Powerful ways Ahrefs can help you win more in Search and AI (January)

Hello. See that a number of people have joined. Hello Gaia and Georgiana. Thanks for joining us today during this festive season. Your dedication to learning about SEO and Hrefs is commendable during the festive season. We'll just wait a couple minutes here for people to join in. And I think it's okay if we have a smaller audience today just because it is a more quiet period during the year. I think I'll just go ahead and start and then whoever joins will join and hopefully we can get through today's material and help you guys out in getting started at Hrefs. So, welcome to today's webinar on powerful ways that Hrefs can help you win in search and AI. And for today's webinar, I'm doing something slightly different. Uh let me go ahead and share what I have today. I will be going straight into the questions that people have submitted uh when registering for this webinar. There were like maybe 40 or 50 questions, but a lot of them are very similar. So I've gathered the 40 most commonly asked questions. no the four most commonly asked questions and we'll walk through how at can help you get the answers you need to grow your brand uh improve SEO get more AI visibility etc. So a lot of today's material is of course going through the different tools we have on the platform. So, if you'd like to follow along, now is your time to make sure that you're logged into the platform and have your page ready at the dashboard and then we can uh navigate together to the different tools to show you how they work and how they can get the answers that you need. So, any questions that you have, please share it in the Q&A function. Uh that should be found inside uh the more tab that you you should see on your interface, you should click on more and then there will be Q&A. So if you have any questions while we go along, whoops. Uh you can ask that there and then I will go through them like one by one to make sure that they answered after the main webinar content is over. And if you see a question that you definitely like to be answered, uh make sure that you can upvote that question because the more upvoted questions will get answered first. And yes, uh all of our webinars are recorded and you can access the replay on the HF tutorials uh YouTube channel after today's webinar is over. I will also be sharing the slides via email. So without further ado, let us begin with the first question. So a lot of people just simply ask for what is the best way for HFS and in HS for improving SEO performance. a lot of these questions about like, oh, I just want to like uh find improvement opportunities uh for my website and there are we have a lot of guides on how to use our tools and different angles of how you can uh improve things for a big business, a small business, for you know different stages of maturity. But there is also a one pager simple place to just see the number of uh proven and quick but handy uh opportunities that you can use to find uh angles to improve your your website. Okay. And it is called the opportunities tab here. So this is like if if you want to skip through um at the very beginning, not go through like tons of different materials and say I just want to click around, this is your tab. So let's go ahead and show you how to get there. Uh I will now open the HFS platform. So you should be seeing something like this at the dashboard. And so let's say I want to find the opportunities um report. So I will put in my website here and that opens up uh site explorer and we can go all the way down to the opportunities tab which is just here. So, it has a number of different uh reports actually and what it does is that it's like a quick way to access reports. We've already pre-entered in filters. For example, this one is about lowhanging fruit keywords. So, uh it will immediately upon clicking filter your organic keywords report for only keywords that are in positions four to 15. Right? So these are these are uh like and you can see here which are the pages that rank for it. And this allows you to see pages that like are having some performance but are not exactly at the top. And if I want to investigate further as to why they are um not in the top three uh positions, I can open up SER overview which is this button here and I can take a look. I can see, okay, I'm being beaten by these three website providers, right? And then I can look further to open up these websites, uh, and then check out to see what they have on their pages. Are they doing something different to me? Uh, it seems like they're both a site page. They're all a site page that provide services, but perhaps by clicking through them, I can see uh I can check for other things like uh, you know, their domain authority. I can check for what content they have on those pages to see why they would outrank uh my page. Okay, this is how I would go about finding lowhanging key fruit keywords for example. And you can go through um we have a quick description on the side to explain why how these uh different reports are filtered and how they work. Uh for example, uh pages that are only published once. So usually so that opens up content explorer and it shows pages with like a small amount of traffic and it can I can further filters this down to like a custom range of times where has been uh published. So I can look for really old published pages that haven't really changed much for example and then see if any of these pages are worth my time to they still