Powerful ways Ahrefs can help you win more in Search and AI (December)

Yeah. So, um today's webinar I think will be mainly focused on the HRS platform more than anything else. uh we can sort of answer any questions that will be that I will be able to answer about SEO and uh AEO or go AI visibility or everywhere search everywhere visibility in just after the main webinar context. So hopefully that will be okay with you guys. I'm going to go ahead and share my screen here. Can you guys see my screen? Awesome. Okay, looks like we are set up and ready to go. So, welcome everyone to today's webinar. I am your host Constance. I'm product manager here at Hrefs, uh product marketer here at Hrefs. And today our webinar is about the powerful ways you can use HFS to win more in search and AI. So I will be sharing our presentation in the first half and uh after that we'll open the floor for Q&A. If you have a question, please use the Q&A function. You might need to click on more in your UI for Zoom and you'll see there's a Q&A section. Please ask your question there because if you ask it in chat, I'm probably not going to be able to catch it just yet. if other people like chat on top. Okay, so the best way to organize the questions is to have them in the Q&A uh section there and uh I will help to answer all questions at the very end. Um so if you have a question do ask them as we go along and then uh for others if you see a question that you definitely want to get answered definitely help to upvote that question that you see. All right and we will try to keep today's content within an hour. We can go maybe go over a little bit but if we are going too far over and it's still a lot of questions to be asked or answered then I will help to share them at the end uh together with the deck uh after this webinar is over. So this webinar is also being live streamed on YouTube. So I've just set it up uh before we started today. So for anyone who is not able to join today's webinar or you want to rewatch some parts of the webinar, you can go over there and you'll get the link to the YouTube link uh YouTube replay sent to you uh after today's uh webinar. Okay. So without further ado, let's get started here. So you guys, many of you guys who are new to HFS, you've just created an account. What's next? There's a lot of uh emails coming out to you. There's a lot of materials and videos for you to watch. Um I hope that in today's webinar I can help to give you guys some overall sense of how to explore the platform in a way that you find most comfortable as well as be aware of all the resources that are available to you to learn how to use it to get what you want out of the platform done. Okay? because you're going to be um greeted with a most likely a page that looks like this uh where there's so many links everywhere, random tools everywhere. I don't know what things are. And for people who maybe have uh used HFS before and they're just coming back suddenly we have so many other tools. So how do we like make sense of all of these things? Um well we find that and yeah if if I have so many um tools that is appearing in front of me on my dashboard I just want to focus on what I can do to improve my brand and my website's visibility. So where do I start? Well, a lot of these efforts to improve your AI visibility uh or um brand visibility across different platforms kind of falls into four categories that I've like tried to put into here. The first is what are your customers or your audience searching for and what do they see as they search. That's the first thing. The second is what's working for my competitors? How are they appearing as answers or as content uh in response to the customers and audience that is looking for answers out there? And the third is which third parties could talk about me or my brand. So these are things like sponsorships. These are um entities in your uh industry that are typically talking about companies like you or similar um products or they're testing things or they're having certain discussions. These are third parties that um can likely vouch for your brand are already talking about you. You may not know know about it yet. And the fourth is how good is my own website or brand doing right now. So like what is the baseline or the benchmark that can be set that it's currently uh successful or not for my business today. So these are the four questions that we we want you know data to help us answer them and HRS can help with all of these things. Um like for what customers searching for of course we have our our main tool keywords explorer where you get to see what people are um data about um how much search is being made for any particular keyword or now like search suggestions and and other things. If we have data about it, we will share with you as well as brand radar. And you will notice that brand radar shows up as the answer to quite a number of these categories because they can help you analyze what um what people search, but also what shows up as responses as well as what your competitors do. So speaking of competitors do, that's the second section. Not only uh do we have uh site explorer as our main tool to analyze overall things like how well what are the best performing pages, back links, organic keywords, but also other handy tools that help to quickly um analyze gaps between you and your competitors or between different brands. Um, we also have this tool called AI content helper which came out relatively recently, not so new anymore. Uh, that can help you benchmark what the top performing results uh for the keyword you're ranking for and then try to make a better like try to see what is working for the top results and make sure that your content is not less than theirs. The third is third parties. So aside from brand radar, we also have content explorer because as you know hrefs we crawl the web uh just like a search engine would like Google or Bing and and you can use content explorer basically to search for like different pages about certain categories about u mentions of particular brands and things like that. So uh it's a it's another way to so it's not just uh so it's basically like a more powerful way to understand what are all the pages that are talking about any particular brand niche or industry and so on. And last are the tools that help you analyze the the status of your current website on a technical SEO level but also like the overall sources of traffic that web web analytics can help with uh rank tracker and Google search console which is not itself an HF's thing obviously it's Google's thing but we have a way that you can see your data in a more uh powerful way using like the reports like ready reports as long as you connect it to HF. So, I'll show you how you can do that. And this is free for anyone on any plan. I'll show you how you can do that later on. But as we talk about all these tools here, I'm just going to quickly talk about some of them because we don't have time to go through all our tools today. So, um we'll leave some time at the end for if anyone has a specific request where I really want to see a particular tool do this one thing that I heard about, we can discuss that later. be sure to add your question in the Q&A so that we cover it at the end. Okay? But I'll talk I'll I'm I will not be able to cover all tools today. I'll just talk about the main ones that you should definitely know about. Okay? And also I just want to highlight to you guys that there's a quick and handy place to check out improvement opportunities for uh your website which is if you type in your website here in the search bar from your dashboard and then you click on opportunities. Here are basically quick ways or tactics that um open up prefiltered reports related to those tactics that help you improve um or help you find opportunities to improve your website. So for example, things like low hanging fruit for keywords uh keywords that your website kind of ranks decently enough but uh does not rank like in the top five positions or keywords that um or pages that have declining traffic. So it will open outside site explorer to your pages but show those that are declining between two uh date frames right so things like that so if you don't want to dive deep into the documentation or watch like six videos and stuff like that you say I just want to click around and see like different ways that can that can help me this is the handy place just one place that you can check things out and and then at the same time it's your way to explor explore different tools that are available to you. Okay. So, if you remember nothing else