How One Simple Website Got 384,000 Backlinks (Linkable Assets Explained)

Imagine getting 384,000 back links for one day of work. That is what we are talking about today. We are talking about linkable assets, making things that are so fun, useful or interesting or cool that people just want to share it for you. And when they share it, you get links. They share it in blogs. They share it in articles. They share it in podcasts that go to websites that have descriptions. They share it with friends. They're sharing it on social media. And everyone's sharing it for you and sharing it around. And you are building up links and links and links and links and links. You have the linkable asset on your website. So these links are coming to you. Or you make it as a standalone domain and have a big call to action to go to your brand, to go to your site. And then eventually you 31 redirect that standalone domain to your site with the links and you have the linkable asset on your website. So you're 301 redirecting all of those links. You're directing all of those links to your site. All that SEO authority you are getting. So on this episode of the show, I'm going to give examples of linkable assets along with results. I'm going to give you a prompt that you can use for ideas, an AI prompt that you can use to come up with ideas for your niche. I'm going to tell you how to launch these linkable assets so you get initial eyeballs to them. And then I'm going to give you two podcast recommendations that will tell you how to make linkable assets. Once you know what you want to make, here's how you can use AI to vibe code the linkable assets. And these are podcasts that I've made and I think it's useful when I share podcast episodes because I've done over 1,000 of these episodes. This is I think episode 1,037 of the Edward Show. So I I believe that it's useful if I tell you the exact ones to go to for more information so you don't have to look around yourself. That's what I got for you on this episode of the show. So first I'm going to share this very simple linkable asset and it is a sleep cycle calculator. A super super simple web app sleepytai. It tells you what time to go to sleep to get an optimal number of complete sleep cycles. You say the time that you want to wake up at and then it tells you you should fall asleep at one of the following times. This will allow you to get 9 hours of sleep, 7 and 1/2 hours of sleep, 6 hours of sleep. For each one of these, it's telling you how many cycles you will get. So with 9 hours of sleep, you're getting six cycles. With 7 and 1/2 hours of sleep, you're getting five cycles. If you only get 4 and 1/2 hours of sleep, that's three cycles. So easy to make something like this. So easy. Sleepytai.me me was launched on Product Hunt and then just from that launch it was Product Hunt by the way is one of the top places for launching any tech startup or app could even be hardware. I've seen Tesla launch on there. I've seen the most simple little indie hacker projects launch on there. And so sleepytide.mme was launched on Product Hunt and then it was shared. It was shared by relevant blogs, by newsletters, by influencers. And as a result, it got 35,000 backlinks from 4 and a half thousand unique domains. So 4 and a half thousand websites linked to sleepytai.me with 35,000 links. And now sleepy.mme redirects to sleepopoulos.com/calcs/sleep. So, Sleepopoulos is getting all of those links. This works as a lead magnet for Sleepopoulos and this helps Sleepopoulos rank for more lucrative competitive keywords because it boosts Sleepopoulos's SEO authority. You can take this page and then link it to valuable hub pages, for example. And in these hub pages, you're targeting bottomofunnel keywords. And so you take all this SEO authority that is going to sleepopoulos.com/calculators/sleep. You are transferring it with an internal link to a hub page. And in this hub page then you have bottom offunnel SEO landing pages that are going to bring you customers that are going to bring you users that are going to bring you leads. The SEO juice that is flowing to these pages helps them rank. actually had the founder of Sleepopoulos on this podcast too and now he is doing a mattress affiliate site and he is dominating. That's a that was a great episode. That was episode 898 of this show. How NapLab built an SEO mode 103,000 keywords and no shortcuts. Super cool episode if you are into doing SEO as an affiliate or if you're trying to build up a blog with SEO. There's just there really awesome stories from that. Here's an example of a linkable asset from Canva. It's Canva's color palette generator. Again, it is a super simple web app. You drop an image in and then the color palette generator gives you the four dominant colors in the image. That is literally it. And then you can use this color palette to create beautiful designs and documents. How many links does something this simple have? It's going to blow your mind. Should blow your mind. It blew my mind. 8.1,000 backlinks from 2 and a half thousand unique domains. Something so simple. And this lives on Canva's site. It's canva.com/colors/color-pallet-generator. Lead magnet for Canva helps Canva show up high on Google for competitive keywords because it's boosting SEO authority. The last example, this is the one that I started the episode with. Do nothing for 2 minutes.com. This might be the most simple. for 2 minutes. Don't move your cursor and don't type. If you move your cursor or you type, it resets. There's a countdown. There are sounds of waves. There's a sunset. All you have to do is watch the countdown for 2 minutes. And it has a catchy URL. Do nothing for 2 minutes. This went so viral that it got 384,000 backlinks from 7.1,000 unique domains and super reputable domains, too, like Wired and TechCrunch. Now, this redirects to the comm app, but even having this on a catchy domain like do nothing for 2 minutes.com, as I talked about, you can still use a call to action to have it go to com. And I think that's what it originally did. It had a call to action that had it point to the comm app. So, that would transfer the SEO link juice, not all of it cuz it's still an external link, but it would transfer a ton of SEO link juice to whatever page on your site you wanted. And then from that you could funnel the SEO link juice to more places and it also passes just throughout your whole domain. It's good for everything. This as well was launched on Product Hunt. The crazy thing about this is that a lot of people who are building links, they have a budget to buy links. No link building budget could get the results that I have been talking about. Thousands and thousands, sometimes tens of thousands, sometimes hundreds of thousands of backlinks, thousands of unique domains. You need a crazy insane link building budget to do something like this. That's why linkable assets are