contain important information that should get updated. uh and updating your content is generally important that has always been important even in SEO but like even in uh for geo for example it is important so and I will go into that a bit later because that's one of the questions people asked about when it comes to AI uh visibility in GEO okay so in other words quick and easy place to find if you really are lost and are stuck and you want some ideas on how you can improve your website's SEO. This is your place. You check out these um uh reports to see uh if they have any interesting opportunities for you to improve your website. Okay, now let's go back to the main slides. So as I mentioned just now there was a second question that a lot of people had which is about how to improve visibility or go. So this was like many people are just asking hey how can I use hrefs to improve uh my the number of times my brand gets mentioned in in AI overviews in AI search results things like that. So I will in this in today's presentation it's like there's so many factors to uh AI visibility and go that we really cannot cover all of them here. Uh and also we have uh as a company conducted a lot of data studies to analyze what are the actual factors and areas that move the needle with improving your the number of times you get cited or get mentioned in the AI overviews. Um so this is not like a complete guide. I'm just picking out factors that we consistently see uh move the needle more than others. Okay. So the first one being brand mentions on third party websites. Okay. So how do we find something like this? I will today I will showcase to you the our main tool for helping you understand brand visibility across the web. And of course it then has an impact with uh getting more visibility in AI. And if you don't have access to this, I will also show you a way uh to sort of get an idea without uh paying for the brand radar uh add-on. Okay. So, I'll show you the main way and you can still follow along because uh if you have a paid subscription, uh you should be able to access these demos. Okay? If you click on any of these demos here, like for example, I'm going to click on PlayStation versus Xbox and Nintendo, you'll see that you can see the data for all uh all all of them for this search thing. So, you can see like all the AI visibility responses and topics. You can see video visibility, Reddit, things like that. Okay. So, how do we check? Um here we're looking for uh AI responses that um contain my brand PlayStation as well as how it compares against my competitors. So across all platforms you can see a portion of it uh only mentions my brand, some only mentions my competitors and some mentions both. I can click on like let's say I want to narrow down to AI overviews and I can hover over uh let's say PlayStation and I want to see instances where only like other brands are being mentioned and not mine. I can quickly click on this here and you can see the filters are like already applied for you on your behalf. Now I can then I can look at this. I can filter down to a particular location. For example, let's say United States and I get to see the queries that are entered in and the AI overviews that show up. And if I click on show more, I can see the full response. I can see what is being said. I can see um like the citations on the side. I can filter this even further. So like we have very powerful filters here that allow you to stack different rules. So I can say I only want to see uh queries must contain for example the word Y. All right. So now I get to see all the cases where only my competitors are being mentioned as well as queries that include the word why. So like these are a bunch of different questions and they're being asked and where my competitors show up versus mine. I can also see the trend of different mentions over time with the with my filter options applied. And I can see this for uh not just mentions which is just a matter of your brand showing up in the answer itself being highlighted here but also uh citations. So uh I want to see whether or not my brand gets cit cited or not. And the way you can do this is you can in this entity you can enter in playstation.com or like your your website versus your company's websites in the uh corresponding entity. Right. So, and then uh so these are the like the 101 ways of understanding where your brand gets mentioned and what kind of queries trigger your brand to get mentioned versus your competitors. Right? That's just for mentions. If I want to see like the cited domains, there's a certain uh there is a a report dedicated to that as well. And this matters a lot because you can see that for example in this case that we have here uh our competitors being Xbox and Nintendo. You can see that the competitor's pages are actually getting uh cited a lot. So AI is surfacing these pages but you can also see that like there are all these other pages as well like eserion and uh like YouTube and Facebook and stuff all these other uh questions are I mean all these other third party websites are being surfaced as well to answer the questions uh that people put in. So if you this is the way for you to understand what kind of pages as well as what kind of domains uh AI tends to choose for your for your brand or your niche to generate answers from. And now let's say um you do not have the brand radar add-on. You can check web visibility which is basically an extension to what the old content explorer looks like where you can