from today's webinar, this is the place for you to check out things you can do at HFS very quickly like like just as a start. Awesome. Okay. So, and other otherwise let's dig in. First part is what are people searching for? What do they see? And therefore, if I know this data, what conversations is it worth being part of for my brand or my website? Let's start with keywords explore. So, three things I want to show you today is to do an empty search. Uh search for keywords that like ranks for Tik Tok in the last year, for example, and uh search for keywords in your industry that you don't rank for. So these are if you want to follow along you come to your dashboard here and what I'm going to do is I'm going to go into keywords explorer and as I said I'm going to do an empty search. So somebody mentioned earlier that they're from Ukraine. I believe we have Ukraine here. Ukraine empty search. I didn't put any keywords inside. And what that allows me to do is basically to see all the keywords that currently is available in the HFS database for this country. In this case, we have over 542 million keywords. Why is this cool? Because then I can filter for uh things that help me see that are trending uh in the industry. For example, I can filter for specific trends. I can look for trending in the last 6 months for example. Uh let's just do for the purpose of this exercise this so I can see trending in the last 6 months. Yes. And hopefully load. So you can see that overall there's a slow increase in uh in trend. I can also um filter for a growth weight. So I want a growth rate to be a minimum of like 10 to 15%. So basically this allows me to see trending topics, right? I can add a filter on top of this by saying like let's say particular industry I can go into like automobiles or something. Uh but in this case it's going to be Ukraine. So like you have to type this in Ukrainian. But you get the point. Um, you can use this to basically find keyword ideas just overall that are um getting more popular or rising in or rising in uh growth or maybe that are ranking for particular websites. So, let me find the target. So, let's say I want to find a um keywords that are ranking for with positions in Tik Tok and they have to rank in the top 10. Okay, for example. So, why did I do this? Because if I'm a person that wants to look at overall trends for a particular country, I can do that with a tool like this without um adding any filters. So I didn't press enter. So there's actually nothing here. And I can see what is like getting more and more popular and see if these are like interesting areas. I may have to learn like a new trend that's happening that I'm not aware about. So this is a cool way to do it. So let's just put in like United States because it will be easier to talk about something if I can read the keywords. So for example, there's a new trend for all these different uh keywords. I think you have to filter all these letters. But maybe let's do uh lang. Let's do words word count at least two. See if we can find something interesting here. So yeah, these are that we get to see like different brands that are their growing popularity of which Tik Tok shows up as a result in top 10 like and that helps me look into what are trending topics basically. And I can do this for Instagram and YouTube. I can do it for like Wikipedia. I can do it for Reddit. I can do it for different platforms where like not only is there trending activity just on search but also like specific um specific uh platforms, right? So this typically gets me like a very interesting list I can additionally filter to and this is like the second part here uh in the last year I can do I can basically filter for first seen in the last six months. So these are like basically um prior to this prior to the last 6 months basic they either did not exist or they were never popular. So these are um yeah basically a lot of topical news or are like viral moments they're being discussed here. Uh you may recognize many of these. So, so like it's basically a good way to look at topical stuff that started to trend since uh from since the last 6 months and you can definitely go down the list and continue to filter this out. So, if I want to understand about what's happening out there in the world, especially if I want to come out of my own like sphere of bias or the the only things I'm only on certain platforms, I'm only reading certain things. Keywords explorer actually is a pretty good way to find like interesting topics or things happening outside. Right? So let's do another search where uh maybe someone can share uh their industry or uh their business what it's about and I will pick from the suggestions to to help do a suggested uh keywords explorer search. Okay, fitness courses. Let's do fitness courses because that typically has a number of interesting keywords. So if I start again from the beginning now I will type in keywords that are related fitness courses. Let's say uh subtopics and niche emerging trends related to fitness courses. Uh what I'm doing here is I am using AI to suggest keywords for me based on uh this term that I've entered in so that if I'm stuck mentally and I want to think of more ideas, I can simply ask AI to help me with that and then I filter through the list and I see if something is interesting, I will keep it in or I'll remove it. So uh like I can filter through list. I can also keep going. So like I can also continue to say and if I don't want a preset I can say uh local SEO keywords related to fitness courses. But I don't have to use the presets. I can just ask AI to suggest them for me and I can keep going. In fact, I can search up to 10 10,000 keywords at once in Keywords Explorer and get a whole list of responses to see whether or not any of the keywords I have in here uh have are available in HFS's uh index here. And so we have a number of them. Not all of them are in the index. You can see that those that are not in the index um will show no data, but the rest do, right? Uh, and based on that, I can go into the matching terms and related terms reports. So, what this helps me do is look at keywords in our database that have some minimum search volume because we want to look at keywords that we see actually get searched by people. We want to make sure that we're optimizing for uh keywords or in in the new age of AI entities that have some minimum search volume that people are interested in or so uh yeah fitness courses is at the top. Uh but you can see that there are lots of variations of these keywords uh related um like course certification courses and boot camps and stuff like that. Of course I can filter out these keywords. I can also filter for specific intents. So I can let's say I just want to look at keywords that have local intent and I can filter for that. So it is a lot of near me. They have New Zealand in it. They have uh specific uh location keyword specific locations uh keywords that are in countries near me. So you get all these like um you can use intense filters accordingly to quickly filter out for keywords of specific of your like that is more useful to your niche. Uh, and if I want to filter for keywords that are uh, also ranking for the keywords I entered in to look for uh, keywords that are similar to my niche but don't necessarily contain any of these words inside. That's a good way to use the related terms report. Right? So, how it works? Let's say your keyword it was like fitness courses. So if I type in fitness courses into Google and then the top 10 results show up then in the top 10 results those those pages also rank for other keywords. So if I want to know what these other keywords are I use the related terms report. So now you see things like gyms near me uh like this this is a branded keyword anytime fitness near me boxing near me. So now I have a bunch of even more ideas uh to look into to see if they're worth uh ranking for. And if I want to, I can also cluster by apparent topic. So this is a clustering tool. Uh this is our clustering solution here at Hrefs. Uh where you can see that keywords are basically clustered based on their parent topic. And if you're not sure what a parent topic is, it's basically the uh not the keyword. So where where can I share what the parent topic is? Let's go. The easiest way to explain is just to show you what it is. So let's go back to fitness courses, which was the original keyword. So now I'm just searching for one keyword. Then I get the results for this one keyword. You can see that there is a parent topic of NASM. So I don't know what this is. But what this does is that it is the if you