He Redesigned Google's Logos BEFORE Google Did 🔥

Will Paterson| 00:15:04|Apr 29, 2026
Chapters10
Host revisits the top posts of the year, comparing user submissions with Google's updated gradient icons and noting gradient blending and brightness considerations.

Will Paterson critiques Reddit logo redesigns, calling out gradient handling, typographic detail, and the power of presenting work in context.

Summary

Will Paterson dives back into the Reddit critique thread, sizing up designer work that mimics Google’s new gradient treatment and a slew of branding concepts. He notes that several submissions nail the vibe of the updated Google icons but warns about gradient stops that darken where colors blend. Through examples like Cracker Barrel, a Colombian coffee brand Dorado, and Murdoch’s Beastro, he highlights why authenticity and context matter—especially how a logo sits on coordinated mockups. Will also praises contemporary, bold marks for a streetwear-inspired brand and stresses that a strong visual identity extends beyond a single logo to color systems, typography, and application. He emphasizes the value of showing logos in real mockups (cups, packaging, signage) to sell a brand story, and he points out subtle typographic decisions that keep a design human and organic rather than sterile. Throughout, he interleaves hard design tips—like curve fitting in glyphs to avoid over-perfect circles—with encouragement for designers to present work confidently, using tools like Framer to build live portfolios. The video shows a mix of clean critical observation and warm encouragement, celebrating the quality of work in the Reddit community. Will even shares quick notes on client-ready systems and how small tweaks can elevate a mark to feel timeless rather than trendy. It’s a practical pep talk that doubles as a live critique, perfect for designers itching to refine their branding game.

Key Takeaways

  • Gradient work matters: adjust brightness when stops shift to avoid muddy blends, as seen in Google-inspired submissions.
  • Present designs with mockups across real-world contexts (cups, signage, packaging) to demonstrate brand system coherence.
  • Organic curves beat perfectly round shapes: subtle curve variation in glyphs prevents a look that feels too computer-generated.
  • Small typographic nudges (like vertical alignment and bar height) can dramatically improve balance, as discussed for Murdoch's logo tweaks.
  • Contextual critique enhances credibility: Will points out why a strong mark needs a supporting color system and intentional typography.
  • Real-world examples beat hypothetical perfection: hands-on feedback on coffee logos, restaurant marks, and industrial brands.
  • Framer and other portfolio tools simplify showing complete systems without coding, helping designers present confidently.

Who Is This For?

Ideal for graphic designers and brand designers who want practical, real-world feedback on logo design, mockups, and brand systems. It’s especially useful for those preparing portfolios or pitches who want to understand how to present work convincingly.

Notable Quotes

""Gradients are crazy things. If you change one little stop in the gradient somewhere and it's not right, then it becomes an issue where brightness comes in.""
—Paterson explains why gradient stops must be carefully tuned to avoid dark, uneven blends.
""The barrel shape is unreal. The typographic care and attention... this curve isn't perfect. It's warped a little bit like we do when we create the letter O.""
—He praises an organic, non-perfect curve to keep logos human and lifelike.
""Presenting visual identities and even just logos or any sort of work in context is really what brings it all together.""
—Emphasizes the importance of mockups and real-world presentation.
""The icon... contemporary as well. It's chunky. It's got really nice curves... but it's got that traditional typographic element to it.""
—Describes a strong, modern-mark with timeless type.