enter in again your brand and your competitors. And now you get to see mentions in the pages themselves like the page content of different pages and you can filter this based on domain authority and traffic and traffic values. So you can see which are the more authorit authoritative pages that receive traffic that actually mention you versus your competitors. You should be able to access this if you have a standard or higher plan. Okay. And if you have a light or higher plan, you can also access uh all these beta uh indexes. Okay. So for example, you can click on any of these. This should be accessible to you even if you don't have brand radar purchased. And you get to see mentions of your brand uh in the uh YouTube's title or description or the transcript of the video. Okay. This allows you to find uh potential like sponsorship opportunities or or content ideas that can help you get mentioned more across different content spaces. You can also see what are the kinds of videos that uh gets mentioned either by competitors or you. Okay, so these are ways to improve your uh like visibility on YouTube uh video platforms like YouTube or Tik Tok. Same goes for Reddit. So this is under SER visibility. So what we're doing is that we're looking at uh where Reddit pages show up in SER results and they have like a title as well as like a short description below about the page. And so we get to see if um your brand gets mentioned on these threads based on how these pages could show up. Okay, these are all ways for you to understand like the different areas in which your brands can get mentioned or are currently getting mentioned and let's say um so I'm going to give an example here that uh if you don't have brand radar you probably cannot see or or like you can only see web visibility for so let's say um your brand is small or is new and you want to see what kind of pages get mentioned in a particular industry so uh why don't you guys suggest to me right now like your current the industry that your business or your website is in. I would like some examples anyone. Hey, marble furniture kids toys. Let's try first a marbled furniture to see how many results we actually get. Okay. So, what I've done here is I've just searched I did not put any brands. I just put like a market on niche which is like uh marble furniture, right? So, and I'm currently So, you should be able to see this for YouTube, Tik Tok, and Reddit. Uh can I? And then I filter for transcript title description. Marble furniture. Lots of house tours is basically where furniture gets mentioned here. Which does make sense because like people do house tours like in inspiration of finding like a new house that they find attractive to purchase or or admire. And then like they may also get inspired by the furniture and it's in it. So these are like for that's an example of an area which you can consider if that is your industry to to get your brand mentioned. Um similar to like Tik Tok as well as Reddit, you can see basically which are the Reddit threads where this uh shows up uh and the keywords that trigger Reddit's uh results to show. Okay. So, so I mean I'm just giving one example here. So basically this is how you use and then like in search sorry in web pages you get overall a number of different uh websites out there which again you can filter through like let's say I want to only see pages that were published in the last 12 months and I only want to look at blogs right for example maybe too limited. Okay, now I can see like in the last 700 uh last 12 months these 757 pages are being published. I can see like you know how much traffic these pages get, things like that and then see if these are opportunities to uh get my brand mentioned. Okay. So, that's like a 101 on how to use very very quick overview on how to to to use brand radar here share share share. We talked about this one. We also talked about YouTube mentions uh refreshing old content. So uh one of the factors that we saw which I will link to the blog where we talk about like why we discovered that this was important as well as different ways that you can uh refresh old content but like freshness of content seems to matter for uh a number of different uh AI platforms. So, if you have old content out there, especially if it's like saying um having written content that is outdated, it might still be picked up by LLMs to synthesize like answers. And you generally want to make sure that accurate information gets updated and not uh like outdated information if it gets picked. And in general, uh AI uh seems to take from uh fresher websites. Again, I will link the uh blog to that covers like to what extent this this matters and different tactics you can use to refresh your content. But let's go ahead and go through the platform here to see how it works. So uh how I would go about things for example is that we can go to our blog just to show you uh the example that I shared in the slides just now. So I go to the blog and then I look at top pages. So what this report does is that it looks at it it sorts all the pages that it sees having uh organic traffic estimated organic traffic going to it and ranks it based on like the highest amount of traffic. But you can sort it by different other metrics as well. Like for example I can sort it by change. So I only get to see the pages that have dramatically changed between in this case filtered for last year and this Right? So I can filter for the biggest amount of change for example and then uh traffic that have