put in your efforts to rank for a a keyword, we try to find if there is a more generic keyword that you can rank for instead where if you rank for that one keyword, you're likely to rank for all the other related keywords. In this case, the parent topic is NASM. Uh, so, oh, there we go. It is actually a brand. So, um, maybe not a good example. Let's look for let's look for maybe online fitness courses. Are these all going to be top results? Yeah. Okay. So how we determine the parent topic is that we take the number one ranking page for your keyword and we find the keyword responsible for sending the most traffic to that page. Right? So for online fitness courses, you search that in Google, the top result is this Corsera page and it's top keyword is online fitness courses. That's it. That's the parent keyword uh parent topic. Okay. So now we quickly go back to the clustering tool. So if we see that many keywords have the same parent topic then basically there these are like topics um that are worth building clusters around when you create your content. So it's easy way to find uh idea uh areas to create uh content around. Right? So all of these uh keywords here are have apparent topic of LA fitness near me. Right? So if you're putting an effort to rank for this keyword, you have a better chance of ranking for all these other keywords. Or you can make sure to contain information that help to answer these search queries and then get all the traffic uh or aim to get all the traffic for uh these other keywords as well. Okay. So that's like quick overview about um keywords explorer. Uh, Andre is keyword Andre is a question is is keyword suggestions the same as the Chrome add-on? Um, I'm not sure which Chrome add-on you're referring to. I believe the keywords uh you're talking about the toolbar this one don't think we provide keyword suggestions in the toolbar. So maybe you can ask your question more specifically in the Q&A but uh I I for anyone who's not uh who doesn't know in the chat uh we have a free SEO toolbar that you can install and helps you to look at like uh different onpage things like links like structured data uh if you want to check how long a redirect is happening of a particular page this toolbar is also very useful for that and different different things are available but Sorry. It does when you do a search. Oh, okay. You know, yeah, I remember I I remember what you're saying. Um, I'm not too sure about that. I just know I I haven't checked to see how closely the keyword suggestions are related because we have different ways of providing uh like additional keywords as ideas. We also have the search suggestions thing which uh we basically take the keywords and we look into the search suggestions provided by Google and we see if there are more keywords that are being suggested here and some of them are keywords that we don't have data about but like Google suggested so like it can potentially be useful for you to to target as well right if I go all the way at the back here. So, we don't really have much data for all of these, but they are suggested keywords that show up when you end before you enter this into Google. So, I'm not sure if it's the same, but if you have a paid plan, you have the option to use keywords explorer. Like even the starter plan uh provides the ability to use these tools here. Okay, so I covered uh these ways of using keywords explorer. I covered clustering as well as search intent. So let's look at things like uh what's working for my competitors and can I make a better version of their best performing work. So because if I for example um find a competitor. So okay um everyone except for the person who was um doing fitness courses. Someone wants to share their website. We can check their competitors very quickly. Anyone wants to volunteer their website to to to do the demo here where we look at their Okay. Um let's do caffeine letter. Okay. Website caffeine letter. So I click on site explorer here and I put in caffeine letter. So this is not the competitor. This is like let's say we are currently today uh caffeine letter is our website. Um well I'm not sure if there's enough to find competitors here but there is a handy report all the way in the organic search section which you can look at organic competitors. Hopefully we get some results here because this website does rank for some keywords. So you have to rank for some keywords in order for this report to work. If you don't rank for any keywords, then uh there is a different way to find competitors. But uh we'll use this approach to find competitors Uh and of course you can add your own competitors uh in this in this report if you like to get it graphed. So uh Vicra, do you want to share? Okay. So, we have some competitors here already, but you can see that like Substack and Reddit is here because like um this website doesn't really rank for too many keywords to to get like good competitors. So, uh Vicra, do you have like a competitor that you want to add? A website that you want to add for example, Vicra Vardan. Uh okay. So is your newsletter that's fine but if you have like examples of like bigger coffee newsletters that you want to share with us uh no YouTube YouTube channels don't work. You have to put in like a domain but I feel like there would be more people talking about coffee newsletters. I think maybe they don't like have their own domain. I imagine there's a lot of coffee substacks. Uh but anyway, for the purposes of today's uh uh example, let's look at let's look at um maybe a good example will be let's let's sort by traffic here and pick a good competitor here. Actually, I should have just picked any of these. Uh, Bond Life Coffee. Let's ignore all of these. Is this a newsletter? This is a news actually. This is kind of like Okay, it's kind of a newsletter. So, so let's look at perfect daily grind. Then I can uh if you see the chevron here at the side, you can use it actually to quick uh look into uh it's uh this particular website's like overview for example. It's a cool hack that you may know now. And I can see its overall stats. I can see that this website shows up in uh different AI platforms. I can see it has about 5,900 keywords, organic keywords it ranks for. Um, so let's go into the the first thing here that you can do, which is to look at the website's organic keywords report. So you see the overview here and yeah, you can, you know, click to see overall trends in like if they pay for ads, which I don't think this website does. uh or referring domains to see whether or not like it's it's getting links over time. It seems overall pretty stable. Uh you can filter for specific um days. You can also filter. You can also chart it by location. So uh let's add Mexico I think I can add Yeah, the quick select. Let's quick select Mexico and uh Colombia and Spain. So in the overview you have different ways of like quickly creating like pretty powerful charts here and you can see overall like how website is trending uh based on different metrics. So this is definitely something you can play around with. But let's go into the specifically perfect daily grinds organic keywords report. And why I want to do this is because I want to see what are their top performing keywords but then look into areas in which like like different aspects to see opportunities where I can try to compete uh more effectively with these uh competitors. So let's look at what is uh very good at providing them traffic or let's say in this first example where they show up in AI overviews. So how to do that is to add filters and then I select SER features and I collect AI overview here. So I can filter in two ways. Either I can say where does perfectdailyg.com rank where AI overview exists. This is this is how this filter works. So it currently includes AI overview. And so my competitor may not rank for this keyword, but AI overview shows up, right? Which means that and we know that in general when AI overview uh shows up for particular keywords, everyone else that ranks for that keyword basically uh drops in traffic because typically uh once AI overview shows up, people stop clicking as much. And if I want to see more uh information of how it looks like, I can click on this SER button here and I can see specifically how the SER looks like. Uh in this case, I think it's comparing between two dates of time. Let's compare it to with uh December. No, let's do November. So like let's do like one month. One month about one month. There we go. Uh, in this case it's Australia, right? Is it Australia? Yeah, I think it's picked this currently. It filters for all locations, but