SERP features
4 videos across 2 channels
AI-powered SERP features are reshaping how users discover products and information, with AI overviews surfacing at the top and influencing click behavior even without new content. Marketers now optimize not just for traditional rankings but for enhanced snippets, People Also Ask, and brand visibility signals, using long-tail keywords, intent alignment, and data-driven outreach to capture featured placements. Mastery involves leveraging tools for keyword research, content updates, and competitive analysis to close visibility gaps and stay ahead as Google’s AI-driven results evolve.
How to rank in AI overviews in 6 steps | Ahrefs Tutorials
The video explains what AI overviews (AIO) are and how they affect SEO, framing them like enhanced snippets that surface
Powerful ways Ahrefs can help you win more in Search and AI (November)
The webinar introduces HFS, guiding new users through core tools for SEO, AI search, and competitive analysis, while hig
Powerful ways Ahrefs can help you win more in Search and AI (January)
The video walks through how Hrefs tools help users improve SEO and AI visibility, demonstrates the platform’s key featur
The Google Update That's Changing SEO (and No One Noticed)
The video explains how Google's AI overviews are changing product discovery by surfacing shopping options directly in se