Win in search, AI, and beyond. With Ahrefs

Okay. Hello everyone and welcome to win AI search winning in search AI and beyond with HRES. I'm your host Andre. I'm a product marketer here at Hrefs. And in the next hour, I'm going to walk you through the basics of how to track your AI search traffic in Hrefs, how to tie that with generating content that gets ranked in Google and also in AI search. And probably we'll have time for hrefs MCPn. You'll see what I mean by that. Okay. Um, until we wait, let's wait for like two or three minutes uh to people for people to join. Um, please let me know where are you from. I'm based in Europe. So, leave a comment in the chat where you're from and what kind of um job roles, what kind of roles you have. Okay, one second. Chat is disabled. Um, One second. Things we looks like we have a small glitch. The chat is here, but you guys don't have access to it. Can you at least see the Q&A panel? Somebody asks, "Okay, chat is able." Yep, gotcha. I can see that. Not sure. Let Let me check, Muhammad, if I'm gonna allow you to talk. No. Yeah, my bad. Let me go back. Okay. I'm sorry for that. Not sure why the chat is not working. Uh, could you please write me in the Q&A panel? There's a Q&A panel. You should see it. I can see your answers or your questions and answers there. So, we can communicate like that. There's no background noise. I'm having a microphone here. So, Carlo, you should be fine. Okay. Anonymous stand in New Jersey, USA. So, finally, somebody's courageous. Kansas. Sounds like another video might be playing in your background. Okay, you're right. Although everything is muted on my end, so I'm not sure what you're hearing. Seattle. Okay. I assume you're from Turkey. Robin, Dominican Republic, website content manager for Radical. Okay. Somebody more specific. Winnipeg, Canada. Hey, Michael. So, only from the uh Canada and US. I was expecting some people to join from Europe as well, but apparently we don't have that many people interested in AI search across Europe or perhaps it's too late for them. Um yeah, again, sorry uh for the chat. Please leave your comments here. I'll present the agenda and okay, Louis from Brazil. Awesome. Somebody's breaking the ice for Latin America. Yeah, chat is disabled. I'm sorry for that. I do not know how to make it um available. Try here. Probably my settings are jammed up right before it. So, we're going to use the Q&A uh webinar chat. One more second. Who can see your messages? Anybody? Everyone. Okay, I think everybody could see me. So, hello. Let's do a test and welcome to the webinar. Yeah, it's our first time doing this via Zoom. So, apologize for the apologies for the problem. Can anybody see the chat now? Yep. All good with the chat. Please leave some comments in the chat. Can't see you there. H Let me check again. Okay, now you should be able to chat. Sorry, found it. Uh, Carlo, I think there's something on your end. Uh, my mic is here, so should be working. Awesome. So, um, with without further ado and respect your time, thanks again for tuning in again. My name is Andre. I'm the head of product marketing here at Hrefs. And I hope that in the next hour you'll learn more about how to use Hrefs to track your AI search traffic. And um, let me just share the agenda for today's webinar. And let me share my screen. I think it's visible to everybody, right? Awesome. Um, so as I said, win in search AI and beyond. And today we're going to talk about five main things. Uh, the format is pretty easy. I cannot see your uh questions while I present. So, I would go individually over each of those topics and I would then uh stop to answer any kind of questions. I'm going to do this for like 40 minutes and after that I'm going to do a 20 minutes Q&A where you can fire up any kind of questions. You can also put them under the Q&A panel and I'm going to make sure that I'm going to reply give my best reply to all of them. So for today's agenda, we're going to go over uh how to track your traffic from AI search, how to spot AI visibility gaps in AI search and benchmark yourself against the competition. Once we do that, we're also going to check your competitors, how they are creating content with the help of AI and whether they're not there's some possibility to outrank them or to syndicate your own content. You'll see what I'm talking about. And we're also going to go into the phase where we create content that also ranks on Google but also gets picked up in AI search. Now I didn't say gets ranked in a search specifically because you want to get brand mentions. That's a specific u a different topic than SEO. And finally if we have some time I'm going to show you how you can use atres MCP. This is more or less like a um safe an API a safe way to access our API and to chat in your preferred chatbot. I don't know chat GPT claude and then um ask them to do work for you using Href's data. Okay. So, I'm going to go back see how everybody's doing. Uh let me pop the chat here. All right. Do we get the recording sent to us after? Uh yes, the recording is live already on our HFS tutorial YouTube channel. You can view it there. We're going to keep it I think two weeks uh up until we do the next one. So you have plenty of time to review it, send it to other folks in your company and so on. Matthew, I think you have a problem. Everybody can chat right now. Making sure this is possible. So hosts and panelists do can chat with everyone. Um with everyone sorry uh and attendees can chat with hosts and panelists. So um are we ready? Give me some thumbs up. I want to see what's the mojo here. And please you're raising hands but I'm not going to answer them again. I'm going to cover five topics. After each topic, I'm gonna stop and answer the questions two or three that are top of my head. And at the end, we're going to have a 20 minutes Q&A session. You can save them or you can pile them up under the Q&A panel. I'll give my best to answer them then. All right. So, um let's dive into the first topic, which is how to drag traffic from AI search. Um this is just for you to understand what kind of uh points we're going to touch upon this topic. Uh essentially we're going to use Href's web analytics. I'm going to show you in a few minutes. Uh this is more or less the report that you're going to access and I'm also going to tell you what kind of things false positives you should pay attention to. So let me jump into hrefs. And now everybody knows Atres as a traditional SEO tool, but we've