in this case, I want to compare the SER results between two uh two dates and time in the same country. So, there's quite a bit of like movement, but you can see that air overview was showing up in both times. and in this case our competitor does show up as a cited source for the AI overview. So we can see that like this is how um competitors generally get increased visibility when they start ranking for certain features like AI overview or or maybe things like videos and stuff like that. And um if you put in your effort to rank specifically for keywords that have search features, you may see a boost in your uh visibility. You may not see a boost in clicks anymore, but you may see a boost in visibility as you get cited as a source. Okay, so that's how you use a filter like this. Right? If I I can be more specific. You say um I want to see where my compet my competitor does not rank for AI overviews. And that's how I would set the filter up. All right. So then you get uh different keywords here. Spanish latte Right. It's possible that our competitor uh does not have so they don't uh rank. So they do rank like before in position three and then like recently they ranked lower and we can see what other websites being ranked instead. So basically overview is choosing to pick YouTube videos, Instagram, social media platforms to answer the question. This also like infers on intent. People want to watch videos about like basically maybe what a latte a Spanish latte is or how to make one. And so that infers like what kind of content pieces are more like content formats are more uh closely aligned with the search intent rather than an article. But that's how you use a report like this. Uh what else is there? Okay, linkable assets. So, uh you need the standard plan or higher to open this broken back links report where you get to see like um what backlinks are broken and you can try to find them and get them back. However, you can also use this report where it's available on pretty much everyone's plan. Pages, best buy links here. Pages, best buy links. And so what this report does is that it takes all the pages in this particular website and it ranks it based on how many links like other pages are pointing to it. So I mean the homepage has the most number of pages uh followed by like pictures of images for some reason uh specific blogs here about um single grain coffee. So this does a few things. The first thing is that it tells me what kind of content in that that my competitor has that is attracting links specific like content pieces like like I think these informative posts seem to perform really well in attracting links. Uh so maybe this is a study that analyzes about temperature. So specifics to different industries, you get to see what kind of uh content pieces attract other people to link to them like they become like an authority on the space of coffee. So for example, so that becomes linkbait material. Um, and if I want to look at pages of my competitor that are being linked to but are actually broken, I can filter by HTTP code for4 not found. Let's see if they have some here. So, yeah. So, these are the different uh like blogs. In this case, they look to be very old and are probably deleted off their website, but that's a good idea because like maybe you can open them. Well, no, you can't open them. Uh, do we have history of this page? No. No, we don't. But there are some older um like other websites where it could be broken, but it used to be available. And basically you can see uh what are the pages and what kind of content they have and see maybe you can have create an out updated version of this and get more links that way. Right? So this is your way of finding uh pages that are like broken backlink opportunities. And then if you want to see all everyone is linking to this broken link you can use this click on here links to page. You can see that these are all the pages that are linking to it. Uh where the link no longer exists. If I want to and like some of these could be kind of like not valuable pages. If I want to filter it for more valuable pages, we have a filter for that. We can filter for best links only. And this is something you can configure, but I'm just going to use the default uh settings here, which typically looks for links that are do follow, have like certain amount of traffic going to uh the domain, stuff like that, cuz I want to focus on finding opportunities of like good quality pages, right? So, if I want to do that, I would like to use this filter. So, you can see that a lot of the other pages are now removed. And now I can continue to check and see what are all these websites that linking to broken my competitor's broken page. I can even reach out to them and request to say, "Hey, you have a broken link to a page that no longer exists. I have a more updated version. Would you like to use mine instead?" That's something you can do. Okay. So, competitors competitors competitors. Let's move on to another tool called the competitor analysis tool. Uh question is we should have a pro version to access to this functionality. Uh if you are doing this for your own website that is verified, you can even do this on a free plan. But if you want to do it for a competitor, you need at least a starter plan and typically uh like either starter at least starter plan to to have this functionality basically at least for a competitor for a competitor. If it's your own website, then you want to um check the best buy links report or organic keywords report, you can do it on a free plan if you verify ownership. Yeah. Okay. So let's move on to competitor analysis. So this tool I think you need uh light or higher plan. Let me double check. Let me double check. Yep. Light or higher plan. Competitive analysis. Right. So this is light. So here I can put in uh sorry what was it? Perfect daily grind I think. Perfect daily grind. Yeah, let's go back to competitive analysis So, let's say or let's uh yeah, let's use this website instead of uh caffeine letter because in this case they rank for quite a number of keywords. So, then I I have like more relatable uh competitors to put in here. You get to see more results just for example. So, I'm just going to put in these competitors here. I don't know about any of these websites, so hopefully they are reasonably related. Espresso Coffee Guide, that sounds like it's related. So, so in this tool, I want to look at keywords that my website doesn't rank for, but my competitors do. So if I have multiple competitors ranking for keywords that I don't, these might be keywords that are meaningful in the industry that are important uh in in in my industry that are opportunities I should probably consider. Uh in this case we have quite a number of uh coffee related ones specific but you can also see sometimes uh oh in this case like you don't get as many branded queries like that are related to the websites you get things like chory like these are specific brands but overall these are are uh keywords that my competitors rank for that I don't I can look uh into more detail by seeing uh the SER of which they rank for. So in this case, does decaf coffee have caffeine? Uh my competitors rank from position 38 and 10 on it. So let's see number 10. Let's this is kind of a good thing uh if I were uh this website's owner because I can see that my competitors are ranking for it but not that great. I can see if there are ways to rank higher or I will discover other competitors that maybe I have to consider. Uh in this case I it's important always to look at the SER because sometimes you can see for example um people also ask shows up AI overviews show up Reddit is there healthline and core is there so if I want to compete for this keyword even though the keyword difficulty is relatively low um it's kind of hard because all these like domains are are that Google is choosing to pick are basically forums that um have very high domain author ority. I'm unlikely to outrank them. Now, what if I want to filter for uh keywords that my at least two of my competitors rank for? So, sometimes you may see like a branded keyword like drink trade coffee or like espresso coffee guide as a keyword. And I don't care about ranking for my competitor's branded keywords. So, if I want to quickly filter that out, I can rank I can filter for keywords that at least two competitors rank for and I'll apply. And usually you find like very interesting ideas as well. It's not like the because they tend to be uh keywords that not only are less likely to be branded, but they're also related to um pieces that my competitors have like created