digital PR

13 videos across 2 channels

Digital PR is a holistic, multi-channel approach that blends link building, journalist outreach, thought leadership, and brand storytelling to influence both search rankings and audience perception. It emphasizes AI-powered measurement and sustained programs over one-off efforts, integrating with SEO and content marketing to drive visibility, credibility, and traffic across B2B and B2C contexts. For 2026, it offers practical frameworks for audits, AI-driven content and outreach, and blended strategies that leverage organic and paid signals.

How To Create a Revenue-Driving AI Search Strategy for 2026 thumbnail

How To Create a Revenue-Driving AI Search Strategy for 2026

The episode explains what AI search is, why it matters for marketing, and how it is changing buyer behavior and content

00:56:29
How To Create a Cutting Edge Digital PR Strategy for 2026 thumbnail

How To Create a Cutting Edge Digital PR Strategy for 2026

The episode explains digital PR as a holistic, multi-channel approach that complements SEO and content marketing, blendi

00:51:04
How To Dominate AI Search Results in 2026 (Complete Strategy) thumbnail

How To Dominate AI Search Results in 2026 (Complete Strategy)

The video outlines a five-step AI search optimization strategy to make a brand more visible in AI-driven discovery, audi

00:13:51
How To Do an AI Search Optimisation Audit (Step-by-Step Guide) thumbnail

How To Do an AI Search Optimisation Audit (Step-by-Step Guide)

The video introduces AI visibility auditing using Semrush, contrasting traditional SEO audits with AI search optimizatio

00:21:06
Search Marketing Predictions for 2026 (HISTORIC Changes Coming) thumbnail

Search Marketing Predictions for 2026 (HISTORIC Changes Coming)

The podcast surveys how AI and Gen Z are transforming SEO and search marketing in 2026, emphasizing multi-channel search

00:52:52
The Truth About SEO in 2026 thumbnail

The Truth About SEO in 2026

The video argues for a hybrid SEO approach that combines traditional search optimization with AI search readiness, and d

00:15:47
Hidden Playbooks: How B2B SaaS Companies Dominate LLM Results thumbnail

Hidden Playbooks: How B2B SaaS Companies Dominate LLM Results

The webinar explores hidden playbooks for B2B SaaS in AI search, focusing on how brands can gain visibility in LLMs and

00:58:58
Google Is Starting To Break... Here's Why thumbnail

Google Is Starting To Break... Here's Why

The video explains how zeroclick and AI-driven search are eroding traditional organic traffic and why a three-pillar pla

00:22:58
Will Google’s New AI Hover Links Actually Increase CTR? thumbnail

Will Google’s New AI Hover Links Actually Increase CTR?

The video discusses Google's new AI overview and AI mode hover cards, how they display citation previews and source link

00:21:00
Ranking in AI Answers Is Hard Until You Fix This thumbnail

Ranking in AI Answers Is Hard Until You Fix This

The video introduces AI-driven visibility in search, emphasizing that most buyer research happens inside AI tools and be

00:21:00
How To Do Topic Research for AI Platforms (ChatGPT, Claude, etc) thumbnail

How To Do Topic Research for AI Platforms (ChatGPT, Claude, etc)

This video explains how AI search changes topic visibility and why brands must optimize for AI overviews as well as trad

00:17:35
ChatGPT Giving up on In-Chat eCommerce? thumbnail

ChatGPT Giving up on In-Chat eCommerce?

The video discusses OpenAI's ChatGPT changes to instant checkout, the trust barrier for consumers, how Google and AI pla

00:22:25