branded. there you go. There's a bunch of keywords and how this is done is basically uh for every keyword we look through the SER and see what kind of results are these. So these are like landing pages where people are actually looking for actual properties rather than learning about the state of real estate in New Zealand. These are like websites where people can actually um find homes to buy or I think in this case it's mostly buying. Yeah. If I want to be more detailed rather than just have like categories to to understand the intent of a search for example maybe I don't know I don't understand what um let's pick one like very obscure case here these are all okay so these are all transactional so let's take this out I want to here I'm looking to understand like keywords that related to understanding a moreformational uh search intent for real estate in New Zealand. Okay, maybe I don't know about this first home buyers grant, right? When people search it, what sort of search intent they might have? I want to go more into detail. I can open up SER overview and I can click this button here identify intents and surprise surprise AI is again being used to help me. Uh I can read to say that searchers are looking for information on the government provided financial assistant options grants and loans for first-time home buyers in New Zealand. So top results are catering to this search intent. uh some of them are looking into like a very small percentage are people who said that once this grant is gone alternatives to the first home grant things like so like multiple search intents not just in categories but like you know in a more descriptive manner can be analyzed in a SER using hrefs this is something that can be useful to you if you want to understand more about a particular keyword uh that maybe you're not familiar with or you want to see what exactly people are trying to search for something like this can be helpful. Bruce asks, "Does Hrefs have one or more standard operating procedure documents to assist users in navigating the a of each of his major tools? Uh we do have some for specific approaches. So I think We made some SOPs recently, not specific to uh it's mainly for like rankings. So I'm going to go ahead and link this to you here. I think Despina is our colleague here that is mainly providing these SOPs here. And so for example, like different different tactics you can use. Uh, I think she links you see. So, you can download the SOP here for step by step. So, I'm going to link this here for you, Bruce, in the chat. There you go. Um, but this is like different approaches to um, SEO. If you want use cases for each tool step by step, uh you can check out our academy. Here we have the how to use HF um course and this one goes into each one of our metrics uh our dashboard, our site explorer, keywords explorer, different tools and stuff like that. So this gets updated every like year or so. So like if we push out a lot of new tools for example you might see that some are missing but for our main tools like site explorer and keywords explorer it goes very ind depth for example every every report in site explorer goes into detail here with like videos and screenshots that are helpful and things like that so I'm going to also look go ahead and link this uh course for you guys here if you also like Bruce want to go more into detail of any report. So if you are checking out like let's say you're um on let's say I want to know more about the traffic share report all right in this uh in keywords explorer then what I can do and I don't know too much about how this article uh this report works I can go into the academy report here uh course and go to traffic share so there's a helpful video screenshots give you some examples of like how to use it, why it is useful, things like that. Yeah. Do we get the Thomas asks, "Do we get the recording later via email?" It's on YouTube. I will link it in the follow-up email to everyone. okay. Let's go back. Let's group keywords into a topic clusters for smarter planning. So, not every plan has this, I believe, but I think it's every standard or higher. So, I'll quickly show you how it works. Um, cluster by parent topic. Let's at least talk about parent topic here because when you use keywords explorer, you're going to see this metric. You may not know what this is. Uh this part of our academy which I just shared explains what ter parent topic means and it determines if you can rank the parent topic is a keyword. It's the it it is how we find it is that we take the number one ranking page for the keyword that you just searched for and we find the query responsible for sending the most search traffic to that top ranking result. All right. And give an example here. So, let's say you were looking at a keyword for how to do lunges with weights and this is the keyword you're looking at. Uh, but the top ranking page, which is this very.com, has um ranks for a different keyword that has a much higher uh much t like it gets more traffic. So basically when you cluster all these keywords together what you find is that I can first aim for the parent topic and that by helping putting my efforts to rank for that parent topic I can subsequently target a whole cluster of keywords to rank for because usually when you put in effort to rank for one keyword it's not like you just rank for that one keyword you start to rank for other keywords as well. So I