Social Media Marketing Full Course 2026 [FREE] | Social Media Marketing Tutorial 2026 | Simplilearn

Hey everyone, welcome to this course on social media marketing. Social media will be a major force connecting people across the globe. But with such a vast audience, how do you ensure your brand stands out and reaches the right people? What strategies and tools will help you achieve real measurable success? That's exactly what we'll be covering in this course. This course is designed to teach you how to build a strong social media strategy using platforms like Facebook, Instagram, Twitter, and you'll also be learning how to create content that resonates with your audience. How to boost engagement and drive traffic all while making smarter decisions. But here's the important part. It's not just about posting content. It's about understanding the analytics behind every post, using the right targeting techniques, and adjusting your strategy based on performance. With AI powered tools and insights, we will show you how to turn social media data into a valuable tool for growing your brand. Here's what we'll dive into. We'll explore social media platforms, understanding where your audience spends their time and which platform is best suited for your business goal. Next, we'll learn about creating engaging content that connects with your followers, help you stand out, and drive action. We'll also focus on targeting your ads effectively, ensuring you reach the right audience and get the most out of the advertising spend. After that, we'll look at social media analytics, how to track your performance, measure success, and adjust your strategies for better results. Finally, we'll also discuss how to use AI powered tools to optimize your campaign and make datadriven decisions that lead to faster growth. Also, if you want to become a digital marketer, I highly recommend checking out this AI powered digital marketing certificate program from SPJ School of Global Management and Simply. This is a 5-month online course that will teach you everything you need to know about modern digital marketing and it's designed specifically for the AI era we are living right now. The best part is you will learn how to use AI tools like chat GPD, Canva, Seish along with 50 other marketing tools that companies are actually using today. This isn't just theory. You'll be getting live interactive classes from real professors from SPG and global. Work on seven hands-on project with mentor support and study over 15 real world case studies. So what are you waiting for? Hurry up and enroll. Now the course thing is mentioned below. Now before we dive into here's a quick quiz question for you. What's the key factor for success in social media marketing? Posting consistently, understanding your audience, using hashtags or paying for ads. Let me know your answer in the comment section below. So these are some of the objectives that we are going to be having in this particular PBTs. So you will be understanding the uses of social media, the features and advantages and some of the disadvantages of social media to improve your market. So it is a very theoretical understanding about the social media marketing. I'll not dig too much deep. I'll just give you a theoretical explanation and then move on to the practical aspects because we have a lot of uh practical activities left. Okay. Analyzing the current trends in social media and digital marketing. We will be understanding that social media management to enhance the product and brand prospective values as well. We'll be following along. So engaging with people through different social media platform. We will be coming across the social media platforms as well. Buyer persona. Persona this is very very very important. In the second half of the class I will be digging it a little bit deeper on buyer persona that is also known as audience segment. Okay. Audience uh persona like how do you understand what are your audience? What is your audience and stuffs and all uh some of the social media strategies understanding the significance of storytelling the trending the most trending aspect right now on social media is narrating a story. That is nothing but storytelling using the social media platform which we need to understand. And then how do you understand the social media metrics and performing organ organic postings. Okay. So first of all a very quick uh brief uh so social media it is an interactive digital platform that allows users that is us to share content quickly. Obviously, previously in the old times we used to have uh things like uh you can say newspapers, billboards, TV advertisements and banners, posters that would take a lot of time to spread the word in the market. But social media is something like it's a very quick thing. The moment you might have seen a lot of things going on as a controversial and lot of things trending very easily that is due to the presence of social media. Social media is something like they can make someone a star in a day and they can make someone like the lowest in their current generation. You might have heard about someone called as uh Dolly Chala. I'll just show him the starting. He used to sell tea on the roads. Okay. And then the way that he used to sell this particular tea. So I don't know how the how did they get to know about him and then obviously Bill Gates was found having a tea at his stall and then overnight he has become so popular so popular you can't even imagine you uh I don't know what is his net worth right now if I just want to check it I'm very much sure that will be a shocking number for us that is per cups and all. Okay. But right now his net worth has crossed 10 lakhs. It's like more than that only it's a very less number that they are giving. So right now you can say no. Okay. So it is showing 15 lakhs approximately $18,000 and you have seen some of his pictures like how he is and what he has done and all. One picture with Bill Gates has changed his complete journey of life. So it is something called as using the interactive digital platforms that allows user to stay share content. The moment his content was on live, he has become popular very easily. So this is about uh social media. Quick brief guys. Personal use. Obviously we will be using our social media platforms for personal use like staying connected with family and friends, expressing opinions, spreading information and maintaining. Now what is the use for businesses uh uh businesses using social media? So how are they you going to be using? So see initially we use all this particular platform for personal use. Am I right? But they also have the other angle. So the personal use of social media is something like totally personally but when you are using it for the professional purpose that is known as social media optimization SMO that is where the business is creating a professional identity on the social media platforms creating content for professional audience and using those platforms to advertise as well. All these four platforms have those advertising options once it is in the business page setup. So to promote their product and services business use the following platforms as we have mentioned and gone through it. Facebook, Twitter, LinkedIn and then Instagram. Now there are some of the advantages. So it is for better reach you can say you can allow to share messages quickly obviously boost inbound traffic, increase the conversion rate. These are some of the better reach. So these are the advantages your brand loyalty like obviously if there is something which is being advertised. So that is where people are engaging with the loyalty now they are becoming a loyal customers. So that is where the use of social media happened because Zeppto does a lot of advertisement like Zomato. You might have seen Zomato advertisements always popping up on your screen. They are using the social media platforms to create their loyalty customers. It is very cost effective. So what do you mean by being cost effective? See if you are doing any advertisement on TV, it takes good amount of money, right? But in this social media generation utilizing this particular social media platform, you don't need to have such a big budget. You can get started with having a minimum budget as well. You can say a budget of at least 500,000 rupees. Also, people are able to advertise. So, that's a big plus point. Presence on social media helps a platform helps a brand to keep customers engaged and updated. uh most of the uh platforms like uh brands you can say they're always posting something and making the customers engaged and keeping them updated of the activities that is happening. Okay. So creating a favorable prospection uh drive web traffic obviously uh pulling in the traffic from them uh monitor general opinions influencer decisions to purchase that's a push uh push marketing that they are doing. Okay. uh online offers obviously now uh we just had independence day in which uh time they had a lot of offers. So now in Amazon is also having that great India sale coming up. So they will be doing a lot of activities of their online offers that they are having it. How will they do that? They'll do it with the social media platforms. So you can develop your target market as well. Some of the disadvantages obviously uh you it can be a global news. Okay. And uh it's quite complicated thing. So you can have some organic personal portfolios and blogs and then inorganic it's totally paid advertisement. Okay. So some of the features of social media. So requires constant creation of content. It's uh it's not about just creating account and using it for the marketing purpose. No, you have to create a page and make sure you're being updated and posting regularly. If it doesn't happen, you are automatically becoming outdated. Okay. So, it requires cont constant content creation and engaging with the audience as well. It is obviously time consuming but worth it. Okay. Provide opportunities for