now made the pivot to a marketing platform that's AI powered. And uh we're also stepping into the GEO AEO game so that it's possible for you to track all that traffic coming from JPT, Perplexity, Microsoft Copilot, AI overviews, you name it. So um I'm inside HRES and as soon as you log into Hrefs you're going to be uh greeted by this dashboard and the dashboard contains essentially all the essential projects that you visit on a constant basis. Now what I would do here is I would go to web analytics. This is our own Google Analytics alternative. It's free up to 1 million visits. And as opposed to them, we're going to show you how to get traffic, how to surface traffic coming from those AI chatbots, AI systems. Name them however you want. Something that again is not that intuitive in Google Analytics. So I went for word count. This is one of our websites. It's a word counter essentially. And I've got the performance data here. So you'll probably be used with this kind of chart inside um Google Analytics. What I want to show you is that if you have a reputable brand, you've already uh good at doing SEO, then you probably might already start seeing some traffic uh being referred by those AI chatbots. And the way to do that is to actually go to the traffic sources widget here and channels. And as you can see, we have search direct. So these are people who are directly typing in your domain. They know about your uh brand already. They have brand recency. These are internal email social and right below we have AI search. So in our case word counter wordcount.com approximately 0.1% that's 191 visits or clicks are coming from AI search chatbots. And if I click on it uh and go to sources, I can also see a breakdown of what AI search chatbots are sending traffic to me. So in our case, it's Chad GPD. Of course, this has the larger share followed by Microsoft Copilot. Who would have thought? I would have guessed it's Perplexity. Then it's Gemini neck with Perplexity. And we also have one reputable mention from Claude. Now again this is the place where you need to start. You enter into web analytics. You go to traffic sources channels AI search and then if you want to see a full breakdown of each of those AI search assistants go do sources. Now there's one caveat here. Beware of false positives because um let me clear up this filter. um because um not all those AI chat bots are uh properly attributing the traffic to you. Most of that kind of traffic can also be placed under direct or unknown. So, if somebody's interested in it, um, one second, I think, yeah, all good. Um, uh, if somebody uh thinks that you probably have more traffic sent by those AI search assistants, search engines, and it's probably going here to direct or unknown because those AI search engines are not properly attributing that traffic. Um, we actually conducted a study and we show which of those engines have proper attribution. So uh copilot web perplexity and claude they all have proper attribution. When it comes to chat GPT uh Gemini it's mainly a case where they do have attribution for the web version but they do not have a attribution for the desktop versions. So that's one of the ways uh where your traffic from those uh search can be diluted to direct or unknown. Another thing to do uh with this another false positive are hallucinations. So most of not most of the time but sometimes those AI search engines might recommend fictional URLs that are not part of your uh site structure. This happened to us as well. We also did a study about it. I'll leave those in the chat in a few seconds. So uh for hrefs.com, we did this study for hs.com. 3.6% of the traffic went to hallucinate pages. So these are fake pages that don't exist in your site structure, but AI is still recommending them. Um this is not possible yet to see those kind of pages in natures but we're working on it. So beware of this second false positive. So this was the first topic I wanted to touch upon. Let me see the chat again. Uh nope. Sorry. I'm going to paste those studies here. Do you have some questions so far? Everything clear how you can actually see whether or not you get traffic from AI search? Leave some comments, thumbs up. Again, I'm going to answer one or two questions which are top of my mind. Yes. Uh Zil, you will get a recording. It's available on HS tutorials. Let's focus on questions about this particular topic, not recordings and stuff like that. Paula, you can chat. Please chat. I see you. Raise your hand. Anonymous standing. What's the purpose of these hallucinated pages? Well, none, but they can actually u be a broken or deadaded experience for people who land on chat GPT perplexity. They want to know more about your brand. But those kind of AI search engines uh redirect them, point them to a page that doesn't exist. So, your main job as an SEO or marketer is to actually make sure you don't have those hallucinated pages and that you have redirects for them or that you probably create new pages so you capture that kind of traffic. Um, I hope I've answered your question. So, this was answered live already. Uh, somebody's ask do you have to have web analytics set up for you to see those AI traffic? uh in our case, yes. But you can also do that in Google Analytics. I think it's much harder to see that there there's no direct filter. But if you're in web analytics again, uh just scroll down to traffic sources channels and go to AI search. We're going to then check all the sources so we see all the AI search engines broken down and how much traffic each of those refer to your website. And Carmen also says, "How will you be able to track the hallucinated pages in the future?" We're going to have a filter for it. So, probably it's going to be here around pages. And I'm not sure how it's going to look like. It's already been discussed and it's being implemented, but I don't have a release date. Uh, you can now do that. I've sent you the link already. Uh, I think Patrick already talks about it. Yeah. So you have a Google sheet where you compile all the page statuses of those hallucinated pages which will probably be 404 force because they're broken or inexistent and then you probably create them or redirect them to something more uh relevant on your website that recommends your product or talks about what that AI answer uh recommends the people to do and to go on your website. Okay. Um, last question. If you don't see that AI search option, then do you need to upgrade? No. If you don't see