can show you an example of how this looks like. We go back to our matching terms report here. So you can see here in any of these reports even the overview. So e if I just want to cluster from the keywords I entered in I can do that. I can click here. It's over here. Cluster by parent topic right? But I want to do clustering based on like a whole bunch of keywords here. So I'm at the matching terms report. I'll click on cluster by parent topic. You can see how the clusters are being made. Maybe I want to focus on uh investment home loans. Yeah, I can't click it, but I can click it here. So, this is the parent topic, investment home loans. So, if I put my effort into ranking for this and I can cover all these keywords here, you can see they all have the same parent topic. But uh basically this is a topic cluster that I can recognize that if I put my effort in ranking to this, I should take into account um like these are potential topics that I can cover while I rank for this and I will also like very likely start ranking for all these other keywords as well, right? How much deposit required, how to buy an investment property, you know, things like that. It's a very helpful way to see not a keyword as a keyword by itself, but basically a whole topic cluster that you can target uh as a content opportunity. Moving along very quickly, so we have 10 minutes left. Uh I think I want to skip a few and basically somebody's earlier question about two questions. The one is about brand radar and one is on SEO reporting. Let's look at brand radar very quickly. So brand radar was uh here case number 13 with your uh paid subscription. If you have a paid subscription in HRS, let's open up Brand Radar here. Oh, I had it set up already. Yeah. So again, it's in your all tools here. If it's not starred, it's under competitive an uh intelligence. So again, I want to be Nike and I want to compete against my brands here. And maybe I want to look at uh what people and AI are saying about my competitors, about me in the niche of running. So I click on this uh Zubir, I'll answer your question very later on, but first I'll cover this brand radar case. So now I have you can see like my uh search queries were entered at the very top here. So this refers to me against my competitors. You can see that the overall search demand this is organic search in Google. the total uh amount of searches being made and web vis web visibility basically refers to pages that uh mention running and Nike no just running sorry okay so that is how you want to understand so you can understand all these different metrics here and from here I can See for example I can see all platforms but I want to brand radar helps to answer a few things. The first is to see how these uh mentions like trend over time across like all the the keywords that it shows up for example in AI overviews, right? I can then I can switch this to chat GPT for example and I can see so like any of this chat GBT Gemini perplexity these are not so granular because they get updated only once a month. But if I want to do AI overviews, this is like actually showing up in search results. So we have a lot more data about it or at least more frequent data about it. Uh so this is to see trends over time. So like even though everyone is trending upwards in terms of uh showing up more often in in air overviews brand mentions wise uh like the trend has not really the order has not really changed. Nike is to the top and then Adidas, New Balance and Puma. You may see with other brands that this might be different. You can see that in AI overviews they sometimes site domains and when they do the top sited domains seem to be user generated content kind of domain. So YouTube, Reddit, Quora things like that. Okay. Despite the fact that I put in running as my niche, Healthline is being cited. So this is like a useful way for you to understand what AI like Google's AI overview is choosing as sources to pull from. Uh specific pages they give some examples as well and usually they don't necessarily correlate with the domain. So that's also like interesting to see. Okay. Um, if I want to see the actual uh AI overviews themselves, you click on view AI responses. And now I can see queries. So if you type this in, this is the AI overview that shows up and at the bottom here are the links that AI overview provides. Sometimes they don't provide. You see like this here a overview like shown uh gave a response. No, no brands. Brand radar is a 699 add-on. If you buy everything, you can just buy AI overviews and that's a lot cheaper or you can buy individual sources. But if you want the whole uh like for all the different uh sources here, all these sources, then yeah, $699. And it's not a tracking tool. It really is a database where we put in like a whole bunch of queries and we store them the the responses from chat GBT Gemini and perplexity. Okay. Uh for example, I'm going to click on Gemini here. So this is the query we put in a Gemini and uh this is the response right out and we we are filtered here for Nike, Adidas and Puma. So you can see all of these being like shown and mentioned here as the responses, right? So this is why this is why it's like slightly different from the other tools that you see there that are more like tracking based on a specific query that you enter in where here we have already pre um searched all the queries into the different tools and we've stored