small businesses. So, require minimum time and budget. These are some of the features and advantages. So what are the essentials? You can manage your channel. You can monitor it. You can analyze it and obviously ensure the availability of other resources. Now what should be your goal with this particular social media platforms? So the goal should be very clear to reach to more people as much as possible. So you need to focus on uh developing a connection with your followers or subscribers. You need to have communities created. See it's it's always worth to have your own community so that you can just spread the word about your new product, new service very easily within your community. Okay? That will help you to generate leads. That should be your goal from social media platforms. Okay? generating leads either it can be organic or maybe based on the advertisement zone as well. You can use it for any app installs influence traffic on your website as well. And then definitely it it will help you to promote your sales and conversion. Always look for creating the awareness about your brand because that is why you're using the social media platforms. And once you have all these activities done then you are going to be having the revenue from this social media platforms. Just write a quick uh brief of this guys. This is a very important aspect of having a goal called as smart. S stands for specific. M stands for measure measurable. A stands for achievable. R stands for relevant. T stands for time specific. So yeah the key elements uh if you're creating any of the social media platforms these are the five advantages that we need to focus you can say key factors one is you need to maintain your profile you need to constantly keep on posting and then use that particular platform for advertising and then engaging content creation needs to be done and then definitely you can measure your profiles. So these are some of the five key elements that you have. There are some negative aspects as well from social media platforms which is like unavoidable you can say. So there are some of the aspects that you can try to just minimize it by sharing your feedback. You might have seen a lot of apps in play stores that we have and most of the people will give a feedback of maybe negative uh just because the servers are down or maybe the internet is slow. So for them they obviously respond to them. It is good to uh connect with a negative feedback so that they feel appreciated. So you can do it in that particular aspect as well. So pay to uh play trend. So you can just try it on. Uh social media platforms become more pay-to-play organic. Creating highquality content helps to reach the target audience. It is ch changing now. So there are uh this is the trends guys. 62% people use the internet out of 100 58 of them are already on social media. So there is a vast kind of audience that we already have on social media. So people right now if you say there are if there are students in our student life we did not have this opportunities of exploring tabs and laptops and maybe mobiles. Okay. So you have that. So people use devices like laptops, mobiles and smartphones. We do not even uh see smartphones during our times. Okay. So, individuals worldwide spend 23 hours on YouTube each month. That is hilarious. I mean uh and seriously 23 hours on YouTube each month followed by 20 hours on Facebook and Tik Tok. Tik Tok luckily it is banned in India but I have heard like it is coming back. Okay. So let's see. Okay. I'm not sure on that. YouTube and WhatsApp are the most frequently used social media platforms. So, social media branding, modernday branding, these are the complete uh things. You can go through this document guys. Uh this is a very basic brief of the uh things that is there. So, moment marketing, you might have seen this AMU advertisement. They immediately use the current moment whatever is happening as a storytelling format. So moment marketing is really good. So case studies also uh you can try it once from your end. So these are the platforms and which are the platforms are B2B and which of the platforms are B2C? Just uh have a eye to that guys. Facebook, Instagram, YouTube they are obviously the end consumer is the customer. So it is either B2B B2B sorry otherwise it is directly to customers. But whereas when you come into LinkedIn it is most of like B2B business to business that is where the entrepreneurs meet that's a LinkedIn platform okay that is B2B okay and then we have the other marketing platforms uh Pinterest uh people will share their recipe apparel and design styles they find on Pinterest and then what's a popular community uh medium used for personal and business purpose what is the need of the audience like what do they want you should uh now that is what we are going to be understanding in the uh now topic that we are going to be getting started audience uh persona like who are your audience and all so you need to analyze what is your type of audience category that you are going to have for maybe running that advertisement you have to be very specific choosy you can say specific is nothing but choosy suppose if you go to a vegetable shop okay you need to buy uh maybe you can put potato or maybe onions or maybe tomato. So you will not take randomly you will not pick uh I mean 10 20 uh things like that you will be very choosy in selecting that particular uh tomato or potato. If you take a very uh simple layman example, being specific is you're going for a shopping of your clothes. You will not randomly pick any size and just simply buy it, right? You will take a specific size that suits your personality. That can be small, that can be medium, that can be large, that can be excel. So it's like you need to have a goal about your social media platform by being very specific like what is the purpose for me to get started with branding on online. So that specific specification has to be understood by yourself. Okay, that is specific. And then when you're talking about measurable, you should be able to measure your social media platforms. What is happening? Like what is working? What is not working? The measurability should be there. And then the next one is achievables. Achievable is are you achieving your goals. Suppose let's take an example. Uh the client has given you a estimation like within the next month I need 1,000 followers for my Instagram. You have a goal set now. So for you realistically you should analyze can I achieve it or not? Let it let let it be the whatever reasons like on how how can I I mean achieve it and all but in your mind the moment you see it so go get a century in all of the matches that you are playing is it possible no right it's not possible because some of the matches he might fail you never know Virat Kohli he might he might fail it's not like in all the matches he will work out You need to understand what can be achieved for your business. You can't keep any rough estimation, rough numbers. The achievability should be there. That is where you are going to understand like you are growing or not. Are we going a step upwards or a backwards? That is achievability. Okay. Relevant. Now, whatever we are doing, it should be relevant to the subject that we are talking. Like let's take an example. If I'm handling a page of uh sports, can I publish a topic about politics? No, it is not relevant to the particular category what I have choosed. Now, if I'm talking about sports, it should be relevant to the sports. In sports, there are multiple categories that is again okay. Cricket, football, hockey and all that is okay. Okay. But if I'm talking of a topic of maybe politics within the category of sports that will not work out. So you should have a scale where you should know what is relevant for a business and what is not relevant for your business that is R. Now time specific is more of like you need to have a specification deadlines you can say see you know what is your specifications and all but you should have a time frame. Now suppose if I want to have this particular gold set. Okay. Uh now Diwali is coming up. In Diwali my sales revenues what I expect is 10 CR. So what is the time duration that you need to achieve that particular goal? You should have a time specification as well for that estimated goal as well. Okay. Now what is a buyer persona? Now here we are talking of knowing your audience. Before even getting started you need to know your audience. Now let us just understand a specific just for a basic understanding. So now a buyer persona is a profile that represents your ideal customer. Now what do you mean by ideal customer? Ideal customer is who is bound to take your particular product or services. Now you need to understand because there are n number of audience that we have. Okay. You can't say like everyone will consider taking your product or maybe you can say taking up your service. No right out of maybe if there are like I'm going uh in a office okay there are 100 people I have a book I am selling this book and uh in that particular office out of 100 people 20 people have bought it other 80 are not interested I need to understand those 20 people before getting into that particular room that is nothing but a buyer persona understanding your ideal customer. It will help you target and personalize your marketing efforts. Connecting with your audience. This is a small brief about what is a buyer persona. Okay. Ident identifying the right set of persons for your business. Okay. Now what do what do we what do you need to do is you need to do a audience research. Audience research is very important. You can do it either with service or you can do it with analysis or you can maybe interview. But there is a very good platform that we have on internet. The name of that particular platform is Google trends. Okay. So suppose if I come here. Okay. Now if we are talking about what is the demand for formal dresses. Okay. I just want to do a research on what is the