content specially for. Yeah. So it's you get interesting ones here like what is Sumatcha coffee? So I can like again click on the SER to analyze what are the results that are typically showing up. And this is maybe a bit of a better result where I don't see Reddit, I don't see Kora, I may see YouTube um but I'm seeing other um websites with um lower DR in this case. And then I can see okay, is this a topic I can write about? Is it worth pursuing? And I can do the analysis this way. Now let's say I want to find like really really uncompetitive keywords in this list. I can add this particular filter here. No, I can't. Okay. okay, never mind. Uh, I will show you that filter later on if we have time. But yeah, so this is the, uh, competitor analysis tool. You can definitely check it out to find ways to find keywords that your competitors are ranking for but you don't and see if these are areas that are worth competing them uh with them on and that you can create better content on. Uh yeah. Okay. So there is one one more thing I want to show here about top pages. So let's go back to keywords explorer here or site explorer sorry. Let's uh pick someone else's website here. I'm going to pick I'm going to pick Let's see if this No. Arch B on. It's a bit better if you guys already have some uh pages. Let's see if this uh website has some top pages here. Uh VG your website. I can show an example. Okay. So, so this is the person's website here. They're ranking. This is this seems to be based in India. Uh but you can see that there are not many content changes. So let me um what I want to feature here is uh your ability to see whether content has changed on a particular website or a particular page. And the best way to do it is our uh page inspect tool. But in this case I think there were not many p changes that I made to this website. Maybe quite new. Let's pick um okay Sarah I'll pick your website. Hopefully it has been there for some time. Cyrus hotel.pl. Okay. Hopefully there's some changes. No, let's pick I'm going to show using hrefs in this case just so I can show you what um what I'm talking about in regards to changes to a particular website. So if you put in any URL here, you don't have to necessarily pick your own. You can pick a competitors uh or just some other website in the space. You can see on the right hand side here there um that we because we crawl the webs crawl the web so often uh we can check and monitor if there were big changes that were made to a particular website um and this I'm going to go to our blog so so that I can find specific examples of changes. So sometimes you look at um particular pages and you see that there has been an increase in traffic especially if it's uh pages that you're trying to compete for the same keywords on. uh in this case maybe let's look at this one on uh SEO basics where you can see that there has been an overhaul in content changes right I can click on that and I can see okay what did they change if they have an increase in traffic recently uh or maybe a decrease in traffic recently I can see on a side by side what their page sorry, used to look like and what it currently looks like. Oh, and we have added different marketing categories as well as AI search. Um, we have changed the update date there. Different people helped to update uh the content. Um, you can see that there have been different changes here back and forth maybe. So, basically you can see side by side the changes that a page has gone through. uh especially if you see that there has been uh improvements uh to their to their website and then I can see are these changes something that I should take like take into account for for my website. Am I making sure my content is up to date especially in the age of AI where a lot of um information has to be as accurate as possible because otherwise um AI may quote the wrong things about your brand, right? So a tool like this is particularly useful to see the changes of a particular website that way. Okay, we're actually running very quick uh short on time. Um I'm going to now go into uh really quickly I'll talk about two things. I'll first talk about uh brand radar which helps to answer this third section which is which third parties could talk about my brand and I'll talk very quickly about the tools of site explorer uh sorry uh web analytics and site audit. Um sorry Sarah we'll answer that after the the main presentation. So let's first look about brand radar. So you're saying okay but constants I did not buy the add-on. So I have something really like good to share for you guys about this particular tool of brand radar 2.0 is that first you can actually try the demo to see what this tool looks like and for for these like options here. So, for example, if I want to do PlayStation versus Xbox and Nintendo, um I'll be able to see um AI visibility options and uh actual responses for these keywords even though I've not paid for anything. So, it's like a quick way to to see what exactly you're going to get if you have like purchase the add-on for this tool. All right, just for these keywords, all of these reports will be available. And then um the second thing is that you'll notice that we added a few index recently that are in beta. Beta is great because anytime we have like new tools on the platform and we have it in beta, it's available to all paid users without purchases of any add-ons whatsoever. So these are available to you. They should be available if you have a paying subscription. You should be able to access any of these now. So, for uh I am hopefully going to pick um let's see here. Uh Lars Smith has a website called front fronted let's uh I just want to double check something here. So hopefully fronted is let's have a look at your website. Okay. Okay. you some organic keywords and organic traffic. Do you get mentioned in a brand radar? Let's see. Hopefully, I'll just put in your brand here, but I can also click on your brand and I can add front.com. Okay. And I update that. So I can add in like maybe different name variations or like subbrands that you may have in in uh within your own brand and you can add all of this so that you can basically capture your brand or your website as an entity rather than a specific keyword and check the visibility on that. Okay. Uh and we have to be a bit careful here because this keyword fronted uh also can be spelled as other things that are not necessarily related. Um so I'm going to look at for example and I can see overall um and if I click on YouTube what I'm seeing is um things like your brand being mentioned in uh video descriptions but also in transcripts. So this is a good way to understand if um so in this case it's talking about the keyword and not actually the brand. Okay. So there this this is a bit of a limitation of this brand of this tool but uh we are working on ways to to improve this. it it's especially difficult for let's let's pick some other one like hopefully uh Saticious Brand Ekala Academy but like for example H&M would show up where there's a lot of mentions but actually it's just keywords that contain H&M which is a bit of like a difficult thing to to to sort of look at and you have to keep that in mind when you're using tool like this. Let's try So for example.com the uh this is Satish Gupta's website. So the brand like in this case the brand is Ekal Academy. So let's look to see what the visibility looks like here. Oops. Sorry, do not correct my spelling.com. So I can do that and I can explore. All right. So there is actually visibility in some AI overviews in AI mode. But in this case, what I want to look into is whether or not there's some visibility on the other platforms, which is YouTube and Tik Tok. Uh currently there is none. That's okay though. But yeah, this is the way that I can look into visibility of my brand on these particular uh platforms because we know that uh AI platforms tend to take in sources from these platforms as well as many other social platforms. Uh sorry that's not my parent, that's my son, [snorts] Andre. Okay, but uh let's let's I just want to quickly show you how this works in Brand Radar. Like if we want I can look at a specific um air overviews that mention in this case a eal academy where uh this uh this company is being mentioned for uh places where there are free classes for different uh grades in in India right online school free free free so this is like the context of which your brand is being mentioned in and how AI is generating response and you can really quickly see the different websites that are linking uh uh like they're being cited when generating this response. All