Keyword cannibalization

3 videos across 2 channels

Keyword cannibalization happens when multiple pages on a site compete for the same query, splitting clicks and diluting rankings. The topic explores how to spot it using data like Google Search Console, SERP overlap, and volatile positions, and how to fix it with consolidation, redirects, pruning, and smarter internal linking. Real-world examples show the fine line between effective optimization and overcorrecting, stressing selective targeting and documentation to avoid fresh content decay or unnecessary removals.