Schema.org
8 videos across 4 channels
Schema.org lies at the crossroads of SEO and AI, with debates over its practical value for search visibility. The conversations range from precise, technically-focused guidance on implementing structured data to skeptical takes that schema carries little or even negative impact and can distract from more valuable optimizations. Emerging automation tools are pushing for end-to-end schema generation and auditing, highlighting both the potential efficiency gains and the need for judicious use.
Schema Mythbusting: The Biggest LocalBusiness Schema Study Ever (and the Surprise ChatGPT Result)
Jake Hundley and David Quaid discuss Jake’s local business schema study, its methodology, and the varying criticisms it
Google I/O 2026: The 5 Updates Every Marketer Needs To Know
The episode breaks down Google IO 2026 updates and their implications for marketers, highlighting a move toward interact
Schema Doesn’t Boost AI Citations (New Ahrefs Study)
A deep dive into a breaking study that questions whether adding schema markup truly boosts AI-cited pages, showing littl
Technical SEO for AI: Robots.txt, GPTBot & llms.txt Explained | 3.4. AEO Course by Ahrefs
The video outlines six technical checks to ensure AI can access and understand your site, covering robots.txt, JavaScrip