demand of formal dresses on internet. Maybe you can say it can be a location of India. It can be a location of maybe some other country. What is the hit rate that you have in the last 12 months all the understanding of that as well. So let me just uh check it out like in which city it is more popular as well for the betterment understanding of formal dress. Yeah. So formal dresses. Okay. So in India what is the uh last not past 12 months report you should say how's the graph is it demanding is it trending or not is in demand or not so as you can see it is rating it out of the scale of 100 and if you can see the graph is always consistently up and down it is not going totally downwards it is not on totally uptrend work it is like on and off and most popular it is in Australia. Okay, let me just uh go by maybe India you can say because obviously we are from India so it will be better for us to check it out in India rather than just checking it worldwide. So in India also it is very popular. Now in which countries now I am trying to understand like now let's say say the example I have a e-commerce website okay and I am selling uh formal dresses. Now if I want to run advertisement which city in India I need to target that is my big question. Now first of all the demand is there or not? The demand is there and now there is a competition what I have is party Okay, there are two types like which is more demanding. I just want to analyze the reports of last 12 months in India. So if you see the graph now my e-commerce business is there. Now in my e-commerce business I have formal dresses and I have some party weights as well. Now just seeing the first graph on here what do you feel like which product should be advertised more party dress or formal formal dress? See that is on top and then this is on the bottom. So that is where you kind of see the analytics the reports the measurement. Now if you want to have a buyer persona you need to see what is more trending. Okay. Now after that if you see there will be some cities as well. Okay. You can just uh we can just check out like in which cities it it is more popular. Okay. sub regions are much better than cities. So in Manipur you can see formal dresses are very popular. So if I'm running the advertisement uh for formal dresses I will target manipur more because manipur it is more popular. Other you can see it's like 50 60 50 60 like 60 40. So we have a demand of formal dresses as well and also party dresses. But majorly in these particular five cities Manipur, Nagaland, Goa, Tirupura, Megallaya, I feel formal dresses are more demanding. So these are my targeted locations. So that is where I am able to understand my locations. Okay, very much very important. So you can see the other cities are having more in the other one. Okay. So you need to understand what is your audience research. You need to do the service. You have you now what are the criterias that you have? These are the criterias B2C and D2C. Just quickly have a notes of this guys. Uh what are the criterias that we are going to be using it? Age. What's the age of my audience that I'm going to be targeting? What is the gender? Because why we are mentioning gender is there can be some products which is only relevant for females like let's take example makeup makeup kids if you see you you can say me like you can cross question me sorry even males use makeup that's true exactly celebrities do this but you will find it very rare so you can say 90% female and 10% male okay So when the hierarchy is always on the higher side then you are going to be targeting the major aspect like so females only. So suppose my my I have a shop about makeups I'm running the advertisement whom I am more bound to target males or females obviously females because they are my first priority. Okay. Uh then language location as just briefed. Family okay income purchasing power interest. interest is what are they actually interested in in that as well. Okay. So you can have hobbies uh behavior all the activities mentioned quickly have this notes particular guys guys uh like the bullet points type age gender language location family income this is the buyer persona that you need to create before actually getting started with your marketing uh advertisements. Now here we are understanding the buyer persona. Very very important, very very crucial. Okay, we'll just continue further. Now stage one, you need to determine the characteristics. So what is the size of your company? Like let's say this is a example like you're having a client or you're working for a company. So you should try to understand what is the size of the business, employee strength, what are the locations that you can target, who are the subscribers, in which industry they are from and what is the product and then annual revenue. This is a stage one. Okay. So after that we will have a stage two in which you need to categorize the audience into a gender format in their job titles in the roles in the functions and in the age bandwidth. Age is also very much important. Now what are the benefits of having a person? You can create and customize content for them. Uh develop marketing campaigns as per their age, gender criteria. Selecting your social media platform. choosing the right set of segments formulating leads and stuffs and all. So this will be helping you. So personal propona the tools can be used is uh hoot and all we'll uh get into it. Uh I'll just run through this particular uh documents and then definitely we will have the practical activity as well. So what is uh the very good uh strategies is storytelling. You might have seen this Instagram uh concept of day one, day two, part one, part two, part three. That is nothing but they are cutting the topics into a small version so that people are expecting for the second part. The major example of that is Bahubali movie. You might have seen that movie, right? Everyone has seen it. So they had two parts. The first part and the second part. In first part, they had done only one thing at the end. Killed Bahubali. Nobody understood the reason why that one concept make made it very popular and that is where the blockbuster movie actually happened. The death that happened at the end of the story of first part nobody could relate why it happened. The curiosity was so big that Bahubali 2 had become much more bigger than the first version. So this is a storytelling format. So if you're doing any kind of a posting res concept don't give the complete data in one particular video have it cut and when I'm saying cut don't do it like 10 second 10 seconds have it at least for 30 seconds 45 seconds okay now it's like Instagram is trying out with a concept of maybe having 3 minutes of longer videos so that people can I mean get engaged more with the social media platform as well. So you might have uh in the upcoming time you might have see people having three three minutes reels as well. So that is nothing but a storytelling format. If you're having a 3 minutes of concept cut it in three parts. Part one, part two, part three. This is a storytelling form forat. Okay. Now moment marketing. Now what do you mean by moment marketing? As I have told you Amul is very popular in moment marketing. So if I just go in AMOL ads. So if you see there is if there is any news on the internet immediately the Amul advertisement will capture it and use it to just get connected with that. Okay. So this is for MS Dhoni and this was for recent war. Okay. Operation Sindur I guess. So so that is where the females are being brought uh seen. So this is a year starting. So this is moment marketing. So whatever is trending you're trying to capture it. So there was one concept uh she got very popular. So she is the one who had started with this particular concept of looking like a wo. The video was actually I mean uh the real was actually used by Deepipika Padakon and then overnight she that particular reel became concept. So everyone started utilizing this particular concept into their business. So this is called as moment marketing. Whatever is working out in the market you actually do it follow it follow the trend what is there that is nothing but moment marketing. So this is very important the strategy if you want to do there are the these are the two things that will make you diff definitely a viral marketing concept which is a storytelling format and then the moment marketing now these are the social media channels choosing channels for the campaign creation so uh positioning of the brand in the market communicating with the target audience conveying message to the customers using content for the campaigns involving medias in the campaign paints choosing platforms. Okay, so element of uh strategies, target, channel, conversion, implementation, action, duration. Okay, so these are some of the small metrics, okay, of social media which we already know. Metrics are both organic and inorganic. Like, share, comment, subscribe, organ, account registration, app install, reach. This is the ads one. This is organic. This is uh the ads one. Okay. Reach, lead generation, click, session, views. Okay. Both are very much important. Tracking and all. This is specifically for the uh uh marketing aspect. Organic posting, images, videos, stories, memes, memes are also trending right now. So memes also you can try it. So best practices investing time in developing and optimizing social media platform which is necessity. Okay. So be original and do not try to intimate others. Uh post honest and genuine content. Keep a check on the right time to post. Working on creating visuals, taglines, base details. Now some of the time frames. Okay. So let me just go through it. We have some slides. Oh, we are done. We are done almost with the slides. So So what are the time frames? Uh so best time to post it's like mostly they say it's Wednesday so like 11 to 1 and bad days it is obviously Sundays because Sundays is the lazy day and a family time you can say so