the AI search option, it means we didn't pick any kind of AI search traffic from your website, which means your brand is probably low or you have a low DR domain rating. And you probably need to still work on your SEO because SEO signals are still important and count as uh answer engine optimization uh signals. Okay, I've uh gone through enough questions on this topic. Uh if you have more, leave them in the chat or in the Q&A panel. I'm going to answer them during the final Q&A. So this was um how to track traffic from AI search. This is the first step in your journey to rank in those AI search engines. The next step is to actually uh if you get mentioned this is a big if like somebody asked me like if I don't see AI search then probably you don't have any kind of um traffic being recommended from those AI search chat bots. uh if and it's a big if if you're already seeing traffic then only then it makes sense to actually optimize for uh those kinds of brand mentions so that your brand gets picked naturally naturally in those AI chat bots. So this is uh SEO 2.0 we call it GEO or AEO. It's more or less the same thing. And um we're going to show you two ways to do that. The first way is the free one. Of course, uh I recommend this if you're a very small brand. So, for example, I'm going to go back to our dashboard and go to hres.com. So, hrefs.com insight explorer. This gives you this is our competitive intelligence tool and it gives you an overview of how you are performing an AI search and also organic search. That's Google. And you have this widget. It's called AI citations. And it's an AI citations based on an URL. So we have the URL of atres.com the full subdomain and I want to see if this URL gets picked up in all of our five AI indexes that's AI overviews chat GPT perplexity Gemini and co-pilot. Now word of caveat here these are not just mentions these are citations. So this is a very good metric in the future for you when you want to see whether or not your brand is not just mentioned but also uh cited with an actual link in those AI chatbots. And as I said if you're a small brand, you don't have that many uh brand mentions, it's good to check this on a monthly basis to see whether or not uh it increased by how much by how many AI citations and also by by how many pages on your website. If you have more uh established brand and you want to go the next level then we have sorry then we have brand radar and this is our AI visibility tool. I'm going to show it in a few seconds. We've revamped it from the ground. It was just launched like one or two weeks ago and uh you're going to have 100 prompts across five AI indexes. No setup required. You'll get a complete view of your brand's health. You'll see what I mean in a few seconds. And you can also go beyond branded terms because most tools of this kind show you only branded terms. Well, you're missing out on some opportunities there. We also show you topics, products, regions, and categories without extra cost. Okay, so let me show you brand radar. Brand radar is right here. As I said, this is a second step in case you already have an established brand and you are not interested or you want to optimize those brand mentions to get naturally uh mentioned in those AI chatbots. Now, how does this work? You initially enter your brand followed by your competitors and there's also like a niche or a filter within which you can search uh for those brands. So, um, for the sake of this demo, I'm not going to go with HFS and our competitors. I'm not going to, uh, advertise them, but you can also try the demos here below. So, in case you want to see how the tool works, you can already do this without having to u pay extra. This is an add-on, by the way. Uh, you can click on Tesla versus BYD, Reven, and Lucid. So, these are all electric car vehicles brands. And I want to check how is Tesla fairing up against by durian and lucid in all of those chatbots. So chat GPT perplexity co-pilot um Gemini and also AI overviews. If I click on it, you'll see that you have an overview uh report. This works more or less like our site explorer. So for everybody who's familiar with site explorer, uh you'll get a bunch of reports here on the left, but the most important one is the overview. And as I said, you'll get a complete view of your uh brand. That means you get an AI share of voice. This is aggregated share AI share of voice across all of those uh LLMs that I talked about. These are the ones available so far, but we're going to add more. So on an average, Tesla is number one among your competitors. Has an average of 65.3% AI share of voice. What does that mean? Whenever I enter into those chat bots, I'm being mentioned. I own this kind of brand mention share of voice. Um we also get show you the full picture of your uh the full health as you may of your brand because we also show you search demand. So this is the um search volume growth of your branded terms uh whether it's your brand misspellings of your brand or if you have any core tools or core products that have your brand inside the name and we the brand mention sorry and also web visibility. This is SEO purely. So we show you all the uh reputable websites that site you on Google because these are the AI signals that are picked up by uh AI search chatbots. As you can see here, you also have search demand and web visibility as separate uh reports uh in case you want to see whether or not the search demand for your brand is growing. Hooray. It means you have a profitable business. People are thinking about you. they uh have brand awareness. Web visibility, it's whether or not you're covered properly on Google by other publications, reputable ones that know about your company. Okay, if I scroll down a bit, let's focus on AI visibility. I can see all the platforms. How many mentions, brand mentions do we have of Tesla? We have only on brand, with others, and others only, top-sided domains, top-sided pages. Um what I want to focus here is AI responses. So in case you want to see across uh which of those chat bots you are mentioned and for which location. Let's simplify this. I want to see AI overviews or let's go for Chad GPD actually or United States. And you have 5 50 5,59 results. Those are prompts. Which automakers are worth over a billion dollars? so on and so forth that are mentioning Tesla in their AI answers. That's why it's called AI responses. So for this quiry, which automakers are worth over a billion dollars, Tesla top of the table, it's