Search Engine Marketing Full Course 2026 | Search Engine Marketing Tutorial | SEM | Simplilearn

% of the companies use search engine marketing to drive traffic and grow their businesses. Why? Because SEM is the key to standing out in the digital world. Whether you're a small business owner or a digital marketer, SEM can unlock your business's full potential. Hey everyone, welcome to this course on SEM. I'm excited that you're here and I'm confident that this course will help you master SEM and take your campaigns to the next level. We're going to break down everything in a way that's easy to understand and apply. So, let's get started. First, we'll kick things off with introduction to SEM and why it's a gamecher for businesses. Next, we'll dive into setting up your first SEM campaign step by step. Then, we will explore the different types of ads and bidding strategies to ensure that you get the most of your budget. Following that, we will focus on mastering keyword research and how to optimize high performing keywords. Afterward, we will learn how to track and analyze the performance of your SEM campaigns. Next, we will explore the advanced SEM strategies like remarketing and mobile optimization. Finally, we'll wrap it up with the real world SEM case studies and to show how businesses are achieving success. So, if you want to become a digital marketer, I highly recommend checking out this AI powered digital marketing certificate program by SP Jane School of Global Management and Simply Leone. So, this is a five-month online course that teaches you everything that you need to know about modern digital marketing and it's specifically designed for the AI era we're living in right now. And the best part, you will learn how to use AI tools like charge GPT, Canva, and SEM Rush along with over 50 plus other marketing tools that companies are actually using today. This isn't just theory. You will get live interactive classes with real professors from SPJ and Global. Work on seven plus hands-on projects with mentor support and study over 15 real world case studies. This course covers everything from SEO to social media marketing to email campaigns, analytics, and automation. What really makes this course stand out is that you will get a free meta and Google ad credits to practice with so you can run actual campaigns and see real results. Plus, they have Job Assist, their career support program that helps you optimize your profile, prepare for interviews, and connect with top hiring companies. So, I'll drop the link in the description below if you want to learn more and enroll. Trust me, investing in skills like these is one of the smartest moves you can make in your career. So, let's kick things off with a quick quiz question to test your current knowledge on SEM. What do you think is the primary goal of SEM? Is it A to generate organic traffic, B to pay for ad placements on search engines, C to optimize a website's onpage SEO? Or is it D to create social media ads? What exactly is search engine marketing and why do we need a search engine marketing? So few slides which will help you. So what are we going to do is introduction to search engine marketing and the type of Google ads which we will learn right. So what maybe you people may not know already. So I will teach you what is SEM, what is an impression share, what are Google ads. So today our session will go much into that and then we can start doing some of the exercise also collectively. But understanding certain things are critical. Now uh let me just uh like I have explained the concept of marketing. Let me just talk about what is search engine marketing. So in digital marketing as I have mentioned that communication is where digital marketing plays a very important role. Right. So, uh communication is the area where digital marketing contributes more and in that from last so many decades Google was one of the leader and is still a leader. I should not even say one of the leader still a leader very much a leader but yes Google's dominance is also under a challenge you know with AI and CH GPT coming up which now in that search engine was a very important place where people used to come online and it is not that Google is the only search engine. There are many other search engines were there. Microsoft Bing was there. Then ask G was there. But 90 to 95% of the people whenever they have to do any search they used to or they still come on Google only. So Google whenever we are talking search engine marketing the kind of value which Google has created most of the time it tends to be Google marketing which we are studying because Google is the most dominant search engine present in the entire world. Although Microsoft Bing is also picking up but still all of us know that we do our day-to-day search on Google. So search engine marketing is that when you go to that search engine which is Google it's a search engine. It is a search engine means like engine what engine will do? It will it will help you to move ahead. It will help you that train to go ahead. It will help that car to go ahead. it will help that bike to go ahead. So, Google or a search engine will help you to go ahead in your search journey. So, it is an engine which help you to go ahead to move ahead and what in what to move ahead in your search. So if you have some query or when I was saying what is marketing and as most of your cameras most all of your your default by default it is on in fact if you want to put it on you can't because by default it is off. So maybe some of you because I can't see you some of you may be going and uh saying hey sir is asking what is marketing let me ask Google what is marketing let me ask some other nowadays people ask GPT or perplexity right so search we go because there is a purpose there is a purpose some people have a that Which medicine I people are even searching medicines, right? Is this medicine right which doctor has given me? We we are we are kind of inquisitive enough to go there and ask something or buy a product and something. So we are there because of our inquisitiveness. So search engine is a place where people are there because they want to reach somewhere. So you can also say that it is a platform where you are waiting for a train to come or it is a airport where you waiting for a flight to come and you want to get into that and move ahead. Right? So you are there because you want to go somewhere else. How many of us the entire day we cannot stay there on ww.google.com the search space. We we go there and then we move somewhere. Remember this concepts which I'm talking remember this in this way please remember when I spoke about marketing concept if I am saying engine for search to take you to some place this you will you have to remember because this will help you now suppose that some place maybe you have a shop of selling specs you are a small kind of a lens cart and you have a shop in your own locality and you want people to come to your shop online through Google, I then you have to experience search engine marketing because that Google should give people a direction and you have to do something for that when they in your locality they are looking for specs they come to your website or they come to your address and they come to your web page right so that's the purpose of searching them so it's a process of gaining web traffic by increasing a website visibility in SERP. So the results which used to come which will come on Google first page is a search engine result pages. Okay. And uh it is also how you can optimize that how you can develop that. I will I will show you some practical Google link in a short while and maybe as I said the specs you want people to purchase certain kind of product and you are relying on paid advertising. So search engine marketing is also a paid marketing. You have to you have to pay something. It is so search engine which I will not speak I will just speak about the reference maybe in another module. Uh I can go much into the depth of that if that module is your in your course later on. Right now it's a search engine but I'll tell you the difference. So Rainda don't worry if you have not heard it's uh like a beginner which previously people have mentioned Shaki so don't worry about that so I am an SEO analyst very nice Rohini that's that's good so that's that's terrific I'm sorry I if uh I missed some so yes some people have yes some people are writing it now let me say why I asked that because please remember there is a difference sir search engine op. So if I have to tell it here in a very simple world word before I move on to my part of search as I mentioned search engine is a place is an engine where people search so that they need to move on. How beautifully you can optimize your own website or your own web presence so that if someone searches keywords related to your product they reach to you that is optimization of your of search. So it's like Google is a search engine. If today if I see that Ankusher in class is asking some question and uh what sir is asking whether I am able to give the answer which he is expecting. So if I consider myself as a search engine right now that I am I'm asking you certain something right I want to read somewhere and how you listen to my question there are two ways one as soon as I ask something somebody will say although that is not what I'm asking because they are thinking what I'm asking but they are really not saying what I'm asking because their understanding of what I am asking may be different or maybe same or what because maybe they are they got confused they thought something else and they started ask answering that I was asking what