right, this is the case for uh AI responses. So like this is a way to understand what different websites are being used as like uh authority to generate responses for a particular question or query. If your brand exists on these platforms, you can see YouTube is being mentioned here too. Um, it will be it will be helpful to improve your brand visibility overall and these are just places in which you can get inspired to see whether or not you should rank for them. Okay? And yeah, definitely go check out these. And if your website is new or is not visible anyways, you never invested in YouTube or social media, that is okay. You can do it for a competitor. Uh you can check a like more established competitors like YouTube, Tik Tok, and Reddit visibility. It's a way for you to look for maybe potential sponsors as well as find like uh authorities or influencers in the field that you have to make sure that hey I should probably check with them talk to them or see if there's a way to connect with these uh people that are more influential in the space to make sure my brand is being spoken about or if not if they speaking poorly about like your competitor maybe there's an opportunity to to men to reach out to them and say okay I have a better option or solution motion here. You can definitely check me out, right? Things like that. Uh so yeah, that's brand radar. I will kind of skip uh so I've already shared about citations. I've shared about how you can find your brand on different platforms. Um I will skip content uh explorer for today. uh maybe go quickly to how is my own website or brand doing. So this is this in this case if I want to understand how my website's doing I can go into in this section here website performance there are two tools there's the site audit and web analytics right so site audit um is a tool that has been uh with HR for a very very long time now basically your way to um crawl your entire website for any technical SEO issues If I look into so this one is just our help articles portal and not our full man's website but I can see that there are some pages like as it's been crawled and uh audited I can see that there are some pages that have uh oops view all issues let's ignore this so if I want to view all issues here I can see that there are some pages that are broken they have links to broken pages that are not linked properly ly they're doing HTTPS going to HTTP broken redirect. So these are um like and then these are the critical issues that I should be fixing if I want to know more information about what these errors are about. So maybe I don't understand what's the problem with HTTPS page having internal links to HTTP. Why is it important? I can click on this question mark here and you'll get some information about um about the issue and how to fix it. And usually there's a link for an additional article that like goes into more detail if you really need more help. so that's how you can go down the list and you can see that we like help to analyze for over 171 potential issues. Not all of them are problems. So they are colored based on severity. These red ones are like for sure issues like the page is broken, people can't visit it. But there are also um issues that related to like no follow, no index pages. You may want to no followers on pages. And so we've set it as yellow because it's good to check by clicking on the issue to see whether or not your list of no follow pages look correct or or in this case, no index pages. Yeah, no follow pages. So you double check, are these the pages you for sure want to no follow? Then it's okay. But do you see a page in there? You're like, hey, I don't know why it's on no follow. It should be unfollow. So then you have to fix that. Okay. So that's that's essentially site audit in a in a in a shell. It's probably very very straightforward for you to just do it like a hygiene check on your website and make sure you don't have any glaring issues. Um but as you know we covered all the other uh tools ahead because like analyzing for uh performance uh online on different platforms not just search requires like a holistic approach and not just like if if let's say you get a 100% score in site audit you can't come back to me and say like hey why is my website still not ranking like my score is 100%. Well I mean you have to work on all the other areas as well. This is just one area of your website that you have to improve. Okay. Um, where are we now? Okay, we still have u most of the people there. I think some people had to leave. That's okay. Uh, there are few tools that are available for free. They are for free that I definitely want to show you guys. Um, web analytics is the other one that I mentioned earlier. This is basically the uh equivalent of Google Analytics. uh but it is privacy friendly. So here it is. We have set it up. Same way as Google Analytics, you add a snippet onto your website. And every time your website loads or being loaded by someone, uh we help you collect data about um where the traffic's coming from. And we have this handy way of identifying what um traffic you're getting that is coming from AI search. Right? So in this case uh we have in this uh what are we comparing here the last month 43 clicks from chat GB five from complexity and like four from Gemini. So I can filter down to see where the traffic is coming from AI. I can also see what pages these um these platforms are uh referring my visitors to and and use that to identify like ways in which uh my website's performance is doing well for AI search and then like look to see if they can be improved. Of course, caveat is that if I clear this filter, you can see that like compared to the other sources of traffic, you can see that it's still kind of small. That's just the reality of like uh the industry right now. I think AI search is actually not really driving that much traffic. It's mainly direct and it's search. But do take note that sometimes people like search your brand or your website uh like they're searching something else and either your brand or your website shows up as a site to source and they just go directly to your website after learning about it. So there's some traffic here that could be from AI, right? It's just uh it's just people like after learning about it from other platforms, they like figure out they come to your and they just type in your website directly. [snorts] Okay. Um there are different features about it as well. It supports uh tracking by UTM parameters. Uh you can look into like different the top performing pages but also which pages people typically visit your website through. So it's not necessarily a homepage but also like um specific blogs for example or maybe you have tools or newsletters and then they're they're clicking which um they're entering in instead of your homepage. This is the way to see it. So, it's very handy where you can quickly access like um uh like effective or like typical ways people want to analyze their traffic by it's all available here rather than just adding in different filters in Google Analytics. So, definitely if you don't um if you're impartial or you want to try a new web analytics tool, you can definitely check this one out. Okay. what else is there? I want to talk about Google search console. So we mentioned here that earlier much earlier about Google search console whereby I mean this is not our product but you can connect data for it and so if you uh verify your website via Google search console you can connect uh the data. So in this case I have connected it for a helps article. I can then go to the report and I can very quickly see how my organic traffic is performing for this side of our website like the clicks over time and I can see this data I think all the way to the first time I connected it as opposed to in Google search console. I think there's a limit of like 16 months but here I can see the the history for like the whole duration right yeah all the way since uh in this case last year I have data for it I can see like performance by device in a handy graph or the click-through rate of particular positions in Google search uh I can look at my top keywords I can look at uh my lowhanging key from keywords this is similar to before uh in site explorer that I could see keywords that I'm not, you know, in high positions for, but I'm already ranking for. I can look to see how I'm ranking for uh these keywords and try to optimize for them. I don't think these are related but for example I can if I want I can go into uh the report here and try to see if that there's like see it's once I click on it for low hanging keywords