already mentioned. Let's go below, find something that's more interesting, which EV is better than Tesla. So Tesla is still the main reference here, the anchor. Um, you'll probably get information about it, but you'll also get other competitors. Lucid Air, BYD, Chevrolet, Equinox, Porsche, Hyundai, and so on and so forth. Here's something very interesting with filters. You can also see what kind of opportunities you might optimize for. So, it's similar like content gap inside explorer. I can click on filter and search for either a quiry or a response. Let's go for quiry. See, actually, no, let's go for response. uh that contains for example uh BYD but it doesn't contain the response in itself Tesla. kind of hard because we're already searching for Tesla and AI responses. But we do have from 5,500 something uh results, we have 182 where the response doesn't mention Tesla but should mention BYD uh and doesn't contain my bad 350 and it has to be phrase match. Yeah, 168. My bad. So, which electric vehicle is best to buy? Uh, it talks about all of those EV brands, but it doesn't talk about Tesla. This is a great way to see, okay, what kind of uh quiries are fresh u way for me to get brand mentions in chat GPT or whatever search chatbot you have at your um um hand. Cited domains and cited pages are the next ones. Uh I already showed that we kind of show you that for free, but you can also see which of those have uh preference when it comes to being cited. Uh let me clear off my filters. Cited pages lets you go more in-depth. And we're also going to have topics soon. I cannot show you, but essentially you can topic you can cluster all the quiries, all the prompts, so to say. Let's call them prompts uh that belong to a specific topic. Why is this useful? Because if you have a topic and you know which kind of uh prompts uh are being collected under each specific topic, mention that specific topic in it, then you know what kind of content to prioritize to get mentioned in those AI search chatbots. Now, I'm not going to go through demand and web visibility. I just wanted to touch upon the big one uh which is AI visibility part. all of those um what's called all of those um AI indexes because these are AI indexes. Let's call them like that. Uh each of them costs around $199 if you want to go in it. If not, there's a bigger pack that includes all of them. But as I said, this is only if you're an established brand. You already have uh enough resources to go into optimizing for AEO and GEO. Okay. So, do we have some questions here? I think you have a lot. Let's see. I can answer one or two in the chat. Uh Muhammad asks, "What is the difference between mentions and citations? How does hers count each one?" Good question. Uh mention is um unlin mention, brand mention. So, it doesn't uh include any kind of URL in it. A citation is a brand mention that also contains a URL. So in the future, AI citations probably are going to be a bit more important than me uh brand mentions themselves. Um but we do not know that so far. So, we show you both, not just AI mentions, but also citations that include a link to your website, so people uh visitors know how to um visit your website, what pages to access, and so on and so forth. Some other questions. A full presentation as I said is available on YouTube on our HS tutorial channel. Something related to brand radar and how to track your air visibility with HRS. No. Uh that's not it. Uh brand mentions we've done a study on what kind of aspects help you to rank to get picked actually cuz you don't rank in as search engines to get picked and it's brand mentions branded search volume needs to be growing so people know about your brand uh and branded citations. So it's a combination of all three of them. Yep. No worries. As I said, I didn't go through search demand. These are all the search queries for which you appear in Google. And these are branded uh search queries if the volume here is growing. So if the results themselves are growing, you can also see the growth rate for the past 12 months uh from 10%. Let's see. I can also track those for example that those keywords that have grown 10% their search volume in the past 12 months. That means that people are uh recollecting, remembering our brand and they already know about us, so they're interested in us. The other one is web pages. So these are uh unique referring domains that are linking to our website. They're also taken into account because as I said, these are branded citations, not branded mentions. Okay, I see no more questions. If you have them, let leave them in the chat. going to move on to our next uh thing. So now for example, you know that you get traffic from asert chat bots. You've also optimized to see what kind of AI answers mention in your brand and whether or not there are gaps between you and your competition. Next thing is to actually check whether or not your competitors are actually generating uh content with AI so they get picked up by those AI search engines. Now there's two ways to do this but I'm just going to show you one very simple one. So for that I'm going to go back to site explore again. This is our competitive intelligence tool. Let's go to hers.com/blog because we have a bunch of articles here. And we shall go to the top pages report. This one for anybody that doesn't know it shows me all the pages um that are getting the most organic traffic from Google for atres.com/blog whatever URL you're putting in here. And if you see here, uh I've Yeah, I don't want any kind of comparison. Um don't compare. Uh if you see here, um there's a new column. It's called AI content level. And this AI content level allows you to see whether or not uh that page was created with AI and what's the level of AI. How much percentage of that article or that page was written with the help of AI. So um apparently our content team is doing quite great. So this can be used uh two ways internally for your own team for content syndication if you're the content manager or the content editor and you want to see okay is my team performing well are they creating stuff that's unique from their own POV or are they just uh copy pasting stuff back and forth then uh you can check here and you can see that it's low it's fine some might be moderate probably you will see this with landing pages which is fine I'm the guy for example who writes landing pages and I use this. So, uh it's a interesting thing to see and quite predictable that people are using AI more