is marketing and maybe some people may talk about uh other aspects of marketing and not exactly the answer of what is marketing right so asking a question and giving an answer which is appropriate to that question is also a one way of explaining search engine optimization. How you can understand that question and give the answer to that question only is like someone will ask you okay what is Newton's second law now here there is not a that this can be right that can be right it is it is something which is defined if someone is asking you you you can say okay no I know I have heard of Mr. Is Newton? No, he was a scientist. No, he has done something great and he was he also used to talk about gravitational law. No, these are not the answer which I am asking. I am asking you tell me the second law. Right? So you have to give that answer. Same way on Google when you go you write something. Is your website giving the answer of that something? Whether you have optimized your website so that what people are asking you are giving the answer that is search engine optimization means are you able to give the best answers so that when people are doing that kind of search your site comes on the top and people go there. Like if somebody has to say okay the best digital marketing certificate course and you see simply learn there on the very first page. So because simply learn has optimized the content or have given or have got that kind of relevant feedback from people that lot of people have said no they are the best they are the best and they started coming with their content also as well as Google also gives them authority you know a lot of people they go on that so but you are not paying anything right simply learn is not paying anything for that yes if there are paid ads at the starting that is different that is search engine marketing but I am talking about those unsponsored link okay let me take you to show this okay so you can see this right now if I am doing here and I go to Google and I write here Dr. Ankush a digital yatra And now this is although I have asked directly but I have to optimize it more the blog of digital marketing but this is the search which I'm doing right now and these are the results now this no one is paying I'm not paying for you to reach here you are doing a search you're reaching it here there's nothing called as a paid thing which is happening here right the best and digital marketing courses in India. Now you see here. So if you see here this are sponsored. Now this is search engine marketing. These are sponsored because they may have bought this product this keywords. I will leave in this course how they buy. This is search engine marketing. But now here this is not sponsored, this is not paid. This is through SEO. They have beautifully done their website optimized to this keywords like these are the keywords right. So they have optimized because I feel this is what people will ask. This is what men when you will enroll you may ask but see here when Google gives the now nowadays AI reviews are automatically embedded in Google search right so that's that's how things are these days so you can see that digital vidya simply learn and others they have optimized is beautifully their content that Google have started mentioning about that because they are an authority. So many people have mentioned and Google has given them this but for this simply learn has not paid to Google this has come with SEO search engine optimization. So search engine optimization is about free way of optimizing your content and search engine marketing is about every time maybe you cannot get your content freely listed. Now you see these MIT we have never saw in the search here because they may have not done that good way their SEO. So they are not that much here course era skill they are but they are very much here ID is coming on the top but the ranking in the pages you don't see them here you see them on the third or fourth stage fifth stage right so I want to give through this example SEM you you buy some so I may buy this keyword and that is what we will learn in this course but SEO is how how without because and it's not that people who are doing SEM will not do SEO IID they are buying this keywords that is why they are displayed here the fast but they are also optimizing their content that is why they are here also so they are doing optimization also SEO everyone will do Everyone who is having a website will optimize their content. So what is optimization? As I told you, if I ask a question, simple simple remember with this kind of explanation. If I ask a question here and I have asked previously a question that what is marketing and you have optimized means optimization means the best utilization of your understanding or resources. So you optimize you means the best way to reach what I am asking is you best opt so you have four or five roots to reach from A destination to B destination but there is one route Google also suggest you this route this route that route that route and well Google will tell you no go from this route because Google has optimized that route on the basis of traffic, on the basis of fastly you will reach, on the basis of kilometers travellessness and so the effective utilization of all the resources for you to reach from a destination to B destination that is also optimization which they have done of the route. Same way when I'm asking a question if any of the parties all of you were wonderful today you have it's with your understanding you were talking about marketing which was good to see I will be very happy to see this enthusiasm continue because online sessions you know there is a challenge I can't see you here I am talking but I can't see you and uh so I have my own challenge but my enthusiasm and energy remains that I visualize your presence. So when I ask you are saying but like I mentioned that Newton's example if I am asking Newton's second law and you are talking about the history of Newton you have not optimized my and you are saying then after that I will stop boss please answer what I am asking lot of time you may have faced this problem in your interview I have seen when I conduct interviews that people talk everything other than the question which is asked. So they have not optimized their answer and that is the meaning of optimization. So optimization of search you have to do even with your SEM also because like I IID example which I have shared. So this is what I want to explain through that. So it's important that uh and that is when I was saying search engine I said sooner or later it will be replaced by Google because they are the leaders and most of the others also will do this optimization in the same way but Google ads is something which 95% of the people are using although the concepts remain same even if you advertise on Microsoft Bing also But uh Google ads is something which uh we will learn more and uh as I mentioned when I ask what is the one thing which everybody is talking these days and you have said AI even AI is posing a severe danger to Google ads but I will also tell you tomorrow in the class that how AI is helping Google ads and is not acting as a completely a replacement. Although if the search will start happening more on chat GPT then uh then definitely there is a challenge of Google ads although Google is different so chat GPT is different so if you ask somebody's address if you ask somebody's phone number Google may give you more prompt reply so both has their own both has their own uh place there so it's not that Google will be replaced completely by chat GPT as a search. I don't think so because Google gives you maybe map it gives you direction. It gives you restaurant address. Even Chad GPT also will use Google links only and ultimately they are relying on Google only. So these are the big time searches which cannot diminished and which will not diminish because they are huge. But uh we will we will understand Google ad network because of this reason. There are kind of advertisement option which they give the flexibility which they give to the target users. They have many advertising formats. I will show you Google ad console also and return on investmentdriven strategy is what they have. So that is why Google ad network is huge and we will understand and that what we will also understand is these jarens and I want you to pay sincere attention. These are the jarens today which we will understand so that when we will go to Google ad console at least we know. So we will search query I have shown you right now the best digital marketing course which I was doing it was a search query the keywords which I have used are the best digital marketing the keywords they are called as keywords impression is something which is very important and uh I will come to that conversion when conversion is conversion is that people see a product and they buy that product. So conversion conversion when people see a website and they click on that ultimately what my purpose whether it is getting so marketing when you people were giving me example I got convinced that now I can I can pitch in the definition of marketing. So you have converted your thought process to me so that I can talk about that. Now let me come to the impression. So now impression I am explaining. Listen to this very carefully. Now what is happening So I have searched. So iID is viewed here. Right? So impression is view. It is seen here. So maybe when 100 people are maybe one then you also have search you also. This is an impression. So you get 100 impression right? 