declined from 800 is what we've filtered for. So like small relatively small amounts of traffic that have been declining from the last year. This is how I would prioritize the pages that need updating. Okay. So, we have a number of different articles here. A number of them refer to uh our blog on affiliate marketing which really has not been updated in a while and and different uh blogs about our free tools. This for sure we can update uh because we have launched a number of different free tools since we've uh since in the last year. Okay. So these are the pages which I can go about updating. I can check for any outdated information, make sure that they're up to date. Uh and and that's how I can go about using hrefs to find which pages are worth my time. Okay. I can also further filter this for maybe uh pages that are specific um or maybe I can filter for pages that rank for specific uh search features for example like AI overview. I don't think there'll be any but I can try and see. Okay, so 33 of these pages rank for. So this is what this filter means. It is SER features any of these pages here that have at least 800 traffic that have declined that rank for keywords where AI overview shows up. So it's only include. Okay, where AI overview shows up, right? So, I can prioritize my Q uh my pages this way and go through them and see what needs updating if I need to. It's a good example of showing just how many features filter options that we have that you can use to really narrow down to uh important uh pages that require your attention. Okay. And I do want to highlight before I go um that if you don't know what this report is all about or how to use it, you can always use the how to use uh link here and click on it and you see that it would open up to our main uh academy filtered for exactly the report you were on. It gives you some use cases on how to uh use this particular report. Okay. So, if you don't know any of these uh like what report you're on and you want to learn more about like for example uh I want to learn more about the best buy links report right I can click on how to use here and that would open up the academy to ex exactly to the tool. Sometimes it has videos and other times it has screenshots that explain to you how to use these particular uh reports ways like common ways to filter use cases, find like opportunities to improve your website or SEO as a whole. Okay, so definitely check this out and use this as you uh look around the platform. Okay, let's go back. Highly citable formats. So, in um we we recently published a blog that looked at um what are the for what is the typical format that we see gets cited more often than others. And this is a general rule. This may not apply to every industry, but as a general rule, what do these onpage features look like? And um main things that we see here is that it answers common question. It's built on uh original data. It has a clear answer like a key takeaway at the very beginning. Uh it has well structured information. It has its headers um that are descriptive and explain to you what the uh article goes through structurally. in in clear understandable ways. It contains data points, data studies or uh tables and charts or anything that is additional information that is useful to the reader. So it has these different components here. You'll notice that it's very similar to traditional onpage SEO where you want to make a like an article clear and easy to understand and structured uh as well as helps to answer questions uh well at every section or every uh every yeah every section of the article. Um, we have a tool which all of you should be able to access at least one article for like that you can analyze one article for per month which is AI content helper and it's basically a way for us to a tool that helps you look at the uh any particular like content blog or or article and set it to target a particular keyword. Look at your competitors in the same SER and try to find the gaps and changes that you may need to make to make sure that your article covers enough content or like structure in a way that is better than your whatever competitors that you're competing with in the same search. So let's go ahead and open that up so you can see. Okay, so where is AI content helper? So, if you see there's so many tools up here. If you don't see the tool that you're looking for, click on all tools and you should be able to find a content helper, which is here. All right. Um, I mean, I have a number of documents here, but you should be able to see at least one that you can access. And what you can do is you can uh earlier I think people have entered in some suggestions. Uh, so for example, I want to uh target kids toys. Right. And I want to rank for maybe India. Okay. And and uh I'm not going to import anything because we're going to pretend that we're starting from scratch to try to target for uh target the keyword for and we can create a document. So you see that after you create a document um what will happen is that they'll look at the SER results for kids toys keyword and it'll look to see that what are the typical search intents that are avail uh results because Google is going to rank the the website that they feel matches the search intent of the person who searched the word kids toys the best. Right? So in this case, lots of people are looking to purchase. So they are getting direct links to uh the website uh homepage websites of different uh like kid toy brands. Okay. So that's how it's been