Questions This Video Answers

  • How do I align gradients to match Google's logo update in branding work?
  • What makes a logo feel timeless vs. overly modern in branding critiques?
  • Why is showing a logo within realistic mockups important for client presentations?
  • How can I use glyph curve fitting to avoid perfectly circular shapes in logos?
  • What tools can I use to build a portfolio site for branding work without coding?
Google Logo GradientCracker Barrel logo redesignBrand identity critiqueDorado coffee brand identityMurdoch's Beastro and CharbarCoastal logo critiqueUmami Japanese restaurant logoNorth Works logo critiqueFramer sponsorshipLogo typography nuances
Full Transcript
Hey guys, welcome back to the new Reddit critique video. It's been nearly a year since I did my last proper Reddit critique, and you guys have been on the subreddit faithfully posting your design work. So, I thought, do you know what? Let's go back in, critique some of the work that you guys have posted, look at some of the amazing work, and just showcase your guys creativity. So, let's dive straight in. Okay, so let's do top of this year so far. So, we see the top one. Google changed only one logo, so I did the rest. Oh, dude. This was just before Google changed all of their icons. Let's see how close you got them. So, Google changed all of their icons to be this gradient color. And a few months ago, nearly half a year ago, I posted a video about their Google logo change where they made it more of a gradient. I'll link that video down below and it goes more into detail about how it was made and why they did this because of AI and the modernity of different monitors. But yours looked pretty good. They look a bit dark in comparison to what they actually are, which are here. These are a bit brighter. So, they've got the brightness difference, but you went and did all this before they edited it. That's crazy. Careful with the blending of the gradients. You'll notice yours are darker where the colors blend while Google has it more neutral. That's it. Gradients are crazy things. If you change one little stop in the gradient somewhere and it's not right, then it becomes an issue where brightness comes in. You got to make sure they're less bright. But well done, dude. I think that's cool. What a great exercise. Took a crack at the barrel. Figured I should get in on the action and see the Cracker Barrel logo redesign. Personally, I think it's a solid update. And the outrage feels a little overblown. Okay, so people did not like the Cracker Barrel logo. That was a thing, wasn't it? Where they went and changed it, made it more minimal, and a lot of people thought, you know, that's taken some of the soul away from the brand of Cracker Barrel. You know, that's fine. You see here, this guy though on the Reddit has done his own redesign, I think. So, this is the original one, the new one. So, he did his own. And you know what? Your one is great because it's got that vibe to it, that old nostalgia. You haven't like alienated the audience. And we have done a video on this as well, but with yours here, you've got that actual barrel in there. Makes more sense. This one's more of a bean shape. And with their new one, they went too modern. They went too minimal. and it felt like it wasn't exactly what it should be. So yeah, well done, dude. The barrel shape is unreal. So I really love this design. I think it's got a lot of subtleties to it. Looks great on your B banner here. Everyone go follow Visually. Go and follow this guy. I charged $2,000 for this visual identity project. H happy to finally share my latest brand identity project I was working on. It was such a fun project. A creative media production studio led by an awesome team. Excited to see your feedback on the logo mark color system. Logo mark was inspired by the shape of a sea spiral. Cool. Okay, creative media production team. Do you know what? I really like it. I love the use of red in there. This sort of nonlinear red, I like to call it where it's dark. It's not just boring. It's just got the right work in there. That icon though, dude. Really like it. It's contemporary as well. It's chunky. It's got really nice curves in there, but it's also got that kind of traditional typographic element to it as well, obviously. Now, if you don't understand how important it is to have mock-ups, then let this be an example to you. Presenting visual identities and even just logos or any sort of work in context is really what brings it all together. So, even with the lantern over here, it's not got any logo there. Obviously, it's over here, but the red is what you're owning there. You're showing a system and a pattern throughout. I really love it though, dude. And guys, notice this is good because wait, there's one thing. A lot of people in the designing might make this a perfect circle or oval, but this guy hasn't. What I really appreciate is the typographic, what's it called? The typographic care and attention. This curve isn't perfect. It's actually warped a little bit like we do when we create the letter O. A lot of the time when we're creating perfect circles for logos, it can look too, I don't know, too computerenerated. But if I create in glyphs here, which is a font making app, it's I'll show you an example. If I wanted to create the letter O, we can bring in a perfect circle like so. But the problem with that is it looks too perfect. And because of screen technology and