100 people are viewing it. You see on YouTube views they are the impressions. YouTube video views. You see on your Facebook video also views. You see on your Instagram also views. They are basically the impression means the impression means they have at least impressed that it is today you people have impressed me on certain things. So you're viewed. I started remembering all of you and some of you right or some people. So it's viewed. I can see on chat a lot of names. So it's viewed. You can see my name. You don't know. Was not aware of me before this. I was not aware of you before 700 p.m. But now we at least kind of viewed each other right. So impression is viewing it. Whenever you are seen you get impressed. So I is getting the impression although I have not clicked it. Clicking if I will click it here then it is ahead of impression. Suppose I click it here. and I go and finally I reach to their website. Now what is happening is that when I clicked it here my impression got converted into engagement that I started getting engaged. Some of you started answering questions to me. So I started saying your name because we are engaging. So impression is view. Engagement is our interaction with each other. If our interaction with each other will not happen right then there is no purpose of impression. So it is very important for us to move from impression to engagement. So remember impression is viewing when I search for this keywords maybe I don't know if you search there whether you get the same results because it is according to your chat history although when you type the same mostly you will see the same but you can maybe type keyword something else you may type digital marketing good digital marketing course maybe you will not get IID you will say because this is optimized for these words. So impression we are viewing it. We are viewing it. Impression is viewing it. Getting at least impression is important because if impression will happen next step. But when I clicked on this and I reached to their website and I started now it is engagement. Now I getting engaged with them in some way. At least I am seeing what are they doing. I'm get at least I'm there. So they now they know that there is some user which has come and that is why there is a chat boat also which immediately popped in saying that how may I help you? This is a chat boat created which people see right. So uh that is the difference between engagement. So this is the dashboard which you will get. So first of all you have to create your account on WordPress.com which is like you're creating a Gmail account kind of right and uh you can also take the help of AI right you can the help of chat GPT also and where you will said I want to create my WordPress account. Kindly help me with that. You can give this prompt and it will tell you the steps and you can follow these steps and you can create your account. This is not something which is compulsory for all of you. If you already have some other web address or you have a landing page, you need a landing page where when we run a Google ad at least we can give that landing page. So it can be your Google business profile also but it is good if you create a WordPress blog in future it may help you. So just follow these steps and after following these steps which is like login ID and all you will also get something like this which I'm getting it right. So once you create your own Gmail, register it. It will ask you for your blog name and after that uh follow the steps which is mentioned here and you can create your account that seem like which we create a Gmail account. We have done some hands-on of searching keywords on Google and looking onto the also the WordPress blog. So what we will do what is the agenda for today's session is that we will do a first of all a recap maybe five to 10 minutes of recap I will do a recap here post that as I told you that be ready with the WordPress account or maybe any of your landing page experience the presence where when on Google ad if there is a link which is required required you can at least can try with me. So the first is recap then the WordPress blog some know how I will also show the blog nuances after that I'm going to talk about the buying models we discuss few things we will continue on that after buying models once we are through with that we'll do one or two exercise there practical exercise there post that we will have a hands-on on Google ads account and console of Google ads So sounds good, sounds interesting, interesting evening. So recap if I have to summarize as a challenge for a digital marketing trainer is always that there are some people who will always expect you just to show the tools but you have to convince them to learn the foundation. So that was the challenge which I have to start yesterday and I have to keep up a pace which is in align with all the participants because I don't want people to miss. So it will neither be too fast nor it will be slow. It will be a appropriate pace which is suitable for this class. So I started uh first of all with a very simple thought and that thought was that uh how can we define marketing? What is marketing? Because when we are talking about digital marketing or when we are talking about search engine marketing which is the module which you people are going to study in these next five sessions. It is uh okay Nadia. Okay. So sounds good. So that's good. 3:30 it's good enough. So, so I started with understanding of marketing and at that time I asked few of you to unmute and speak and it was a wonderful participation. So value was something which I defined that this session also for me also it's a value I have to derive you everywhere we are looking for value right on OTT when you watch any specific web series maybe entertainment as a value if you watch a documentary maybe knowledge as a value on a YouTube when you go maybe maybe uh to feel fresh as a value for some people getting a knowledge is a value which they want to derive so any interaction which we are doing is somewhere related to some or other value and that is where marketing also interactions will happen. It has to be some valuable thing which should get exchanged and I I discussed the case study of quickcommerce industry and I define marketing is creating communicating and delivering value. So creation of value is also in the hands of the marketers because if you will not create value you cannot communicate it. If there is no value it is a bad marketing or a bad product. So the product manager has lot of role to play in creating a value. If you are selling a product which is not giving any good value to the customer, it will be die down in the market. So creation of value is also very important thing which a product manager which is a part of marketing which uh development of product which happens development from the need or the identification of the need from there it happens. So creation is very important. If you cannot create something good enough then you cannot depend on digital marketing or communication tool only to drag uh something which will not last for long. And you have seen there are so many products which tied down because they have not created any specific value. Then if you have created a good value which we have discussed even with CCD, we have discussed with the example of Apple phones, we have discussed with the example of quickcommerce industry. If you have created any specific value, communication of the value is important because you have created which you know but how others will come to know what you have created. Domino's pizza can definitely can can make the best of the pizza but it doesn't communicate it to the world through their campaigns. People will never come to know. So they decided pizza at your doorsteps in 30 minutes and so on and so forth. Then communication channels and in communication channels digital marketing is one of a very important channel. So traditional marketing is very much there. Traditional marketing exist but it is getting reduced day by day. Traditional marketing means you are promoting your product through billboards. You are promoting your product through pamplates at your house. You are promoting your product through a reg conventional form of advertisement which used to remain for long. It's not that they are completely gone. They are very much there. But digital marketing is picking up more because it is a economical thing also. It is easy to measure also and everyone is moving more towards net these days. You can still see holdings but you know those billboards and holdings which you see they are costly affairs but still because it also gives you the brand presence. So it's not that digital marketing is completely a replacement of traditional marketing. Digital marketing get it added as a wing in communication of marketing. Uh but uh it's growing more because people are moving more towards buying online seeing things online. So digital marketing and search engine marketing can be a very important tool of communication. Then we spoke about that delivering either a physical value, tangible value or an intangible value. We spoke about the target groups. We spoke I will I will rush because I don't want to completely once again speak the same thing. We have to move ahead but I want to give you once again those concepts. Then I spoke about the needs customer which needs to be met profitably. So the target group was a very important discussion. After that when we have set up a base as I mentioned again and again yesterday that let us set up a base of foundation and you will realize more because see Google ads we will do a demo today hands-on today but still if I'm running it from so many days every time it's a learning it's not that just with