them so you can search through them and see their trends over time. Okay. uh if I want to see uh queries that contain my brands like let's say I want to say it contains uh Puma, Adidas, but it does not contain my brand. That's also something I can do. trying to see where my computer my competitors are being mentioned but not me query all um no results okay not enough results to show this example let's look at AI overviews Okay, I may not be using this filter just right. Contains does not contain. Oh, any. Sorry. This should work. Apply. There you go. Any this should filter out. Okay, I'm not sure about the filters. We recently changed the UI. So, um there is a way to basically filter so that your brand doesn't show up, but your competitor's brand shop. And I can see what are the queries where this works. Oh, sorry. Here we go. Uh, response and response. Yeah. So then these are keywords that like people are searching. Who are Nike's main competitors? And I can see like where my my competitors are being mentioned more. I can also do the same thing for citations here that you saw earlier. So like the cited page is cited domain. I want to see uh phrases that queries. Yeah. Responses that contain these that don't contain or let's say I can just say like responses that don't contain um Nike.com. So then I can look through all these keywords and and I can also filter for a specific location. So like Australia, right? And I can see what are these um keywords here and as well as their responses. How can you influence AI mentions to get your brand up or mentioned more? Uh, Kelly, I think the best way is to join the next webinar that's happening later this month by Ryan Law that goes through the different factors of uh like generative search visibility. But if you want the quick answer now, but there is a we're having a webinar next that will talk about this. So I believe this is LLM factors. Oh no, no, AI here. So if I search just this, we have a lot of studies that try to answer this question of what factors help to influence so that you get more mentions, right? And they it's data that we have pulled based on what we have collected over time in uh AI overviews as well as um searches that we made in chat GPT perplexity and things like that. So we looked into like how much traffic these pages have, how many links they have and uh like things like that domain level link metrics, right? What are the quality of traffic that comes from these things? I believe there's also factors. Yeah, there you go. This one this is specifically to AI overviews. Uh the Kelly the for when that um uh webinar will come next it'll be I believe 26 of August and you'll see the ad for it later. I will send that to you as well as the rest of you guys uh about that upcoming webinar if you're interested. Um, okay. I know there are some questions here. So, I want to go back to Zobir's question, but could you also show how meta example can be done without the devs? Very, very quickly because we're already at an hour. So, I will quickly show you. This is via a project boost feature that is called patches. Where is it? Where is it? Where is it? Where is it? Okay, here. So in site audit this is via site audit. You will see that there is a ability to do patches here at the top right. you can click to understand how patches work. So beer this is for you and for everyone who is interested. Basically, you can use either Cloudflare or JavaScript to update any changes you want to make on site in specific fields for now, but we're going to increase that into to more options later. Uh where you can just update it inside audit. So, you don't have to talk to your devs. Um you can just use JavaScript to load the changes on site rather than manually go to like the pages HTML and change those. And for bigger teams that work across like different departments and where updating a website can take a lot of time or require you to talk to your devs or talk to specific people or maybe even with clients and you you don't you know you don't have the time to make you just want to make small changes to improve things you can use uh a feature like patches very easily and um for example I think currently we help with so you can see that any of the uh things that you can patch have this like lightning bolt next to it. Okay. So you can redirect for example like broken redirects you can actually patch this right. So should be a way to patch this. Uh let's give an another example where you can actually change the onpage content. So let's say metad description missing or empty. Okay. So, all of these pages don't have a meta description. I want to patch it. Oops. Let's go back. So, let's say I want to generate metad descriptions here. Okay, this is a batch AI. So, like I want AI to suggest a bunch of uh metad descriptions for my pages. takes a bit of time to load because it's going to do it for 49 pages. And sometimes if your website's bigger, this can be more. So, it does take a bit of time, but it basically means that you can get up and have a coffee or something. show drafted Interesting. It's not loading. Okay, I need to check on that. Uh, but I can show you what other patches that are live here. For example, I've changed the meta description for this. So, let's say if I want to draft it, I can uh like if I open this page right now, it's not published yet. So, I want to change it. I can open this page and I can inspect to see whether or