Google’s New AI Patent Could Replace Your Website

I'm not sure what will shock you more. This new patent from Google that I'm about to share, which could change everything with search, or this old patent from Google, which is literally Google trying to trick you. The old patent shows Google literally trying to trick you as as a search engine optimizer. It shows Google trying to trick you. And this new patent, it almost almost but not quite some might say could show Google trying to replace you. This new patent is crazy, but honestly only the people who are prepared will really win. This new patent, it's called AI generated content page tailored to a specific user. Basically, what it does is you're the searcher. You go search something on Google. Google has a site that it wants to show you, but it doesn't have an appropriate page for one, your specific search, two, the type of person that you are. So, Google generates a brand new page using everything from your site. It generates a brand new page based on your query and the type of searcher that you are. Google just received this patent. It expires in 2045. I'm going to share some highlights from this patent because you can imagine this could be kind of crazy. So, here's a quote from this from this patent. The instructions can include calculating a landing page score for the first landing page, then generating an updated search results page based on the landing page score exceeding a threshold value. The updated search results page having a navigation link to an AI generated page for the first organization basically. And don't worry if you don't understand this. If the landing page that you have does not pass the threshold, Google will create its own AI generated page. And this would be a page attempting to mirror your site experience. What's really crazy is Google might add features that you don't even have on your site. This is another quote from this patent. The AI generated page can include a call toaction button to a product page of a product associated with the first organization. The AI generated page can include a product feed that provides an overview of a product associated with the first organization. In some instances, get this, in some instances, the AI generated page can include an AI chatbot. Imagine you don't even have a chatbot on your site. Google just puts one in. and another each component of the AI generated page is annotated with dynamically generated content based on the user query to just really personalize these AI generated pages. Now, the first thing to say if you're freaking out about this, the first thing to say, and this is now a call out to an article from Search Engine Journal, and I'm just going to read the title, and it'll tell it'll say all that you need to know. And the title is Google patents are not always used in search. Not everything Google patents is used in search results, says search advocate John Mueller. Just because it's patented from Google and maybe even from someone who works on search doesn't mean we actually use it in search. I think that says all that you need to know. And currently we are not seeing this used in the wild yet. But how do you prepare for this? Make sure you have a ton of documentation on your site about what your brand is, how it works, where it is, who it serves, everything that would help a large language model or a person to understand what your brand is, all the use cases that it serves. Structure this, make it organized, make sure it is crawable. And if this sounds sort of like normal SEO, that's because it's not really that different. The more content you have about what your brand is and what it does, the easier it will be for Google to make these pages. See, the mistake is so many brands focus on doing SEO for top offunnel content that is not about their brand. When you do that and an LLM is trying to make an AI generated page about your brand, it doesn't have as much information to put. So go after bottom offunnel queries where you are describing why your brand is a good fit for that query because in the process you are putting out documentation on your brand, describing what your brand does, who it serves, all that good stuff. All right, now we're moving on to a patent from the past. Now this one, well, you know, I don't want to ruin it yet. I don't want to ruin it yet. I don't want to ruin it yet. I'm going to share the write up from Mr. Charles Float, friend of the podcast. Charles has been on twice now. And I'm going to share Charles Float's writeup on this patent from Google's past. This is what Charles says. One of the most interesting patents in SEO from Google is the rank modifying spammers patent. It describes a system where Google intentionally fakes your ranking changes to see how you react. Here's how it works. When Google suspects a page is being manipulated, new links, anchor text changes, onpage updates, instead of applying the expected ranking change, it applies a rank transition function that deliberately does something unexpected. There are three specific scenarios from the patent. Delayed response, where your rankings don't move at all for weeks, even though your signals improved. Google is watching to see if you panic and make more changes. There's negative response. So your rankings actually drop after building links or targeting keywords properly. Not because the links were toxic, but because Google intentionally reverse the expected outcome to see what you do next. Then random response. Your rankings fluctuate wildly and unpredictably for a quote unquote transition period. The patent says could last up to 70 days. No pattern. And if you look at the at the patent, there's a diagram. It says start then determine the old rank of the document. Then determine the target rank of the document and then select rank transition function for the document. Then we have determine the rank