a demo you can you have to later on in your life run some practical uh your own accounts where people have to pay you and you are running or your company is running and you make mistakes you will learn but these foundations which you have studied that okay I'm not catering to the value because I have seen people have invested thousands and thousands of rupees on Google ads and they have not derived value out of it because their fundamentals are not in place so these fundamentals will stuck you at each and every point of time because and you may put lot of money and you may not get the results that's a part and parcel of any marketing communication. You know in advertisement people have put Kores or rupees but they have not got anything because as we say in advertisement half of the advertisement is a waste but we don't know which half. So people don't know what half of the advertisement got wasted whether it is a print whether it is a media but yeah it sometimes it will not work. So it will happen in the journey but these foundations may help you. Then we move on to the search engine marketing. I started with the slides and I've shown you the aspect or the meaning of search engine marketing. We move on to the search engine keywords. We move on to the keywords. Then we discussed about the various aspects or the jarens which are there in search engine marketing. I also have shown you on search when we are doing a search how SEO and SEM are different. SEO is a optimization part and I explained the concept of optimization also which I have asked at the end once again to all of you and we discussed about the jarens of Google ads. So uh this is a this is in broad sense what all we have discussed. Ideal client profile itself requires lot of iteration right and what when why and how. These are the four things which are very important to create a client profile. What? Why? When and how. And uh making a client profile requires a lot of understanding of value but that may be a part of a marketing subject. So maybe sometime off the or I can we can wait after 10 and can discuss but uh right now I can say for the benefit of the class because there are there are a lot of things which we have to discuss related to SEM and ICP is more related to only marketing is that what when how and why of a product what you are selling why you are selling when you are selling how you are selling. If you are clear with that you can make a good client profile. And please remember there is no ideal thing in anything. We make iterations. We understand from client. We show it to the client. Ask them what they want. It has to be a proper one two back back and forth feedback with the client to develop that. But there is nothing called as ideal because you may have some mistakes which client will point out. But you need to constructively discuss with each other to reach there. Choose your domain because I am on other screen. So I can't see what you people are writing it here. So I will be there only for some time. Okay. Now as this is what so when you create that ww.wordpress.com WordPress.com right what you can do is that there are sites there are domains there are themes I have created these two identity but if I want to add new WordPress.com build I can also can keep adding it to in this I can build with AI there are certain plug-in for which I need to pay so uh there are there are always a to keep adding it. I will take you to one of so I want to cover uh my digital journey through this. So this is what when Ieded it. So this when I clicked on my home I reached here to the dashboard. So when you create a WordPress uh you can also can see that and uh what options which I get here on the left side uh somewhere or the other it is related to making my blog more enhanced. So like there is a dashboard. I will take you to the dashboard. Then there is a my home which I have already have told you. statistics will tell you that how many followers you have, how many subscribers you have, uh how what your post is doing, how it is featuring and all those thing. Uh you can also can upgrade by adding emails. You can check various plans and uh you can my plan right now is a free plan where I'm getting a 1GB storage but if I want to migrate it make to your make my own personal domain with removing this WordPress and making Dr. Kushki digitalatra.com then maybe I can upgrade with these kind of special offers which is given to me in which my storage capability will increase unlimited post I can do I can get a free domain I can get a ad free browsing experience I can get a personal theme so WordPress is one of the uh blog forum which I personally use it more it's not that other forums may not be Good. But this gives a more of a flexibility because building a website I have a plan to build a website also although I am running some other websites of the client but I have a plan. So maybe that is the reason why I have moved to WordPress. But uh nowadays Substack there is a blog called as Substack which also people are referring which is a very you can write an article and can earn money by people subscribing paid subscription to that article. So that is but that has a limited scope. But then there is a blog post blog blogger.com. So actually I was there blogger.com also and uh I can check if my login ID I can also show it to you. So uh it's not only WordPress it can be any number of thing right. So uh oh so it's it is showing it is showing my uh so these were the number of as I am teaching from so many so it was in 2011 I have created this the future of marketing where I was teaching at I am Mumbai and at that time so I have created so now even after 15 years that's the beauty of uh blog maybe somebody has written good thing about my myself some students so they have written it. So but these were the blog on blogspot which I have posted there and uh this is my related to research. So every every other blog so I have created a number of this on blogspot also. So you can also can try that and can see uh how it works for you. But uh as I told you these these are the different kind of blog options which are available for you right. So you can click on the view blog and can and can see it. So this was somewhere one of the sharmush.blogspot.com which I have created and this article I have written in 2020. So uh and you can also can see my profile where I am on blog since 2007 and 2774 uh people maybe have moved. uh so these are the various places where I ran this blog but uh thus just for your reference I'm showing that it's not only the WordPress right it is bloggerspot also is good but why I move to WordPress and I'm not writing much here although uh these all but because I have a plan to later on migrate and use other tools also so that is the reason I was showing it to And you can also add on certain plugins are available where you can buy those plug in. Plug-in means certain specific tools as you see in Canva also you get plugins. So once you upgrade you get all these kind of features there. You can also can also find out that what kind of domain will be available and later on you can create your own customized email and purchases. These are some of the this will talk about post which I have here. So because I am not putting it on my social media I am just putting it organically and I'm writing it uh right now only for my own understanding. I have not publicized this blog by going on to social media and writing about it. So just for my own sakes I'm writing it as of now. So this is I was writing is EI the endgame of marketing evolution. So when I was preparing for this class then I thought okay I should write maybe I will put it in a Google ad and show it to you with this. So these are the landing pages which suppose I want to bring more traffic to this page and want people to read it more maybe I can run a paid ad for that. So uh but uh that's that's what I just want to show you as I told you a brief demo of uh this. So these are some of the articles. Then I can add a post. I can also add a category under which the post will come. So here if I want to add any specific category where you if I have to enter this keyword optimization I can do that and I can select or I can have a new category altogether. I can also can put some tags where uh I can see that I can add certain specific tag here which can be visible. So if I have to write for AI for marketing and if I I'm just showing it to you so that this will help the this will help people to integrate. I cannot uh see anything on your window. I'm here. So, I'm showing a hands-on demo here. Integrate the understanding of with artificial intelligence so that they can derive specific value with blending. learning. So here I have added that specific tag. So maybe later on if I have to write something which is related to more for AI for marketing, I can put that tag there in all my post so that it will be good for me to get the count here. Like I have used digital marketing SEO somewhere. So it is showing four count. So I can add those tags. Then you can add media files. Uh you can see the various pages. You can see the comments. You can give feedback to WordPress. And these are jetpack. Basically it talks about how and how you I can how my subscriber base. As I told you, I have not done any pro any letting people know about this blog because I have made all these for the class showing it to the class participants. So I never have put this on my LinkedIn and others otherwise I may have and that was not my agenda to it but organically there were people who have started subscribing. So these all 131 people came organically. They just came without me putting it any. So I want to see how