vector technology, you don't want it to. You want to have a little bit of I don't know easing to it. So what we can do in glyphs is select it and we can go to the fit curve path here and we can press this or any number of these. And these are just fit curve ratios. And what this does, as you can see, it moves these handles. It moves them and it makes it a bit squarer essentially. If we go right to the top, it makes it really square, like kind of like a square cut. If we go here, it's a lot less. It's very subtle. And what that does is it makes your shapes look more organic in a way. So, I'm a big fan. I love it. Oo, visual identity for a Colombian coffee brand. Do you know what? I love our subreddit. I'm seeing more visual identities than just logos. I love it. So, Dorado, real Colombian coffee. Number one, it reminds me of Pringles because of the mustache. Number two, it's separate from Pringles because he's got a cool hat and a full face. I love mascot logos like this. They just feel like they've got character to it. It's got that sort of 40s representation in there, too, in a really contemporary 2026 style. You're not reinventing the wheel here. You've chosen a great icon or mascot logo, chosen good typography and a good color system and you're showing it throughout with this visual identity. Now, with this, I think there's a lot of beans and a lot of things happening on this coffee cup. And I don't think you need to have the logo everywhere for this cup to make it more tasteful and to elevate that brand a bit more for your presentations. Something to keep in mind that's worked for us really well is instead of showing the coffee cup by itself with the logo on, just show the beans with that color and you're owning the brand color. That's the identity is where you don't see the logo in it, but you can smell the logo or smell the brand throughout. It sort of ebonates from the mockup itself. Great mock-ups as well. Well done. I love it. If there was gift things I could give on here. Oh, I can. I can give an award of popcorn away. What the heck is this? I just gave you an award. I love that. Great. Local restaurant logo redesign concept. Okay. Murdoch's Beastro and Charbar. Murdoch. Be sure and cha. Okay. The first one. Very 20ish. By 20s, I mean I'm talking about time period. What I love that you've done is that you've taken something that's complicated and made it simpler while still having the same, how do I say it, the same attributes within it. I love that. I love the fact that you've done that. One thing I'll keep in mind though is in your simplicity, I think you've added a lot of detail into the middle and it doesn't feel centered here with Murdoch's. I think you would have been better probably getting this curve up from this U so that it's actually in the center of the logo itself. It feels like this part needs to be moved to the left slightly. And because I'm a massive typography nerd and some people call me the kern police, I would also bring this bar down a little bit more as well. As in to take this part, just shoot it down a little bit. Make it about a third of the height of the main and you should be absolutely fine. The best place to design your portfolio website is on frame. It's so easy. We designed ours from the ground up. We didn't use a template. However, if you just go to frame for completely free by clicking the link in the description and you create, let's say, let's create a new project. When you do, you don't have to design from the ground up. You can actually use one of these templates, whether it's a portfolio like any of these or you can use a business template for a client if you're doing something or if you're an agency, you work with more designers, you can use templates for them, such as Lando. We can click this and it will show the template being used. The website is all there. We just need to change the information and put our work in there. So, you don't have to worry about creating your own website if you're a bit nervous about it. But Frame is so powerful because it's no coding involved at all. None of these animations were created with code. It's all with components. Really simple to learn. They've got a really good base for learning how Framer works. And not only that, you can use Framer as your main design tool if you want as well. If you use my code in the description below or what's on screen, you'll get a discount when you upgrade your website and publish it. Thank you to Framer for sponsoring this video. Ooh, which sketch looks the best for a streetear brand? Okay. Well, my opinion now is invalid because this is nine months old, but thank you for posting on the Reddit. I love this. You got great curves street wear brand. Now, that's a large term, isn't it? So, for me, I'm going to have to base this off of what I think is cool and what would work well embroidered. And I think it's got to be the one in the middle. It's just got that refinement to it. It's not so wide, but it's got really nice, I don't know, look throughout. It's quite blocky as well, but these are all really nice. Let's see the comment. I prefer the third one as it's more distinctive and energetic. I would even suggest looking at ways to make the neck appear longer as it could be a bit like a collie. Well, lassie. I think that's cool, too. Look at all the quality comments from the subreddit, guys. You are awesome. I love the fact that you guys just come on to the subreddit and help each