it's already auto filtered for me into these average positions I can look to see if there's any that like I definitely should focus on so maybe something like here href's uh HF's plans Then I can see the the top URL that's ranking, but I can see that there are many pages that are ranking for this keyword. Right? And they all have like different different positions here. So I can do like an audit of my website in Google search console that way. Basically, if you want more powerful way to look through your Google search console data, this is it. Okay. Okay. And then final final one that I want to talk about here is we recently launched a social media manager. Okay. Uh in this case, okay. So I have some issues with my connection here. So let's I'm going to showcase a different workspace to showcase this tool. social media manager here. So in this case we have a bunch of different like uh social media platforms connected here. So you can use it to draft different posts and you can use this to uh basically see what are being scheduled to come out soon and how they're performing over time. If I want to create a new post, I can post in multiple platforms at the same time So this is how I can basically uh manage my social medias a bit more uh cleanly more effectively especially if I'm working with a team to do it. Okay. So it's a new it's a new tool and it is free also for everyone. So we definitely like more feedback and how we can improve it. So if you have like social media uh entities and you want to like uh coordinate your posting efforts more effectively, you can definitely check out this tool. And if if there's anything that you like us to uh improve and and like more features that you like us to push out, uh you can definitely share feedback on this for us because we're trying to improve this tool on this side as well. It's like not related to directly related to SEO, but it's still important to marketers. So that's why we have this tool. we're a little over but this is the main content that I want to cover today. So I'll quickly first answer uh Claude's question that is recorded. Can we watch the webinar later? Um on YouTube you can watch it but it will be basically a YouTube video. Uh, it's just a video. and you can watch it whenever you like because it's on YouTube. So, free for you to watch whenever you like later on. Okay. Uh, now I'm going to go into the Q&A questions that being asked. So, the first one is how to apply for HS Academy. I think you don't need to apply. Uh Swami So Swami I'm answering your question about HF's academy. Now Swami is asking about this one academy. Our academy is just a place where we have all our like uh courses here. So we have different courses. We have one specific on brand radar, one for blogging and we have a main one here that is about um using all the tools on our platform. There's also for SEO course for beginners stuff like that. So you don't necessarily need to apply. You can just or like unless you you can just start the course and you can start watching the videos and looking through the screenshots and things like that. If you're asking about the certification program here, you can just start taking the exam. Uh in this case, I've already done it. So that's why showing me my certificate. But uh you can just take the exam and then if you don't uh sorry let's go back and if you don't uh pass the exam take our course to improve your answers. Okay I hope that answers the question. Swami if I did not answer your question correctly please uh reply back in [clears throat] the chat. Yeah, the the main course to get certified is this one. How to use hrefs. This one. Okay. Next question. Uh Mustafa asks, "Does the AI that suggest a keyword work in languages other than English?" It should. Mustafa, if you're still in the chat, I hope people are still in the chat. If you are still in the chat, why don't you why don't people suggest keywords in your own uh language that's not English and I can showcase that for you guys. Hopefully, it'll work. Anyone? But it should work. It should generate in in other languages as well. I think many people have left the webinar now. I need I need um keywords in not English. So Sarah, if you are from Poland, maybe if you are from Poland, uh maybe you can Yeah, there you go. Let's try. Let's try. Okay. I can't copy it properly. Here you go. I think it's Poland, right? Yeah. Whoops. Wrong. Fingers crossed. But it should work. I think it worked, Sarah. Can you confirm? There we go. It works in other languages. This is cool if you uh run a website that goes across a you're in a country that has multiple like main languages or b you are handling different regions and you want to find like keyword opportunities in specific countries that have specific um keyword uh differences but also like I mean people just use English differently or they have different dialects or they have different expressions. Um you can if you're very specific to AI you can use it to generate keyword ideas in that way right um but ultimately if they are effective or not effective you have to do your research for these keywords I mean you can enter it in and see whether or not they are actually relevant to the region or the market you're targeting but yeah so other languages can be supported there we go um question from anonymous person could you show us the AI citation part how to use it if essentially so I think he's referring to when you go to site explorer here and you basically put in your website and you see in the overview this AI citation mark so if you hover over this I gives you information about what it's about so it's the number of different uh citations of this website being paid in by the keywords in our in the the prompts in our database. How to use it really is just if you don't have access to brand radar, it's basically a rough idea. You can compare your website versus a competitor's website. If they have more citations than you, you can roughly assume that they have in general more visibility of their brand across platforms. That's really just how to use it. If you if you don't have the brand radar add-on, if they have more citations for you, maybe in one like AI platform versus another, you can assume that in general they have a more like they have more of a brand across AI platforms than you. That's it. the specific number is not as important because our keyword database is very big but it's not like complete and people don't it's like ranking in AI or like showing up in AI is not like normal search like people can be putting all kinds of crazy inquiries um where your brand shows up or not shows up this is just a rough idea right our like typing things to AI is so infinite that you people can be typing in anything in there they're putting a whole paragraphs they're asking you to create like itineraries or like plan my trip or things like that. So you cannot like don't take the number as like absolute fact of like oh 5,000 is a good thing. It may not be. It's just comparatively if your competitor is more or they have less then they are better or worse like in terms of brand visibility. If you have the brand radar add-on you can click on these links. So let's say I want to look at uh hrs.com being cited in chat GPT, right? Oh, I have to switch my plan. One second. Clicky click. Let's do it again. Chat GBT. Now I get to see the actual AI responses. I look at first what is the query that is being used and then uh I get to see the response and how atrios is being like cited as a response here which I'm quite surprised about. Yeah. Wow. It's uh it's being cited for this basically not relevant to uh digital marketing at all query but our website's being cited. So, that's how you use it. If you have the add-on, you can see you can quickly click to see the actual responses and prompts that are citing your website. Uh, Sergey, I believe, asked, "Could you explain HF's MCP and how to use it uh with my AI agent to automatically work and improve your website?" MCP server that it's talking about is this feature here. There you go. um which should be available for light subscribers or higher where once you've done a connection and you set it up uh it lets the AI agent access API via your API on like supported by your uh subscription to pull HF's data uh to create your custom dashboards or to answer questions um like pulling the data and The good thing is that well not the good thing but like depending on your plan so like there's a limit to how many uh times you can do this or how many queries you can make via AI to pull data. The smaller plans have less the higher plants have more. Okay. And