this blog uh grow organically. So jetpack can give you lot of statistics part of it. I'm doing this because you people can try all this in your own uh respective blog also. You can also can look for monetization option that uh how can I monetize right? There is a stripe account which you have to prepare through which money transfer and everything can happen. So uh but as of now I have no plan to monetize it as I told you my agenda you can also create a podcast in this right so you can you can upload that is why I'm saying with you can upload a video here sorry audio file here and can relate it with Apple podcast so it has any number of features right and that is the reason I like more of a WordPress then blog post because here I have a limited kind of an features available on blog and even for the where I can get see the blog and I can do the writing but what I'm getting it here is something a number of features so that is why I want to keep it here you can change the appearance so you can uh change the theme pattern you can add certain gets you can also can change your background right your heading titles everything appearance you can change some some the teams are the paid themes some are basically free themes so as I took this one Hemingway rewritten and uh but there are there are some available on premium so you can at least can decide that which one you want to take it right so uh from the from drop block perspective and then you can accordingly can customize it there are any number of tools available which to marketing to advertise uh you have your own personalized settings available. So this is how a WordPress account look like and uh I will taking you to the dashboard which uh talks about certain things related to the subscriber related to the activity related to my site related to my recently published article. It's a fantastic tool although so this is where the media buying models it comes to a important role and the yesterday when we were doing a conversation on ad positions and we have studied it more from the click perspective. So this is where the important media buying models are which I have discussed yesterday also. One is a cost per mile. It is the ad cost per. So if there are thousand impressions suppose Google you have clicked that I want a CPM model,000 impressions. So it will give you a pricing that th00and people will see it and this much it will cost and it will show you after you pay that where all it was shown. So that is called as cost per mile. CPC or PPC is a more widely accepted model which is cost per click and it is the amount which you pay each time when someone clicks on the ad. So as soon as people click from your Google ad account because you have to prepaid it 500 or,000 rupees uh Google will give you the bidding. We will discuss that post break and uh once you've decided uh the amount if suppose you have decided 2 rupees per click two rupees will get immediately uh debited from your account as soon as someone one person click it will show you who has clicked and all that that is cost per click. There is also a CPA option although very that is it allows advertiser to pay only when a specific action is taken. So suppose you want that person should get converted into a lead and I should receive a call then only I will pay. So but these cost per click charges cost per action charges are higher than cost per click charges because Google is giving you one number where people is calling you you can convert that. So cost per action also you can but it's it will it may charge you a bomb because see Google is also running a business. So it wants good amount of money go from your pocket to buy these ads and that is why they have different buying models. Then there is also cost per lead. There were some salespeople yesterday if I recall there were some people who are working with sales and all. Can I get some yes from them because I hope they are listening because this hands-on and the practical thing which we have done today will be very useful for them. There were one or two people who have mentioned that they are doing some job after and they are working and they are into sales and all that. So are they there? Can I get some? Yes. Am I only talking or is someone listening? Yes. Yeah. Yes. Rainda Rahul. Fantastic. Yeah. So these things may help you. Cost per lead definitely may help you if you take that as option because but as I told you the charges of that will be high. That will be very much high. Can you can you now see my slide again? Okay. Okay. Perfect. Thank you. So cost per lead is when you get a lead. So that is CPL cost per lead where if suppose you are selling a real estate property and you have clicked on this option of cost per lead then you will pay according to the lead where they will give you the email id or they will give you the phone number of uh uh that person and that will be a lead which you can later on can convert. So these are the basic buying models normally uh like this is a matrix on CPC and CPM. CPC you have to pay when someone clicked. So you will get charged when people will click display. There are two kind of you know Google networks. There is one is search network where you see on Google. I have shown it yesterday when it comes in the search. There is also a display. So you see a display ad on your website or post to your YouTube. Uh you are watching a display ad. So the display ad can go to the various Google product your Google Gmail your Google search your YouTube. So display also is it doesn't come only with the search but it comes it get displayed whenever you are on a related or aligned Google product as you know YouTube is also a product of Google and all the other Google product it will show so that is called display network right like video apps mobile app shopping and even when you when you remarket it when you when you uh same product you are selling it through multiple places is remarketing it. So if I have a product which I am selling it on other Google related products or even the outside Google related product which have an affiliation with Google then you can remarket it means you can you can sell on multiple channels through the remarketing suppose Amazon.com or maybe Flipkart you have a affiliate partner so you can see that ad. So this is called as remarketing where you can market your product on different channels. So if I want to do it for my WordPress, I can do it at a different channel. If I am selling a book and I have I am selling a book which I have written it on my blog, I can do it also on the related part of Amazon or a flip card through a display ad. CPM is where in display network it is mostly used because people will view it, people will not much will click it there. So it is more recommended on display network. There is as I told you yesterday everything comes with the objective. So traffic, leads and conversion if that is the objective search network CPC model is good. If brand awareness and brand recall is the objective CPM model is good. If you want to create some kind of lead, if you want to create some kind of conversion, then uh maybe you can go for because it will directly help you with click. Normally people don't prefer CPL cost per lead because it is it will cost you 500 600 rupees for one lead or,000 rupees. people go for click and then they do a follow-up with those people who have clicked and they can see at least their demographic profiling and accordingly they can customize that. So uh ad position is something which is very important in Google ads. So as we were talking yesterday so first position second third and how this position get decided is very important. So uh it decided the position gets decided on something which is very important for us to know and that is the ad rank. So the position which you can see it here is this ad rank plays a very important role where ad rank is nothing but how does Google determine which ad is shown where. So it is a multiplication of CPC cost per click multiplied by the quality score. So quality score depends on some factor of authority and relevance which we have discussed yesterday. But as I have mentioned how much you pay in this it so cost per click. So if in a cost per click bidding for that keyword or in quality score for that keyword you have got a good deal you have paid also a good amount and you have got a good deal maybe your ad rank will be higher but it's not only the CPC bid cost per click bid on quality score is on 1 to 10 scale. So if your quality score is also CPC bid you can decide suppose you have bidded for that keyword maybe 5 rupees or a 10 rupees somebody else has bidded 50 rupees for that keyword their CPC bid is more than yours so on the cost part on the expense part they have scored more so Google will definitely give them more option because they are paying more to Google please understand it is like in newspaper In newspaper when you place a ad if you have to get a full page ad you have to pay more right you have to pay extra amount then only you will get a full page why uh newspaper will give you a complete visibility when you are paying it only a small amount they will give you a very small ad for that small amount the same rules it hold there even on the Google ad product so uh uh these are the various Google ad auction process which now as I told you that we will move on to the demo post break also a WordPress demo we have done we will do it Google ad today and keyword research also in the next week so uh basically the auction system of ad ranking works on CPC bid as I told you and the second is the quality score so in suppose uh there is one case which we can discuss that there are uh four