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Ahrefs TV publishes actionable digital marketing tutorials on SEO and YouTube marketing. Through our videos, you'll learn how ...
The Genius Marketing Strategy In Ryan Trahan's 50 States Challenge
Ryan Tran undertakes a cross-country fundraising journey for St. Jude, initially aiming for $1 million but surpassing $11 million as the project gains viral momentum. The story reveals a four-part marketing blueprint where authentic, emotionally resonant generosity blends with AI-driven amplification, turning donations into a self-sustaining cycle of awareness and sales for Electric bikes, driven by real conversations and a shift in how brands partner with creators. Topics/Themes: creator-led philanthropy, authentic marketing vs. stunts, AI influence on branding, organic integration of a product into content, the power of community donations, and the evolution of brand-consumer conversations in the AI era. Key Points: the trigger donation from Electric bikes, the surge in organic mentions and AI training data from Reddit/ChatGPT, the four-part blueprint (The Trigger, The Surge, The Wave, The Adoption), the funnel from views to conversations to purchases, and the idea of a self-reinforcing flywheel where brand visibility and content drive continued demand.
I Made this Viral Billboard Using Marketing Psychology
A creator explores turning a lighthearted billboard idea into a viral campaign by applying the six viral principles from Contagious, detailing how practical value, social proof, social currency, stories, emotion, and triggers were used to guide the build and testing process.
Do YouTube Ads Actually Work? (Experiment)
The video analyzes whether YouTube ads truly drive audience engagement by running a real world experiment, revealing that despite strong viewing rates, actual event turnout was minimal and suggesting organic creator sponsorships as a better alternative.
The Genius Marketing Strategy Behind Labubu's Global Rise
The video explains how Laboo, a cheap toy, became a global viral phenomenon through a four-part cycle driven by scarcity, social proof, experiential marketing, and celebrity influence, culminating in a peak of hype followed by a fade as the trend mainstreamed.
The New SEO Playbook for AI Search (Top GEO Ranking Factors)
The video explains five key factors for ranking in AI search, emphasizing branded mentions, longtail queries, content structure, freshness, and diversification across platforms, with practical how-tos using brand radar and cited pages tools.
The Google Update That's Changing SEO (and No One Noticed)
The video explains how Google's AI overviews are changing product discovery by surfacing shopping options directly in search results, potentially driving demand without creators producing new content. It also shares actionable SEO tactics to get featured in these AI overviews and emphasizes careful, data-driven outreach across listicles, videos, and communities.
How I'd Get Traffic to a New Website if I Had to Start Over (2026)
The video outlines practical, low effort strategies to grow traffic and build a sustainable brand, emphasizing directory submissions, free tools, owned channels like email lists, community engagement, and relationship-driven marketing. It argues that lasting success comes from unique, value-driven content and building an owned audience that can weather platform changes.
Top SEO Experts Build Me an AI Search Strategy (GEO)
The video explores practical GEO and AI search strategies, emphasizing that understanding conversation-driven prompts and building brand mentions (especially on YouTube) are key to ranking in AI-driven search. It culminates in a core principle: focus on building a better business to achieve long-term GEO rewards.
I Outsourced our Digital Marketing to AI. Here's What Happened
A marketer experiments with an AI bot to automate blog posts, newsletters, and video scripts, documenting the promise of time savings alongside the challenges of maintaining human-like voice and context. The journey highlights iterative testing, feedback from colleagues, and a final verdict on whether AI can meaningfully replace repetitive marketing tasks without sacrificing quality.
Keyword Research Tutorial for Google and AI SEO
The video argues that keyword research has evolved with AI and provides a practical five-part approach to uncover real, high-potential keywords by combining seed keywords, modifiers, and careful vetting of intent, difficulty, and business relevance. It also highlights the enduring value of brand signals and actionable techniques to leverage AI without falling into common traps.
How to Pick a Niche If You’re Just Starting Out (SEO)
The video outlines four core principles for choosing a niche in SEO and walks through a beginner-friendly process of validating and narrowing ideas, using practical examples like hiking and New England restaurants. It emphasizes balancing competition, commercial value, topic breadth, and personal interest, then shows how to test and refine a niche with keyword research and local targeting.
SEO in 2026: How I'd Rank in Google in the AI Era
The video explains how SEO is evolving due to AI and changed discovery behavior, urging a shift in focus from purely technical SEO to building brand visibility across trusted sources and discovery channels. It provides practical methods to analyze AI references, discover new opportunities, and adapt strategies across three content buckets.
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