not there has a meta description. So there's a OG, but it doesn't have a description, right? So it only has a OG. It doesn't have a metad description tag, At all. So if I patch it, it's like a very old page. It's like 2018, but like if I patch it. So now it's published. So, it might take a bit of time, but I think the meta description will show up here content. Yeah, I think you need to wait for a while, but basically it shows up here at some point. Yeah. Uh, but it should update soon. It takes a bit of time, I think, to update. It's not immediate, but basically that's how it works. Does it deploy IRL on our site or just filter that's dependent on the subscription? It will deploy via JavaScript. So, okay, here's how it works, right? So, you see this here, it deployed via JavaScript snippet. So, you configure, you have to add this to your website. So what what happens is that the actual content on the website does not change but because you run the script the script will change the content for you and generally this is something that a lot of websites do anyway for other things. Uh and most search engines run JavaScript when indexing. So so um at least Google does when they when they like crawl your website they will run JavaScripts for most of the time. So that's how it works. it. I mean to actually change the content of your website, you need permissions to change the content of your website. The most we can provide you JavaScript or Cloudflare. We provide that option as well. Okay. So that is the patches thing. People asked uh somebody asked there are dates that have the ex exact keywords and cited pages. Michelle I'm not sure. I think you're referring to brand radar earlier. Is that what you're asking question about? Is it this one? Okay. Um, there are dates that have the same exact keywords inside the pages. Are you referring to like you're looking here to see like the responses look the same like AI overview shows the same stuff or like different keywords? So I mean it's possible. So um Google may choose to not change the content. This is picked straight like straight off of like Google search results. So it is possible for the content not to change and it is possible for the content to change like within a day. If you want to see the actual AI overviews in the search results, you can click on this. For example, this shoe brands, I can go this is now where in keywords explorer, but you can see where the AI overview comes from because I clicked on shoe brands for Australia. I can see all the way down. I can go to SER overview and here I have selected 14 August right I can see the AI overview is over oh it only shows the links okay we've not provided the content I think yeah okay so but this is where we get the information from I think the reason why we don't put the content is because this whole page would basically like be just be written text so you can use brand uh You can use brand radar to see the actual content here. So you can change the text to like a month ago. You can see it's different. A month ago. Yeah. Correct. So sometimes it does happen. This is just it's just what Google responds with. It's just what like and that same can be said to any of these bots. But I think it is not as common uh with these other bots. uh not bots uh a generative search results. See, we got images here. Isn't that cool, guys? That's an improvement. We've been really constantly our team has been really hard at work trying to improve this uh tool for like for more and more informative ways in which uh generative search is mentioning brands or linking websites and things like that. Uh Bruce Mutton by SEO reporting. I'm referring to how we can set things up so we can generate monthly reports for our clients that includes keyword rankings and every other important metric. Are they able to be exported in PDF format or Okay, this is referring to one of our features here. It is still like we're still working on it, but is referring to reports. So, if we're on a dashboard, you go down here to reports. You can basically build reports out of any of the almost every not every but a lot of the different uh like charts and and tables that you saw today you can do it. So I made an example here of a report. I think if you do not have the report add-on you have one you can make. If I remember correctly, you should have one report that you can make and you can print a PDF. That was your question about being able to print a PDF. So, I give an example how it works. Um, this particular report just shows what you can put together a report. This one here is the like summary metrics, SEO metrics for a bloggerjet.com. But I can put in also a portfolio. I can put in like uh top keywords for this blogger jets uh rank tracker. So I've manually put in different keywords that I want to track and I can show that and if I I can set like for this project to of the different dates I want to compare and the number of results. So maybe I want to show the top 25 top new that are that are showing up, right? if you want to make multiple reports, you most likely have to buy the add-on. I believe this is the add-on. Yeah, but you get like quite a number. So for example here if we go to account settings I think you can see information about thisum [Music] report builder this is enterprise so it should be report builder here okay sorry this is uh but it's over here report builder you can add report builder to your