advertisers like you and me who are advertising. So uh if a a advertiser has bidded amount 20 for uh and b for a keyword and b has bidded 15 c has given 10 b as eight definitely advertiser a will be shown on the top as he bids the highest amount because they have so you remember that CPC bid so in an auction work for the position your bidding amount or the how much you have paid is very important here. So, uh this is through an example. You can understand that here. And uh quality score that is the reason I have asked you people yesterday that create a landing page experience. So if your landing page is good, quality score will improve. If people click on that and they get something good and they they stay there, you have a good chance of scoring a good quality score. uh as I told you CTR yesterday which is number of clicks divided by impression right CTR. So if your clicks are more with the impression your quality score will improve because somewhere it is catchy and people are clicking it. Yesterday we discussed about authority, relevance, trust. So how much relevant you are with that keyword. If suppose you have taken a keyword of digital marketing but on your content there is nothing called as digital marketing. So Google will realize that you are not relevant. You are just using because it's a fashion word these days digital marketing although you are selling a product and you are not using any digital marketing experiences. So uh relevancy decline relevant talk if suppose today I will talk here only print ad my relevance of the class is not there that's the reason I am talking those thing which is related to the digital mass so relevance is very important in getting the ad score and uh on the scale of 1 to 10 as I told you uh if if if you are if you are 10 quality score your quality score they they tell you when you run a ad what is your quality score for that keyword everything it comes there then it is excellent but it depends on the factor which we have mentioned here right so if your quality score somewhere indicates that it is a poor ad right so it means that your relevance or your ad which is showing is not worth that much and uh it's also dynamic in nature. It is not static. You can if user reaction improves of your ad if a format by doing a good editing and format once again. So quality score keeps changing it depends on how you are improving it suppose. So now once again that bid amount was 20 but their quality score is two. Bid amount is 15 but the quality score is four. Bid amount is 10 but quality score is seven. Bid amount is 8 and quality score is 10. So which one will get a good ad rank in this case? So because it is CPC bid multiplied by the quality score. So now this case is telling fantastic Crainder. This case is telling you that it is not the cost. It is not only just the uh pay click per cost per click which you are doing it. It is not just that. If I'm running a ad and I'm selling apparel, I have a app April store and if I'm running a ad right and I'm paying 1,000 rupees there but there is no positive review of my store, there is no good landing page experience. My quality score will decline because people are maybe talking negative or people are not click after clicking they are not doing anything. So quality score is important. It is not just the bidding amount but for sure if you bid high you definitely make your lending experience also good. So remember as a prospective digital marketers all of you when you will work for client all this thing you will see the knowledge which you are getting right now is it will be useful when you work in a company if you are in sales and you get shifted to a digital marketing company at least you will remember huh ad rank sir has mentioned about that quality score then you will remember my yesterday's conversation value how I can give the value to the target group so those fundamentals were important That is why we have kept practical and hands-on for today because those fundamentals are important otherwise building will collapse. So you will remember not only with the assignment please understand you will remember when you will work for someone when you will not work no one can no one can remember that not even me. If you have to work and for that maybe when you will get a job or you are working for some company and then you are in a digital marketing uh project you will do all this you will learn how to do it but this concept will help you then you can tell it to your boss there boss it is not just the CPC bid it is our own experience of our landing page is bad people are not happy with what we are writing so we should tell it to our content team to improve on that. It's our our uh uh quality score is two or three only with a keyword and because of that reason we are not performing. So don't worry most of the learning you can try this right now but will happen when you when you became more employed in that field or if you start something on your own. See digital marketing is a very good tool for those people who are entrepreneurs. Let me tell you this the startup if anyone of you has a plan of doing a startup it is good because print ads or traditional ads are very costly. Here you can run a campaign maybe a site say 500 600 rupees per day which uh may come to 18,000 in a month and in that you may get 10 to 15 customers who will pay you maybe amount 10 times of that. But if you go to a print ad 18,000 you will get nothing. You will get a minimum ad which will cost you 50,000 70,000 80,000 and maybe you don't know how many people have seen that print ad. So it's a economical that is why for startup for those people who are starting up new things digital marketing why they are preferring because it is economical and it reaches to lot of people a very good Roheni uh see GPT is not bad right but this is a very good question in fact in a AI perspective but if you just copy it from there in your content your quality score will get affected. So chat GPT can help you to get some idea. Then you like I I got a idea in that blog. I will not just control C that and put it in my blog. No, that's not right. That's not what will help me. So what you should do? Take help. I am not saying that don't take help. So no one can stop in today's world and even half of the digital marketing jobs are in danger of content that also I have to tell it to you because content everything people are relying on chat GPT but remember chat GPT is for me personally when I am writing articles or I am doing some uh projects because it helped me to understand but people are still hiring us because but our work has became more easy because these AI tools is helping. So AI tools definitely will create a challenge to content writers but as I mentioned you cannot get a good ad score just copying it wrong and sometimes chat GPT will write wrong because they don't understand your context. So for your landing page, take help but don't just copy everything from there. Your quality score will surely decline sooner or later. I have seen people writing on LinkedIn directly copying it. You can have your idea and you can ask link uh chat GPT to how to structure it more and you can take that you your idea is there right? You write a idea that okay like I have given a idea to Chad Gupt you have an idea right and if it is refining it and writing it in a better way that's okay because that is its job it's doing but idea has come from you you have and how beautifully you do the prompt engineering that's also important so but it's a good conversation quality score and uh content from AI tools answer is that if you just copy Copy and paste it. Yes, it affects. But if you utilize it, re rework on that, take help from that, have your idea, get a concretization of idea from there, then put it, then customize it. It will not create impact on your quality score is I clicked on ads.google.com. Right. So from here from ads.google.com I went to because I already have signed in so I went to start now. You people could also could have clicked it here if you are starting it. But because in my Gmail already multiple accounts are there. So it is showing me my previous accounts. All these accounts which I created previously. Now, so this was the account progress which I was doing right now. I will click again on that. So, so I have given so it was asking for enter your business name which is optional but I want to give a business name. So I will say here content creator right now that is what I was saying that in Tata if Tata group of company they have multiple business so they can name maybe uh for the for a specific T business or Tata business or Tata Tetlay business or uh Tata steel business or steel anyway they will not run much of a Google ad but the other FMCG business the trend retail business. So maybe their manager can place their or Reliance. Reliance have multiple business. Telecom business is there. Then your Reliance Industries uh business is there. Then your go is there. Entertainment business is there. So when has an option of giving a business name, I am more of a trainer and content creator. So I have written there as a content creator that and this is what I was explaining that why I have told you to have your own WordPress or landing page because where should people go after clicking your ad. If you click on this option, Google itself will take lot of information from there. So uh I have created that. But even if you don't have your phone number, if you have an app, you can give the app download page here. What I was saying is there is something called as business profile page. Your business profile page which comes on Google business profile. So this is