for uh landing pages and less for blog posts. If you want to see let's click on this one moderate what kind of percentage was written by chat bots and what kind of chat bots you'll see them here. So we have an AI ratio for the content of that page which gets scrapped and we see 7% was written by Claude, 5% by Llama from Facebook, 13% from an unidentified LLM. There's no AI and human mix. So no editing on top of AI written content and 76% is written mostly human which is fine. Uh we do not want to get too much into this. There is some gray area. I agree in uh and we also for example um mentioned this here. So AI detection is based on pattern and it's not always 100% accurate. So in case you want to uh benchmark your content team on this don't necessarily do it 100%. Uh take it with a grain of salt and we just to mention we don't include here for example articles that have less than 300 words because it's not worth uh probably that blurb of text was written with AI. This was the first use case. The second one is to check it for your competition. So if you see they have a lot of pages that are AI generated and they still produce a lot of traffic, then probably it might make sense for you to also create that. You might also correlate their traffic drop with a high number of AI written content. So you can check Snoop into your competition and see what kind of pages are AI generated and whether or not you can do a better job than them. Um some questions here again I'm going through a funnel more or less. So as I said first we see if we get traffic from AI search then we go and check all the AI brand mentions that we have uh versus our competitors and whether or not we can optimize for them. Third, we want to check also our competitors um content whether or not it's AI written because the next step is going to be to create content that gets ranked in Google and also picked up in AI search. Um questions so far in the chat in the Q&A panel. Come on, don't be shy. Anonymous attendee was very um I would say not shy, so very proactive. You can ask some questions. I'm sure you do have some. Okay, nobody if nobody has any questions then I'll move on to the next step and as I said that is to create content for Google and AI search and the star of uh HFS is called AI content helper. This is as the name suggests an AI assistant that will help you write uh content high quality one that gets ranked in Google and also picked up in AI search. Now um let me close some tabs here. I'm going to go to AI content helper and let's say I already have a keyword in mind investing for beginners. And you can probably check this without adding your article, but for the sake of having some actionable data. I'm going to paste URL here. And what I want to do here is basically optimize for this target keyword, investing for beginners. Uh this is my article, so I want to improve it. And I want my location in the United States. Now, there's also a brand kit. So in case you have a certain way to uh assert your brand to your uh customers with tone, style, length, blah blah blah, you can actually create one. Uh here I'm just selected one for HS blog. We have a different one. So I'm going to instruct the AI to follow our own writing guidelines. Let's click on create document. And the next step will be to actually check the competition for that target keyword. So it's going to check the top 10 search results in Google and it's going to automatically map out the search intent. You don't need to do the research manually. You can just scroll through this list and see what's the dominant one. So the do one dominant one based on the top 10 is beginner investing education. so I can optimize for this intent. Then the next one is a step-by-step guide to start investing. The last one is a personalized or contemporary investing advice. It's actually a YouTube video, so probably wouldn't optimize for this. If you don't want to group by search intent, you can toggle this off and you can toggle each uh individual competing URL that you think might make sense. But to make things simple, I'm going to go with beginner investigation. So, I'm going to instruct our AI to optimize for this kind of search intent. I'll hit continue. It's going to take a few seconds. And what you'll get, you'll get the target keyword here at top, investing for beginners, that's optimized for the United States. And we're also going to get the current article that we've already written and is live. And that's going to be compared against all the topics that we found, all the subtopics that were covered by the competition. And we'll also get a score, an individual score on how well your article is covering each subtopic in relation to your competitors. So overall, content score is quite mid. It's 46%. And I can scroll down to see what kind of um subtopics we've missed or we might improve. So, for example, brokerage accounts and platforms has a 0% coverage. We should probably include it. Um, investment terminology and education 18, that's a low one. And 67, it's actually good. 34 is another one which is prime for optimizing. Remember, we're not trying here to bring everything to 100%. If you're trying to optimize each subtopic to, I don't know, 7580, you should be fine. This should bring the score to uh 75, 80 or probably even 90. If you need advice on how to improve a specific subtopic, you can click on SKI and what do my competitors say on this topic? We have some prompts here for you. Or you can compare my topic coverage to competitors or even better, you can get recommendations actual one like okay, what kind of insights can I add that competitors don't have? And this is exactly what's interesting and what I'm interested in because I want to improve my article to rank even higher in Google. And yeah, it tells me a lot of stuff. What's everybody of each of my competitors doing? I can just ask him like, can you summarize this in a paragraph to be added in the body of my article? It's going to do his job. Probably copy paste this. retirement and focus. One second. Need to go back. Let me check if trying to find retirement in the main body. But an even better way to do that, let me go back chat uh topic, sorry, is to click on the highlight one. So, let me see one second. Retirement. Where is retirement? Retirement planning and the topic discuss is okay. Um I can click on highlight and this is going to show me uh all retirement planning and accounts. Let me uncheck the rest. It's going to show me uh what kind