most of the people don't spend that particular time on Facebook and best time for Instagram Wednesday and Friday between 10 and 3 uh bad days obviously it has to be Sunday and then Twitter best time to post 9 and four uh bad is obviously Saturdays best times Wednesday. So as you can see in four uh platforms that we have seen the best days are winners okay because Monday everyone is always occupied with their activities because Saturdays and Sundays it's obviously off the businesses are shut down so all the pressure of Saturday and uh Sunday falls automatically on Monday and Monday we are having a lot of backlog so we will be shifting it to Tuesday. So most of the working professionals also will not have time and schools the same. So it's like Monday it's like obviously not good enough. Okay. So I will just finish off this particular slides with the concepts like what are the takeaways that we have done. So you can uh by by now you might have understood like social media is very fast. Okay. It is like if you are updated you are definitely going to be standing with the market otherwise you are automatically outdated if you're not following along. Okay. So it is a very interactive digital platform for users to share content and express emotional virtually. Uh businesses use social media to share stories about their companies. that is a narration moment marketing and if you're doing the storytelling formats posting pictures of their products and obviously the discounts the great India sale August 15 independent sales Diwali sales those are the uh things that the businesses use social media can also increase conversion rates by driving traffic obviously social media social media will pull the traffic from those platforms and put it onto your uh website as well social media Media is a ongoing process. We have seen we have to be updated and we have to continuously flow with the market otherwise we are going to be outdated. Okay. So social media is an ongoing process that requires a constant creation of content and engagement with the audience. If you are updated you are there. If you're outdated you're finished already. So social media channel used by brands to engage users. This is these are the key takeaways from today's session guys. This is a very theoretical one and then we will be doing the practical aspects of creating the Facebook page, optimizing the Facebook page and then moving on with the other topics as well. So the current trends in the market, how do you understand it by user devices and popular apps as well? The best messaging elements. So communications are awareness, differentiation, value. The functional elements used for brand engagements, knowledge sharing, events and all both organic and inorganic are used by brands to create their social media presence. The goal ultimately is to make a smart zone. So specific, measurable, achievable, relevant and then time specific. There are the three different types of buyer persona that you are having. One is B2C, business to customers, consumer you can say otherwise you can say um direct to customers B2B business to business brand use social media strategies like storytelling and moment marketing to engage their potentials. Okay, why social media is important? Okay, the biggest question why social media is important. Let us do a very basic research. So social media users by country wise this is a website which you will be coming across a lot of uh times in the upcoming uh sessions guys. So just have a note of this website which is called as statista.com. So here we are just going to be understanding leading countries based on Facebook audience as per February 2025. Okay. So you can see who is on top that is in millions that is not in single numbers. We have around 383 million accounts audience on Facebook when compared to other countries we are almost you can say double double of the second most country. So there is a vast demand for social media because the businesses are being run using the social media platform. They are using it for you can say reaching out to the no more number of audience. So if you're talking about most social media popular social media platforms so as we have covered we will be covering Facebook, YouTube, Instagram and then obviously we'll also be talking about uh Pinterest and LinkedIn as well. LinkedIn is specifically for you can say for business B2B but the three most uh important topics that we are going to be talking which is Instagram, YouTube and Facebook will be covered very detailedly. Now let's go in social media. Facebook. Okay. So, if we are just going into Facebook, the very famous platform that we have uh pa page that we have is Coca-Cola. Uh there was a concept called as share a drink, share a Coke. Actually, this is the hashtag that was very share a cook. So what they had done with this particular concept is they had created their social media platform. Okay. So they wanted this brand to go crazy. Okay. Uh they had a lot of competitions and all. Uh but it was you can say a very multinational marketing campaign that they had done it. So what they did is you can just simply say like they asked everyone like if you're uh definitely buying a Coke please share it on the social media platform with a hashtag called as share a Coke. Okay. So what is going to be happening is the campaign which uses list containing 250 rupees. Okay. So it was rolled out in 80 countries. Okay. So, and it increased the sales of category by 4%. Because with that one campaign, what happened? People crazily started buying those uh Cokes and sharing it just to be in the market, just to be in the social media platform. Okay. Without any investment, organic coke share raised by 4% and then increased the consumption by 7%. This was the advantage of social media. So we'll just see. So football player inflicted 4 billion loss on soft drink just because one action taken he was having that interview. Okay, in that interview in 1 second what he did is you can just see like he the the Coca-Cola brand water bottles were there in front of him. He simply removed those bottles and kept it below. And in the next second he told like drink water not coke. So that one action inflicted a huge loss for Coca-Cola in the market valuation. So we'll just see the narrative of that. So this was the interview. So uh the world cup was going on. Euros uh uh Europe world cup was going on. has this was a press conference. The moment you see he's sitting and you know who is CR7 I don't need to give a small brief on that. So he was sitting the Coca-Cola brand is co-sponsored of that particular event. So they had kept the bottles in front of him. So immediately he took an action took those both two bottles and kept it aside. You can see at the corner of the thing and at the next very step he took a water bottle and raised and he said please drink a water rather than a cold drink and there was only this one action happened and the market crashed like this from top to the bottom. This is the impact that one movement did. Okay. So what I am trying to say is anything which goes popular on social media can inflict a change in your complete campaign type. Okay? It can be a success. It can be a disaster any time and then it might also die. Okay? So just be very careful. You have to be very careful while you're communicating on social media because if you see uh Instagram just for some example purpose Instagram there are a lot of people who have become famous by just following the trends. So, so there will be some people who are just uh become overnight popular by just uh using Instagram tactics. Uh I don't remember anyone who is very much uh gone crazy on Instagram very recently. So anyways uh it was just a concept to explain you. So what do we what do we mean to do is Facebook personal profile is different professional profile is different. Okay from personal profile you can only post stuffs and only your friends can see it. As you can see Coca-Cola has a cover image. Uh it has a very good DP that's a profile picture. It has a name and then it has a little bit brief about them the categorize and the URL as well. And they are regularly posting. If you can just see they're posting this was posted yesterday. This was posted on 5th at 5th and then third. So maybe alternate days two days they are always consistently posting some aspects which is very important. So now let let us go to the second profile which is Nike. So here also they run the advertisement that's for sure. But if you see they are always posting it also. So they are utilizing it for posting the reals as well. So 9th September 9th September they are mostly focusing on uh posting you can say videos. They have not posted since one year I guess but it's showing 2024. Okay. So consistency is very important. Now you need to give a complete company brief also when you're uploading it. So you have your page name, you have your logo, you have your cover image, then the complete brief. But when I go in the about us section, I need more details about the company as well. Like what are they doing and stuffs and all it's like now your Facebook page is your website now. Okay. Now in your mini website, if you're writing the about us section, just do it. What does that mean? So this is actually the tagline for them. So we'll just do one thing like we will take a e-commerce website which will have more details in the about us section. So if I just go in here you can see they will have a complete company brief following up with the policies and terms and conditions everything will be totally detailedly descriptive. So this is nothing but setting up of your Facebook profile, Facebook page creation with the complete optimization as well. You see Myntra if you see their post it is always interconnected with their subjects. Okay. So the logo the posters you can see here the colors of the poster. Don't you think it is getting connected with the logo? Log into your Facebook page guys. Uh Facebook page I'm saying to