other out. Recent work for a client. Nice. Coastal. What I love that you've done here is that although it's a simple mark, you've done something very important and you've rounded these corners in there which gives it that ink bleed effect so it looks organic. I like that. That same geometry of the roundness has been put into the logo type. And something very strange that I've just pointed out which is probably part of the uniqueness of this is the T. It's on the X height. It's not got the ascender part of it. It's not lit up. but it's not high. So, you've put it on the ascender bar bit so it makes it look like it's a small T. For me personally, I would have just shoved that up a little bit more just so it looks like it's ascending over a little bit. So, there's crossbar supposed to be in line up here. But that's just me. Don't don't listen to me. I'm just really particular. But I love this dude. Yeah, well done. Cool logo. Local pizza restaurant logo redesign. Okay, so I'm not even going to try and pronounce that, but something PA. Okay, so pizza. Really boring. Really nice. I love that you've got this sort of rolled dal illustrative mascot in there. It makes it super personable when you're doing pizza or any sort of restaurant that's kind of family or it's Italian in any way. These colors, this style is always going to be really nice and casual. It doesn't need to be professional. And I love the type. It is nonconforming to what people would normally have. Ah, now that their systems are something else as well. The pop of color in the red. Ah, perfect. Balance is great. I love that it's tall, readable as well. And you can definitely tell it's a pizza place as well, just from the style and what it's written obviously around it. But I love the fact that it's just so not clean, that it's organic. Oh, I can't leave without doing this one, but I got to. 2 minutes. I've got a call. I am back with a new haircut a couple of days later. Let's do it. This umami. So, an umami, a Japanese restaurant committed to serving up authentic street food. First of all, I love the typography. The a in there is I love it. It's so It reminds me of Asahi. I know it's from the same sort of vibe, but it feels contemporary, bold, and it's got some of that aesthetic that you're looking for in this type of thing. Super bold. Ah, those business cards are so nice as well. Like, honestly, I love that those business cards are so nice. The menu is cool. I love the placement with the type that you've chosen. And like doing the sort of box, it's kind of it's like a bento label for micro graphics. I love that. The bag as well. Everything on here is super well done. This is where you take a logo and make an identity out of that. Rot studio. Ceramic studio. Okay. Handmade ceramic pieces. Let's have a look. So, first of all, I love the movement within this. Really nice. Really simplistic though, which isn't a bad thing, but adding that movement just adds that extra spice. Yep. I love it. Ceramic. That's cool. Now I'm understanding it. This makes a lot more sense. You brands nowadays and logos can't just like work static. I found that it's always a great idea to make sure that the logos you create can work with movement involved as well. That's really where it's going to take it to the next level. Brilliant use of identity here. So, getting a part of that logo in might be a bit too much with the pattern in the background, but I love it, guys. This is a level up. I've come back to the subreddit and I'm actually shocked with how good the work is I'm seeing on here. Can you critique this logo I've made? Yeah, let's do it. First of all, I love it. We're more than just an engineering company and a constit construction company. We're pioneers of innovation, growth, and reliability. Our bold logo embodies our commitment to creating structures and solutions that stand the test of time. The striking red represents our energy. First of all, I love how clean it is. The K, it's got that construction industrial look. And the icon as well, very blocky. It's got something different in there. I'm Am I missing something that's hidden? I might be. North Works. I don't see an N or a W, but I do like the icon. It's quite unique. Simplistic as well. Great mockups. It would be great to Okay. Abstract letter N. I see. That makes more sense. Okay. It is an abstract letter N. Oh, yeah. How did I miss that? That's really clever, actually. Yeah. Nice. I love the use of red. It's really bold. It looks very professional as well. Oh, the website layout looks pretty cool as well. I love it. I guess for this one, I would love to have seen like I don't know on machinery or on someone's like high viz top personally just to see what it would work as like that. But again, I've got no complaints. I think the work in it here is just unbelievably good. If you enjoyed this video, then please subscribe and also submit your own work to the subreddit. It's not just me who goes and reviews it and shows you off and critiques your work. The people on the subreddit do as well. We've got an amazing community over there. So, put your work up there, get some advice, maybe have your work critiqued before you send it to a client. It's always great to get a second eye. Comment down below which one was your favorite, or just comment Apple if you got to this point in the end of the video. And I'll see you in the next one. See you later.

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