of sentences are covering my topic. So it's easier for me to see, okay, uh this is where I should probably focus on and this is where I need to add more text. So apparently we're only talking about retirement in one sentence. You can also say for the future in cash accounts and the interest can also blah blah blah. Let's say I just want to copy paste here. Um second it's right here. Okay. So you don't need to do like I do. This is just uh for me to show that you can actually uh paste this and it should get a better topical score. Let me hit the refresh. Still 48. Oh, it was 46. It didn't include it. Sorry, my bad. So, it went from 46 to 48. Um, should go live probably. I found Yeah, as you can see here, it was 46, then it went to 48 because I added some more context from my competition on how to actually cover this topic and uh get high rankings in Google. Now I do not recommend this because you're basically copy pasting uh stuff. You need to also double check it, fact check it and present it from your POV. So if you don't have the required expertise, you can also select that SKI to rephrase, improve the writing, make it shorter, simplify the language, you name it. What I want to show you here is the Google part. So you can write articles that cover a specific topic uh better than your competitors and we benchmark that against your competitors. The good part is that you can also see this highlight feature that helps you see what kind of uh topics you should cover and those topics are actually signals for AI search. One second my bad. Um what I wanted to say is that uh in terms of AI search how things work just going to present very easily. So investing for beginners here is our main keyword. When it comes to AI search, they're not searching like Google. They are using a fan out quiry. Imagine a fan for investing for beginners. And it's going to search for similar keywords with investing for beginners. So it's probably going to be stocks, options, um retirement plan, so on and so forth. These are all things connected keywords or topics connected related to investing for beginners. It's then going to search the best uh content for each one and it's going to bring that up into an AI answer, a comprehensive one so you get the most comprehensive answer. And this is where we come in. The content score is also modeled after that AI search. It's called cosinarity. I don't want to go into it but essentially if you want to see what kind of subtopics were covered uh you can highlight use the highlight feature and see where exactly in the body it was covered and how you can increase the topical coverage. So you also increase your chances of getting picked up in AI search results. Now um we have a bunch of other um reports here. So, for example, I can get title, tag, suggestions from my competitors, meta description, headings. I can scrap all their headings, see how they've structured their content, and how can I structure mine, and also the competing websites, how better they've uh how well they've covered all those um articles for the intent that we selected initially. yep. David, uh, we have a question. Would this content uh, helper be useful for regular SEO? That's exactly what I presented in the beginning. That's its main intent. So, we first optimize for a keyword in the United States for the Google SERs in the United States for an article that we've written already. and we're going to pick up the search intent, the dominant search for that keyword or the one that you wish. We're then going to check all the subtopics of your article, how well you've covered them against the competitors in the top 10 search results. So, the applicability is for SEO, but it also extends to AEO, so to AI search, because as I said, AI search has a different uh I wouldn't call it a ranking model, but um a way to surface AI answers. And we also factor that in to the content score. So you make sure that the subtopics you have created the most comprehensive article that increases the chances to get picked by AI search because AI search is always looking for the most comprehensive article. Carmen, do search engines discriminate against AI written content? More and more content writers use AI even if it's only for grammar improvement. By search engines, do you mean classic search engines? If uh yes, then yes, Google is playing at uh two different levels. On one hand, they have the Google helpful content update. Probably a lot of people have been hit by it, which demotes AI written content. You've probably also seen those kind of charts that go uh the traffic drops are very steep because most of the content was written with AI. So yes, Google does discriminate against AI written content, but it does say that some part of AI written content, a portion of it is still okay. And as I've shown you before, we have a way to check that uh in the site explorer tool. You go to the top pages and you see what kind of I go back to show you what I talk about. Doesn't let me go back. Okay. site explorer hres.com for example go to top pages and I can see here the AI content level column to see okay how are my competitors covering this how is this correlated to the traffic performance so on and so forth takes some time we have a lot of pages we have 25,000 pages so yeah you can see here low high moderate pretty standard to be honest moderate to high for landing pages so I don't think Google might bother them too much. It's more about authentic content uh for longtail keywords. So mostly articles. Okay. Um some other questions. Carmen, I mean AI engines also chat GPT. I do not know that to be honest. It's a black hat world there still. We're still learning. We're still at uh the forefront of this at the frontier of this kind of uh industry of new era. And we're also releasing a lot of studies about this, but so far we didn't. Zil, I just tried in real time and the article section is blank. Is there a paid level necessary for the AI content helper? Uh AI content helper is available for free for one document, I think. Yes. Uh otherwise, it's an add-on. It's available for 99 bucks a month and it's probably blank. Not sure how it looks on your end, but make sure you add the article URL for which you want to optimize for. Um, nonetheless, you should be able to test it for one article. If not, uh, it means you already tried once before, but it's an add-on and it's available for 99 bucks a month. You'll see here the available limits. Okay. Uh, last question. Muhammad, does the AI