your Facebook account. Okay. And if this is the account you will have on the left hand side you can see all your pages. If not you can just go in your widgets menu widgets on the left hand side you can see what all pages you have created. As I am always working on the projects. So that is where I will be having multinational pages as well multi-optional pages. But it is up to you guys like I I feel your screen will be totally empty here. So that is where we are going to get get started with creation of the Facebook page. So in the left hand side in the widgets if you click on the pages it will show you all the pages that you have but on the right hand side there is a create option and in the create option you can see the page option here. Now click on the page option they will be asking three questions here. I'll just uh go back once again. So Trina maybe what you can do is uh in your mobile phones you will be having the option of pages somewhere have the widget option and if you go in the pages you will have a option of create a new page or a profile. Okay. So from there on we can continue. So we are creating this. So first thing which is very important is a legal name. So what I will do is MF online classes. So like Mohammad Faruk online classes that is what I wanted to mention. Now this is your brand name. Now this is your legal name. Okay. As you can see on the right hand side I am uh setting it up. Okay. So this is a desktop that's the mobile version. So this name is also available. So you can see that is giving as a tick mark. It is a little bit unique from the others. So first is you need to have your legal name which is very important. Okay. So legal name can be your business name. It can be a public figure name. So influencers, content creators, they can have their own uh accounts as well. That's not a problem. So in case suppose if I am seeing okay we we might see Virat Kohis or maybe Cristiano Ronaldo. So first we will see Virats. So Virat Kohli don't they don't have a personal account. They don't have a personal account. This a page. Okay. So this is the page that they have created. This is not for the personal purpose. This is for the professional page, professional identity. So I'll just give it a name MS office classes. Okay. Then education uh sorry category is very important. Now where does your business lie? On which category? There are a number of options as you can see. So we have marketing agency, advertising, consulting, women's clothing and suppose if I'm just going for e-commerce, you have uh women's clothing shop, men's, you have commercials and then if I'm going for C, you have digital creator what we are actually right now supermarket, beauty, cosmetics, there are a number of categories. So you can just select it. Right now mine is more of educational based. So what I will do is I will just put it as educational website. You can give two or three categories but it is suggested to have one category only. Okay. And then after the categories you need to have a quick bio. Now this bio is just a small brief about yourself. It is like a intro introduction about yourself. So, I'll just uh quickly write down this. Okay. So, this is a small brief what I have given. You can see okay so uh the name is given okay page name and then you have the category and then after category we are having the bio this is a quick brief these are the first steps this is not a completion part guys this is just the first steps that we have taken so make sure you are following along and doing it along with me as well okay So simply click on create page and with this the creation of page is getting created. Okay, it is getting launched now and from here on we will get started with setting up of the page. This is just a process of creation. Coming to the Facebook now what they are doing going to do is first of all they need a website very much important. So I'll do for the time being uh like we have simply learns simply learns website I'll just put it up. Okay. Okay. This is a website. A phone number. I'll just try to avoid it. Email ID also I'll just try to avoid it. and uh location maybe you can say I'll just enter the city okay I'll just uh mention the city postal code I would try to avoid it what are the hours working it is always open so these are the parameters that you need to uh mention it because it is getting listed here so click on next and with that we are moving in the steps of uh getting started started with the account. Now here two things are very much important. Okay, one is profile picture and then one is a cover image one. Now okay I already have a account. So what I need is I need a logo first of all. Okay, so simply search for logo. You will find a lot of good designs. So let me just take a blank screen. We are not editing anything guys. We will be taking a very simple design for a logo and with that we will just get started. It's not like we will be sitting and searching for a lot of things. So what I'll do is educational educational logo. I would just try to have it. Okay, we'll just go ahead with this guys. So this is very small. So MF This is a simple one. Uh a little bit decoration, maybe one circle line to just make it a little bit more authentic, just for a a little bit designing purpose. Nothing more than that. So this color also maybe I'll just put it to this. Okay, just for being a little bit authentic. Okay, so I'll just quickly download this logo is downloaded. So, I'll just quickly uh save it. Okay, saved. And then I'll jump into cover image. Facebook cover photo. So, this is the size of the cover. Again, I'll take it very simple. Okay. Uh in the meanwhile, I'll just upload the logo. So, here this was the logo that I had created. So, I'll just open it up. So if you can just see here the logo has been changed. Okay. So this is the logo. It's looking very small, right? Maybe you can just make it uh larger later on. We'll do that. Okay. So a very small just try to have one small topic. Let me just see it. Let's try with this. I'll just take uh I'll just update some image in the back end of students. Little bit editing, nothing more. We have our logo as well, right? So, we can remove it and maybe we can just uh edit it a little bit as quick as possible. So, remove background of that. Just a second. I'll just put my charger. Yep. It's a simple editing what I'm doing it not uh in detail last. Don't mind it. I'll just change the image. I don't know. I'm just not liking the image more. This is much more appropriate. logo is not fitting in well. So I'll just uh remove it. Okay, that's it. That's uh that's good enough to get started actually. So we'll just simply download this as well. Okay. Uh both the things has got downloaded. Okay. So coming back to this now here the logo is uploaded. Now I need to upload my background image. So click on add image and then the add background is also getting added. Okay. So actually it will not be positioned here. As you can see the banner will be here. The logo position is here. Initially while we are creating it, it is showing in the middle but it will be in the left hand side. So don't worry that uh most of the content is getting hidden. Okay. No worries on that. And then after that they need to have one button. See this is a follow button. What you have just beside that you need to have a button. Now what do I mean by button? Button is something like redirecting people to somewhere or getting a option to maybe visit your website getting a option to directly having a WhatsApp chat and also you can definitely do it. So what I will do is I'll just simply uh click on it try now and it's more of like learn more rather than the send message. learn more option will be better and in learn more we will definitely uh give the link of simplylearn.com. Okay. So now the button is also activated. So you can see here the button will be getting activated very soon. So what are we done here? So customize the page the logo and the cover image and the button and then we are continuing with the further steps. Uh there is option of connecting your WhatsApp as well. So if you definitely want to connect your WhatsApp, you can connect it here. You can see the image is already popped up. So WhatsApp can be done. It's a optional option. Okay. So either you can activate it or you can just let it be. Now how do you get started with the buildup of your Facebook page? Okay. So for that the major aspect is you need to have your friends. You need to have your own community. Now this community you can make them interact with you, get engaged with you and help you out with getting started. Okay. So you can invite your friends to like your pages. Okay. So you can click on invite friends and if there is anybody you can just uh select that particular account okay like this and then click on send invitation. So you can invite your friends to like your particular page. Okay. So that step can be done. So uh after that you can just click on next. And with that do you want to have page notifications on your profile? Definitely yes. Any marketing and promotional emails about your pages? Not required. So we'll just click it on done. And with that the complete process of creation of your Facebook page is done. So now this is your Facebook page. Okay. So you can invite your more friends, you can run uh pages, you can share your post. This will actually enhance your Facebook profile and this is the brief that you have given. So page name, your location, your website, your open address and stuffs and all. And then by default the first post is always your profile picture. So you what you can do is you can simply go in and hide it from your profile because we are going to be posting stuffs now. Okay. So now if I just want to view it as a viewer maybe you can just uh check it. So from your end and then after that we will be having a about us section. Okay. So in about us section we have multiple options like you need to add on these data as well like your phone number, your