Topic Gaps
3 videos across 2 channels
Topic gaps revolve around identifying where a brand’s presence, content, and visibility fall short across channels and search. The videos show how to map branded entities with a gap analysis, build an AI-aware content workflow that aligns with search intent and quality standards, and implement data-driven content refreshing to boost traffic and AI visibility. Together, these approaches help prioritize where to invest in new or updated material for maximal impact.
How to Run a Brand Gap Analysis | 2.1. AEO Course by Ahrefs
The video introduces a two phase AEO strategy, starting with a brand gap analysis to map branded entities and assess gap
How to Create High-Quality AI SEO Content That Ranks (From Start To Finish)
The video outlines a practical workflow for producing high-quality AI-generated SEO content. It emphasizes starting with
How to Refresh Content for More Traffic and AI Visibility w/ Louise Linehan
The webinar explains why refreshing content matters for traffic and AI visibility, and walks through practical, repeatab