subscription cuz uh report builder is on its own. Basically, it's it's its own thing. You can have a like low subscription and still be able to create all kinds of different reports. So, that's something that you can do. I'm we've recently checked, so I'm not sure. Okay. So, like if you buy the add-on, you get 50 and you can get like all kinds of number of widgets uh per report, but I think so I'll get back to you on that. But you but there's like a limit. I think it's either one or five. Yeah. Reports that you get come included to your plan. And there's a limit of the number of widgets you can put per report Here. So this is the report here that we're referring to. You can add all kinds. You can add multiple websites. Yeah, it's 90 a month uh US dollars. So you can add uh of from different websites. I can add in here. I can add in both projects and portfolios which is like portfolios is like a report where you can put in like multiple URLs into one thing and track it as its own like report and from there I can put in different like widgets for example I can see from domains of my competitors right and then I can add that as a widget let's See? Anyway, um you get the idea of what we're looking at. I'll just quickly show portfolios here. This is something that comes included to higher plans. So earlier you saw um a widget I added in for HF's competitors. So I put all our competitors into one uh report here. So you can see the URLs. Wait, here I put all of these uh websites into one. Don't know why I put exact URL here. The subdomains I put it all into one. So basically I can see all these URLs as its own report. So this what this gives me an idea of in this particular use case is I can now track like industry trends. This is now industry trends. I can see over time has um you know traffic for all these websites like risen or fallen. What sort of keywords are being more uh like driving more traffic or having more search volume things like that? Right. So overall as as a whole the whole industry is sort of taken a dive in the last six months or so. Is this all micro detail explained in the academy? It's explained in quite amount of detail in the academy in general. Um, if there are certain things that are missing, the best way to get updated information about this is to talk to our live chat, our support team because the academy is sort of updated once in a while, but it may have like if we pushed out a feature like last week, it's not going to be in the academy, right? That's that's it takes some time to create a content for it. So let let's say if you see spot something new or some like new functionality that you want to like ask more questions about like for example a paid search like overview here. This is relatively new where as a whole you can look at like how much people or like in this case I'm looking at my competitors. So, how much is my competitors spending on ads, search ads in the last like year or so, right? Like so far, I think that has fallen quite a bit in in the year. And I can see, okay, for the ads they paid for, most of them are in position one. I can see overall what are the top ads in terms of paid traffic that it has brought and that is mainly mo, right? and then the keywords that they have uh aimed for to drive traffic to and the pages that they have like spent the ads on, right? And I can see like the ad copy and things like that. So, so this is this is like something that may not be mentioned in the academy because I think we only pushed this out like couple months ago, but this is something you can do in uh portfolios. You can also see this for just one website by the way. Uh in this case I just happen to have portfolios open but you can see uh this paid search um report is also available for just a single website. Okay. We are at 1 hour 20 minutes or so. Uh love your questions guys. They're like super helpful. Um, does anyone have any questions? I think I've mostly covered our use cases here, even though we didn't go in order. Like for example, like this paid search report I mentioned, we're being talked about just now. And uh, I think the one we didn't really talk about is things like backlinks. So I think mainly I would like help to answer questions here. If there's anything specific that you want me to cover that I have not covered today. Will there be a session with backlinks? Valentina, Valentina, is your question about like going through the reports related to backlinks or about building back links? Building back links. Um there is not one scheduled so far but I can get back to you immediately after this webinar on like our resources about it and like put in uh if there's enough like people asking for it I can talk about we can we can get one scheduled for backlinks and we can let you know when that one comes. Okay. Is it do people have any interest right now about like building backlinks and like how can help you? If people do, you can like type that in chat. Some some Yeah, PR backlinks. Okay. Okay. Yeah. I mean, in the in the new age of AI um and generative search, that might be an interesting topic to cover. So, I'll get back to that, especially with you guys on today's chat. Yes. Yeah. Okay. There is some there is some definitely some interest. All right. Awesome. I will do that. Um any other questions, requests, weird weird anything, it's fine. I'm here at least for the next five minutes. If you are interested, you have some like