AI search
59 videos across 7 channels
AI search is reshaping how information is discovered, blending traditional SEO signals with AI-generated answers, citations, and brand signals. The videos explore practical strategies for optimizing landing and product pages, leveraging third-party mentions and topical authority, and using tools like Claude, Perplexity, and Brand Radar to surface reliable content in AI-driven results. In short, success hinges on credible content, measurable signals, and a clear approach to aligning SEO with AI-powered discovery.
How to Track AI Traffic in GA4 and Ahrefs Web Analytics (ChatGPT & More) | 4.1. AEO Course by Ahrefs
The video explains how to measure AI visibility in Ahrefs AI search, introducing three tracking pillars (AI referral tra
How to Optimize Content for AI Search Engines | 3.1. AEO Course by Ahrefs
The video explains how to create content that AI cites, emphasizing freshness, format, and clear structure, plus practic
Rippling’s $16B Marketing Strategy (You Can Actually Copy)
The video analyzes how Rippling grew from a basement startup to a $16B+ SaaS company by executing a three-pillar digital
The GEO Grift: What Actually Works in AI Search (SEO Myths Exposed)
The episode features SEO veteran David Mweeny dissecting current myths around SEO, geo, and AI, from the overhyped value
The New SEO Playbook: AI Search, GEO & What Actually Drives Conversions
The speaker highlights key Brighton SEO notes on how technical SEO, content, PR, and social amplify reach, with an empha
Answer Engine Optimization (AEO) Course by Ahrefs: What is AEO?
The video introduces Answer Engine Optimization (AEO), explains its difference from traditional SEO, and outlines a four
How AI Search Engines Work | 1.1. AEO Course by Ahrefs
The video explains how AI search works by combining training data with real-time web retrieval, and how fanout queries e
People Changed How They Buy. Catch Up.
The video explains that buyers increasingly research brands via AI tools before traditional search, and shows how to ada
ChatGPT Sends 21% of Its Traffic to Google. Here's Why That Matters.
The video discusses Semrush’s findings on ChatGPT referral traffic, showing that a notable share still redirects to Goog
SEO Veteran Debates AI Search Founder on What Gets You Into LLMs
The episode debates the difference between AI-enabled optimization (AEO) and traditional SEO, explaining that a single q
How they use YouTube SEO to Get Millions of Views
The video argues that YouTube success comes from aligning content with Google and AI-powered search, using a systematic
Let's Map Out Your AI Search Strategy
The webinar presents a practical framework for designing an AI search optimization strategy, outlining the five key area