grouped. Some is educational like they're looking for uh educational content but others are looking just straight up to purchase. So I can continue. for example. Um, but it's also not that great of a example because these are typically not articles. Huh. Okay, let's go back. Maybe you guys can suggest some uh ideas for um like maybe keywords you want to target for a blog. Anyone? Because currently what has been uh suggested are kind of like not exactly informative keywords. Does anyone have any suggestions? This again is like typically a page that people want to buy from. So maybe I'll put in a keyword of what are monasuri toys. Okay, I'm going to use this keyword instead. Let's try again. Because if you put in Montasuri Toys again, it's mostly going to be uh like product pages of e-commerce websites. So, let's see. The AI content helper sometimes needs to fetch a new SER if we don't have it stored. So, that's why it's going to take a bit of time. Just give us a moment here. Okay. I may have to refresh the page. Okay. In the meantime, I'm going to quickly look at the Q&A. Okay, that doesn't seem to be a question, but that's all right. There you go. So, it did take a bit of time, but it has now loaded. Now you get to see the same thing where um there are top results that are asking like defining and explaining what a Montasauri toy is. But there's also people that are searching to see why it's so important or why it's so useful to have this particular category of toys. So I can optimize for different uh intents here. I can in this case I want to optimize for this intent. I'll just click on this here. and I'll click continue. So now it will generate um like a editor space where it would handily be targeting this particular search intent that uh I'm aiming for. In this case, you can see that even a feature snippet shows up as something you can compare against. Okay. So, this is AI content helper. So, it has all your uh typical um editor uh formattings here. So, if you take this document out after you've written it and you want to put it onto your own website or blog, it's already formatted for you. you don't have to go and format it afterwards. So, it has all your different uh like writing components as well. And while this is loading, you can also go ahead and enter in uh let's say if you are trying to update an existing page, you can enter in your page here and it'll um you can also get AI to suggest uh if this is in your blog whether you uh like a potential title tag or metad description. No, it will also take information from what you've already written. So if you like typically you should try to write some stuff here and then uh then your uh suggestions for title tag and meta description will be more descriptive. It does take a bit of time. I think I'll go ahead and load and maybe uh go through AI content helper in more detail um after this loads properly. So we'll go on to the next one for now. If you guys have specific questions about this tool later, you can ask it at the end. I'll go back to the slides. Uh there are other things that you can use on our platform to find uh ways uh to find out more about more highly citable pages depending on what uh you know keywords or or areas you're trying to aim for more mentions for a brand. Uh for example, you can look to which organic keywords have AI overviews and feature snippets show up more often. So I'll go ahead and show you how that looks. Uh, let's go ahead and go back. I'm back at the dashboard. So, I can open up again my website or we can put in a competitor's website. So, if your current website doesn't have much uh like organic traffic or or visibility online as it is, you can put in a competitor that's doing better than you as their website and you can go into organic keywords. And again, I'm going to filter for SER features that contain e uh at least um AI overview or snippets featured snippets. Okay. And I want to see include target in. So now I want to see u pages in hres.com. Whoops. That where my website gets cited. Okay. So I'm going to click include targeted here. Zero. Uh, let's compare to like the last six months. I think it's because I put in all rules. Okay, I want any. So, it's either or either AI overviews or feature snippets. That should be correct. Okay, 4,000 keywords. That's a bit better. Okay. So then I can how I can look into more detail. So I can see uh which pages and for what keywords uh that rank in AI overview. So this symbol here is AI overview. So if you hover over you can see that uh the page is getting surfaced in Google search results as as cited in air overview as well as a thumbnail. So I can open up the surf overview to see this in more detail. I can also see how it has changed in the last six months as well. So 6 months ago there was no AI overview and uh this particular page this blog on content changes was nowhere in the top 10 results. But as of 25th December 2025, it is there. Our blog is here as well as um this looks like YouTube our our channel. So it has showed up as results. See our brand is getting cited. So this is a way for you to without using brand radar to see whether or not uh your website is getting cited in uh AI over AI overviews or not. specifically only for AI overviews. You can see it this way. Okay. So that answers so in this case it answers a few things. If I want to be visible for uh the word keyword change in hrefs, in this case it's a brand new keyword but you know people are searching for this. Uh so our pages ideally should get cited by