of the document based on the selected rank transition function. Publish the rank. Observe the behavior during the transition period from old rank to target rank and end. Google describes this describes this as a quote unquote flowchart illustrating exemplary processing for identifying signs of rank modifying spam. All right, so Charles continues, "Here's the trap. The patent explicitly states that Google then quote unquote observes spammers reactions to rank changes caused by the rank transition function to identify documents that are actively being manipulated. And it says that in the patent. So if you see your rankings drop after building links and you immediately remove those links, reverse your changes or start building different links to compensate, Google just confirmed you were manipulating rankings. Your reaction is the evidence. An innocent website owner wouldn't react to a temporary fluctuation. They'd carry on because they didn't do anything wrong. But a spammer will panic, change tactics, disavow links, or try something new. And that reactive behavior pattern is what Google is actively measuring. What this means for anyone doing SEO and especially linkbuilding/digital PR in 2026, do not panic react to ranking drops after link building. Google may literally be testing you. The patent says the transition period can last up to 70 days. If you rip out your links or change strategy at week two, you just failed the test. This also explains why anyone with experience in link building says give it three months before you evaluate. It's not because links are slow. It's because Google may be running a transition function on your page for up to 70 days before showing the real result. This is heavily applied to link building. From my experience, it can also be applied to targeting keywords. If you are suddenly targeting keywords properly, it's a well-known thing that Google does not want to make it easy for you to guess exactly how their algorithm works. When more people know exactly how the algorithm works, it enables more spammers. That makes it harder for Google to do its job. Charles floats posts is finishing. This also explains why some pages drop before they rank. I've seen it hundreds of times. Build links page drops for two to four weeks, then shoots up past where it was. The patent literally describes this pattern as an intentional test. Consistency is the counter strategy. If you build links at a steady, naturallooking pace and don't react to short-term fluctuations. Google's transition function has nothing to catch, the trap only works if you take the bait. Google has literally patented a system for psychologically manipulating SEOs into revealing their tactics. And most people in this industry have never even heard of it. Link building works. It works incredibly well. But if you build links and then frantically react to every ranking fluctuation in the next 2 months, you are doing exactly what this patent was designed to catch. Be patient, be consistent, don't take the bait. I made a video about this on Tik Tok and lots of people called out that this patent had expired. And there's two things two things about this because the patent it is expired. It says status expired fee related. First thing is anyone who does SEO knows that this is a thing. You see it all the time. You see weird volatility all the time that makes it harder to understand if what you're doing is proper. That's why you have to give time to evaluate your rankings. That's number one. Number two, if you just use a little bit of critical thinking, maybe the company that filed a patent to trick black hats realized it's not smart to reveal that they are trying to trick black hats. Maybe it was like, you know, we don't need to continue this patent. Why are we paying for something that's going to make it easier to guess how our algorithm works when we patented this in the first place to make it harder to guess how our algorithm works? One might argue, well, why did they patented in the first place? Search is competitive. Helps make Google a better search engine compared to competitors. They use the patent, they got ahead and let it expire. My opinion is this is still used in some way. Again, anyone doing SEO sees ranking fluctuations and volatility all the time. And that is why you need to be you need to stay calm and be consistent when you're doing SEO. Now, if you want a method of SEO that works with both of these patents that I described that gives lots of documentation that requires less aggressive link building because keywords are overlooked and easier. That is my method of SEO. Compact keywords the thing on my shirt. Compact Keywords shows you how to make these bottom ofunnel SEO landing pages with lots of documentation about what your brand is, who it serves, what it does, all the use cases it applies to, everything about your brand, why it's the best brand in the world, and you make these pages. You're putting out tons of documentation again on your brand. And if the first patent becomes a reality, this will help Google make better AI generated pages for searchers with especially high purchase intent, use intent, make a discovery call intent, and you're going after keywords that are just straight up less competitive. Because they're less competitive, you don't need to as aggressively build links. And because you don't need to as aggressively build links, you don't need to worry about the second patent trying to trick you and trip you up. So, if you want to learn that technique, that is at compactkeywords.com. And that is everything that I have got for you on this episode of the show. This is episode 974 of the Edward Show. 974 days in a row doing this podcast. If you watch us on YouTube, thank you so much for watching. If you listened on Spotify or Apple Podcasts, thank you so much for listening. And I will talk to you again tomorrow. Bye now.