content helper scrap my article and then optimize or does it write the whole new article? Well, in case you add a article URL, it scraps the whole article like I showed it before. So, investing for beginners, I can click on it and it then compares it on a subtopic level against the competition. It doesn't write you one on your behalf. Um, if you leave it blank, let me show you. Best thing for beginners, but we did a video about it. uh on how to actually create one from scratch when you enter a blank URL. Going to send you that. Um let me see if I have it here. Um YouTube HS tutorials. Yep. And we do have it here. How to create high quality AI SEO content. So, and uh I'll paste this in the comments, but I get it. You want basically to have a draft, an outline, and then you can probably create an article based on it. It's already discussed. We have this in plans. I don't have a release date. So far, we've come up with this kind of workound. So, you can check it in the chat. Okay. I don't have too much time to uh go over this. The last step is at MCP. MCP stands for model context protocol. So it's a safe way to access a third party tools API data in our case hrefs and converse chat with your preferred AI chatbot to get all that information from hres without using the hrefs interface. So forget about HS UI if you want to um conduct SEO or AEO on your own and you don't need this kind you don't need to learn at or you think you don't need to learn as I said here you can turn at into your personal marketing assistant uh it's available for enterprise for now but will be available to all plans very soon if not this month then probably next month how does it work so my preferred guy is claude my uh AI chatbot so Good evening, Andre. Let me just uh make this smaller. And um I'll bring this into um let me make this bigger. Uh so what I can do here is uh connect it to hrefs search and tools. And you see here I have hrefs already connected. I have 42 endpoints that will feed my uh cloud agent. And I can just ask like, "Hey, Claude, um, find me um, high search volume, low competition, keywords for Monday.com." This is a popular project management tool. Probably you're most used to it. So, I'm just going to hit enter. And yeah, my bad. I didn't specify that it needs to be let me check if it's search after HFS. Yeah. Uh I didn't say uh using HFS data. I forgot the most important part. So now what it does it it accesses all of our uh API endpoints that are available at the moment 42. It does the research basically on your behalf. So it accesses keywords explorer matching terms report to expand probably on a seed keyword and find more. Then it goes to the matching terms report uh for task management and workflow related keywords says you here does more or less the same thing for a bunch of seed keywords. So it can create a massive list for you. That's search volume low high and low competition keywords. So those are low hanging fruit keywords takes some time but essentially don't need to use HF UI. Okay. So, it looks like they've already uh finished their research and they're also uh categorizing all of those keywords into excellent opportunities, lowhanging fruit, industry specific keywords, software category keywords, so on and so forth. It's explaining you specifically what uh you instructed them. So project plan template, for example, has 5,700 monthly searches. A KD keyword difficulty of 12. That's low and a high traffic potential, which means the first page for that particular keyword in Google gets 53,000 search visits a month. Uh you can go much um you can go sideways. You can probably create a table that's more visible. You can also get content recommendations. They already give you that. So the point is you can turn any chatbot preferred one for now it's available in chat GPD and cloud into your personal HF's assistant using Href's data and as I said this is this will be available only uh it's available now for enterprise but it will be available to all paid plans in this month by the end or probably next month. That's it. Let's see. Do we have some questions and an uh some yeah question and answers here? Richard, I don't know the cost, so um I cannot help you there. Muhammad, can we connect it to chat GPT? Yes, you will be able to connect it to chat GPT plaud and co-pilot. Okay. Uh, Scott is asking here, "You showed us how to see if AI has how to see if AI was writing the articles. Do you know if AI blogs hurt search results?" Yes, they do. There's a bunch of people on the internet who are always trying to um Yeah, I'm screen sharing. Let me not share my screen. Stop share. Uh there's always a bunch of people who are trying to um brag about hey I've got this amount of traffic with this amount of articles 4,000 5,000 written by AI. They brag on LinkedIn and they they get demoted like one week later. So if it's primarily uh I would say highly written by AI then yeah chances are higher it's going to be demoted by Google. Google already has an algorithm update. It's called helpful content update that was rolled out in 2024. that targets specifically that. But they've also changed our guidelines to say that a certain degree of AI is allowed in those kind of articles. That's why we've created that AI content level column. So you know uh whether or not you need to syndicate your content, tone down the AI and uh spruce up the creativity and uh unique POV. I hope this answers your question. Any more questions, folks? We're towards the end. We have five more minutes. Uh, let me check if we have more. Mark is asking anything that startups, small brands should do. Yeah, get better at SEO. Basically as I said the signals the signals to get mentioned get picked up by AI search are brand mentions uh branded search volume needs to be growing and also branded AI citations. That means that your we're coming back to a world of marketing from 10 years ago where brand is king. You need to build a brand slowly uh and invest in other channels not just SEO. So I'm talking about PR partnerships, communities such as Reddit, Quora, uh so on and so forth. So any kind of uh channel that increases the surface of your online uh brand footprint specific, but the basis is SEO. All those people that tell you it's different, it's AEO, it's GEO, it's whatever, that's It's still SEO. Tom, uh, I'm looking forward to watching this recording. If I still have questions, can I reach out to you? Yeah, perfectly fine. You can find me on LinkedIn. Uh, my name is Andre Titz. Uh, you