WhatsApp number, your email ID and then definitely your service area. So what I will do is I will just enter some of the locations that we have. So we have Hyderabad, we have uh Sigraad. These are some nearby areas and then we have Amir Paid where we can sell our uh services. Okay. So you can say Andra Anandapur some of the places where I provide my services so that it is getting shown there also. Now these three documents are very much confidential guys. We are not supposed to share any details. So that is the reason I will leave these three options uh empty. But for your end it is mandate to add your phone number. It is also mandated to add your WhatsApp and then your email ID so that people can get connected with you. So just make sure you are filling out these details and you don't have anything pending while you are creating your Facebook page. You can invite some of your pages. You can run the advertisements. We will soon be posting some stuffs. Okay. Before that let us just uh roam around our uh new business, new mini website that we have. So in the f in the left hand side you can see there is a option called as professional dashboard. Okay the professional dashboard is where you will have the complete inside and reports of your website. How many views you have got on your videos? What is the interaction rate? What are the new followers and how is the scale running up. Later on I'll be sharing you the uh one running channel details as well so that you can see like how is the activity on the channel. So how is your content being reached out to the next number of audience how is the engagement how people are interacting and engaging with your stuffs and all everything will be allowed here. So you can see in the view option so like how is the view rate uh so how many followers are following your views and how many nonf followers we will get a complete database as well so we can have some estimation of earnings as well through through the collaborations and all. So you can definitely check that option. So that is like totally monetization. So with that we will just uh head back to the main page that we were having. So you can have your professional dashboard in in which you can have the complete insights about your Facebook page what is happening and all and then insights the more details it is like you will have the best performing article best performing post which is very popular ad center uh creating the advertisement boosting post if there is some Instagram post and if you want to definitely boost it out then you can try out this particular option of boosting Instagram post and then You have a option of setting up of your account. That is a basic settings in which you will have an option called as access and control. Okay. Where did I go? I'll just show it once again guys. You can just switch your accounts. Okay. Now this is the page account. Now I don't want to operate on this. I want to operate on this particular profile. So I can quickly change it. So this is like switching. Now that is a separate entity. Now MF online classes is a separate entity. You might have heard is owner and business is different. Both are not same. Okay. So this is what it is. Facebook profile and Facebook page both are different. You can connect it. Now in case in future if you want to delete like this is a sample page sir. I just wanted to delete it later on so that I don't have a bulk of pages with me. So what you can do is you can go into the option called as settings. Okay. There will be option called as access and control. Okay. In access and control you can click on deactivate unpublish this page for the temporary basis or maybe totally permanently deleted. I would recommend you to deactivating rather than per permanently deleting because once you delete the data is gone. The website is gone. So first of all they need to be connected with me on my Facebook account and then after that you can go in the settings option. In settings option we will have a option called as page setup actually. So just a second just search for page setup. In page setup there will be one option called as page access. page access is you can invite individuals to operate your account from their Gmail ID from their uh access you can say. So first priority is they need to be connected with you on your Facebook profile. Once they are connected then from here on you can select them and you can give them the access like what all access do you want to give them? Like suppose I want to give this particular guy only to post on this particular account. So he can only post content like he can create he can manage or delete post stories or res. That's the one access that he can do it and the other three access are not given to him. So he can only work on that one particular access otherwise I can give him access to reply to the messages the inbox and the calls as well and then some community activities and then I'm also giving him access of ads and inside now this is the complete access of your profile. So you need to restrict it. Either you give him the access of only advertising or if you're giving only give the access to operate the page and not to run the advertisement. If you have created it suppose if you just go back to your Facebook page once again you will have one option here called as meta business suit. Okay this is meta verification lead generation the advertisement place. There's one option called as meta business suit. Access the tools you need to stay connected across Facebook and Instagram both. Now this is your meta business suit in which you can connect both the accounts the Facebook and the Instagram account. You can connect it very easily and you can track the activities of both those platforms on one particular software called as meta business suit. Okay. So you can see all the activities that is happening on Facebook as well as on Instagram. So you will see the reports of both the platforms not one individual. Okay. So you can see inbox, you can see the comments that you are receiving on Instagram as well as on uh messenger as well as on the Facebook uh also. Okay, so everything you can monitor it from one place. Okay, it is like there are two to three CCTV cameras and all those CCTV cameras are connected one to one system. So from one system you are accessing the four cameras. So that is what we are doing it right now. So with this what you need to do is once you create your Instagram account come in meta business suit. I'll just show you once again how do you come to your meta business. Go to your page. Okay this is a page and just scroll down. You have meta business suit. Click on this option and you will be redirecting to connect your Instagram account and then from there you can uh activate it. Okay. Once it is activated you can do the posting for both the platforms from one platform. So as you can see if you are posting you can create the post and you can also post it in your Facebook as well as on Instagram. on both the platforms. It will get integrated and posted at once. You will beuling the post on both the platforms and you can monitor it from here as well both the platforms like the inbox and then after the inbox you can definitely see your ads also and then also you can have the complete content all the data that is available the insights and all you can see it on meta business suit. So here you can uh do all the activities as we had discussed it. So postings and stuffs and all. Now let us get inside the posting aspect. How do you post? What do you post? So there's one website called as arif that is really good. Okay. So aif can be done. So this is like hashtag generation. Okay. So yeah here this is so this is caption sorry hashtag generation. So what I can do is I can just type uh digital marketing generating the hashtags for digital marketing. generate hashtags and guys as as most of the people I think they they think like we need 30 hashtags that is not necessary guys we can go ahead with as minimum as possible okay now there is one website called as answer the public I feel most of will will you uh will be knowing this answer the public okay so here you can actually get the complete very good content on that guys. So suppose if I'm talking about digital marketing or let's uh no we have to stick to digital marketing because we have already generated the hashtag. So first enter the keyword okay then which location and then you can just click on search button. So once you're searching it you will get a complete big web and in that you will have a big question here. I'll just put it as to that. Okay. Digital marketing for small businesses is so and so and so and so. Okay. Now you have to create your own hashtags as well guys because that will be for community building up. Okay. It is very much very important. So I would suggest you something. So just give me a moment. I'll just do a suggestion. So we will be following so SMM and uh social media marketing guys. And we are in September right? So September 2025. So this will be our hashtag. This is a community hashtag. Okay. So I have created this and see the question is there. The answer is there. The the hashtags are there. The only thing that is missing out is the image. So let me just quickly upload it. Okay. So you can see the image is also uploaded. And with that we are good to go and publish it. So, SMM September 2025. So, just click on publish. Okay. So, just allow it to post not required to add any button. You can just uh put it as it is. So, it will get post. Okay. The post is done. Now if I take this particular hashtag okay and if I go in the search bar and search for this you can see my post will be available okay because this is my community. Now I want every one of you to si s s s s s s s s s s s s s s s s s s s s sit down for a moment, analyze a headline, analyze your description, have some hashtags and then have one image attached and use this particular hashtag so that I can get that post available here and from there