what is the business profile. You can if you have a business profile, you can give the address. I have a business profile. So it it is taking the address but I want to give a if you want to give a business phone number you can give the phone number but I have clicked on the if you want to give your mobile app if you have an app you can give that link but I am with the website option then now it will take things from my WordPress account. So see it already has extracted thing from my WordPress and have reflected here. So I have I have given the link there and it took and it it has taken the detail from there. If I want to rewrite it, if I am not happy with what it is written there, I can completely rewrite this. Right? So I can like I'm saying so I can rewrite my business here. So if you are not happy with what Google has extracted because it has that is what tools are APIs are linked to each other these days and they take directly the information and it gets reflected here. So you can change it. 3,00 is the word limit if you want later on when people click and if you want a good quality score or a good content one can rewrite this. So you can make describe what makes your business unique. every step if you pay a sincere effort you can definitely can make a more good quality score. What specific products or service are you advertising in this campaign? Actually I am not doing any kind of internet marketing right. So I will delete this. I am basically talking more from a content creator So I will add that I can also can add blog writing and uh digital marketing I can definitely can add there. So up to 20 specific products or services I can add. And uh let's assume that you are running a small uh apperal business or a book bouquet the boutique sorry boutique you are running and if you want to add so maybe related to that apperal thing and all you can add there or if you are doing a spa salon that kind of business you can relate it to this and you can go on chat GPT and find out what can be the relevant products or services related related to this chat GP can help you. So that is where AI also helps in that. Now I have selected this web page. Now it will ask whether this is the web page or I want to change. If I want to change, I can click on this link and I can change it. Right? So I will go first. Now uh it will say which you have to link which you want to link. Do you want to link your YouTube channel because I have some YouTube channel also with my name. So uh if I if I want to link that if I have a Google business profile I can link that. If there is a phone number which I want I can edit and can give the phone number here. And I can give the number here and can edit it right and can save here. I can do the done. So uh I you can link your phone number also through that if you have a app because all across the product it can but right now I don't want to link any of this. So I may skip this as of now. Right. So now then this is the thing which so am I am I uh can you see what I'm doing there to come back here and yeah thank you. So uh now this is where I was I was telling you after advertisement objective maybe goal themes creating ad and all we will go in the next class because that was also agenda of next uh class only we have done the media buying border today WordPress today so and opening of a Google ad account today so my objective is actually so you can choose your advertising objective My objective is really to bring traffic to the website because I want people to come to my website. So my objective is to get the traffic. So I'm happy with this objective. Maybe if your objective like some salespeople are there and these examples will be very much relevant and helpful to them. So they can click on leads if they want to generate. If you want more and more downloads of your app, you can take app promotion. Awareness and consideration also can be my objective. But I can I have to select one I I want traffic to be increased on my website. So that is the objective which I have for this. So I am I'm kind of happy with that as an objective because I really want to get traffic on my website if I run this ad which I am just showing it to you because uh but if suppose if I want to run it my objective is website traffic. very important to define. If you are confused with your objective then there is a problem because uh Google later on will give you themes everything related from your objective. So like uh for online sales or for the company which are the online like your April myntra.com or maybe for the shopper stop or reliance retail and all that they want to increase their online sales they may take as a leads normally it helps in the real estate business. If you are a real estate 999acres.com or a real estate company, leads will be a very important objective. Traffic will be good for those people who are into more into content reading or who are also into selling. But nowadays uh online sales will definitely will help in that traffic will help more in the content generation. app definitely if you want to increase the number of installation awareness and consideration uh like app promotion will be good for startups who have just launched a aggregator app uh like maybe a oo at one point of time when they have launched or a ola or aber at those kind of players awareness and consideration is good for if you are starting something new and want to build and make people more aware if suppose uh Starbucks coffee chain has started somewhere in my city and they want to do awareness campaign because they want people to know then awareness and consideration will be good for them. So you select as per your objective and you click on next and here you are all set to create your first campaign. Wow. So, so this is one company based in Bombay which is I'm doing they into laboratory consumables. So when you do a Google business profile like from here Google all the Google products from here you can see these tab all of all of us can see that there is a option of business profile manager. So I reached here after clicking this. So they will ask for the login and if once your account gets verified you will see this kind of screen because right now my others as I told you I have to hide it because so one to I can show. So this is so this screen you get and after that one this is your store code number also they assign so that later on now two updates of Google are there. I can add photo. I can create a post related to the Google business profile and that will be put there on my GVP. So once I click on this so this is once you click after this you get this kind of dashboard. Okay. Lot of things your questions will get addressed here. These are various options where you can edit your profile. You can read reviews. Please remember few things which I'm sharing. I'm not on your screen. So just let me complete. If you want to delete any review, you can't delete review on Google business profile. You can maybe report it as a spam or whatever it is because Google doesn't give that permission. But you can surely can read the reviews. More positive reviews and more ranking. Good reviews always do help. So a 4.5 to five review if you get it it's always helpful right. So reviews play an important role here and uh here because we have just have started and not doing much right now. So but we are going to work on this and very soon you will see the difference. You can edit your profile by clicking on it. It has it will show business name you should not edit otherwise it will ask for the verification again right so don't do too much of editing here opening date surely you can edit contact information also if you edit it will once again take you to the verification right you can put your website here and Google is also there is a merchant center of Google also so you can add your product which can go to Google merchant center and people can order from there. So whatever you are adding here address business location is updated. So location wise so a business information all these things are there hours you can edit when is your store open. So you can click on this edit option and you can see that open with main hours or rather 24 by 7 and then if you want to if suppose you are not working on someday so that people will call so you can click on that day. If suppose on Monday you are not working you can click this and save at the bottom and it will get saved right and uh the same way any special hours which you want to add where you give some discount or something like that. So uh you have lot of options of happy hours for the elderly and all that. So you can add whether parking you can get it there payment option. So these are the business information related things which you can edit. Normally your name don't edit it unless and until you have changed it and if you have changed it, it will once again go to the verification and then you have to do the verification again and uh you can go to the read review session. So this is as I took over this account now. So we will increase as I told you but we are relying on the genuine reviews and uh reviews once taken why are you you can report this review but you can't delete delete it but uh you can report a conflict of reviews from somewhere maybe because someone of your competitor may also give a false review on your Google review so you can report all that here and Google will take action on that if all right so they may they may take a action of deleting it and not showing it to the photos yeah from here you can upload all photographs if you want to upload anything here you can do a tagging you can add photos from here right and you can click on this you can