something you want us to cover, I can also share this uh brochure with you guys afterwards at the end. Okay. So, um I think it looks like we're about ready to Oh, okay. Yes, another person asking about the most important thing for for for Ken for Chance. Sorry, I'm not sure how to say your name. Apologies. I there was a webinar coming up at the end of this month related to um LLM visibility. So, how to improve LLM visibility uh in AI overviews. I think the if if you want an answer now it is this link that I shared earlier this link that I shared earlier here I don't think it is important to focus on the one thing to be cited more or to be mentioned more by AI overviews it's generally a variety of factors and We see that based on the research we do after collecting AI overviews across the world that we see if there's any like common like tips that show up. The too long did not read version is quite a number of offsite mentions matter. General SEO tactics should not be ignored. It matters to be you know you should still work on your content. it. You should still work on building like meaningful backlinks. You should like being mentioned on other websites matter more. These are all things that you know they they were useful in SEO. They haven't stopped being useful for air overviews. So far it seems the the degree of which any factor uh being more important in SEO versus being mentioned in air overviews is different. that it generally like it's not uh it basic it does not mean that basically like give up on SEO right so we've had we've had like so many case studies that we've pushed out recently looking about this right so for example AI assistance this one is not AI overviews but it's mentioning that like fresher websites are more likely to be cited not Not entirely, but yeah. that's the fastest way to get some all the stuff related to a overviews. I'm just going to link this our search results in our blog related AR views because there's a lot. Okay. Um, but I gave a TLDDR just now, which is basically you should not ignore SEO, general SEO things. But so because we're not a air A overviews is by Google, we are not Google. What we have done is we have basically in you know in HFS's platform and our product we collected so many air overviews that were being that were showing up in search results and from there we see if there are trends and we see if they're trends based on how much traffic the page gets how often it's mentioned in or linked by or cited by how often a page is being cited you know things like that th this is like things that we look because we ourselves we don't know until we look into the data So we can't tell you that like there is one most important factor. We can tell you like this is what we see. I think that is the fair way to look about it and it's best to take that approach as well with AI overviews. Google is constantly trying to tweak things and we can you can start with like what seems to work first. Like if you don't want to have look at all these like you know blogs that we've written maybe just start with the first one that I've linked there AI overview brand correlation and then see and see how it goes. Google may change things like tomorrow AI modes coming out. It's completely different to AI overviews. What does that mean? We don't know. We just have to like analyze and wait and see and try to collect data and see what works and what doesn't work. And will it matter more as as people continue to use AI more versus search? Right now, people are still searching on Google. That has not changed, but maybe in the future that might change. So, yeah. Any other there was there a question? Does HRS have any Sorry, Bruce. Does HRS have any uh new features in dev even if you can't talk about them yet? Uh our company has a like culture that we want to foster where we try to push out new things every week that can be small things and that can be big things. And we're constantly trying to push out like new useful things that a you know HS is a platform that we use ourselves to basically do marketing and build our brand but also that we find will be useful to marketers that you know pay for a subscription like you guys. um there's plenty that I cannot talk about. Uh if you want to quickly see like a we have this like if you see this is our blog right but there's the product blog at the top here and our teammate Rebecca pushes out like updates every month of all the different updates of like new tools. This this one in like June was like insane. We pushed out like quite a number of the like different uh features and tools things you can do. And so you can see this month on month. Looks like we're reaching the end here. Any other questions, guys? Yes, great to meet you guys and thank you so much for sharing your questions. When you u quit this uh Zoom call on your end, you should see a survey where we want you to share your opinion about what you liked or didn't like about today's webinar as well as your overall onboarding experience to the HRS platform. If you think that there is an area that we can help you like help improve your experience, please share your feedback because it helps a lot. Let us know how we can serve you better. I think we are heading to the end here. I'll go ahead and end the call. Thank you so much for joining today. Uh more webinars to come. Be on the lookout for that. And uh hopefully see you guys in the next one. Okay, take care.