Google Ads
14 videos across 5 channels
A practical guide to running paid search and related campaigns within a broader digital marketing ecosystem, covering how Google Ads fits with Meta, programmatic and remarketing formats, budgeting, targeting, and creative strategy. The videos emphasize planning from awareness to conversion, tracking with pixels and analytics (including Google Analytics basics), landing page design, and ongoing optimization to improve metrics like CTR, CPA, and ROAS in a multi-channel funnel.