on I will pick your account details and I will start adding it here. Okay. So your account details will be getting added here now. So here we are going to be adding now your Facebook pages. So sit down for some time answer the web website. It can be from any of your uh like whatever topics you have picked out based on your subject. I want it in this particular angle the way the post is being done. The question the description the hashtag and it is very important to have this particular hashtag also. Okay. and then one simple image that would be good enough. Okay. So, I'll give you a quick uh 5 minutes uh time guys. Schedule this particular concept, apply it, post it and let me know. You are free to use any of the AI tools but it is recommended not to use it. Okay, you can definitely use it but from my end that's a suggestion. Please avoid it and write it from your own understanding like whatever thoughts you have. So whoever have created those uh accounts or Facebook pages quickly do the posting so that I can just check your accounts. Okay SA you can do it later on. Whoever have created the profile right now you can do it later. I'll just share it for just a second. I have just shared it. Just check it out. Have you got it? The document as well you want it. Okay, both the links are shared once again. Puri, just check it. Sorry, I'm doing social media management for my brother's architect website. Can I share? We can do it at the end, Anul. Uh because during the class it will be quite complicated. We will do it at the end of the session. You can share the link. I'll just go through it once in the meantime. Guys, you have a quick five minutes of time. I want everyone of you to create that particular post and share it. Okay. 5 minutes. Your time starts now. Okay. And I want everyone of you to do the posting and I need to check it. We have updated some of the sheets as well, guys. Whoever have not the sub done the submissions please make sure you're doing it by next week. Anybody if I have missed it please let me know guys. These are the four people who have shared the links. That's it. Okay. She has just created account new. So it will take time. Okay, I'll just uh check it later onwards. This is a Facebook page, right? So, the brand is there. Anul try to have this avoided and that is there in the logo itself. Okay, no worries. And logo is also not clear. It should be actually from the front. I don't know why you have uh taken it from that angle. It should be front facing. Yeah, this is good. Some content will be much more better. Introduction, page, location, phone, email, insta, website always open. Good. Are you regularly posting? I can see a lot of gap. 30th and then it's on fourth. The gaps will eat away your time. Consistency is very important. Designs are good. Designs are not a problem. Okay, this is good. You can start working on it. But that's what regular posting is needed. Has anybody posted it? It's I haven't got any post till now. This is a during class activities guys. I would expect you people to do this. I'm adding some more websites for uh hashtags, guys. This can be useful for your uh hashtags as well. Create your Facebook post. Please share it. Nobody has yet shared it. Can I also access the link? Sorry Trina, I could not understand. Can I also access the link from this chat after class? I don't think so. You will have this to try to sh save it during the class trainer because obviously the meeting will end and the chat will also get disappeared. So it will be better if you can just save it. Yeah. How much gap should be there in posts. Uh see uh if it is a new account you have to try to post it regularly like daily you can say. uh once the brand building is up and done and running and followers and stuffs and all are there then maybe it is recommended to post three or four times in a week. So that is a gap that you can have essentially. Yes guys, how many of you have done it the post your time is almost up. Simple concept. Have a heading, have a question, have a description, have hashtags, and then get started. Times it up. Time is up, guys. How many of you have done it? Getting no none. Use this hashtag. If you're not using this hashtag, I'll not be able to access your post. Guys, please use this hashtag. Yes, Purvi we had discussed about that yesterday I guess in the class like specific days and times and durations. Further also we'll be talking on that. punk done but I'm not able to see it I guess I'll just check it once again is this yours pankage can you just confirm it diamond painting kits is it yours pankage okay Yeah. Okay. You could have uh gone and done more uh hashtags as well, not necessarily one. So, no worries. So, Panka, your account is also created. You have been totally updated with the activities that is happening always. Okay. So make sure you keep it up with that punkage. Yes, others. I'm expecting more people to be doing that guys. We are not going to be wasting more time on that. Are we doing it or not? Shall we continue how many are still doing it? Please let me know. Doing it right now. If not, we'll simply continue with our topic, guys. Let's not uh spend too much of time. Okay, quickly. How much time do we need? We're almost done. Misha, it's a sample simple post and let's not make it like authentic. Later on, you can delete it. Yes, others. How many are doing it? Only Amisha's reply has got. Nobody else is doing it. Can I move forward and continue with the class? Because I'm going to be taking all the assignments, guys. These are your assignments during the classes. Just make sure you're following I've got only one person. That's it. Fine. We'll continue with the class. That's all the time limit that I had to allow you people. So, with that, we'll just close it off. This Okay, now we need to get started with uh posting content and concept. what all rules and regulations and angles do we need to follow to have our post have more reach. Okay. So let us just see some of the examples. So let it has have a first of all we need to I hope you are able to see my screen. Yes or no? Yes guys, my screen is visible yes or no. Is my screen visible? Yes. Yes. Okay. Okay. Thank you. Thank you for confirming. So we will get started. So we are going to be talking. First of all, we need to have updates on our products and services whatever we are selling and all for that is the first priority. Okay. So that's the first priority. But other than that you can try having something like tutorials of doing things. Okay. Tutorials of your product. Okay. So like you can go in in YouTube and you can see like uh there is a product but people don't know how to use it. So what they will do is those brands will create tutorials on that. How do you use it? What is the process to use it? Like let's take a example we have seamrush. There is a tool okay uh this tool is specifically for keyword research. Okay or competitor analysis. There are multiple reasons. So what they have done it they have created one course for academy purpose in which they are having all this tutorials. Okay. So you can have a complete online classes about the topics that they are teaching. Okay. So suppose how do you get started with Seamrush? This is a tutorial narrated by them only. Zomato notifications. How many of you have read those notifications? Those are deadly notifications. Those are not just sample notifications. Those are deadly. And also there is a competition going on now. Swiggy and Zumato by this deadly notification. Previously actually Swiggy did not do all this notification concept but now they have started it. So So if you see it's it's probably your stomach making noise or something. It is not that elegant. Uh let's say like uh killers one killer notifications you will have some of them it will be very like uh not finding any but you will have many. Let's see. So, Zomato, you can flirt with them. You don't know whom they are talking, but we are the one they will call home to deliver the product obviously. So, this is the humor marketing which I'm talking. Okay. So, humor marketing is very very important. You need to add that humor in your brand. That is where the popularity will grow. It's not like see you can't have an uh Facebook or maybe you can you can have all your social media profiles and you can say like let me run it with simple content and simple posting stuffs and all and that's it. No, it will not have it. You will not have a growth. You're just having a posting done on your social media platform which is again irrelevant. That's just a formality and we can't live with formalities. Okay. So our research tells her that we haven't asked you to order biryani for a while now. Thought we should fix that. Shall we get it? See how how beautifully they are adding the humor beautifully because with this the engagement is increasing. There are a lot of humors going on Netflix. They have connected with Netflix. Now, now let me know the uh reason why they have got connected with Netflix. So you have to try and do this collaborations which is very very important for us. Okay. So they have done it and then this guy has also done it. Capil Sharma show initially it was coming in uh Sony TVs and Indian channels but now they have also gone global and they have collaborated with Netflix and with Netflix they have they have tried to reach out to a larger audience bigger audience. Okay. There is one particular channel that you need to study. That channel is National Geography. They are very good in organic reach. Their reach organic is very very very good. Amul ads. Okay, they are on the next level. I'm not saying copy them but at least take them as a inspiration and try to connect with the storytelling format and moment marketing as well. Okay. So this is where your social media will grow. It's not about the subject that you're posting. I would just be explaining in a theoretical aspect for 10 to 15 minutes because the theory concepts are also very much important. So let me just