so great. All right, so here's a linkable assets. I describe the results that you can get. Here's a prompt that you can use. Very, very simple prompt. Use this with chat GPT. Say, act as a world-class viral growth marketer and SEO strategist. Generate 15 simple, highly sharable, linkable asset ideas for the niche industry. And you insert your niche. By the way, this is going to be in the description for this episode. Prioritize tools, calculators, generators, visualizers, quizzes, databases, maps, trackers, or micro apps that journalists, bloggers, Reddit users, and social media creators would naturally link to. Focus on ideas that are cheap to build, instantly understandable, emotionally compelling, and capable of earning back links organically. So, I tried this with pressure washing. I got a how dirty is your house AI grime score linkable asset. What's growing on your siding mold and algae identifier interactive pressure washing ROI visualizer. The can I pressure wash this database there. I got 15 really good ideas. Oh, this one is cool. Instant quote roast tool. Users enter a contractor quote and the tool responds. If it's fair, suspiciously cheap, you're getting ripped off. Oh my gosh, these are just some fun ideas. I tried it with banking law. I literally tried linkable assets with banking law. I still got lots of awesome ideas. Can your bank legally freeze your account checker? Hidden bank fee calculator. Foreclosure timeline visualizer. Bankruptcy versus debt settlement simulator. 15 ideas. Bank merger tracker. You take these, you vibe code them, launch them on Product Hunt, launch them on Betalist. Betalus is very similar to Product Hunt. It's a place to share apps, software, hardware. Send them to journalists who have reported on your niche or who have reported on similar products. Actually, I have an article on my site, the AI system to find relevant journalists, land coverage and earn ongoing high authority backlinks. This gives you story ideas and then finds journalists who care about the stories that you come up with or that the AI comes up with and writes the pitches for these journalists. It also finds the journalist contact. It's a series of prompts. It's a a bunch of different prompts, but you literally can use these prompts and adapt them for whatever your linkable asset is. Give your linkable asset to chat and give these prompts and say, "Adapt these prompts for my linkable asset." This article will also be linked to in the description for this episode. It's a bunch of different prompts and it's been working really, really well for people who are using them. So, how do you make the linkable assets? You have a good idea. You know how you're going to do distribution for the linkable asset, but you got to you got to make it now. So, how are you how are you going to make it? These are the two podcast episodes that I want to recommend. They will be really helpful. The first is more of an introduction. It's vibe coding for SEO, building rankable apps, tools, and revenue in minutes. That's episode 98 of this podcast. So, if you have no idea what vibe coding is, if you're new to the concept, if if you just want to hear more about it, that's a great place to start. And then episode 1,025 of the podcast is with Matt Diamonte, a friend, and he comes on and he shares how he ranked number one on Google with a 35word web app doing like no SEO. All he did is he linked to his web app with his agency domain with his agency website and he shares exactly how he made the web app and you can use his workflow to vibe code the linkable assets that Chat TPT is coming up with for you. So, those are two great places to start. All of these are going to be in the description for this episode. And that's how to come up with linkable asset ideas, how to build them, and how to distribute them so you get links. And that's it. If you want more link building strategies, I have a 2hour link building section in my SEO course, Compact Keywords. Compact Keywords.com. There's so much in there. Compact Keywords is about doing SEO that targets people who are literally looking for what your brand sells. They are going to Google. They are going to large language models. They are looking for what your brand sells, but they don't know that your brand exists. They're using very high intent language. And so you put up pages, not blog posts, but pages targeting these people, targeting the language that they are using, the searches that they are doing. And they come across you literally as they are looking to convert, as they are literally looking for what your brand sells. And they come across you say, they say, "This is exactly what I'm looking for. Perfect." A lot of them will convert right there or maybe they'll call you up. It'll result in some calls. Actually, this is a testimonial I got last week that I really love. Hey, what's up guys? Chris with the Bright Side. Uh owner of a pressure washing company up here in Spokane, Washington. Uh I just wanted to do a little video for Edward because uh Compact Keywords has been crucial to the growth of our business. Uh, I hate to say it, but we spent uh nearly $18,000 in the last uh year and a half on marketing and SEO through different agencies locally. Um, and that did nothing. Did not get the phone to ring. Nothing happened. Um, banging my head against the wall trying to figure out what I'm actually paying for per per month. uh decided to take the leap on uh the compact keyword class. Wasn't sure what to expect, but I've been listening to his podcast for uh over 55 days and that's all I listen to in my headphones at work and so decided to do it. Things are great. Uh the best part is uh going through MA and some of the other features that um Edward shows you how to use in the the the the compact keyword class. We are now ranking and outranking uh the local SEO agency who also runs a several high intent uh keyword categories. Um, we're getting about six to eight calls per day on a good day. Um, which is just unheard of. So, this course, if you're on the fence about it, check it out. Uh, in-depth. I'm not smart. I'm I'm more the type of business owner that goes out there, gets my hands dirty, as you can tell with my shirt. And, uh, the computer thing is not my thing. But, man, this course, do it. I I promise you, you'll see results and if you don't then you're probably doing something wrong. Thank you to Chris for that. People call you up or they'll just convert or they will become users. There's a ton more testimonials on the landing page. That is at compactkeywords.com. And that's everything that I got for you on this episode of the show. This is episode 1,037 of the Edward Show. 137 days in a row doing this podcast. If you watch this on YouTube, thank you so much for watching. If you listened on Spotify or Apple Podcasts, thank you so much for listening and I will talk to you again tomorrow.