AI as answers and in in this case it is one of our blogs are getting cited and one of our videos are getting cited. So that is a good signal to us that like you know making videos matter for for having that um brand visibility as well as creating blogs, right? Um, the other way to get and see what gets cited more is not just in AI but also like in general. I can look at my Best Buy links report that I teased earlier. We showed very quickly uh earlier where it shows all the pages on my website or any website that you enter at the top here uh that attracts the most links. Okay, so the report is loaded. So right now being sorted by uh high top number of referring domains. So in this case we can see that the top pages that uh attract links are are free tools, free tool, free tool, free tool. This is a page that uh describes our uh main but paid keywords explorer. Um, you can also see statistics get linked. All these data studies get linked, beginner guides get linked, uh, as well as our free tools, web master tools. I think some of you guys will be on there. So, this gives me an idea of what page formats attract links. And generally with higher page authority in a in AI overview specifically, it matters more. It may not matter on other platforms like chat GBT um as much but at least for AI overviews we see in as a trend that they tend to pick pages on websites that have higher authority than others in terms of links. Okay. So this gives me idea of the top pages that I can create if I want to like gain more like uh attract more backlinks and you can do this for any any website. You can also do this for like just a blog. So I can see the top blogs uh that attract back links. see these are all now just blog blog articles. Same thing applies. Okay, so this is these are the useful ways you can use hrefs to find uh examples here of what performs well. Let's go back. So I just want to highlight that I know a lot of you guys asked about how to improve AI visibility for your website, but you can see that like traffic from search is still the majority. it really is still the majority. A lot of people have complained that their clicks have gone down uh or or like they're stagnating and they don't know how to grow. But fundamentally if and like as we see across multiple websites and you can check this on our website. We created like a handy tool uh to where we are monitoring the change over time of how traffic is changing for different websites. We see that search is still 41%. And AI search like traffic for AI search is really really small. Okay, that doesn't mean uh but just because people are not clicking doesn't mean people are not searching. So um even if search has gone down, it doesn't mean that people are not still learning about your brand. It doesn't mean that people are not still uh trying to find answers out there. In fact, I would say that that is still strong if not like stronger than before. So it's um clicks don't tell the whole story. Just keep that in mind and don't like neglect SEO fundamentals in in like the aspiration to just like optimize for AI thinking that it's the future. Generally two both both sides matter a lot. Okay. And a lot of the uh things that you want to do for better AI visibility tend to overlap with SEO. Not exactly but um a lot of them are very similar. And these are the links which you will get as mentioned earlier you'll get the deck so you can um look through all these blogs that go into more details about um all the the the different factors I mentioned today. Okay. A third question people asked a few times which is about how to perform keyword research and perform gap analysis to find content ideas. So, let's just look at just doing a keyword research to begin with. Okay. Um, these two features here are are things that we can do at HFS that are like um pretty powerful. You should definitely check them out. So, I'll show you how they work alongside how to go about doing keyword research in general. So, let's change here back to the platform. Keywords explorer here, right? So, what people may not know is that you can actually just search for an empty search like this. You don't have to enter anything. And why would I want to do that? And that's if I want to look at the entire like keyword database for a particular country. And once I've done that, I can filter down for specific areas. Like for example, I can actually just filter for uh first I want to exclude sensitive categories and I want to look for first seen in the last 6 months for example. So now I can search without like giving any suggestion. I can search for what has been happening in the last 6 months based on search results. These are all like you know uh more you can see that some of these are are new. their their topical stories that happening and then from there I can filter down to it being for of a specific industry or category by typing in additional keywords. So uh let's give an example here is what I saw. Oops. Let's add in the filter again and then filter for first scene. Oops. First seen in the last six weeks. So these are keywords that are related to TVs. If I'm an e-commerce provider that uh provides TVs or TV related um electronics like I can see get an idea of like what people have been talking about recently related to this uh related to this topic. And here I can see like you know uh product names, countries, questions about TVs full HD versus mini LED or whatever, right? So these are like very industry specific. Uh let's talk about the features I