delete that so you can add and delete photos from here. You can add any specific update as I told you that if you want to post updates to your customer, you can write here and can post an update. Let me tell you one thing. Google business profile is a fantastic product and 90% of the Indian business owners are not using it to maximum advantage. If you use it and keep updating this, Google will rank your profile on the top again and again. So update, if you have some update, some new thing, keep doing it. You can see the so you can see my screen, right? I will go back there. I just came to check here. So uh now I'm back. So here this is a very important option and this is called as the performance. So performance option basically will tell you that how your Google business profile page is performing within a specific period. You can select that and can apply like I selected between February to July you can if your business has too much of interaction you can select monthly basis and can see it. So 415 business profile interactions means that they may have either have clicked it or have uh done something on my Google business profile. So now it will also tell me it is also sh saying that is the reason I have shown you GBP because it is linked with Google ad. So what it is telling me how to grow your business because this is free. Google also wants you to start adding. So they said I can create a customized ad and you can just start as soon as I start they will do everything and I can get this kind of ad on mobile phone but I have to pay amount. So they are saying performance if you want to increase so it will increase interactions are when people call message make bookings ask for directions and more. So it's not just the view it is the engagement. So 415 business profile interactions not although it's a B2B client so they don't need much help they are already for B2C if you like you are selling apparels and all this should be in thousand or in lakhs in 3 4 months at least in thousand so uh you can see your performance metrics how many people have called on the number in during this time. So that it will tell you the number of people who will who has called right. How many have done some booking because I have not given a option of booking. So but call I have given a options 33 people call. How many people have asked directions to 280 people? So it means direction for them is very important on my uh client's Google business profile. Then website click it also tells you that uh because I have given the website address there. So it is also saying that out of 415 people 102 people have clicked on the website. So and I can also see see that how many people have done it when right. So during 19th February during 21st March this much of number right and uh then so I can check month- wise also detail in this. So performance is a very important part of any digital marketing tool and that is why it is called as performance marketing because performance marketing will help you to grow your business. Now through this I can see that because as I told you we have I just took over from this client just one month one month one month one month one month one month one month one back it's a good student of mine old student of mine I was helping him in some other business so now we are doing something and uh once he gives me photographs or he uploads we I think looking into this matrix I want to increase more of impression so I I told him to share some post where we can uh mention to the vendors about the Google business profile link. So we are doing all that but uh because it's a B2B so normally people don't search because lab equipments it's basically they are selling laboratory consumables pipet then your uh those laboratory uh reusable bottles and all that. So normally people don't buy that much online. So they have a lot of institutional customer. For B2B and that kind of business it may not be that helpful but at least his business is visible. So people can get the address they can visit and it is also helping him as he has mentioned. So uh we are doing that. Now this is where it will take you to Google ad and you can advertise. So we will do a Google ad separately and here if you want to edit the products right you click on that and you can later on can add products to your business profile and can get started here and you can add a specific product to your business profile. You can give a product name, you can select a category, you can give the pricing, you can give the discount, you can talk about if you do it very professionally, Google business profile will help you a lot. So you do this if you have a a business like for our dear friend uh Rahul and I think for Grant also and for Raindar and all those who are doing it. This is very important because if you even for the beauty uh parlor if you have some products which you are selling it or uh so you can mention that here although you should definitely be authorized vendor to do that but uh this is very good where you can display a product directly from here and uh you can edit the product you can give the so for bookings also this will help so you can link it to your online booking. If you have some online booking like doctors, they have pract right where practto people book an appointment. So you can add a link there for that. If you have online booking, you can ask for reviews from your friends. You can share this review link and if you want to increase the review, you can give it to your customers. you can give it to your uh uh vendors in this case and you can definitely can improve you can do it a WhatsApp also and all that. So now you can also ask for you can add a WhatsApp. So if you want to add a WhatsApp number here you can add a WhatsApp because you know nowadays lot of people are doing their business through WhatsApp. So you can go and click on and can give your WhatsApp click. Uh yeah if you have WhatsApp business profile business you know that's these days you have WhatsApp also have a business number business option where you can make your number as a business profile number and you can give a link that here. So uh you can add your WhatsApp and uh cancel. Okay, you can complete your so I have uh they are saying that info needs to be updated. So if there is anything which you want to further add, you can complete your uh and you can get a lot of things. Confirm your holiday hours. Now June performance report is ready. If you want to see that we have already have seen it. So uh this is the report which it will directly will take you to this report. Use once your business gets verified use this dashboard daily basis daily basis use this dashboard to read reviews to share. So if you keep adding update or as I told you in the starting that if you can keep posting it right if you have seen when I go went to through this ad update also once you post it regularly your business profile will help it will definitely will help and uh advertise it's up to you whether you want to do it so this is basically a Google business profile I I've shown it live with a hands-on to you of a client profile and uh edit product booking reviews at least on weekly basis use it so that Google remembers that you are very much regular with updating information related to your uh business. Now I am going back to the screen. So now with this right there is one this option advertise. So Google ad is linked to right. So once I click on advertise it is coming directly Google ads because both are Google ads product. Now if you see that uh now you will understand one more reason that uh why I have uh told you to create your business profile. You can click on this also if you have a business profile or you can click on website. I will come to this once I finish the presentation about the Google ad part. So prerequisites that is the reason I asked you to create a landing page because landing page will bring traffic if it is not uh there you have a problem and please understand as I told you hands-on on tools is fine but you should know what are you doing see I told you certain fundamentals of Google business profile that your objective should be clear in Google ads also so you should know your USP USP is unique selling proposition What is that which differentiates your business from other? Google uh business or Google ad will not help if your business fundamentals are not clear. So you should know your business goals. Is your business goal is to increase and bring more revenue sales or is it to increase the landing page experience like Rohini was asking for the blog can I do it? So it is more like getting traffic on the website. So Google ads may you get a option I will show you you get a option of your business goal. So you can click on that they you will get these all option whether you want to increase market share some of these options are so you should know what is your like for me if I have to do it for Dr. Ankushki digitalatra.wordpress.com then uh for me it is incre bringing the traffic. So I will select your option of bringing the traffic. Right? So now these can be your business goals. Website traffic, sales, brand awareness, leads are you bringing. So you can select any of this in that. So certain fundamentals we should be aware. What is the objective of your ad? So if your objective is increasing brand awareness, you can select the option of display and video like a display and there is a video option. Normally display is good enough. Traffic to your website because you know search is which on Google gets a search display it when you get a banner ad that is a display and video is normally when…

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