if you want to run a local MCP server then you need enterprise. So uh for example can I share [clears throat] I don't really have it set up to answer today's query here, but uh let's see if I can change the screen I share claude. Okay, so this cla has href's MCP setup. So in order to check that, you can see this here in Href. So if you have your NCP connected and usually you need a paid subscription. So like cloud and chbpt and any of these site platforms that support NCP server um they usually if you want to use NCP you need to pay for their subscription as well as ours to do the connection. I believe I have done it before. yeah, or I think it's this Um, I'm doing this ahead of time because like generating this response in NCP took a really long time. So like this was an uh research that I did where it actually called the HFS API on my behalf. So that's what NCP server allows you to do. I asked a question about like these five competitors. Please use hrefs to find the top keywords and referring domains and traffic and stuff like that. I want them to ask this like get this information for me and and present it together. And so based on my uh query here, it basically um tried to call the API. It tried a few times to do it. But yeah, you can see the ways in which the API is being called like what date it called it for for what website and then like it did it for it's basically helping you call the API without you understanding how the API needs to work. You don't have to understand anything about how our API works. You just once server is connected uh you can ask the questions and AI will figure it out for you. Okay. So that's how uh our NCP works. Okay. So hopefully that's useful. All right, Sergey has follow-up question. In theory, if my agents connected my website code, it could change pages and craft new pages. So I can't answer that. Well, in theory with AI, anything's possible. Um I I think there's a lot of work that has to happen to directly like edit your website's code. If you are using an AI uh website builder, I think there are a lot of those now, and you want to use it based on by connecting HFS's data, I think you can technically do it, but then you probably need to be very specific in what sort of commands AI like based on what data, how you want to use HF's data to make changes on your page. So yeah, in theory you can, but just be careful. Okay, Satish has one one final question. I think this is the last question for today because we are already over by quite a bit. But I'm so thankful for everyone who has stayed behind like that shows that you do find today's content at least useful where he wants to ask how to rank in AI overviews. This is not really a tool question. Let's share my other screen again. Not really a tool question. This is more of a like AI visibility question. there is one that we had not this one. Okay, it's not this one. Um, I think it's overall AI visibility. Like here we have a section for our blog now because we have so many blogs about AI search um that if you want to like learn about anything related to AI visibility on different platforms I think here you go one second there is one blog that's very good just give me a second here. here. Yes, there's 82 points in this checklist for SEO and AI visibility. But the idea is that you don't necessarily have to do all of them. But if you are very lost for ideas on how to improve your S for AI visibility, you can probably find something to do in this page. yes you're welcome Satish. Okay Sarah yeah you asked if we can check your website. I will I will um I can't give this is not the place to get like an SEO audit or analysis. What I can tell you is how I would use the tools to find opportunities to improve to improve your website. Okay? This is not a place to get like full analysis, but I can share with you how I would go about using hrefs uh to find opportunities to improve the website So your website is cyusel.pl. I'm going to remove this just because I want to get specifically the domain. Right? If I am not sure about things, first I go into okay so like first I'll look into the organic keywords report generally and I can see that overall there is ranking for some keywords uh that are that are ranking but overall yeah okay position is reasonable. So, but maybe if I want to look for keywords that are like not as branded, like more generic, then the ranking is not as good. Just from a glance of this report, it looks like the website is ranking well for like specific to the the region or that hotel like branded keywords. So, people know about your hotel from like other places. They're already searching for your hotel using these keywords, right? Yeah. However, if you're trying to rank for like more generic like recommendations like best hotel to stay in this region or hotel good for like like maybe families or hotel good for business or short trips or long trips and different like like spheres of influence, you don't seem to be ranking for any of them here, which means you're not really rank you're not ranking for any keywords where people will discover you, right? These are all just like keywords related to your hotel. They're not related to like what is your hotel known for? Is it known for being a hotel good at something? Uh maybe it's here in these keywords, but unfortunately I don't read Polish, so I'm sorry. But like, but it overall it does not seem like you rank for many keywords that are uh more like generic about the hotel industry in Poland. So I would just from a glance that seems to be a space you can look into. Okay. And uh the way to do it of course is to maybe look at your well in this case organic competitors are not that good because not many people will be ranking for your keywords. So in this case I may go into like keywords explorer and then like look for uh in this I'm just going to put hotel and then look for related terms and maybe I want to filter for uh intents offormational navigational right so I might just start with the list like and try to see if there's like things that I can talk about that that would be helpful to people who are looking for hotels to book in this space. I hope that helps Sarah. Okay, last last question. We have to go. We have to end the webinar soon. So last question from Sergey. I am a developer. Okay. So this is a followup question to the to the question earlier about using AI to or using HFS MCP to directly make edits to a website. Is MCP a good way to do it? I can't answer this because this is more of a question about like implementation testing. try try to see if connecting different data sources like like HRFS to influence decision about how pages should be built can be built. It sounds like a lot of in between work needs to be done. That's probably an opportunity for you here. Uh but it probably it likely needs a lot of AI likely needs a lot of information about like based on certain information that HRS has. How do you make a page? Um, I don't know how to answer that and that's not something that we can really cover today here and that I can answer. That's opportunity for you to try and check it out. Okay, we are done. Thank you everyone for joining today's webinar. It looks like you guys enjoyed today's content. Those that have stayed behind, I hope you find our platform like useful. uh and like we will end the webinar here today. Um if you have questions that um as you use the webinar do remember that we have a live chat option. It's 24 by5 and limited uh like support on weekends but you can ask our support team is here that you can help ask questions about anything related to our platform. Our support team is there to help you. Um otherwise we have other webinars coming up that are related to different uh spaces about our platform or SEO and other things. Um if you have any feedback for today's webinar when you close this um like zoom you will be prompted with a place to share your feedback and how we can improve. Please share your feedback so we can see how we can better improve the content for new users or or future like I have ideas for future content if we can create webinars around that people will find useful. Okay. Uh and that's it. Thank you for joining us today. So glad that you can spend your time to join us in today's webinar. Hope you find it uh that you have find more confidence in using our platform and then you can use it to better improve performance of your website, of your brand, of your company, get more success. Uh I look forward to see you guys um in the future in future webinars or whatever and and take care. Have a good weekend ahead. Thank you everyone. Okay, bye.