mentioned just now in the slides. Uh let's pick someone else's keyword which is e-commerce auto parts. Okay, I want to go from the beginning here again. So why I want to show you that a lot of times you may searching one keyword at a time. You may just type one and press enter. But what you may not know is that you can actually search for up to 10,000 keywords at once. So uh in this case because my plan allows it, I'm going to ask AI to suggest product keywords related to e-commerce auto parts. I'll do that. Okay. So, there's a bunch of keyword ideas that instead of me racking my brains to enter in some keyword ideas, and I can still do that, but I can now also ask AI to suggest them for me. So, uh I can search for short keywords about e-commerce or auto parts and I can just keep adding many many keywords here. that I can search for many keyword ideas at once. Right now I press enter and I get a bunch of different keywords. I get their stats, how much search volume they have. Um I can see uh different things like what the SER looks like for these keywords. I can also so just now I shared with you intents filter. So this is relatively new. It allows you to filter for keywords of a particular intent. So let's say if I only want to see keywords that uh like areformational like I want to look at what keywords that are do not include like a transactional. Well, I can't really do that. Okay, let's see. What if I want to look for keywords that have a strong transactional intent? Then I also want to look at local, Okay. So in this case, it's filter for just one keyword which is buy auto parts near me. But you can see how this works. Let's give branded keywords. How does that look like? Nothing. Okay, maybe not many of them are branded. I can go for matching terms report here. Maybe that has more results in this um because I started with a a short list of uh like I think 20 something keywords. But if I go to the matching terms report again, this is if you have not sure what this report is about. In this case, I'll explain to you, but you can always click on how to use. It's a report that shows me what are the keywords that contains at least one of the words in here that I've entered in. Right now I can try again and filter it for maybe a local auto parts near me. Auto parts store near me. Nearest store. Car repair shop near me. discount auto parts, car AC repair shop. So these are basically your ways of if you want to target more local intent. Um you can filter it this way the search intent. So it's very powerful for you to narrow down a specific angle of like uh search that people are are making to target depending on what search intender you're aiming for. It gives you ideas about like what are the things people are interested in or like finding answers for. Um the other feature that I shared earlier is clustering. So this gives you an idea about like what are the different uh general areas. So here we we cluster by parent topic. So parent topic is about uh keywords that basically it's it's a bit long to explain here but parent topics are where you see all these keywords all these keywords have a page that ranks that gets the most traffic from the advanced auto part keyword. So if you rank for this keyword advanced auto parts, you have the chance to also a good chance of ranking for all these other keywords as well. That's basically what this means, right? It becomes like a good way also to see different clusters of uh content ideas that you can target. This one is O'Reilly's, right? If you aim to rank for this particular keyword, there's a good chance you'll rank for all these other keywords as well. That's how this cluster works. It also means that if you're choosing to rank for something like more niche, you may miss out in ranking for these other keywords that can potentially give you traffic as well. Okay. So like these are the basically like check out all these filters and see how you can use them to your best potential for filtering down for different keyword ideas. Okay. Uh, and we are almost out of time, but fortunately, the last question people asked is quite short, so I'll just quickly go through that. Uh, yeah, we didn't get to this today, but uh, I'll still answer it later if that person who asked this question is here. The last question is about latest things. How should I check them out? Um so for a long time at HRS we provided a lot of tools around search engine optimization specifically on how to get your traffic organically. I want to share before you guys go and these are tools that everyone in any plan can use that you should definitely check out web analytics uh tool which is basically our privacy uh friendly alternative to Google Analytics and uh it it should be free for everyone. You can use unless your website gets more than a million web sessions per month. Okay, quickly show you how that looks like so you can get an idea. See here, web analytics. So I have it set up for this blog right now. So I can see the traffic coming to my website and um it's very uh convenient to see all these different widgets and gives you an idea at a glance what my top uh traffic sources uh sources is. You can there's also a handy way to see what traffic comes from AI search specifically. So I can filter for uh traffic coming from AI search. I can see most of it is chat GPD perplexity. you can see which pages are attracting these uh clicks from AI search sources, right? So like it's it's quick, it's uh convenient, it has a lot of like uh useful different features