see my name here in the bottom left corner. Can also chat with our support team. There's a chat in the bottom right corner. Any kind of questions you have, we're here to answer them. Mark is asking, should we try for the Gemini result while we build SEO with deep content? Um I would say the easiest win are AI overviews that are directly tied to SEO because SEO is writing as you said deep content that covers every uh keyword in depth. So you become the most comprehensive uh answer to that particular search intent not keyword and AI overviews basically does that. As I said, the fan outquiry, you have a keyword. Then it breaks that keyword into multiple related synonyms, keywords to that seed keyword. It then finds the best content that answers each related keyword and then it brings it all together to answer the seed uh keyword or prompt in your case. So, I would probably go with this and focus on AI overviews. Not sure if it's going to be picked by Gemini, but we've seen that with overviews, it's easier if you have your SEO in check. No worries. Come on, folks. We have two more minutes, maybe seven. I'm willing to extend my time and see if I can answer some more questions. So if I share my screen again, uh the process was more or less this one. First, if it's a big if, if you get traffic from AI search, I showed you how to uh check if you get referrals from AI search. The next step is to actually optimize for them. If you want to increase your brand mentions in Chad GBD, Perplexity and the likes, um the next natural step is to actually create content of course cuz if you don't have content, what are you going to get ranked for? And the first due diligence step is to actually check for AI content generated by your competition and then to create content that is deep enough for both Google and AI search. Last one was the Atres MCP. I just teased it a few uh simple prompt in it. And um to be honest, this works if you already know SEO. If you don't know SEO, you need to still learn or at least know what to search for, how to interpret data, uh how to avoid false negatives. So, you still need a strong SEO foundation for that. And if you don't have it, we have an hrefs academy and you can learn how to use hrefs there. Or you can also learn how to do SEO for beginners. Again, somebody asked if you have a small brand what to do. Focus on SEO because that's still the basis of AEO, GEO, LMO, whatever. Stop. Sure. Um, Kathy, with our AI content writing tool, is it careful to create original content and not write too similar identical to other content on the web? Yeah, I think you've answered your own question. That's a yes. We do not want to create boilerplate content. With AI content helper, we help you. We guide more or less the writing process. So, we show you which kind of subtopics need to be optimized. And as I said, you don't need to optimize each subtopic to 100% score. If you go to 7580, that's fine. You can also check the other competitors. And in our case, I think they didn't even um the competing articles didn't even have that higher scores, but they still were relevant for the search intent. Let me share my screen. So, if I go to competitors here, I see that the top articles number one fidelity.com has a total score of 63, investor.gov of 43, Corsera 41. So you can beat them if you surpass those scores. Ours has a 48. So in theory, it should get picked up higher by number three and number eight, which are the articles for which we optimize on this search intent. [Music] Yeah, Mark, you're pretty spot on. We can use the ad to help with our content, but put in the effort and use it for help structure, but don't just copy and paste. Yes, Google's mission is to reward people the fastest reward searchers the fastest way with the most complete answer. And the more original it is, the higher it will be picked up in Google. There's also a problem. I'm not going to talk it here. uh AI search chat bots are more or less hoorded driven. So let's say we have 10 search results on a given uh topic. If nine say a false thing, something that's and you say something that's different, fresh, and probably contrarian to the other nine, you're not going to be picked. That's a problem. I think we have a study on it. Check as.com/blog and uh you'll see what we've noticed so far. We do not know how to fix that. There are a lot of questions. We do also have questions. We try to answer them with studies. As I said, AI search is still something new. Uh it's more like black heads SEO era because nobody has clear answers and everybody's documenting. That's what we do. Um Mark, once an article gets picked up and is used for answers, can they be displaced or should they go to greener fields? Um I showed you we're going to have a topics. I think you're talking about brand radar getting picked up in AI search. Uh we're going to have a topics. Yeah. Awesome. So we have a topics. Um uh let me talk with somebody in front of me. So brand radar. uh we're going to have this topics uh report. We're going to cluster all the prompts that respond to a topic so you know what kind of content to prioritize. If you've went on and covered all the prompts that surface your brand for a given topic, you move on to the next topic. So we should create you should be able to create a topical map of all the prompts that mention your brand and take them uh in the order of the estimated search volume. Can't show you right now, but should should come soon. Yep. If you don't have any more questions, um again once again, thank you for being here and sorry for the glitch in the beginning. Uh this was the first time we used Zoom for our webinars. Usually we use uh YouTube live. Uh if you want to check the webinar again, it's available on hrefs tutorial on YouTube. Just type in HF tutorial on YouTube. You're going to find some tutorials on how to use all of those tools that I've talked about. MCP not yet because it's not released. Brand radar also partially because it was just released one week ago. So please be patient. Otherwise, if you have questions, you can reach me directly on LinkedIn. Again, I'm Andre, head of product marketing here at Hrefs. And if not, you want to chat with our support team, go into hrefs. There's a small bubble chat in the bottom right corner and you can ask any kind of questions. Those folks are faster than I am. So, uh, both ways work. thanks a lot everybody. Not sure how many are still here. Um, take care and see you in the upcoming webinars. Bye-bye.