uh run through it and go through it. So what all we have learned today is uh so static uh from the video based and Facebook is funds functionality AI generation content Facebook page and messenger we have understood the concept different types of post that we need to do on Facebook we have just done that regular postings uh that we need to be doing on social media post uh it is like more of like previously it was more of like imagerriven uh social media platforms but Now that has totally moved on to the video format. So now if you ask me sir what is working more image or video? I would definitely suggest like video is working more than the images. But it's not like you can skip out the images. No you have to work hand in hand. So you have to focus on videos but definitely you also have to get started with images also not be totally dependent AI based contents. the content of group that are not followed displayed speeds. So this is a edge concept affinity the key and uh uh weight all those other activities. Now these three angles are very important guys. What you're posting, what is your type of content and the third is what is the number of post likes that you have. See this will give you a reach. This is a algorithm. Okay. So the algorithm works like if you're posting something that content is unique and people are engaging with it. The moment these two things combine to the together automatically your reach grows a little bit more. So make sure your content is very valuable. It's not like the it's not like a simple AI created content and like you're just using it and just uh putting it wherever you want to do it. No. So it has to be unique. So try to have this uh unique identity. So evaluate and assign a score to your post. Very much important. Arrange all post in descending and nonorders. Uh repeat the process when a user does. Okay. So what type of posts post can you do? Informative authentic engaging audience and it should definitely connect with your with each other. Okay. See the moment you create something you should like it first. Okay, that is very important. If you don't like it and still you are posting it then it will never work out. Okay, first should be your like. Okay, let's take a marriage like let's take example of a marriage. Okay, now you have gone to see seen a girl or maybe boy. Okay, your parents like them but you did not like maybe some activity wise, some interest will you still marry? I don't think so. You will still have a question mark. So what I will do is I will take a little bit of more time and try to understand the girl or maybe boy and then based on that I will take a call. Okay. So connecting with each other is very important. Okay. So optimizing your res and all. So ranking ML algorithm. So this is a complete theoretical understanding of these topics guys. There's nothing new what I have taught from this. So it is like same. So Facebook elements you have Facebook page you have Facebook groups you have Facebook post feeds advertisements Facebook live marketplace shops everything you can have it now what is the type of post that you can have you can have storytelling motivational engaging personal is also very much important you need to to connect with another you need to give a demonstration of your life as well video humor as I have mentioned education ational and promotional. All these activities difference between pages and post in Facebook page allows users to post updates that appears on followers new feeds. Promote products by interacting with the post. Encourage users to discover and promote products businesses. Connect with millions and active users. Okay. Then what are the advantages of uh Facebook pages? As I have given you, you can run advertisement. You can see analytics, you can link to websites, you can increase the visibility. So these are some of the advantages. Okay, visibilities. Now what do you want to actually uh understand by that is what is the age criteria, gender that people are getting connected, location, their languages, demographics because from here only we are picking up the things for our main uh advertisement purpose. Make them engage, make them comment. You might have seen this Instagram post in which uh please comment uh link in the comment box and I'll share you the link. They are doing it to have more reach. That is the reason they are making you take a action. That's a push notification that is happening for you to take a action. So you can make sure like people are commenting on your pages and post. Okay. Uh messenger is more of like just for a communication purpose page. So it is excellent tool that allows one to connect with customers and prospect more personally. It's like one-on-one activity that we are having enable customers journey for a seamless experience and there are a lot of benefits of that. You can definitely go through it. Now what are the demos that we have done is creating a Facebook page, switching from Facebook to personal account. We have done it optimization the menu setting up the phone number the WhatsApp and then website and everything whatever uh customization that we have done optimization and then edit option the page edit page edit option guys you can also edit your page whenever you want it. Okay. So what you can do is you can go into your page and there will be option of edit. Okay. So you can go in settings. Uh once you get inside the settings you will have one option called as page details. Page details. You can change your business names later on. Okay. So this can be edited like you can edit your page uh image. You can create your avatar. You can edit this names. You can edit all these options that is uh being mentioned. You can edit the name as well and images and all the other options are also available. So definitely that can also be edited from your end. Okay. So what I have done is I have created one email id okay specifically for this particular class. So I'll just quickly put down that particular one. So I'll just take that particular email ID okay so this is the email id so I'll just quickly take it from here and then bring it and paste it okay I'm trying to sign up uh sign in sorry so simply I'll click on sign up okay this is the phone number and then I'll just quickly set down the password so I'll just give the name as uh Muhammad Faruk and then username I'll just give it as the channel name. So okay this is the process that I'm creating it guys. So 9 okay for the time being we'll just keep it there. Okay so I'm just getting started with creating an Instagram account which is very simple. Okay. So, I'll click on sign up and then it will ask me some basic details about the date of birth and stuffs and all. So, I'll just quickly fill out this details. Okay. Okay. A code has gone. Let me just check it. This is the account creation process that is happening guys. It will take a bit of time. This is a new Gmail ID. Yep, we have got the code. So, the code is 291570. Okay. So, we have got started with the account creation. Okay. As you can see, we had the logo as well. So, we'll try to upload all the uh things on that. So we are done with this first first particular step. So that was creating an Instagram account. Okay. So now this is the account. So I'll not get into that. I'll just go in the profile and I'll just set up the basic things that is uh necessary. Okay. So I'll just uh set up the image of that. So no this is not this was this was not the image. Yeah this was the logo. Okay. And then that's it. So, so this is a logo as you can see there's not clearly visible but definitely you will be able to see it. Now what I will do is I will convert this uh business page. I'll convert this. Now this is a personal and as far as you remember when we were in Facebook like if I just go back to Facebook in Facebook I could create a separate page in my account. my account is different and then I could create a separate page inside my account. But in Instagram, you have to convert the account that you have created. So it should be like a personal or professional. You can't have a personal account and create multiple of different pages. No, that is not going to happen. So what are we going to do is we are just going to go into settings. Okay, we are converting the account now. Okay. So if you go in accounts and type now what are we going to do is simple process guys. Now this is the account that you have created. Okay. So once you have created it now we need to convert this particular account into a professional account. So as you can see this is a very beginning level stage that we are doing and let's uh get started with go in the more options. Go in your settings. Okay. In your settings you can just scroll down a little bit. you will get one option called as for professionals. Okay. And in that you will be having a option of account type and tools. I'll just quickly show you once again guys go in your settings option. In settings you will find this particular options and in this if you just scroll down you will have a option called as account type and tools. Click on that option. Okay. So here here you will get this option to switch your personal into professional. Okay, you are sitting switching your personal account into a professional account. So now click on switch to a personal account. Now in this uh professional account also you have two categories. One is business, one is creator because what people used to do is they even if they are a simple creator they used to call them as a business owners. So that is where what uh Instagram has started is if you're a content cleared creator, influencer, artist or an individual or a public figure there is a separate category called as creator. Now if you're a brand, if you're an organization, if you are a service provider, then you will be considered under business. Okay. So these are two different criterias of getting started with creating a business page. So mine is more of…

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