that you can check out and uh you can see we're constantly adding more uh features to this as well. I I will not go through all other features today. I can only share you to definitely check it out. Okay. And one other thing and that is our social media manager. So this is again another uh tool that we launched very very recently and uh it allows you to connect all your different social media channels where you can schedule and organize different uh posts that you want to make uh on across your different channels. You can uh draft one post and like post it across multiple channels. Different features are there. Again I can show you oops how that looks like. very very quickly here. You're social media manager. Here you go. So, I don't have a way of showing right now, but yeah, basically you can make posts, you can schedule them, you can uh you'll be able to see in a calendar when you make posts that are coming. You can also retrieve posts that uh either get failed or were previously published and then republish them. If I want to create a new post can show you that you can connect multiple channels and post all at the same time. Right? If you click here and then as you post and if I write content so this is a post. You can see that a uh preview comes. So for example I can upload an image. This is just an example guys. I'm not actually going to post this on social media, but like you can see basically a demo of how uh a post will look like through our um social media manager and then you can see that like a preview of how this will look when it gets posted. Okay. Yeah. And then you can schedule it for later if you want. So, uh we have a number of different features that available here, but it is also relatively new. So there are some that are are core to other um social media tool posting providers that we don't have yet. Um but they're coming on the way. And of course if you have particular features that you like to see uh for any of the tools that you saw today, you can suggest them on our suggestion box here. So, I'll post this in the chat. And if you want to see what else we have in store, because we launch new features and new tools all the time, we have our uh latest features updates channel where we go through different different features that get pushed out on our different uh tools and you can watch a quick video every month to see what has come out in the last month. that is all I have today. Quickly answer your questions as well as go through the main content. Uh, does anyone have any questions? Anything you or like for example, anything you'd like me to go over while I'm here? We'll answer questions for just a couple minutes here. Someone asked answer cooking classes. I don't think this was a question, so I will dismiss. Anyone has any questions at all? Now's your time. And if not, I have a question for you. Was it helpful or were you expecting something else in this webinar? Now is also your time to give feedback and comments. I'm going to drink from my cup while I wait. That's good. And I hope this is a good way for you guys to uh get into the platform and check things out and see what you can learn from uh whatever subscription tier you have. Okay. Any other questions? Have no other questions. And uh I just want to say then that since we're at the end of the hour. Okay. So, um, Muhammad Hussein has a question of what is the starter subscription $29 different different to Okay. Well, what are you comparing to exactly? So, let's look at starter. It's okay. Hopefully this is loading. Basically, the starter plan has uh gives you access to almost everything in the light plan uh but it has a limited uh usability per month. So, it allows you to do a few things. So, if you are like a very small business or you don't use hrefs too often or you're not actively uh like working on SEO like every day and stuff like that and you just want to use hrefs to check certain things or to work on something very specific, you can stick with the starter plan. Especially if you're like a smaller like freelancer or personal business or something like that. It's like a an easy way for you to get started. It just has limited usage. So like you will you may find yourself if you're using more of the subscription than you than uh then you realize that you may run out of accessibility after some time. Yeah. If you're just starting out. So you get 100 credits each month and you get access to the all these tools. You get access to. That's that's the So once you get onto the light plan, you get access to more tools and you also get more credits per month as well. And light plan has 500 credits. So I think this blog would most likely answer this question very well. Can have a look. Yeah, most welcome. I mean it doesn't hurt. You can just start with a starter plan and you find that if you need more then you can upgrade your plan. Yeah. Okay. Any other questions before we all scadano? Uh when you guys close this uh webinar you will get a page suggestion page for you to share your feedback. if you guys can help us do that and share your feedback that'll be useful so that we can help to improve future webinars. So that is my one request to you guys Okay, I think we're good. Um I will go ahead and end today's webinar. Have a good rest of the week you guys and thank you again for joining us today. Hopefully see you guys in future webinars and future uh content releases or wherever we'll see you next. Take care and I hope you enjoy your HF's uh adventure. See you guys everyone. Bye.